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Xiao Peng continued: "Bernie was too ruthless back then, grabbed all the financial power, and gave you everything to the FIA, and now although the Liberty Media Group has acquired F1 and replaced it with a new CEO, it still adopts the policy of the Bernie era. Now in the second F1 season of the Bernie era, but the loss of TV audiences, the withdrawal of traditional tracks, the difficulty of finding new tracks, and the dilemma of losing money. You have only focused on Huaxia and aimed at the Chinese market. But are the Chinese people really stupid? Everything that makes money is taken by F1, and we pay where the money is spent? The race lasts only three days, and F1 leaves after making the money? Let Mr. Todd, please forgive me for taking the liberty of making this car park my back garden rather than become the next Sepang or Hockenheim Silverstone. ”

Malaysia's Sepang Circuit and Germain Hockenheim are both old F1 circuits, but they have now announced their withdrawal from F1 racing. The Eagle Nation Silverstone Circuit is the oldest track in F1.

"Silverstone is still an F1 track. Jean Todd argued.

Xiao Peng smiled slightly: "I'll quit F1 next year, won't I?"

The current F1 is no longer the F1 of the past, and what makes Bernie do it is now full of complaints. F1 is not as good as the day. Today the old track is retired, and tomorrow a certain team is retired. Now the global audience of F1 is less than half of its peak!So F1, including the FIA, is desperately trying to save this fragrant baby.

But they also want to be beautiful. On the one hand, the FIA is not willing to let all the money set by Bernie go to their own way of making money, and on the other hand, they can't stand the market getting worse and worse, and they are now thinking of a two-way strategy that can not only make money but also make the market up.

And the idea they came up with was: to open up the Chinese market!

Every year the magic capital F1 race, that is the magic capital festival, every time the game time, the hotels around Jiading are full early, and even the hotel room prices in the urban area have to rise by about 20, the F1 race in various countries around the world can not be compared with the magic capital such as the F1 elements that can be seen in the whole city, in addition to the Monaco track, the entire national area of Monaco is only one-third of the magic capital.

The area of the magic capital, 6,340 square kilometers, Monaco, two square kilometers。。。。。。

And every year there will be a large number of spectators to the scene to cheer, this year's F1 magic station, the three-day race, the scene went to 165,000 people。。。。。。 However, there may only be a fifth of the pure car fans here, and more of them are here to see the excitement: they are the kind of people who go to the scene to take a few photos and send them to the circle of friends, as for what kind of car is running quickly。。。。。。

But even so, among all the F1 sub-races in the world, the two most lively stops, one is the Ha Da Li Monza circuit, after all, it is Ferrari's hometown, and the other is Huaxia, so it is absolutely right to come here to make money.

Huaxia is rich, but the high cost of F1 makes many people complain.

Without building a racetrack, Xiao Peng thought that building a good racetrack would make money, but the reality slapped him hard, not to mention anything else, as far as his current racetrack, the annual electricity bill for maintaining operation is as high as seven figures! The track still needs to be maintained. Compared with Xiao Peng's racing track and the time-honored magic capital track, the latter has a higher degree of attention, and any event will be held in the latter, if it weren't for Xiao Peng's so many unjust advertisers, he really couldn't bear the cost of this track.

But now that there are these wronged leaders, Xiao Peng is naturally unwilling to be the wronged leader again, and give the FIA 200 million yuan to hold a foreigner F1?

It is true that the promotion of holding F1 to promote the city's economy and improve the city's image is immeasurable, but Xiao Peng is not a mayor or anything like that, so let him pay for it?

Let Todd think for a moment: "In fact, this time the free media has opened a good condition, that is, local sponsors, in addition to the official sponsors of F1, each sub-race can also have four local sponsors, and the local organizers will share the income from regional sponsors in the future!"

This time, Todd came to Xiao Peng, just to promote Xiao Peng to play F1, build a team, or host F1 races, his racing track let the FIA pass the safety certification, but did not propose to host the F1 race, including the free media and the FIA are very anxious, has been dragging the safety certification has not been done, just waiting for Xiao Peng to host the international event, but Xiao Peng did not move at all, so let Todd come to China in person, talk to Xiao Peng, and see what he means.

