"Chairman, the user's evaluation of the member's official account has dropped very much. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info"As a customer service manager, Huang Huijun no longer needs to receive customers in person, and mainly focuses on management and the development of the customer service department.

The customer service of China Baby and Weibo is under the control of Huang Huijun's department, and you can report any problems at any time.

"What's the situation?" Hang Yunshan said that less than a month after the membership was opened, the evaluation suddenly plummeted, which is not a good sign.

"I summarized the comments, and at the beginning everyone was very interested in the small speaker on the homepage, so there were many people who opened up members. However, as soon as the number of members is large, the role of the small speaker has declined rapidly, and now it can be said that it is chicken ribs, so many people regret opening members. Huang Huijun printed out some of the comments into a document and handed them to Hang Yunshan to read.

After reading the document she summarized, Hang Yunshan figured out the user's opinion.

He opened Weibo and followed the official accounts of several people, looked at their contents, and said with relief: "It's not that the official account can't be used, it's that these guys can't use it, it seems that it is necessary to teach them." ”

There is no limit to the forwarding function of the official account, the editing function is stronger, and the mass sending function is also very easy to use. However, all this is based on the content of an official account, whether it can capture the heart of the username.

Many shopkeepers opened an official account, originally to enhance publicity, but they only know how to use the simplest small speaker, but they don't know how to operate the official account, and they don't play its real role at all.

"You go back to work, and call Shen Miaofu over by the way. Hang Yunshan said.

"Good. Huang Huijun said.

While waiting, Hang Yunshan took out the fountain pen that Lan Susu had given him before, and wrote the memories of his past life on a piece of manuscript paper.

He used to play WeChat public accounts and learned a lot of ways to run an official account. Although he did not succeed in operation, there is no doubt that those experiences are useful, but Hang Yunshan is not so capable.

It is not possible for everyone to be successful, but there are always several success stories. Otherwise, the official account will not be attractive, and Hang Yunshan is afraid that the members will not be renewed next month, and the profit on Weibo will be empty.

"Chairman, you look for me. Shen Miaofu stood at the door.

"Come in, sit down for a while, I'll write something. "Hangyun Mountain Road.

Shen Miaofu saw that he was writing seriously, so she kept quiet and sat opposite Hangyun Mountain.

The content of the official account has always been the core competitiveness, and as a qualified operator, you need to get out of the cycle of only forwarding other people's content without creating it. Content operation should be able to bring the relationship between products and users closer, cultivate loyal users while improving user activity, and form brand communication.

The methods of content collection and editing are mainly as follows: First, obtain high-quality article materials from large websites at home and abroad. The second is to analyze and summarize their own articles. The third is to observe peers, read their articles, and analyze their strengths and weaknesses.

Hang Yunshan wrote down some experiences in operating the official account, such as the benefits of pictures and texts, content is king, find your own positioning, you can use other channels such as QQ forum post bar to cooperate with publicity, usually accumulate more materials, insist on writing every day, say goodbye to typos, and patiently interact with readers.....

Don't underestimate these experiences, they are all summed up by many high-level games on the WeChat public account, if you can do them all, basically half the success, and then your own creative ability.

Finally, to sum up, originality is the foundation of the future development of the official account!

Hang Yunshan wrote while reminiscing, Shen Miaofu looked at him quietly, and suddenly felt that this younger brother's serious appearance was very charming. In the past, Hang Yunshan gave her the impression that he would make money, but at this moment, Shen Miaofu felt that he was very talented, and it happened that she liked talented boys the most.

Although I don't know what Hang Yunshan is writing, that temperament deeply attracts her. It's a pity that Hang Yunshan already has a girlfriend, so Shen Miaofu can only secretly admire it and bury her feelings in her heart.

After almost twenty minutes, Hang Yunshan suddenly raised his head and said happily: "It's finally written, you use this information for reference, operate the official account according to what I wrote, and improve the method of operating the official account as soon as possible." ”

Shen Miaofu was taken aback by him, reacted and stepped forward to take the information, and after reading it, she was surprised: "It turns out that the official account is operated like this, a bit like the magazine I used to work for." ”

"It's really similar, but the official account is a miniature virtual magazine, and the official account of different people has different positioning. You have to find out our company positioning, product association, and how to do it yourself. Hang Yunshan said.

"I have experience in this. Shen Miaofu said.

"I'll give you a month to get our official account up and running as soon as possible, summarize experience and improve this information, and then I'll publish it and teach those members how to play. Hang Yunshan said.

"Yes, I see. Shen Miaofu nodded.

Because of the deviation of the times, Hang Yunshan was not sure that his experience would be useful. And he forgot a lot of content, so the information he wrote can only be used as a reference, and the editorial department needs to improve it in practice.

The operation of the official account focuses on originality, Hang Yunshan thought that there were a little less two people in the editorial department, and Shen Miaofu and Qi Congxin's literary level was not particularly high, so he called the personnel department and asked them to recruit three experienced editors.

Because of Hang Yunshan's absolute control, this kind of trivial matter does not need to be discussed with anyone, and it can be done in one sentence.

He then continued to follow up on other matters, which lasted more than two hours.

"Chairman, this is the latest report on the experimental field project, you can take a look. Du Zhenhua sent a document.

"Yes. Hang Yunshan attaches great importance to the experimental field, and reads it carefully after taking it.

He arranged a total of three market investigators to carry out the experimental field project, namely Dong Zhixiang, Chang Cheng, and Feng Liang.

The three of them are very good at this work, and Dong Zhixiang and Chang Chengdu have used more than a dozen local intermediary agencies to work, and the results are very good. Fengliang used the method of conducting market research, first collecting information, finding out the positioning of customers, and then visiting them one by one, using telephone and email to contact.

According to the documents, Dong Zhixiang and Chang Cheng's performance is better, and although Feng Liang is diligent, he is not as good as them. Hang Yunshan focused on the reports of Dong Zhixiang and Chang Cheng, and was very optimistic about the way they used intermediaries to promote.

Dong Zhixiang focused on the promotion method of the intermediary, while Chang Cheng also used Fengliang's method, and the specific methods were also different, and the performance was similar. They summarized their work process and experience, and they all thought that the way of offline distribution was very good.

"There is a living case of tree planting and purchasing, as well as the experimental results of Dong Zhixiang and the three of them, which proves that the offline distribution method is very useful. Especially after we make profits, even if we are not as diligent as Qin Xiaozhu and his wife, they can spread quickly and widely. Du Zhenhua said.

"Well, how many promotion specialists have been recruited by the Personnel Department?" asked Hang Yunshan.

"At present, there are twenty-seven, and there are twenty who can pass the training. Du Zhenhua said.

"The speed is okay, take this document to the training department, and ask Dong Zhixiang and the three of them to go to the training department to make a cameo appearance and teach those newcomers how to promote. Hang Yunshan said.

"Yes, I'll go right away. Du Zhenhua nodded.

Offline distribution is a very important strategic goal of Jiangyan Company in the future, breaking through the limitations of Internet development and seizing the purchasing market.

There is no doubt that the market can bring great competitiveness to Jiangyan, which is more important than government support. As long as it has a market, Hang Yunshan does not believe that those foreign brands do not cooperate.