Li Zhifan fished for nearly two hours of red envelopes in the red envelope group, and finally collected enough chips to redeem for a super child-friendly cartoon - "Peppa Pig"!

It's a magical cartoon!

Its production technology is two-dimensional, not cool 3D, there is no dubbing of big-name stars, and the plot looks a bit "mentally retarded".

Generally speaking, this kind of cartoon is very difficult to make money, and there is not much interest in commercial TV stations in Europe and the United States, and perhaps only government-affiliated TV stations such as China's CCTV and Britain's BBC will broadcast appropriately.

In terms of content, "Peppa Pig" takes family as the core in terms of values, and in almost every season and episode, "Mom and Dad" will appear, and "grandparents" are rarely absent.

Its overall tone is sunny and warm, with both innocent childlike fun and warm family affection, and there may be small setbacks and challenges, but there is no violence and darkness, brokenness and sadness.

Commercially, Peppa Pig has also been extremely successful in another world, generating more than $2 billion in global retail sales annually and having more than 1,000 global licensees.

The real money-making link of cartoons is in derivatives, the world's hottest and most profitable cartoons, 70% of the income comes from a variety of peripheral goods, such as figures, clothing, cartoon dolls, authorized various shoes, hats and backpack brands, etc.

Even as small as chopsticks and bowls can be out of the peripheral series and used to make money.

Cartoons like "Peppa Pig" are far less beneficial than those 3D fantasy cartoons in terms of widespread recognition and meaning, but "Peppa Pig" is an exception.

In terms of book publishing, "Peppa Pig" has also been a great success, with various editions of books such as children's books, game stickers, and fun pictorials, which are all derived from the "Peppa Pig" cartoon.

It has even established theme playgrounds, children's theme parks, etc., and it can be said that "Peppa Pig" is a super golden egg, and a single smash can bring an incomparably huge fortune.

Li Zhifan not only redeemed this super animation, but also redeemed a number of animation production skills, the most basic is painting technology, but in terms of his level, it is far from enough than those masters, but it is completely enough to draw "Peppa Pig" with a computer.

2 o'clock in the middle of the night.

Everyone in the family slept.

Li Zhifan got out of bed, quietly slipped out of the bedroom, and came to his study.

turned on the computer, downloaded more than a dozen software needed to make animation, and in the process of downloading, Li Zhifan made a pot of strong tea, ready to stay up for half a night, and strive to make an episode first.

Li Zhifan's production method is completely different from the original developers, who have eaten government subsidies and bank loans for several years in order to make this animation, which is equivalent to the five guarantees in the mainland.

In the design of "Peppa Pig", they went through countless sleepless days before finally making this work.

When I got to Li Zhifan, I omitted all the beginnings, and I didn't even draw the draft, so I started the software and started to make it.

And after mastering the animation production skills of exchange, Li Zhifan also learned some easy production methods.

For example, the technology that is currently widely used by Japanese comics - limited frame animation production technology.

"Peppa Pig" uses a lot of this technology, many scenes are not moving, or only move a head or even a mouth, some are to make a scene first, in the interest amplification technology, slowly zoom in from a point, capture each frame, and then make different forms of characters on each frame, and finally coherent to achieve the effect of animation.

The first episode produced was called "The Mud Pit".

As a work of practice, Li Zhifan devoted himself wholeheartedly and spent a lot of time and energy, although this episode was only about five minutes, but he was busy until dawn unconsciously.

Looking at the time, it was time to have breakfast and set off for Dreamworks.

But Li Zhifan couldn't bear to interrupt the production of this episode, so he called Weil and asked for another day off.

"What are you doing?"

Zhou Ke, who had fallen asleep, came to the study and saw Li Zhifan burying his head in the computer to color a picture, and couldn't help but be curious.

"A surprise for my daughter!"

Li Zhifan smiled, "Have you eaten?"

"Mom and Dad have already made it, come down and eat!"

"I won't go down!"

Li Zhifan said, "You can serve it for me!"

