Chapter 683: Apple's Big Short

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"Until one day, Mr. Wang received a complaint call, only to know that this group of grandsons with private work, become the local overlord, we Mr. Wang also has the courage, rather spend a lot of effort, even sacrifice the mature franchise model, but also to correct the company's mistakes, let it out is easy, want to take back it is difficult, once there were rumors, it is said that the franchisee threatened to pay the price of Mr. Wang's life, it is said that since then, we Mr. Wang has been more cautious, and also hired an accompanying bodyguard, not to see outsiders at all. ”

Liu Chen not long ago when he looked at the information collected by Jin Donger, he also saw this past, although Wang Wei is very strong, it is not easy to collect power, which is equivalent to smashing the franchisee's job, provoking this group of people, the whole process encountered a lot of trouble, there were indeed several life-threatening situations, which lasted for 3 years, until 2002, Fengsu Express completely changed from the franchise system to the direct sales system.

Jin Dong'er was also a little blindfolded when she was drunk, and said hatefully: "What's the big deal, it's not a matter for a big man to hide all the time, just like the big girl in the ancient boudoir, she is not ashamed." ”

"No, no, no. Wang Fan waved his hand again and again, "You are not here at the right time, I heard the leader say that our Mr. Wang will go to Hong Kong soon, and after staying for a while, he will not return to Shencheng, but will go directly to Jianghai." ”

Liu Chen immediately asked, "What is Mr. Wang doing in Jianghai?"

"Hehe, you don't understand this, I dare to say that I am the only one in the company who knows what Mr. Wang is doing in Jianghai, and my leaders don't know. ”

"Oh, how do you know?"

"Shhh Wang Fan's tongue couldn't be straightened.

Could it be bragging after drinking a lot, Liu Chen said: "If you don't say it, forget it, I don't think you know." ”

", I don't know? We always have a sister Wang, whose parents died early, in fact, Wang is always brought up by his sister, and the relationship is very good, and he will fly to Jianghai to live with his sister for a while every summer. ”

"Why do you want to go during the summer vacation?" Liu Chen followed.

"It's because the school is on summer vacation. ”

Jin Dong'er was in a daze, and hurriedly said, "What does it have to do with the school?"

"That's a big deal, Mr. Wang's sister is the school ......" poofed, if it weren't for Liu Chen's quick eyes, Wang Fan would have jumped directly under the table, showing his foreign appearance, which made Jin Dong'er laugh.

"I'm sleepy. After this guy finished speaking, he fell asleep directly on his stomach.

"Haha, let's have two more. Jin Dong'er grabbed the wine glass and drank it very happily, and after drinking, her eyes were full of stars, and she slurred and lay on the table.

Liu Chen looked at this, and then looked at that, I really couldn't understand this group of people who like to play forums, they are all weirdos, the two have long been familiar friends on the forum, and they were a little rusty when they first met, and after a few glasses of wine, there was nothing to talk about, chatting about all kinds of interesting things in the forum, it was simply a thousand glasses of wine for a confidant, and they were all drunk after a while.

No way, while holding one, directly in this hotel opened a suite with a computer, two bedrooms arranged on the other, all to get the bed to sleep, fortunately, the two drunkards are drunk after the wine is very good, not nonsense, snorting and sleeping.

Liu Chen didn't drink, he was very sober, and even a little excited, he looked at the time, it was more than seven o'clock in the evening, and there was more than an hour to open, he didn't feel sleepy, he simply turned on the computer and browsed the information, left the United States for a while, and looked at the situation over there, there was no suspense, Apple's stock price has soared, and now it has exceeded $23, which is about to surpass the highest price since Apple's listing.

A few months ago, when Liu Chen bought it, it was only 8 US dollars, almost tripled, the power of capital is really powerful, and this time the stock income alone is far more than all the profits from the sales of Yinba in the past year, and then looked at the forum that American investors often see.

"It's better to be late than late, Apple stock is bullish all the way, $23 is far from the end, and it is expected to break through $30 this week, the following is from the technical level and Apple's sales analysis......"

"When Steve Jobs re-entered Apple, he really regained his footing, losing the personal computer market, but setting off a frenzy in the electronic music market. ”

"Apple's entry into China caused a panic buying boom, and the iPod ruled the world. ”

Liu Chen looked at various forums, firstly, to consume anxiously waiting time, and secondly, to understand more about ordinary investors, which would help judge the market reaction under the big shorts.

One of the stories "There used to be a very cheap stock in front of me, but I didn't buy it, and now when I want to buy it, it has gone all the way up" is very interesting, Liu Chen looked patiently.

