Hollywood's commercial films and even commercial films around the world, among them, there is a classification of mysteries, the film itself has a very poor reputation, from the media to film critics to fans, all of them think it is a bad movie, even if it is the starring audience, most people feel bad after watching it, but the attendance rate is surprisingly high.

For example, "Blair the Witch" in the nineties of the last century, such as this year's "Transformers 2", such as "Superman Hancock" starring Matthew two years ago, are all typical of them.

Even people who have repeatedly contributed to the box office after watching it several times actually think that the film itself is not good.

But the film is a blockbuster.

The "Twilight" series will undoubtedly become a representative of the genre as well.

Rick Butler, head of the ticketing website Fandango, said long before the release of "Twilight 2: New Moon": "For many movie fans, 'New Moon' is obviously their most anticipated movie event. ”

The impact of the first part, the hot sale of the original book, and the extremely targeted publicity have all made "New Moon" create an eye-popping popularity.

The medium-sized production, which cost just over $50 million, was crazy from before the premiere began.

Teenage fans are crazy, the Hollywood industry is crazy, and even Matthew, who is used to seeing big scenes, is a little crazy.

Because the box office numbers are so amazing.

Just after the premiere, Matthew got the latest North American pre-sale statistics for "New Moon", with a first-week box office pre-sale of nearly $51 million, allowing "New Moon" to easily surpass "The Dark Knight", "Harry Potter and the Half-Blood Prince" and "Fast and Furious 4" and become the No. 1 box office pre-sale in North America on record.

According to a survey of 2,000 netizens who pre-purchased tickets for "New Moon" on Fandango, 98 percent said that the trailer and characters of "New Moon" looked better than "Twilight", 72 percent said they planned to go to the cinema with three or five friends, 52 percent said they longed for vampires, and 10 percent planned to go to the theater dressed up as characters from the "Twilight" series.

Matthew's biggest feeling when he saw this data was that the success of the "Twilight" series was closely linked to the vampire coat, and this vulgar love story would definitely not be as good as it is now if it wasn't repackaged in a vampire coat.

Vampire culture is indeed deeply rooted in the hearts of the people in the West.

Although Matthew has a certain psychological accuracy and thinks that the box office of "New Moon" in the first weekend will be conservatively estimated to be $90 million, he was still a little surprised and crazy when the box office statistics were released in advance.

Because $27.5 million is a figure that can shock even the calmest of people!

The previous advance box office record belongs to "Harry Potter and the Half-Blood Prince", which was released in mid-July, and the exact statistics are $22.07 million!

The Harry Potter series took five films, from 2000 to the present, and it took nearly a decade to accumulate a huge number of fans.

But just four months later, Twilight: New Moon raised that record by more than $5 million!

North American box office analysts generally expect that the view of "New Moon" is that the huge fan base has extended the popularity of "Twilight" from last year to the release of "New Moon", and the enthusiasm of fans is likely to make "New Moon" another miracle and become the biggest winner of the North American opening weekend box office this year.

Compared with the sharp rise at the box office, the reputation of "New Moon" is rapidly rotting at a rate never seen before in Hollywood.

In addition to fans, from the media to the audience to the critics, the reputation is outrageous.

The film was met with both critics and fans. On IMDb, the average score of nearly 20,000 users is 4.5, the freshness of the Rotten Tomatoes website is only a pitiful 29%, the overall score of 43 media outlets is C-, and the Cinema Score is only a pitiful C.

Renowned film critic Roger Albert gave "New Moon" only one star, saying, "The characters in the film really deserve to be arrested, I really don't know what they're hanging out there, and watching this film is like walking slowly on a tractor." ”

Another film critic, James Platinari, said: "The film is of poor quality, scattered, and the dialogue and performances are terrible. ”

Another critic said, ""New Moon" weakens the vampire element and makes people not excited. ”

As for the evaluation of fans, all male audiences who are a little older are not good things left in the theater.

A loyal reader of "Twilight" said, "As a grown male, I've read all of Twilight, and I think it's more interesting." And the performance of the actors in "New Moon" is quite stiff, which makes the characters lose their original attractiveness, which cannot but be said to be a big pity. ”

More extreme male fans said: "I feel like 'New Moon' is like a 'steaming' piece of poop, with no highlights, no at all, and I'd rather be shot than watch it again." ”

More people said that the first part of the film was bad enough, but the second part was worse than the first.

