Chapter 817, sales data slaps in the face!

In just one week, 5 million albums were sold out, which scared Hua Na, stunned Oriental Entertainment, and shook the American music industry.

On the Internet, there are still many netizens who can't grab the album and vent their dissatisfaction on a large scale.

"It's only been sold out in a week?"

"I can't grab it!"

"Oh, how many years, the last time someone sold 5 million albums was in 2003!"

But it was in 2003 that the Internet began to spread, digital music came out, physical albums ran out of business, and many factories closed down. ”

"There are only five record printing plants in the United States that are still open!"

"Oh my God, what kind of era we've been through, terrible!

"Isn't it? 5 million, I can't grab one?"

"If you don't book before the sale, you won't be able to grab it. ”

"It's harder to buy a ticket than Zootopia. ”

"5 million! 20 years ago, this achievement was not dazzling, 30 years ago, this achievement was mediocre, but today, this is the sum of all American singers combined, a year of album sales!"

"Didn't the band sell 110,000 copies of their new album last month? ”

"Taylor Lisa's new album has sold 1.2 million copies a year, and she also held a celebration party to claim the first song, in front of Li Zhifan, it is really not worth mentioning!"

"Now, do you still have a CD player at home?"

"Yes, but I usually use my phone's Bluetooth to connect to the stereo, and the CD player is dusted. ”

“……”

The heated discussion among netizens made Hua Na have to give up the original copy, rushed out a new copywriter overnight, and quickly released it on Irs.

"What? 5 million copies have been sold out? Unbelievable! Even many of our employees haven't grabbed it, and we were thinking that it would take three or five years to sell out the first batch of albums! Everyone wait, don't worry, we have already contacted the manufacturer to expedite the production of the second batch, this time it is 10 million copies, we bet! Will you follow?"

- This kind of copywriting is like a conversation with netizens.

The original copywriting is all about touting and praising it, and the new copywriting is a little more sincere than that.

Netizens also replied below:

"Follow!"

"Buy it by all means!"

"Just waiting for you to come out!"

"Don't say 10 million, it's 20 million, we want it too!"

"Hehe, I grabbed one earlier, and I plan to grab another one without opening the envelope for collection. ”

“……”

Hua Na boasted that the second batch would produce 10 million copies, but this was a bad thing for the printing house, because their equipment and staff were extremely limited.

As the orders for physical albums are getting fewer and fewer, the printing factory is also constantly shrinking this part of the business, but I didn't expect that after ten years of contraction, such a big order suddenly came, and I couldn't eat it at all.

But the head of a businessman will never be knocked down by such difficulties in front of him.

Since you can't produce so much by yourself, you can find an OEM!

Although there are only five printing plants left in the United States, there are many printing plants in the third world countries of Mexico, Argentina and Brazil.

At the same time, far away in China, there are also many printing factories.

Looking at the world, such a large order volume will no longer be a problem.

At the beginning of the second week, the albums printed locally in the United States began to be released in batches and online, and in today's developed Internet of Things, such a sales method is no longer a problem, and there is no need for a warehouse.

As for the records made by other countries, it was originally planned to adopt the strategy of shipping all of them back to the United States and reselling them.

However, this operation is too wasteful of logistics costs, so Oriental Entertainment, Hua Na and the printer jointly formulated a new plan to directly sell the records printed by the foundry to other countries, and this is just a multi-agent sales environment.

Just like mobile phone companies in the United States sell mobile phones, mobile phones made by Chinese factories have never been exported abroad, and they are all sold directly in the country.

Li Zhifan's new album was released in China two weeks later than in North America, but as a large country in terms of population and commerce, it did not consume many albums, and sold only 300,000 copies a week.

This made Li Zhifan realize once again that the foreign physical market is the market for money, and the domestic physical market is very chicken, which may be the difference in consciousness between ethnic groups, or because Li Zhifan's album is an English album, and only one "Kiss Goodbye" is a Chinese song, which leads to this reason.

In the fourth week, the sales rate gradually slowed down, and the first final sales volume reached 9.7 million copies, which means that in the next three weeks, only 4.7 million copies were sold.

Of course, there are reasons why the printing can't keep up, including the fact that I didn't buy a single one for four days in the second week because it was out of stock.

However, the main problem is the limitation of physical albums.

And the physical market is always limited, it is impossible to rise or flat forever, there will always be a day of decline, which is normal.

But as album sales slowed down, there were some discordant voices in the outside world.

Li Zhifan learned about these voices through the staff around him, and the source of the sound was some musicians and music companies in the circle.

Originally, Li Zhifan was immune to these voices, and he didn't take it seriously at all.

But an American male singer named Mader suddenly made public the dialect on his personal Irs account: Although Li Zhifan's new album has created a miracle in the past 25 years, it will not sell 12 million copies at all.

Judging from the current booking and shipping speed, 12 million is still very easy, and these data are not visible to outsiders, they can only see the data reported by the company.

Mader said this entirely because his album was originally intended to be released recently, but the pre-orders were too low, with less than 70,000 copies.

This data is more than 60 times worse than Li Zhifan's original pre-sale volume, and more than 100 times worse than the current sales volume.

The American music scene is also divided into many factions, and each faction is also twisted into a rope.

After Mader said this stupid thing, one of his friends stood up and forwarded his Irs, kindly reminding Madel: No, you will definitely predict failure.

This data is more than 60 times worse than Li Zhifan's original pre-sale volume, and more than 100 times worse than the current sales volume.

The American music scene is also divided into many factions, and each faction is also twisted into a rope.