"The story of me and Apple, a black humor that has been around for almost two decades, is a huge irony, and a complete tragedy. ”

"Prejudice is when you have a prejudice about something, and you consciously or unconsciously ignore all the evidence that is against you. And any evidence that is favorable to you will be magnified by you and strengthen your biases. Confirmation bias is a thought pattern ingrained in the deep brain of people, and if you don't force yourself to listen to it, the consequences can be catastrophic. ”

"When I came to Silicon Valley in '94, Apple was already in decline, and the new boss Gil-Amelio in '96 was a semiconductor hardware graduate and an alumnus of Georgia Tech. But he's not a qualified product manager for PCs. ”

In February 1997, Steve Jobs persuaded Amelio to buy his own company to return to Apple. In July of that year, he persuaded the board of directors to fire Amelio and become the new interim CEO. ”

In June '97, Steve Jobs was frustrated by the board of directors and sold his 1.5 million shares of Apple stock, which was questioned and criticized by the media. Later, he roared at a reporter from the Wall Street Journal, "Whoever asks me why I sell stocks, Lao Tzu tells him: Fuck you, fuck you]"

"In the second half of '97, Apple was still losing money, and the value of its stock was even lower than the cash on the company's books. At an internal staff meeting, Mr. Jobs was asked if Michael Dell of Dell Computer told the media that Apple should shut down and return the cash to shareholders. Jobs replied, fuck Michael Dell. ”

"When Steve Jobs came to power, he first cut off many redundant product lines and introduced uniquely designed monitors that could be colored in different colors and have a new and eye-catching appearance. But for a PC user, my first reaction is that Apple's market share in PCs is less than 10%, and the trend is long gone, and playing this kind of trick will not change the overall situation at all. ”

"Ninety-eight years later, every time you drive past Apple's headquarters on Highway 280, you'll see Apple's buildings stamped with large portraits of celebrities from around the world, from Albert Einstein to Gandhi, and Apple's advertising slogan, Thinkdifferent. As a non-self-interested observer, I didn't have the heart to continue digging into it except for a little bit of fun. ”

"In '98, Apple made its first profit in five years. By 2000, Apple's stock had risen ninefold in the frenzy of the internet. But in the ensuing three-year Internet winter, the stock price fell all the way, and in early 2003 it fell back to the level when Steve Jobs took office at the end of '97. ”

By this time, Jobs had already realized that the battle for the PC market was not Apple's strategic priority, and that Microsoft had already won the war. If you want to occupy a place in the market of new technologies, you must fight yours, I fight mine, start anew, and open up a new battlefield. ”

"The iPod, as the first truly practical digital music player on the market, was quietly launched in January. iPod allows users to copy songs from CDs with relative ease, and the software interface is simple and easy to use, although the timbre quality of the music is actually worse than Sony's Walkman. ”

"Occasionally, I've seen Apple's iPod commercials on TV, but my first reaction is like, whocares? ”

"The iPod was initially incompatible with PCs, the user base was still limited, and the real breakthrough came in April 2003. The iTunes store finally allows users to buy songs directly online for download, and a song costs only 99 cents. Apple makes only ten cents of profit on each song sold. ”

This month, for the first time, the iTunes store was compatible with Microsoft's PC software, and the explosive growth of the iPod finally began. In September of that year, Apple had sold 10 million songs online, and by April 2004, it had grown to 50 million. ”

"Since 2004, Apple's stock has risen nearly threefold. The iPod is starting to catch fire among mainstream consumers. In May, I heard from several customers that they had received iPods from friends as gifts. Another friend who works at Apple mentioned that they have been very busy lately. ”

"My first instinct was that I had just been tormented by the three-year cold winter of the Internet and was extremely afraid of high-tech investment, and my first instinct was: another bubble is coming. Isn't it just a selling point? What's the big deal? Microsoft, Sony, other companies can do it. The stupid hat that buys these Apple stocks now will lose their pants sooner or later. ”

"Apple's stock is about to surpass the highest price since its issuance, and I just realized that I am a stupid hat, why don't I buy it earlier? After the market opens today, I must buy 1,000 shares, and I swear by this post, and if I don't buy it, I will eat stool." ”

Very interesting post, Liu Chen couldn't help laughing after reading it, the most ordinary people's feelings are the most real, which proves that Apple's stock price is being pushed up step by step, there is still a big crowd of doubters, when the big short comes, this group of people will become the vanguard.

"Silly hat, let you scramble to buy it one by one, and now you will lose all your pants. ”

Liu Chen browsed casually, looked at the time, and there were still more than ten minutes before the market opened. (To be continued.) Mobile phone users, please browse and read, a better reading experience.