Compared with the United States, the leader of the film market, the number of screens in the Celestial Empire is much less, but the number of theaters is not a lot at all.

Jiang Hui feels that the Celestial Empire Cinema Line has now reached a stage of integration, and various capitals hope to have more market share and competitiveness, and mergers and acquisitions are an inevitable trend in the development of the film exhibition industry in the future. Compared with building a movie theater by itself, the speed of mergers and acquisitions will be much faster, and it is also more suitable for Glorious Film and Television. It seems that Korn Ferry Investment has one more job this year.

"In the cinema sector, I will let Guanghui Investment acquire and build, and I hope that in a few years, Guanghui Film and Television's own theater can enter the top three in the Celestial Empire," Jiang Hui said.

"Far water can't quench your thirst, so what should we do this year?" He Ling said.

"For theaters, which movie is popular and makes more money, they naturally want to schedule more films. If we can launch a system that allows audiences to buy tickets online, then they can quickly understand the popularity of a film across the country, so that theaters can adjust the film schedule in time. In addition, in the early stage of the launch of the system, we can take the form of a certain subsidy, targeted subsidies for "The Girl We Chased in Those Years" or other films, which can further stimulate the box office and achieve a win-win situation," Jiang Hui said.

"Are you going to launch an online ticketing system?" said Ho.

"To be precise, I want to launch a website that sells movie tickets in the early stage, and then I can buy and sell tickets for concerts and dramas, so as to cover the main cultural industries," Jiang Hui said.

"Most of the people who watch movies and concerts now are young people, and they are basically netizens, so it is estimated that it is easier to accept the way of buying tickets online, so I think your proposal should be feasible," He Ling said.

The website that Jiang Hui is going to create is actually a ticketing e-commerce platform, which is very common in later generations, but it is indeed very rare now, and occasionally a few are tepid. E-commerce platforms can quickly establish channels through subsidies, and defeat competitors, so that after the audience has dependence, they can slowly reduce or stop the subsidy strategy. This method is very advantageous for Brilliant Film and Television, which has just entered the theatrical film industry.

Consumers in the Celestial Empire are most interested in discounts, whether it is Meituan, which is now popular and other group buying websites, or various e-commerce platforms that will be popular in the future, in the final analysis, it can bring discounts and convenience to consumers, so it can be popular. Buying tickets online is bound to have an increasingly profound impact on the film ecosystem.

The change in the way of selling tickets will bring about a change in the consumption mentality of the audience. In the future, the entrance of the theater will be shifted to online and to the mobile Internet. Online ticket purchase will be closer to the audience than any link, and it may boost the upgrading of all aspects of the film industry, and help Guanghui Film and Television enhance its influence on the film industry or cultural industry.

The organic combination of companies such as Guanghui Film and Television, Guanghui Cinema Line, Guanghui Ticketing, Tudou.com, School Network, Guanghui Pay, Guanghui Weibo and other companies to achieve integrated development of production, publicity and broadcasting will inevitably shock the entire industry at that time, and no one can shake the influence of Guanghui Group in the cultural industry.

"Yes, it will definitely work, but when the time comes, the glorious ticketing we have made will mess up the price system of movie tickets, and it may cause some backlash," Jiang Hui said.

"We subsidize the audience, and the money received by the theater chain will not decrease, so there should be no rebound," He Ling said.

"It's hard to say, after the subsidy, our ticket price is definitely lower than the price of the cinema ticket. We won't continue to subsidize it, and when audiences get used to low-priced movies, it's probably hard to accept high prices," Jiang said.

Whether it's a movie ticket or other commodity, in any industry, low prices beyond the normal range will not be a normal thing. Everyone will accept promotional behavior, for example, if you go to a supermarket, there will be piles of goods, and the price of the goods must be cheaper than the normal goods. However, if price is used as the only means of competition and a vicious price war is fought, the final result may be to damage the entire industry, especially the small investors in the industry. However, Jiang Hui can't worry so much, the film and television industry of the Celestial Empire is destined to usher in a round of reshuffle in the future, and he is just accelerating the speed of this reshuffle.

In order to avoid the follow-up competition from affecting Guanghui Film and Television, Jiang Hui does not plan to put this ticketing system under Guanghui Film and Television, but registers a separate company for operation, but the early business is guided by Guanghui Film and Television, which is regarded as two brands and a set of teams.

"The actors of "Those Years, The Girl We Chased" are still dominated by Dream Bands, right?"

"Basically, it depends on their schedule. Because I'm going to let Guanghui Film and Television start filming a TV series at the same time, and they are the main actors," Jiang Hui said.

"I'll discuss it with my sister and them when your script comes out and see what they think. You just said that we will start filming a TV series at the same time, you can tell me about it first", He Ling said.

The level of TV dramas in the Celestial Empire is stronger than that of movies, and there are some popular films. Whether it is the older generation works such as "Journey to the West" and "Dream of Red Mansions" in the past, or "Breaking through the Guandong", "Qiao's Courtyard", "Struggle", "The People's Name" and the like, they are all very good works.

Considering that the team of Glorious Film and Television is currently good at youth dramas, "Old Boy" and "Father" are actually in this genre. Therefore, Jiang Hui also wants to find a youth-themed TV series for everyone to practice first, and then the plot will be complicated later.

After thinking about it, Jiang Hui feels that "Struggle" is the most suitable, whether it is the plot or the requirements for the leading actors, it is quite satisfactory to the current situation of Guanghui Film and Television.

"Like the movie, the TV series I prepared was not very new in terms of subject matter. It mainly tells the story of the youth emotions and struggles of the post-80s, especially the post-80s in the imperial capital. It can incorporate the cynicism, rebellion, confusion, and emotional chaos of young people, and then describe the emotional lives and career struggles of six recent college graduates," Jiang Hui said.

"Love and career, as well as city life, especially life in the imperial capital, have always been a very popular subject, as long as the film is done well, there is no fear of no audience," He Ling said.

"Yes, I plan to make "Struggle" a classic of urban youth reality dramas, so that Guanghui Film and Television can completely gain a firm foothold in the film and television industry", Jiang Hui said.

Guanghui Film and Television's current works are all micro films, although they are very popular, they don't make any money, and they are not very recognized by industry insiders, so Jiang Hui feels that it is necessary to have a few fires this year and praise Guanghui Film and Television.

(End of chapter)