The much-publicized news in Hong Kong and foreign media about the Suning Electric Appliance incident apparently quickly spread back to China.

So it suddenly caused an uproar in China, and even this matter attracted the attention of some high-level bigwigs.

Because of the incident of Suning Electric, foreign countries have worried about the prospects of the mainland's reform and opening up, and just this year, the "price breakthrough" failed, and the domestic inflation was strict, which made the top management face huge pressure.

Even when a high-level official reported to Deng Gong, Deng Gong also specifically mentioned Suning Electric, and instructed by the way: We must properly protect such large-scale private enterprises that have developed.

Obviously, Deng Gong's words broke the dilemma of Suning Electric.

Subsequently, the State Administration for Industry and Commerce issued a document to the industrial and commercial bureaus of all provinces, municipalities and autonomous regions across the country, requiring all local industrial and commercial departments not to harass the normal operation of Suning Electric Appliances without reason in the future without evidence.

Subsequently, the industrial and commercial bureaus of some provinces that originally ordered Suning Electric to suspend business for rectification revoked this order, and were willing to provide some policy convenience to Suning Electric.

Although the industrial and commercial department has proved the innocence of Suning Electric, many ordinary people still do not know the truth of the matter, and the recovery of Suning Electric's turnover is not too big.

So half a month after the "fake sale incident", Suning faced the media head-on for the first time.

A spokesman for Suning Electric announced that Suning Group will hold a press conference at the Xijiao Hotel in Shanghai three days later, when Suning Electric will officially respond to all rumors about Suning Electric in the recent period.

When Suning Electric's information was released, reporters from all over the country rushed to Shanghai, and some foreign media will also attend the press conference. Suning Electric accidentally became the first private enterprise in mainland China to hold a press conference, and there were so many reporters to attend.

Opened in 1960, Xijiao Guest House in Shanghai is the largest five-star hotel in Shanghai, which has hosted many domestic and foreign dignitaries and business tycoons, and is considered a long-established high-end hotel. Now, Suning Electric will hold a press conference in the Four Seasons Hall here in order to show the company's attitude in Xijiao Hotel.

On July 4th, it has been 16 days since the "Economic Information Daily" broke the news of "Suning Selling Fakes", and during this time, Suning Electric is like a small boat in the sea, constantly accepting storms and rains from all sides. Now the boat is about to show his ambition and determination to the sea, and he is about to show the nation his sharp weapon of counterattack.

At 6 o'clock in the morning, some media began to enter the venue with documents, and by 8 o'clock, the entire Four Seasons Hall was already crowded with reporters from all over the country, and some large media from Hong Kong and abroad also included.

At 9 o'clock in the morning, Su Zhenbang appeared on the rostrum with three senior executives of Suning Electric and a legal adviser, and Su Zhenbang, a world-class entrepreneur in the future, officially appeared in front of the world's media for the first time.

Subsequently, the spokesman of Suning Electric signaled the reporters present to be quiet, and then officially announced the start of the press conference.

"Welcome reporters from all over the world to come to participate in the press conference of Suning Electric, this press conference we Suning Electric will be the first time to the whole society to respond positively to a series of things that happened some time ago. At the same time, Suning Electric will also announce several strategic plans for the company. Let me now introduce you to the chairman and three general managers of our company. ”

"We are Mr. Su Zhenbang, Chairman and President of Suning Electric. The spokesman introduced Su Zhenbang who stood up.

"Mr. Chen Jinsong, the CFO of Suning Electric, Mr. Guan Wei, the CFO of the company, Mr. Deng Qiang, the CTO of the company, and Mr. Zheng Xuan, the legal counsel. The spokesman then introduced the three executives of Suning Electric.

Suning Group implemented the professional manager system at the beginning of this year, and Su Zhenbang became the chairman of the company and did not participate in the daily operation and management.

Some of the following domestic reporters did not know what the positions of these three "O's" were, and only understood them after being introduced by some people who understood, and at this time many people realized that this company seemed to be unusual. This is especially true in foreign media, because almost all large foreign group companies now practice the system of professional managers, which they consider to be a sign of the modern enterprise management system.

"Next, I would like to invite Mr. Su Zhenbang, chairman of Suning Group, to speak. The spokesman handed over the press conference to Su Zhenbang.

"All the reporters who came from afar have worked hard, and they don't talk nonsense, I believe you are very concerned about the 'fake incident' that broke out of Suning Electric. I'm sure all journalists have an eagerness for news, but here, I would like to allow you to say a few words. Su Zhenbang said with a calm smile.

The whole venue was also relaxed by Su Zhenbang's tone, and some reporters smiled kindly.

"For the whole thing, here I can responsibly tell everyone that this is completely an incident in which a competitor maliciously slandered Suning Electric. Su Zhenbang said sharply.

There was an uproar in the audience, and some reporters began to whisper, apparently not believing that there was a black hand behind the farce.

The spokesman motioned for the reporters to be quiet, and then Su Zhenbang continued: "Of course, our company already has specific evidence, otherwise I wouldn't have made it up. ”

"According to the evidence we have, the entire 'counterfeit sales incident' of Suning Electric is an unfair competition method jointly created by a number of large shopping malls and several home appliance sales companies. They used some defective counterfeit electrical appliances in Jinling, Shanghai, Quancheng, Beijing and other places to pretend to be purchased from Suning electrical appliance chain stores. Then he bribed a reporter surnamed Chen and a reporter surnamed Li of the Economic Information Daily in a vain attempt to damage Suning's reputation nationwide. Subsequently, they incited local people in various places to besiege Suning chain stores and return goods. Su Zhenbang solemnly introduced the whole thing.

