Chapter 517: Qin Ze: As long as the hoe is swung well, there is no corner of the wall that cannot be dug down
It was overtaken again...... The cruel reality is undoubtedly a blow to Qin Baobao's fans.
put together all the enthusiasm to brush the album, but it still didn't overtake, it wasn't the most desperate to be overtaken, it was obviously caught up, but it was overtaken again, one blow, then declined, and three were exhausted.
From an operational point of view, Dynasty Entertainment is a success, and it is not an exaggeration to say that it is the most successful operation case this year.
It is estimated that before fighting with Qin Baobao, they quickly made a countermeasure, and used this incident to bring Xu Jiao's fame to a higher level and the company's fame to a higher level.
According to this momentum, if it continues, maybe Xu Jiao can really hit the front line.
The singer who pulled Qin Baobao off the altar, this crown is so dazzling.
The corresponding payment is also huge, it has only been less than a week, and millions have been invested, what about the later stage?
The operation is not a secret, people in the industry generally know it, but the effect is really good.
Some large entertainment companies even held a meeting to analyze the success of this operation case.
"Maybe at the beginning, Tianfang's Qin Ze and Qin Baobao didn't think so deeply, after all, spending a lot of money to brush up on albums, unless they are a newcomer, few people will do this. Dynasty Entertainment seized this negligence and succeeded in one fell swoop. The marketing director of an entertainment company talked eloquently.
"Then we might as well look forward to Qin Baobao's next album?" the subordinate said with hesitation and questioning.
"The same method, the second time it won't work. Qin Baobao and Qin Ze will probably not take the initiative to fight in the future, and there are many times, and fools know that it is false and brushed. Advertisers, funders, and commercial performers..... People don't know how to bird you at all. The marketing director said: "But this incident can inspire us, and it is a good way to seize the opportunity in the future and step on Qin Baobao." Musically there is no hope, but what about movies, what about TV dramas? There may be opportunities in these areas. ”
This kind of rhetoric and analysis is very common in major entertainment companies.
But in this atmosphere, a group of trolls suddenly popped up on the Internet, and a kind of speech spread wildly, and then it became very loud:
Eris's chest is padded.... Bah!
Xu Jiao's sales are brushed.
Similar remarks have been made for a long time, and from the first day the album was released, some people questioned Xu Jiao's brushing of the album. But it couldn't withstand the praise of Xu Jiao's fans and the water army, and was soon drowned by the wave of touting.
Later, Qin Ze bought a small number of water armies to spread the remarks of brushing albums, and when the popularity of the album war was rising, everyone didn't see such articles every day, not many times, about once a day.
So when the remarks of "Xu Jiao's album" broke out overwhelmingly, netizens did not have much disgust and questioning, because it was not once or twice.
Xu Jiao issued a statement on Weibo, saying that she did not brush sales.
Dynasty Entertainment issued a statement to refute the remarks of brushing sales, and reserved the right to pursue legal responsibility.
in the office.
Qin Baobao called the public relations department: "A few big V accounts of this Weibo are on the scene." ”
When I got the order, I went about it immediately.
Qin Ze and Qin Baobao waited for Dynasty Entertainment to make a statement, and if he didn't come forward to make a statement, it seemed that he was singing a double reed.
Let's make the slap in the face more violent.
The layout and ideas in the early stage of this public opinion war were thought of by Qin Ze, and the execution in the later stage was lost to Qin Baobao.
If you want to mix in the entertainment industry and manage such a huge entertainment company, you must be proficient in public opinion warfare, which is a compulsory course for my sister.
Soon, a Weibo big V posted a long post on Weibo.
"This is a very successful operation case, so that most of the stagnant singers see the hope of breaking through themselves, if you want to succeed, you only need to do one thing: wait for Qin Baobao's new album to hit the shelves, brush a wave of [dog head]. I thought that someone had finally risen, or that there was a rare divine comedy in the world, so I went to worship, bought the album, and listened to it. After listening to it for a long time, I was stunned for a long time, and just like that, I broke the myth of Qin Baobao's album sales?666, I just want to say: the special effects are against the sky, and the funds are burning. ”
There is a meaning in the words: Xu Jiao's album sales.
Dynasty Entertainment must not be able to give up, fans must spray, so .......
The flames of war spread here in an instant.
"Oh, I see, finally believed. ”
"I finally believe that I have seen it a long time ago, and the sales record will be refreshed when it is said to be refreshed? Why can't she Xu Jiao go to the sky, the quality of the two albums is better or worse, and a discerning person can't see it?"
"Xu Jiao's behavior is clearly playing fans as fools, and I feel that my IQ has been stimulated like never before. ”
"Stinky and shameless, brush sales, so fake. ”
The two sides were full of words and scolding.
If this big V's Weibo is more about setting off a scolding war, then another big V who jumped out immediately after him is a real hammer.
He not only posted a long article, but also accompanied by a few pictures, with pictures and truths.
"I have been paying attention to the album sales of both sides from beginning to end, and I found a very interesting thing, on the night the album was released, Qin Baobao led the sales and was gradually chased by Xu Jiao. But on the second day, Qin Baobao's fans made a strong effort and once again led Xu Jiao's album sales, which many people may not have noticed. You can look at the first and second pictures. But soon, Xu Jiao's sales ushered in a big explosion, suppressing Qin Baobao's album. Both sides have a sudden explosion in sales, but considering the number of fans of the two, it is worth pondering. Looking at last night, Qin Baobao posted on Weibo for help, and that night, sales exploded again, and even opened more than 100,000 sales with Xu Jiao, and there were screenshots...... But this morning, Xu Jiao's album sales skyrocketed again unreasonably and unscientifically. It's amazing, when did someone become the first sister in the music world? Can you explain where the fans come from? Dynasty Entertainment is bleeding heavily from the album. ”
As soon as this Weibo came out, it completely pulled the neutral melon-eating masses into the common understanding of "Xu Jiao's brush sales", and also pushed the heat to the forefront again.
