No. 399 Weibo that can't wait to expand
May is hot and humid, and everyone says it is like steaming.
But I sit in a secluded hall, and my mind is comfortable.
Open the window to face the west mountain, and the wild level clears the pool.
The reeds between the rhodos and the lotus are beautiful and dependent.
The shadow of the bird is in the wood, and the water bird flies when it flies.
The document is open to exploration, and the wind is as fragrant as silk.
This is a great pleasure, and it is difficult for the common people to know it.
Although Guanghui Weibo has been established for less than half a year, its development speed is amazing. At present, there are more than 30 million users in China, and the number is still increasing. You must know that there are only 100 million Internet users in China.
Adhering to the consistent characteristics of the Celestial Empire, if something is hot, a large group of people will rush up.
The popularity of Guanghui Weibo is naturally also the eyes of countless Internet people.
Since last month, companies such as NetEase, Sohu, Penguin and Sina have begun to test their own Weibo or announce their launch plans. Following the group buying boom on Meituan and the live broadcast boom on YY Live, Guanghui Weibo has set off a Weibo boom.
Guanghui Weibo currently occupies 90% of the Weibo market, as long as they do not die, other companies have no chance to surpass Guanghui Weibo.
In response to the reaction in the market, Guanghui Weibo is certainly not indifferent.
"Mr. Jiang, the Japanese and English versions of Guanghui Weibo have been developed, and the island country branch and the American branch have also been registered, and we can announce the launch of the overseas version of Guanghui Weibo at any time", Lu Yang and several ministers of Guanghui Weibo came to Jiang Hui's office together.
Lu Yang, as a buddy in one of Jiang Hui's dormitories, was the first group of people to follow Jiang Hui, and finally got out of the way, and was promoted from the head of the marketing department of the school intranet to the deputy general manager of Guanghui Weibo.
Although Guanghui Weibo has only been launched for less than half a year, since the Spring Festival, the development department has begun to prepare for the overseas version simultaneously. This is also related to the smooth development of companies such as Tudou and Intranet, and most of the companies under the Guanghui Group have entered or are preparing to enter the overseas market and take the international route. This is quite different from other Internet companies in the Celestial Empire.
"What are your plans for the staffing and office locations of the U.S. and island branches?" Jiang Hui said.
"The office is next to Tudou.com, so we want to send a group of people from China in the early stage and recruit some people locally," Lu Yang said.
Jiang Hui currently serves as the general manager of Guanghui Technology, Guanghui Games, Guanghui Pay, Guanghui Investment, Guanghui UAV, Guanghui Weibo and other companies, but people's energy is limited, and it is impossible to manage all the details of the company. So more often than not, Jiang Hui just grasps the general direction, and the specific proposals are led by the vice president of the company. In the future, these vice presidents will slowly be promoted to general managers. Jiang Hui mainly serves as the general manager of the group company and the general manager of a few subsidiaries, such as Guanghui Mobile, Guanghui Automobile and Guanghui Pay.
"Now that we're ready, let's launch an overseas version the day after tomorrow, and today and tomorrow you'll discuss with the overseas bases of the group's companies about helping with publicity," Jiang Hui said.
Korn Ferry now has branches of Tudou and Meituan in the United States, and has a special relationship with Facebook, and in Japan, it has branches of Intranet, Tudou, YY Live, and Meituan. These companies are second to none in their fields, and they are perfect for matching the publicity of Korn Kuang's Weibo.
In particular, Tudou has a close relationship with many film and television companies, and has also met many celebrities, and the Tudou Open Class Channel, whose partners are all over the major famous universities, has met a large number of famous scholars. Celebrities, scholars, if these people can register to use Guanghui Weibo, it will be very helpful to expand the users of Guanghui Weibo.
"Okay, we have also had preliminary communication with companies such as Tudou, and we can promote each other. Overseas, at present, the reputation of companies such as Tudou is higher than that of Guanghui Weibo, but according to the domestic development trend, Guanghui Weibo will soon be able to surpass. So on the whole, it is a mutually beneficial thing for companies to use their own platforms to help promote sister companies," Lu Yang said.
Although the school intranet, Tudou, Guanghui Weibo and other companies are wholly-owned or holding subsidiaries of Guanghui Technology, whether it is considering that the composition of the shares of each company is not exactly the same, or taking into account the opinions of the employees of each company, the cooperation between each other is best mutually beneficial, and the way of only paying but not gaining is destined to be long-lasting.
Although promotional resources do not have a clear price like physical objects, this thing is actually like advertising expenses. When you advertise on CCTV and advertise on a small local TV station, the price is definitely different. In the same way, the price of the promotional resources of companies such as Intranet and Tudou is definitely not comparable to that of companies such as Qunar and Autohome.
"As long as you coordinate well, the globalization of Guanghui Weibo is a very important part of the group's globalization, and we must make a hit so that followers lose the confidence to catch up with us," Jiang Hui said.
Although Guanghui Weibo was launched on January 4, 2005, it is still possible to add some twists and turns to the internationalization of Guanghui Weibo out of thin air.
The Internet began in 1969 with the ARPANET in the United States. It is a vast network of networks connected to each other, and these networks are connected by a common set of protocols to form a single and huge international network logically.
Because the Internet originated in the United States, and the early development of the Internet in the United States was indeed far ahead of the rest of the world. In the early days of the development of the Celestial Empire's Internet, it was basically built by imitating American companies, so it is normal for Silicon Valley to look down on the Celestial Empire's Internet. Therefore, Silicon Valley also paid little attention to the development of the Celestial Empire Internet, and when it looked back many years later, the development of the Celestial Empire Internet has been at the forefront of the world.
In the previous life, it would be a few years before the Celestial Empire Internet began to go to the world. Unlike manufacturing enterprises that have repeatedly hit a wall when going to sea, Celestial Empire's Internet enterprises have made unprecedented breakthroughs in their development, which not only opens up another broad market for the development of the entire industry, but also drives the pace of the entire Celestial Empire's enterprises to "go global", and more importantly, establishes a business model and even cultural output channel of Celestial Empire.
With the Korn Glory Group, the way to the Celestial Empire's Internet is at least three or four years ahead of schedule. Even companies such as Du Niang and Penguin have begun to enter the markets of island countries, the United States and India, and a trend has slowly formed.
(End of chapter)