"The whole sale of counterfeits is a malicious slander by competitors, I believe all journalists and friends already know it. Su Zhenbang looked at the reporters below and said.

After Su Zhenbang finished speaking, Chen Jinsong and Deng Qiang respectively introduced some other evidence to prove the truth of what Su Zhenbang said. All kinds of materials and evidence have been displayed one by one, and it is obvious that Suning Electric is fully prepared this time.

Finally, Zheng Xuan, the legal counsel of Suning Electric, showed Suning's strength to the reporters present: "We have officially handed over the whole matter to the judicial authorities, and we will investigate the corresponding legal responsibility for the companies and individuals who try to use abnormal means and despicable and bad behaviors to slander Suning Electric." Moreover, Suning Electric will reserve the right to pursue its legal responsibilities for newspapers and magazines that spare no effort to publish fake news and fake news about Suning Electric in order to discredit Suning. ”

After the spokesman finished the whole speech process and once again stated the position of Suning Electric, he announced that he had entered the stage of free questions.

"Chairman Su, hello, I'm a reporter from Donghai Daily, I wonder if you can reveal which companies are behind it?" A female reporter who was called by the spokesperson stood up and said to Su Zhenbang.

"I'm sorry, comrade journalist, this information is confidential information during the handling of the case by the public security organs, and it is inconvenient to disclose it. Su Zhenbang said.

"I'm a reporter from the "Business Daily", Chairman Su, may I ask how much of the turnover of your Suning Electric Appliances has declined during the whole incident?

"It's up to our CFO and COO to answer that question. Su Zhenbang gestured to the two beside him and said.

"In the half month since this 'selling price incident' occurred, judging from the information returned from our various regions, our company's turnover has experienced a huge decline of about 70%. However, just three days ago, with the State Administration for Industry and Commerce correcting the name of Suning Electric, our turnover has recovered to 60% of its original value. Guan Wei said.

"We have worked out a specific strategy for the company's subsequent recovery of turnover, which will be announced at the end of the press conference. Chen Jinsong said with a smile.

"Fellow journalists, give the reporter of Sing Tao Daily a chance, I came to Hong Kong some time ago to admire the name of your newspaper for a long time. Su Zhenbang smiled and clicked on a female reporter from the "Sing Tao Daily" who was sitting in the first row and said.

"Thank you, Chairman Su, for your praise to our Sing Tao Daily, it is our honor. It is said that during the whole incident, the industrial and commercial departments of some provinces in the mainland rashly ordered Suning Electric to suspend business for rectification without evidence. What I want to ask is, what do you think about this matter, Chairman Su?" the female reporter's question was very sharp.

"I don't know if this reporter comrade has heard the phrase 'deep love, responsibility', it is precisely because of the love of our industrial and commercial department for our Suning Electric Appliances that this decision was made. Moreover, this decision also allows us Suning Electric to better clarify its strategic thinking. Su Zhenbang replied calmly.

"Hello, Mr. Chairman, I am a reporter from Reuters. What I want to ask is that as an entrepreneur who stands at the forefront of your country's reform and opening up, I don't know about it, what do you think of the next reform and opening up in your country?" a middle-aged foreign man stood up and said in English, of course, an interpreter automatically translated the words.

"I believe that the prospects for reform and opening up are obviously bright, and as one of the largest private enterprises in China, I can appreciate this message even more. Now take a look at Suning Electric, and you will know that it is through the spring breeze of reform and opening up that our Suning Electric will be born. I think not only do I believe that China's reform and opening up will get better and better, but the people of all China think so. Su Zhenbang said confidently: "I believe that our great motherland will be reborn and rise through the spring breeze of reform and opening up, and I believe that our great Chinese nation will once again stand tall among the world's powerhouses." ”

As soon as Su Zhenbang's words were finished, the whole hall burst into warm applause, and everyone was infected by the demeanor and temperament of this private entrepreneur.

The next question session continued, but Su Zhenbang and the three executives answered perfectly.

At the end of the press conference, the spokesman announced that the chairman of Suning Electric would release several important news next.

Su Zhenbang stood up, and then said: "First of all, I want to announce that just before the press conference began, five of our Suning Electric chain stores in Hong Kong and Macau officially opened. This will be Suning's first step towards the international market. ”

After the reporters in the audience heard the news, they naturally had a discussion, they didn't expect that Suning Electric had begun to lay out the international market.

"Second, in order to give back to our customers who have been supporting us, the company will officially launch a membership system in the near future, and Suning members will enjoy many discounts. Su Zhenbang said: "The specific implementation measures will be officially announced in the chain stores in the near future. ”

Su Zhenbang then announced: "Third, Suning Electric has reached a direct supply agreement with 90% of domestic home appliance manufacturers and many e-commerce companies in Japan, the United States and Europe. Suning Electric's newly built eight logistics bases in the country will ensure the supply of goods for major chain stores. Suning's logistics network will also be fully completed in the next five to ten years, covering all large and medium-sized cities and 80% of small cities in the country, including Hong Kong and Macao. ”

"In order to thank some of the customers who firmly support Suning Electric, Suning Appliance has decided to give feedback to the users who bought electrical appliances in Suning Appliance chain stores during the entire 'fake sales turmoil' period from June 17 to July 3. These customers can go to the local Suning chain store with the invoice to receive the gift package specially prepared by Suning Electric. ”