Jean Todd continued: "In this way, the cooperative relationship between the car park and F1 will be more equal, and we will consider together how to promote the F1 project in China better, and after the market foundation is done, everyone will share this benefit." F1 is now run by a free press, which is different from the old Bernie days. In Bernie's time, he was in control of everything, he didn't give you anything, F1 took what made money, and the organizer paid for the place where the money was spent. Starting from this year's Magic City, the TV broadcast rights of the event have been decoupled from the hosting rights, and F1 is responsible for distributing the broadcast rights of the event, so that for the organizers, the operating costs of the event will be reduced. ”

Xiao Peng smoked a cigar and thought silently, this F1 turned out to be a super money-losing product. Television rights are also one of them. In the original F1, the organizers wanted to host the F1 race, and they also had to find a way to sell the TV rights of F1. This broadcast fee is not a small amount! It is not possible to bargain, it is definitely a cruel knife. Because of this, since 2012, CCTV has simply not broadcast F1 matches for five consecutive years. This year, F1 itself is responsible for selling F1 broadcast rights, and the price is much cheaper, so CCTV re-broadcast F1 races.

This has added tremendous pressure to the organizers, and the annual broadcast costs are a headache for the organizers. Hosting F1, this TV broadcast right is ironclad to lose money. Now it is up to F1 to sell TV rights, and it is F1's business to sell more and sell less. The pressure on the organizers has been reduced a lot.

"Hahahaha. Xiao Peng suddenly laughed. The laughter made Todd scratch his head.

"Mr. Xiao, what makes you so happy?" asked Jean Todd.

Xiao Peng said: "I understand what you said, okay, I have to admit that this F1 is responsible for selling broadcast rights has indeed relieved a lot of pressure on the organizer." ”

Todd's face was overjoyed when he heard this, but Xiao Peng continued: "But what is the concept of a dealer in this region? Come on, let Mr. Todd, let me analyze it, you see if my analysis is correct." ”

Jean Todd hurriedly said, "Mr. Xiao, please speak." ”

Xiao Peng said: "For example, I just made an analogy, for example, F1 originally had 50 official sponsors, and the sponsorship fees of these 50 official sponsors were all for F1, and now four regional sponsors have been added to each stop, a total of 21 stations this year, and there are 84 more regional sponsors." These 84 regional sponsors and various contractors share dividends, it seems that the contractors have made money, but the most profitable thing is F1, and they can make money by lying down without doing anything!

Jean Todd said: "Xiao, F1 and FIA organize such a big event, and it also needs money. Besides, F1 has now been bought by the free media of the Stars and Stripes, and they bought F1 for profit, and you are a businessman, so you must understand this. ”

Xiao Peng smiled: "Let Mr. Todd, I really not be a businessman, what businessman have you ever seen would leave such a parking lot there?" If I were really a qualified businessman, I might first contact our local government and various enterprises to jointly host an F1 race, and I will be honest with you, what 30 million US dollars is no problem for me to pay for myself, but this thing must be done by everyone, not to share the risk, but to share the benefits. You should understand when I say that. ”

Let Todd nod, no matter what country it is, if a person takes all the benefits, he will not get the envy of everyone, but only jealousy and falling into the well.

Xiao Peng said: "But I didn't do that, the reason is very simple. I can't get used to it. ”

"Eating face?" puzzled Todd.

Xiao Peng nodded: "Let Mr. Todd, it's right to make money, but don't you think F1 is too ugly? F1 is just one of the four major FIA events, but one F1 made more money than the other three races, and because they made more, the FIA only left to blindly connive, and now? F1 began to be lonely and began to be anxious? This kind of money is not bad, we have a magic capital in Huaxia is enough, I won't join in the excitement. ”

Jean Todd hurriedly said, "Mr. Xiao, don't be in such a hurry to make a conclusion. ”

Xiao Peng shrugged his shoulders and said, "Let Mr. Todd, to be honest, I thank you very much." It stands to reason that this thing should be from the F1 side, and I guess Zeiskerie will come over, but I didn't expect it to be you, according to my guess, is it that the free media group recruited the lobby group to invite you?"

Zeiskerie is the new head of F1, and it stands to reason that he should have come to Xiao Peng to talk about this matter, after all, Todd is the president of the FIA, and F1 is just for them to manage the next event. But after all, Zeiskerry's prestige is not the same as that of Jean Todd.

Xiao Peng didn't guess wrong, F1 asked Todd to talk to Xiao Peng about this matter, and he did invite the lobby group, but he was wrong about one thing, that is, Todd himself is a member of the F1 lobby group, after all, F1 is the son of the World Automobile Federation. He didn't want to watch F1 just go down!

"Mr. Xiao, can you tell me how I can change your mind?" asked Jean Todd, "After all, this is a business, and since it's a business, there's nothing you can't talk about, right? You run a race track, and you like racing, I really don't believe you have no interest in F1." ”

Xiao Peng thought for a moment: "Let Mr. Todd, I don't deny it, I'm really interested in F1, anyone who likes racing is interested in F1, but for now。。。。。。 Let's put it this way, you should first learn about the Huaxia racing circle. ”

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