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In fact, many of the 10 million publicity dollars are just Warner's free resources, and they have not been implemented. In Chen Ergou's view, the most important propaganda position should still be on the Internet.

Fortunately, at present, it has only been screened in more than 20 theaters in Los Angeles, New York, Chicago, Seattle and other big cities, and some cities with a large Chinese population are also biased, so as not to make the publicity resources too loose. For screenings, such a scale of publicity is not bad.

What Chen Ergou didn't expect was that even in the vicinity of Chinatown, most of the viewers who watched the screening were white. According to the information from Warner, the audience reputation of the test screening was excellent, and it was at least A-level compared to a documentary. Many people think it is fresh, and there are very few people who rate it on Rotten Tomatoes, but the freshness rate once exceeded 90%.

Many critics praised the camera for being too real, especially the one-shot adventures, because it was the real thing. An adventure treasure hunt documentary, it can be said that it includes all the elements of Hollywood adventure action movies, and even the shootouts. Although it is a documentary, it is very burning, very passionate and enviable.

However, Warner still has no momentum to expand the publicity, for them, Christopher Lorraine's new film "Laying the Foundation" is the highlight of this summer vacation, the superstar effect of big-name directors, huge investment in publicity spending, and almost everywhere you can see the film's advertising.

In the most competitive summer season in North America, where the sequel to the "Twilight" series dominated the list and "The Foundation" was ready to start, it was indeed necessary to carefully calculate it.

Of course, Warner's ability to schedule his movies in the summer shows that he is not without cards. After all, some time ago, he was everywhere in the news media.

After Chen Ergou figured out the situation, he knew that he couldn't rely on others. Integrate the existing resources in his hands: he still has the most cash on hand, and after having a team to operate taxes, especially charity tax avoidance, he found that he does not need to pay painful taxes, and he still has nearly 400 million US dollars or so to use after taxes.

He put most of his liquidity into the stock market, buying a few technology stocks such as Apple and Google, and the stock is currently in good shape. Apple is not yet in the middle of a frenzy, and it won't be able to buy it even if you want to buy it in the future. As long as you sit back and wait for the good things, you will make a lot of money. With his capital chassis, it is not too much to pretend to say "millions per minute".

In addition, there is a fully owned "Reservoir Dogs Game Animation" company, which is now building a map gunplay game. It also owns a 40% stake in "Hat's App" in Silicon Valley. He also intends to buy an independent production company, preferably with a distribution system.

Mosquitoes are small, but they also have meat.

This is also a wife's book, you can't just leave it alone, integrate great resources, move some resources for the boss's new movie, and do some publicity or something.

Let Goudan edit the wilderness adventure experience into a viral video and spread it on the Internet. The role of "hat's app" is reflected, and tens of millions of registered users, as long as the poster information appears on the login page, it is a powerful publicity.

But Hat's App doesn't invest in advertising at the moment, and he doesn't make a big fuss.

The real position is still on YouTube, and it is no joke to be the "biggest personal video master" on YouTube, and the 5 billion clicks mentioned in the propaganda are definitely undercounted, after all, there are not many small videos.

In today's era of self-media, no one can underestimate the power of video websites, isn't Bieber so popular?

At that time, when waiting for updates every week, most of the audience didn't pay much attention to it, and now after the centralized editing push, the audience will find out what Chen Ergou has experienced in several wilderness trips: Xiongkou escape, being beaten by wolves, catching deer and suckling tigers, discovering ancient murals, riding camels in the desert, escaping jackals, crazy desert tornado escape, fighting crocodile kings in the Congo River, and the video of "shaking hands" of ancient dinosaur relics has been seen by countless people......

Fight sharks in the sea, frolic in the sea on pink dolphins, hand-to-hand fights with tigers, wrestle with snow leopards, and more. Even Baker, a retired university professor, was pulled out to say that he had almost been devoured alive by a python.

That issue was a trip to Congo, Chen Ergou COS was Indiana Jones, and he accidentally discovered a big treasure, and at that time, the reappearance of the dinosaur remnants in the world gave people a great shock, and he also followed a wave of crazy rubbing. That time was the beginning of Chen Ergou's popularity explosion on YouTube, so those videos also had a super high click-through rate.

This is a review of the previous situation, almost every adventure is full of dangers, and Chen Ergou's ultra-high wilderness survival ability and excellent personal physical fitness have subverted people's impression of ordinary people.

This kind of skill can only be seen in action movies and superhero movies. This is also the reason why his videos are so popular.

Of course, it's not enough for a video to have content.

There is no doubt that the reason why his videos are so popular and have a score of more than 9 on Douban is inseparable from the top-notch soundtrack enjoyment and majestic documentary-level footage.

He wondered if the reason why Warner did not dare to increase the large-scale propaganda was because of the concern of Asian identity.

At the same time that Chen Ergou was on fire, he suffered a lot of doubts. Some people like his interactions with dolphins, black panthers, and golden eagles, saying that he is a friend of animals, and more often than not, animal protection organizations are boycotting him. Racial discrimination is also not uncommon in this country. Even now, there are still many old Americans questioning, are the Chinese so powerful?