After Mader said this stupid thing, one of his friends stood up and forwarded his Irs, kindly reminding Madel: No, you will definitely predict failure.

Chapter 817,

In just one week, 5 million albums were sold out, which scared Hua Na, stunned Oriental Entertainment, and shook the American music industry.

On the Internet, there are still many netizens who can't grab the album and vent their dissatisfaction on a large scale.

"It's only been sold out in a week?"

"I can't grab it!"

"Oh, how many years, the last time someone sold 5 million albums was in 2003!"

But it was in 2003 that the Internet began to spread, digital music came out, physical albums ran out of business, and many factories closed down. ”

"There are only five record printing plants in the United States that are still open!"

"Oh my God, what kind of era we've been through, terrible!

"Isn't it? 5 million, I can't grab one?"

"If you don't book before the sale, you won't be able to grab it. ”

"It's harder to buy a ticket than Zootopia. ”

"5 million! 20 years ago, this achievement was not dazzling, 30 years ago, this achievement was mediocre, but today, this is the sum of all American singers combined, a year of album sales!"

"Didn't the band sell 110,000 copies of their new album last month? ”

"Taylor Lisa's new album has sold 1.2 million copies a year, and she also held a celebration party to claim the first song, in front of Li Zhifan, it is really not worth mentioning!"

"Now, do you still have a CD player at home?"

"Yes, but I usually use my phone's Bluetooth to connect to the stereo, and the CD player is dusted. ”

“……”

The heated discussion among netizens made Hua Na have to give up the original copy, rushed out a new copywriter overnight, and quickly released it on Irs.

"What? 5 million copies have been sold out? Unbelievable! Even many of our employees haven't grabbed it, and we were thinking that it would take three or five years to sell out the first batch of albums! Everyone wait, don't worry, we have already contacted the manufacturer to expedite the production of the second batch, this time it is 10 million copies, we bet! Will you follow?"

- This kind of copywriting is like a conversation with netizens.

The original copywriting is all about touting and praising it, and the new copywriting is a little more sincere than that.

Netizens also replied below:

"Follow!"

"Buy it by all means!"

"Just waiting for you to come out!"

"Don't say 10 million, it's 20 million, we want it too!"

"Hehe, I grabbed one earlier, and I plan to grab another one without opening the envelope for collection. ”

“……”

Hua Na boasted that the second batch would produce 10 million copies, but this was a bad thing for the printing house, because their equipment and staff were extremely limited.

As the orders for physical albums are getting fewer and fewer, the printing factory is also constantly shrinking this part of the business, but I didn't expect that after ten years of contraction, such a big order suddenly came, and I couldn't eat it at all.

But the head of a businessman will never be knocked down by such difficulties in front of him.

Since you can't produce so much by yourself, you can find an OEM!

Although there are only five printing plants left in the United States, there are many printing plants in the third world countries of Mexico, Argentina and Brazil.

At the same time, far away in China, there are also many printing factories.

Looking at the world, such a large order volume will no longer be a problem.

At the beginning of the second week, the albums printed locally in the United States began to be released in batches and online, and in today's developed Internet of Things, such a sales method is no longer a problem, and there is no need for a warehouse.

As for the records made by other countries, it was originally planned to adopt the strategy of shipping all of them back to the United States and reselling them.

However, this operation is too wasteful of logistics costs, so Oriental Entertainment, Hua Na and the printer jointly formulated a new plan to directly sell the records printed by the foundry to other countries, and this is just a multi-agent sales environment.

Just like mobile phone companies in the United States sell mobile phones, mobile phones made by Chinese factories have never been exported abroad, and they are all sold directly in the country.

Li Zhifan's new album was released in China two weeks later than in North America, but as a large country in terms of population and commerce, it did not consume many albums, and sold only 300,000 copies a week.

This made Li Zhifan realize once again that the foreign physical market is the market for money, and the domestic physical market is very chicken, which may be the difference in consciousness between ethnic groups, or because Li Zhifan's album is an English album, and only one "Kiss Goodbye" is a Chinese song, which leads to this reason.

In the fourth week, the sales rate gradually slowed down, and the first final sales volume reached 9.7 million copies, which means that in the next three weeks, only 4.7 million copies were sold.

Of course, there are reasons why the printing can't keep up, including the fact that I didn't buy a single one for four days in the second week because it was out of stock.

However, the main problem is the limitation of physical albums.

And the physical market is always limited, it is impossible to rise or flat forever, there will always be a day of decline, which is normal.

But as album sales slowed down, there were some discordant voices in the outside world.

Li Zhifan learned about these voices through the staff around him, and the source of the sound was some musicians and music companies in the circle.

Originally, Li Zhifan was immune to these voices, and he didn't take it seriously at all.

But an American male singer named Mader suddenly made public the dialect on his personal Irs account: Although Li Zhifan's new album has created a miracle in the past 25 years, it will not sell 12 million copies at all.

Judging from the current booking and shipping speed, 12 million is still very easy, and these data are not visible to outsiders, they can only see the data reported by the company.

Mader said this entirely because his album was originally intended to be released recently, but the pre-orders were too low, with less than 70,000 copies.

This data is more than 60 times worse than Li Zhifan's original pre-sale volume, and more than 100 times worse than the current sales volume.

The American music scene is also divided into many factions, and each faction is also twisted into a rope.

After Mader said this stupid thing, one of his friends stood up and forwarded his Irs, kindly reminding Madel: No, you will definitely predict failure.

This data is more than 60 times worse than Li Zhifan's original pre-sale volume, and more than 100 times worse than the current sales volume.

The American music scene is also divided into many factions, and each faction is also twisted into a rope.

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