It is now the beginning of November 2005, and the stock market is already on the verge of turning from bearish to bullish. After Guanghui Investment completes the relevant procedures and enters the stock market, it must begin to take the road to take-off in the stock market.

Although it is said that "the stock market is risky, you need to be cautious when entering the market", but with Jiang Hui, there is no need to be cautious at all.

So after Jiang Hui and Guan Weidong discussed the matter of investing in the stock market, they went to the Guanghui mobile phone project team for a few days.

Under the guidance of Jiang Hui's golden finger, Wang Mengyu has completed the shape design of the Guanghui mobile phone. Double-sided glass with metal frame, Yinglang's appearance design is different from all mobile phones now. If you don't take a serious look, this is an Apple 4.

In Jiang Hui's eyes, the most classic of all Apple's mobile phones is the Apple 4, and its appearance will not be outdated in the next ten years.

"Mr. Jiang, don't you know, several other leaders in our mobile phone project team were stunned when they saw Guanghui mobile phone for the first time. With a slim body and classic and simple lines, the whole appearance looks stylish and atmospheric, and it is simply a work of art," Wang Mengyu said.

"Have you registered various design patents?" Jiang Hui asked.

Home health and frame design,Antenna layout,Various interface layouts at the bottom of the mobile phone,Glorious mobile phones are basically borrowed from Apple4The characteristics,These classic shapes are destined to become the object of imitation and plagiarism by people in demand。

Jiang Hui registered these patents in advance, and when the Guanghui mobile phone was officially launched, Jobs saw that he was in a dilemma. Obviously more beautiful than Apple1Countless times more beautiful appearance,So Apple1Will you continue to push or not?Continue to push,Although there are differences in the appearance of the two,But the layout of Home Health and others is obviously very similar,Brilliant mobile phones can completely sue Apple for plagiarism。

Although Jiang Hui will feel a little guilty in his heart by doing this, but thinking about the fact that Apple mobile phones in the mainland are always more expensive than those in the United States and the double after-sales standards in the past, Apple completely treats the people of the Celestial Empire as "stupid hi", and Jiang Hui's sense of guilt is much lower.

"We have registered, not only in China, but also in the United States, South Korea, island countries and other places. For this reason, we turned to the group's legal department, and if anyone dares to copy us in the future, they will be killed," Wang Mengyu said.

A design patent refers to a new design of a product that is aesthetically pleasing and suitable for industrial application based on the shape, pattern, color or combination thereof. Generally, the packaging of products (bags, boxes, boxes, bottles, etc.) and the aesthetic shape can apply for design patents. The term of protection of a design patent is 10 years.

Of course, the specific requirements of each country will be different, and the core content will be the same.

In April 2011, Apple filed a lawsuit against Samsung for infringement of invention patents and design patents. In 2012, the jury found that Samsung infringed Apple's three design patents, including the rounded rectangle, bezel and icon grid design on the front of the fuselage, according to which the Federal Circuit Court in San Jose awarded Samsung $1.051 billion in damages, and in subsequent judgments, the damages were reduced to $930 million and $548 million. This is one of the most typical appearance patent cases in the history of smartphones.

Jiang Hui estimates that Apple and Samsung will inevitably learn from the appearance of some Guanghui mobile phones, although Guanghui mobile phones may not be able to get back much compensation from the two of them, but Guanghui mobile phones sue Apple and Samsung, which will inevitably make Guanghui mobile phones famous, and it is estimated that they can save countless advertising costs.

"Well, we have to register not only the appearance patent of the Radiance G1, but also the various other designs that extend from it, so that imitators will not be able to get around our patents," Jiang Hui said.

G1 is the name given by Jiang Hui to the first product of Guanghui mobile phone, and it is also the code of the mobile phone project team.

After nearly a year of development, the mobile phone project team now has nearly 100 regular employees. This is because Jiang Hui strictly controlled the increase in the number of employees in order to consider confidentiality.

There is a design department under the project team, which is responsible for industrial design and structural design. Among them, the industrial design is mainly the appearance, material, feel, color matching of the mobile phone, the realization of the main interface and the design of the color, etc.; the structural design is mainly the selection of the front shell, back shell, and camera lens position of the mobile phone, the way of fixing, how to connect the battery, and the thickness of the mobile phone. Wang Mengyu is currently in charge of coordinating this piece.

In addition, there is a development department, which is mainly responsible for the development of various hardware and software inside mobile phones. The hardware is mainly the selection and development of various chips, storage and other specifications. Of course, the so-called development, at present, Guanghui mobile phone can only do the development of some ordinary parts, and the core components are still powerless. The software design is led by the Android team in the United States, and the Celestial Empire is confirming compatibility and other issues.

In addition to this, there are also project departments, purchasing departments and quality departments responsible for their respective fields. Among them, the quality department is the most annoying, and has to carry out a variety of tests.

Producing a mobile phone is not as simple as doing experiments in the laboratory, once it is produced, it is thousands of units, and it is not a simple task to ensure the quality of each product. Producing a sample of a mobile phone and producing 500,000 mobile phones are two different things.

For example, in the high and low temperature test, it is necessary to test the adaptability of the mobile phone in different temperature environments, the low temperature is generally minus 20 degrees Celsius, and the high temperature is about 80 degrees Celsius.

Only when all these various trials are okay will the G1 be able to roll out smoothly.

"Mr. Jiang, you don't have to worry about industrial design, it is definitely a new concept of sweeping all opponents and composing a mobile phone shape. On the contrary, our mobile phones are now weaker in terms of chips and storage, and we are currently using products from international suppliers such as Qualcomm, and we need other software and hardware to actively adapt to them," Wang Mengyu said.

"Can't we ask Qualcomm to adjust some of the parameters of the chip for us?" Jiang Hui said.

"It's difficult, Qualcomm has a monopoly in the field of mobile phone chips, and there are no rivals. In addition, our company's mobile phones have not been released at all. Although we negotiate with them according to the monthly sales of millions of dollars, their current attitude is basically whether you like to buy or not, and whether you buy or not. Not to mention designing products specifically for us," Wang Mengyu said.

There is a saying: first-class enterprises sell standards, second-rate enterprises sell brands, and third-rate enterprises sell products. Now Qualcomm basically has its own exclusive standards in the field of chips and communications, becoming a pioneer in the industry, it can be said that in these fields, Qualcomm already has a certain right to formulate industry standards.

Qualcomm is a dominant company in the field of mobile phone chips, and has cooperative relations with major mobile phone manufacturers, some mobile phone manufacturers need to rely on Qualcomm chips to fill, Qualcomm also uses major mobile phones to make their own chip technology and super performance to carry forward. However, if an emerging manufacturer such as Guanghui mobile phone does not prove its strength, it is difficult to attract Qualcomm's attention and resource inclination.

(End of chapter)