However, there are also accurate statistics that show that in a survey of all special audiences, "Lunar Eclipse" won a high score, that is, it won the favor of female audiences!

Countless female viewers have expressed their satisfaction with the film and have begun to look forward to the release of the third part.

No one can underestimate the power of female fans.

A man and a woman want to go to the movies, and in most cases, it is basically up to the women to decide what to watch, especially young men and women.

In the face of many negative reviews, "New Moon" also has its own advantages, Matthew's strategy is to respond to all changes with the same, the main audience of the film is teenagers, and audiences in this age group do not care much about reviews.

Empire magazine's lyrical reviews can represent the hearts of fans who love the film – if you can fit into the love of the film, you'll laugh, you'll cry, you'll be dazzled.

Without market research, there is no right to speak, Matthew and Walt Disney have long conducted a joint survey, and one thing is very certain, 90% or more of the audience of the "Twilight" series is precisely the post-90s.

What's more, "New Moon" is a sequel, a sequel to a blockbuster movie.

Hollywood has staged too many myths of overnight fame, so that the producers who tasted the sweetness began to write a new chapter, so that Spider-Man reappeared, Batman traveled the night sky, and Superman returned again......

Big-budget movies are always commodities that sell money, producers are always profit-seeking animals, and audiences are generous gods, turning a steady stream of gold coins in their pockets into terrifying box office figures in theaters. And now, "New Moon" is finally here, it has faded from the restrained and youthful dark horse posture of the first part, and has mainly become the long-awaited cash cow in many theaters during this Thanksgiving holiday.

"New Moon" is not without its competitors, and this weekend, there are two other films that have been released on a large scale: Sandra Bullock's "Weakness" and Sony's 3D animated film "Planet 51".

In front of these two competitors, there is no need to talk about what Twilight is in the hype anymore.

Since the release of the first film of "Twilight", the owners of major bookstores in the United States have all been grateful to Matthew, and sales may not be a guarantee of quality, but must have catered to a certain demand of society, which is then reflected in the market in another way, that is, the box office.

Movies and books have developed a certain synergy of mutual assistance over the years, which is why bestsellers are often made into movies, or books continue to sell well as derivatives of movies.

If the consumption core of the "Harry Potter" series is aimed at the innocent and brilliant children's collective, then the infinite fans of "Twilight" are the cardamom youth, books and movies with the theme of pure love, which are the best emotional textbooks for teenagers and girls.

Therefore, the box office of "Twilight 2: New Moon" set a new record on the first day of box office.

The single-day box office record in the North American film market is held by "The Dark Knight", Christopher Nolan's realistic superhero film, which is almost a benchmark for both box office and word-of-mouth hits.

But a film that has a bad reputation from the profession to the audience has broken the record set by "The Dark Knight".

Hollywood has witnessed too many miracles of bad movies and high box office complementing each other.

"Twilight 2: New Moon" opened in 4,024 theaters, and the results lived up to Matthew's expectations, with a score of 77.7 million on the first day, which suddenly broke the 67.17 million originally held by "The Dark Knight" and won the first-day box office championship.

On Saturday and Sunday, although the film's single-day box office fell dramatically due to word-of-mouth and fan consumption, there were still $42.5 million and $31.6 million in the two days.

In the first three days of its opening weekend, "Twilight 2: New Moon" grossed a staggering $151.8 million in North America alone, with a single box office exceeding $37,000!

This number means that "New Moon" has won N box office records: the first box office in the first week since 2009, the first day box office in history, the first day box office in history, and the fastest film in history to reach 100 million box office.

In addition, "New Moon" is also the lowest investment film in the top 20 of the all-time box office list in the entire opening weekend.

Needless to say, Matthew also knows that the film's huge success at the box office will be the talk of the town for a long time among book fans, movie fans, media workers, marketing lecturers, and all kinds of people.

At the beginning, this series couldn't even sell the copyright, and no one paid attention to it with the script for more than half a year at Paramount Pictures, but he became such a dazzling new star in his hands, presumably no matter how the media and the circle describe it in the future, his vision will become a big talk of the story.