"You, are you sorry to let a pregnant woman serve you?"

Although Zhou Ke said this, he still walked out of the room and went to prepare breakfast for Li Zhifan.

As soon as she went out, Li Zhifan heard the voice of Little Cherry outside: "Where's Dad?"

"Dad is busy, let's not disturb him, okay?" Zhou Ke's voice.

"Isn't Dad going to work?" Little Cherry exclaimed excitedly, "Great, I want Dad to play with me today!"

"Shhhhh

"Okay!"

Little Cherry said, knocking on them.

Li Zhifan knew that she would come back, so he shouted with a smile: "Come-on-in!"

"Daddy!" called out Cherry, "I won't bother you!

"Okay!" Li Zhifan responded, "But you have to go to the early education center today!"

Little Cherry answered very dryly: "I'm not going!"

"No!" Zhou Ke immediately said, "Skipping school is not a good child, is our little cherry a good child?"

"Yes!" said Cherry, "but I want Daddy to play with me!

Li Zhifan finally put down the busyness in his hands, stood up and walked out of the room, and took the little cherry from Zhou Ke's hand: "Baby, when you come back from class, let's play together, okay?"

"Daddy......"

Little Cherry pouted and played with her little finger, "Okay!

"Weird! Well, when class ends, Dad will pick you up, okay?"

"Really?" Little Cherry instantly turned to joy, "Daddy's words count, pull the hook!"

"Good!"

Li Zhifan is very cooperative, feeling the innocence brought by his daughter, as if he has become a child, and he wants to complete the production of the first episode of "Peppa Pig" even more.

……

Nine a.m.

The first episode is finally out, but unfortunately it is silent.

So Li Zhifan took the film again and rushed to Liu Yuan's house non-stop, and asked him to pick up the recording studio and start dubbing and soundtrack.

The soundtrack is simple, it can be completed with a synthesizer, and the soundtrack of "Peppa Pig" is only a few paragraphs, which can be used at any time after being made and preserved, especially those few pig meows, Peppa, George, parents, and grandparents all have different sounds.

After finishing the soundtrack, it's dubbing.

It just so happened that Liu Yuan's second daughter, the 13-year-old little Lori, was at home, so she was pulled to match the part of Page and George, and she only needed to use software to change her voice slightly, and she could become two children of different ages and even different genders.

In addition, Liu Yuan also joined the dubbing army, anyway, this episode is just a trial version, and the dubbing in the future can be redone, so the requirements are not so detailed.

Li Zhifan is naturally in charge of narration.

There are only four characters in the first episode, plus five voices, the mother's voice can no longer be matched by Liu Yuan's daughter, Li Zhifan and Liu Yuan are even more inappropriate, and Liu Yuan's daughter-in-law is not at home, so she finally found his nanny to help.

This little nanny is quite like a thing, but when she speaks English, she has some accents from the south of the mainland, and her English is not particularly good, but she can still read these simple words and sentences.

When this five-minute short film was finished, it was already 11 o'clock, and after two hours of busy with such a small short film, Liu Yuan was curious: "Zhifan, why are you doing this?"

"Secret!" Li Zhifan said with a smile.

"Haha, it won't be another gift for my daughter, right?"

Liu Yuan never thought that Li Zhifan wanted to play this video to the world, because in his opinion, this is a stick figure dynamic picture, whether it is character design, scene design, or storyline, post-production technology, it is too sloppy and perfunctory, at most it is a small work of self-entertainment at home.

"Yes!" Li Zhifan said casually, "I didn't expect this to be guessed by you, yes, don't talk about it! Little Cherry has already finished class, and I promised to pick her up!"

"Haha, this point, you're releasing other pigeons, right?"

Liu Yuan pointed to his watch and laughed.

"So, we have to hurry up and go back and coax her, and apologize to her. ”

After Li Zhifan finished speaking, he used a USB flash drive to pack a large bag of all the documents, got up and said goodbye.