In their eyes, even if Superman flies through the earth, even if Captain America is not old and immortal, the old goblin singles out the Nazi military camp, it is normal, because it is American, and other countries are raised by girls.

Fortunately, Chen Ergou doesn't need them all to agree, it is enough to have attention and controversy. But this is not a long-term solution, the rise is too fast, the foundation is unstable, and even the hairy young man dares to despise you.

There was a bad thing that made him feel very unhappy. It happened to hat's app, and as the company's largest shareholder, the company was not up to him.

Hat's app has entered a stage of rapid development since his capital injection, and he has not been involved in the management of the company too much, but has only taken a little control over the finances. And with his original point, the project development did save a lot of unnecessary steps, the company's development is advancing rapidly, the number of registered users is increasing dramatically every day, more and more huge, has exceeded 20 million registered users, and the number of daily processing information is as many as billions, just like the upstart in the social circle in the United States, and secretly there are even media praise for "the next FB".

is so popular, and the valuation of the company's shares is almost the same every day, and people come to ask for the price every day.

In the face of such a favorable situation, several founders began to be a little restless, and it has only been a long time since they have begun to ask Chen Ergou if they can buy back some of the company's shares by their creative team.

What about dreams?

Chen Ergou is not a good person, "You are unkind to me, without the skills and brains of the creative team, can't I hold up?...... 10,000 times stronger than you!"

He was worried about "Dog Egg", and he went to the mall all day to buy new skins for himself.

This guy is getting more and more intelligent, and he thinks about stinky beauty all day long, and changes his skin every day. But it doesn't matter if it buys skins, it's all about his popularity, and it's also called asking the black-hearted boss for arrears of wages. It's all your own bear child, you say you should buy it for it, you should buy it for it, or you should buy it for it......

It's time to find something to do!

While dragging them along, he began to ask Downey to register another investment company, trying to reach out to other shareholders other than Ekton and Cohm, and secretly buying shares in the company. The creative team is so big, and there will always be people who can't resist the temptation of money and abandon their shares. Once he controls half of the shares, it's up to him to decide.

To be honest, he doesn't pay much attention to this hat'app. The interface is too ugly, and the features are nowhere near as good as some future social software. Domestic WeChat is still in internal testing, and it is not even as good as the internal version of WeChat.

Later, the reason why it was acquired by FB was only because of the number of users and the number of bound credit cards. When it comes to WeChat, Chen Ergou has also figured it out, can he bring it back to China and grab some resources from WeChat?

Don't look at Weibo is very popular now, he knows too well the speed of online social networking in the future.

In 07, he became the earliest user of everyone, and by 09 he caught up with the wave of Weibo, and now he has maintained the habit of using two QQ together, although the former has been used much less frequently after leaving college.

But it is undeniable that there is no obvious substitution between the two. The former is based on real-name and private reality, while the latter is derived from an empty virtual association, giving people a sense of interpersonal relationships that can be expanded and improved.

And why did Penguin develop WeChat with QQ? It is precisely the complexity of QQ that gives WeChat the opportunity to rise.

Because everyone was popularized in 07 years before or around the people who participated in the work, they actually lacked a universal real-name social network, when the trend of Weibo in the bombardment of zombie fans and information explosion made people feel tired, in fact, they lacked a private social space similar to everyone can retreat.

As for the once prosperous Happy Network, it is based on the establishment of colleague relationships, and the proportions of speaking under many such relationships need to be considered, in other words, it is uncomfortable.

Therefore, from the perspective of demand, the social need for real-name private circles is unmet.

Therefore, WeChat has been rapidly promoted among this group of people, and for this reason, many white-collar workers are not willing to add their bosses or general colleagues to their circle of friends. WeChat satisfies the characteristics of privacy, and the messages of non-friends are invisible, which lays the foundation for its rise. …… This is not without precedent, and it seems that for the same reason, the decline of Friendster and the rise of Facebook can be used as a reference.

After all, WeChat's model is not the first of its kind in Penguin, he has the resources of Hat'App, and there is no shortage of funds, so he will not lose to Mi Chat, which was later suppressed by the Chinese version of Microsoft.

Do what you want, "Dog!"

"Yes, Boss!"

"Now I give you a task, using the model of hat'app and WeChat, to develop a similar social software. ”

Dog's electronic eyes flickered, "Boss, this will consume my memory......"

"Less nonsense, just talk about the conditions. ”

A slanted smiling expression suddenly appeared on the dog's round head, "Then you're welcome, I want a new image, a humanoid life form." ”

"Hey, it's not skin, humanoid life...... How do I get this?"

"You need to complete the main quest before you can be able to implement it. ”

Chen Ergou didn't agree immediately, looked at its sinister expression thoughtfully, and asked, "Need a lot of popularity?"

Goudan was immediately frustrated and admitted: "Yes, a lot, a lot. "With the old and small character, there must be no drama again. I'd rather buy meat every week than change my dog's eggs into new clothes, which is really stingy. Bad boss, smelly boss.

"Okay, I promised you. ”

"Huh......" The dog was stunned, and two red hearts began to flash wildly in his eyes, "Boss, I love you." ”

"Get out, you are not allowed to become a fine after the founding of the People's Republic of China!"

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