The source of the picture was bought by Qin Ze, through the relationship of the company's public relations department.
There are many "peelers" in the entertainment industry, and with a little money, you can buy a lot of news that is ignored by everyone.
As a result, many online media have taken the initiative to write articles to disclose this matter, because of the high popularity, if you write this kind of article, netizens will subconsciously click in and earn a lot of traffic fees.
The editor of the Internet is originally an animal that "moves when he hears the wind".
As a result, the truth about Dynasty Entertainment and Xu Jiao's sales has become more and more deeply rooted in the hearts of the people.
Following the statement, Dynasty Entertainment continued to buy the water army to brush the news of justice, but Tianfang was also buying the water army to hack them, and the scolding war between the two sides lasted for a few days.
The trend of public opinion has not been reversed, but it is a bit of a dust.
Just like some celebrities are exposed to cheating, even if they buy a water army to wash the floor, or confess that they have actually secretly divorced, the reputation of cheating is like a maggot on the tarsal bones, which can't be washed away.
In this way, the meaning of the water army is gone.
After all, the water army is not a fan, its role is to mislead the audience, when a certain "understanding" is deeply rooted in the hearts of the people and becomes a consensus, it is useless for the water army to wash the floor.
After nearly a week of war of words and naval warfare, Dynasty Entertainment was unable to return to the sky and gave up.
The scolding war gradually subsided.
The negative news about Qin Baobao's myth dissipated with it, and the lost reputation was recovered, and at the cost of this public relations fee, millions were spent before and after.
Dynasty Entertainment stepped on Qin Baobao's position by brushing albums and buying water army, and Qin Ze also brushed albums by buying water army, and broke the news, opposing the other party.
The public opinion war in the entertainment industry is probably like this.
In recent years, there have been a lot of entertainment news about the reversal of the war situation, such as who scolded someone at the beginning, brought a wave of rhythm, and felt that he could win. But the other party suddenly broke the news, set off a war of words, and then reversed the decline and turned defeat into victory, many, many more.
Among them, fame, capital, and confidence are indispensable.
If Qin Baobao is still in Xingyi, it is estimated that this loss can only be swallowed.
Major entertainment companies have turned to study the "public opinion reversal war".
"In the future, its artists will be smeared and exposed, and we can refer to Tianfang's counterattack. A marketing director analyzed: "If you are smeared, collect evidence, hammer the other party, and fight a war of words, you can save your image very well." And if you are hammered by the other party, the best way is to divert your attention and secretly collect negative news from the other party, after all, there are few people in the entertainment industry who are clean. ”
The employee asked: "Do we still learn the operation case of Dynasty Entertainment?"
Marketing Director: "......"
Dynasty Entertainment costs several times as much as Tianfang Entertainment because they also invest money in the album.
The company bears part of the loss, and the other part falls on Xu Jiao's head. It's not that she will lose money, but her future income, the company's commission will increase.
The usual modus operandi of entertainment companies.
Tianfang is also like this, while making an artist popular, he also increases his blood-sucking efforts.
Xu Jiao lost her temper because of this, of course, she only dared to make trouble behind closed doors, and did not dare to make trouble at the level.
It is a common practice in the entertainment industry for artists and companies to jointly admit losses, but this is a rule formulated by the capitalists of the entertainment industry, and the artists themselves have no choice but to accept it.
"If the commission is increased by 10 percent, how much can I earn by running a bulletin? Xu Jiao waved her hand and swept the teacup to the ground, and the teacup shattered with a "pop".
"You keep quiet, haven't you always been like this?" the agent frowned, "If this is done, won't your notice fee also go up." There's no reason to gain hehehehe, lose pa. ”
"But I refused in advance, I didn't want to do this, sales are not as good as Qin Baobao, which singer is more popular than her now? Xu Jiao argued.
The company is also helpless, Qin Baobao took the initiative to provoke trouble, and the company passively accepted it. The broker retorted.
Xu Jiao was not convinced, because she knew that as long as the company ignored it, this matter would not evolve like this.
Now that she has not only not benefited, but even her reputation has suffered a huge loss, which will be a stain on her acting career.
When the audience mentions her in the future, they will comment like this: Isn't this Xu Jiao who brushes sales, stinky and shameless.
To put it bluntly, Dynasty Entertainment can't mess with Heaven.
A pleasant ringtone floated up, and Xu Jiao's mobile phone on the table rang.
She picked up her mobile phone irritably, looked at the caller ID, her eyes sank slightly, but her face was very calm, and she said expressionlessly: "I went out to answer a call, and it was from home." ”
She has a note on this number, caller: Qin Ze!
Speaking of which, in order to get this number, Xu Jiao spent a lot of effort. At that time, he wanted to contact Qin Ze alone and make a private appointment, but at that time, Qin Ze had not yet acquired Tianfang, but he was already a well-known fast gunner.
Later, Qin Ze's appointment with the song was difficult for the entertainment industry to know, so she put out her mind.