When I got home, I saw Xiao Cherry sitting cross-legged on the sofa with her arms crossed, her eyes were red, and she was humming angrily.

She was still waiting for her father to pick her up, who knew that not only did no one go, but her mother answered the call - Li Zhifan's mobile phone was left at home, and what was even more annoying was that she came back and found that her father was not there!

Now I saw Li Zhifan enter the door, but he didn't show the same good face as usual.

She felt that she had been deceived by her father, and thought to herself that she would give him a little color.

As soon as Li Zhifan saw Xiao Cherry's aggrieved appearance, he knew what she thought, and immediately apologized: "Little Cherry, Dad is not right, Daddy's fault! I said I would pick you up today, but the puppy at Uncle Liu Yuan's house next door ran away, and Dad helped me find it for a long time, can you forgive Dad?"

Adults teach children not to lie, but often adults are the most panicked, and even many sentences with children have elements of lying.

What Li Zhifan is doing now is such a thing.

Xiao Cherry believed it, and sure enough, the child's face changed when he said it, and he immediately grew up and wiped the tears in his eyes, and said in surprise: "Dad, did you find Uncle Liu Yuan's puppy?"

"Found it!"

Li Zhifan smiled, "But Dad also brought a good thing back to you." ”

"Huh, is it Uncle Liu Yuan's puppy?"

Xiao Cherry looked forward to it, looking up at Li Zhifan expectantly.

"It's not!"

Li Zhifan shook his head, and when Xiao Cherry just showed a little disappointed expression, he immediately said, "But this is better than Uncle Liu Yuan's puppy, it is a gift made by your father for you, do you want to see it?"

"Yes!"

Children are really easy to coax, as long as they arouse her curiosity and attract her attention, they can make her forget what happened in the last second, and when she remembers it, it is all in the past.

"Good!"

Li Zhifan immediately walked to the TV, plugged in the USB flash drive, and played the first episode of "Peppa Pig", which had just been released, to Xiao Cherry.

"I'm Paige, huh...... This is my brother George, hum ......"

With two pig cries, Little Cherry burst out laughing happily and was quickly attracted to the cartoon.

The story of Peppa Pig is actually a piece of life notes, and it is a child's note, not like an adult's note, so stubborn about the chaos of the world, and there is no brain-burning doubt that rises to philosophy, only the interest in the eyes of children.

A lot of times, when an animator is making an animation, they get it in the wrong direction.

Struggling to think of a story, using adult techniques to make the story appear "lively", in fact, for children, especially children at a young age, it is too difficult for them, in fact, there is no need for a complicated plot story, from life is the best story.

For example, the story of jumping into a mud puddle and splashing muddy water in the first episode is definitely "childish" for adults, but for children, it is particularly easy to understand and interested, and in their eyes, this is fun.

Don't judge children's things with adult aesthetics, often adults are already wrong when they want to tailor some stories for children through adults' brushstrokes and eyes.

In the face of young children, stories only need to come from life.

How to play, how to coordinate, how to get along with family, how to get along with other children, how to be happy.

In fact, it is not difficult to be happy, and it does not have to go through twists and turns to be happy and to tell the truth of life.

A child as big as Little Cherry really doesn't have to load too much, so it is smart to make them happy and understand that they care for and care for honesty and politeness from happy stories.

The biggest success of "Peppa Pig" is to create a complete family relationship and provide a most recognizable family model, the mother is gentle and generous, the father is considerate and capable, the parents love each other, and the grandparents can also stand in a position not far away, they are all busy and capable, but they are never absent from the child's childhood.

This story and family relationship are a child's biggest dream: a mother who is always emotionally peaceful and never throws tantrums and yells, a busy but meticulous father who prepares for her child's birthday, a father who plays and studies with her children, and a naughty younger brother who can always interact with her sister.

There is no violence, revenge, intimidation, quarrels, pranks, pans, deception, harm and other plots and behaviors, which play a good role in guiding children's three views, emotional intelligence, and behavioral norms.