A week later. Pen "Fun" Pavilion www.biquge.info

The micro-film of Angel Technical School is out.

Accompanied by the micro-movie, the song "Friend's Wine" was launched online, and Shao Gang's mature and magnetic voice really sang the feeling of an old man's friendship after the vicissitudes of life.

Of course, professional musicians will find that the traces of the later period are very heavy, in addition to the sound repair, there are also traces of splicing.

But there is no way, Shao Gang has tried his best, but he can only do it to this extent, but for Shao Gang, who is not a professional singer, it is already very good that the work can be released smoothly.

Studio.

"The micro-film is a success!"

Zhao Yiduo took the data report and asked Li Zhifan to report the results, "The number of clicks on the whole network exceeded 50 million in three days, and it is estimated that it will break 100 million in a week!"

"This time it's really Mr. Shao Gang's Carry!"

Li Zhifan smiled, "He has recruited a lot of insiders to help forward it, and the Angel Technical School has called on all students to help, and I heard that there are hackers in the computer department of their school to help." ”

"I don't know!"

Zhao Yiduo said, "But Hu Lei is urging you again, has the advertising plan come out!"

"I'll think again!"

Li Zhifan picked up the advertising plan on the table and looked at it, and then smiled bitterly, "Alas! I'm not a professional in doing this, so I really feel a little self-inflicted." ”

"Then you think about it first! Hu Lei's second micro-film has started filming, but in the past few days, your focus should be more on movie promotion, we will release it next Saturday, and it will be light if the gun is not fast, we had better finally have another wave of sensational publicity!"

"Okay, I'll think about this too!"

From the beginning of the promotion of "Baby Plan" to the present, the effect has almost reached the maximum.

The popular variety shows of David TV, their main creators can be on it, the online vigorous publicity has been carried out, and the advertisements on several major social platforms have been continuous.

There is even a calendar with a countdown to the release hanging on the fast blogs of several main creators, as long as netizens click on their fast blogs, they can see the prompts.

The offline publicity has penetrated into every city above the second tier, and all theaters have hung up promotional posters early, and even in super first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong, Macao and Taiwan, huge posters have been sold on buildings in prosperous areas.

Some are friendly sponsorships, some are commercial support, and some are provided free of charge by investors.

The national cinema chain has been negotiated for a long time, some were negotiated in the preparation stage before the start of filming, and some were negotiated in the middle of filming and after filming.

The theater chain with the lowest film schedule also has 17%, and the highest film schedule has 46%.

Of course, the film scheduling thing is not a thing that can be obtained more if you have money or channels and connections, and the hospital is willing to give high-ranking films, but there is still a certain logic and rules in it.

Each hospital has its own independent database, which is basically different for each theater, but it is also eight to nine.

The theater will give a conclusion on how many films should be scheduled for a film based on big data.

There are two points for the evaluation of the film itself:

The second point is gimmicks, common gimmicks adapted from original works, gimmicks of actors, singers, etc.

In addition to the movie itself, big data will also give statistics on the movies liked by audiences of different ages and regions, and will also give reasonable film schedules for different themes and different groups of people.

In the era of intelligence, some theaters can even give a reasonable film schedule through an objective film review.

Li Zhifan always thought that with such hard work, this movie would definitely be released smoothly, and then it would be a big hit at the box office and a good reputation.

However, the unexpected happened.

Two days later, in the morning, the third day of the countdown to the film's release.

Li Zhifan and the main creators were promoting the movie in a cinema in Tianjin, Liu Zexin suddenly hurriedly found Li Zhifan, frowned and said: "Oh no! On several of the largest film review websites in China, suddenly many people have given us one star and bad reviews, what should we do?"

"What's going on?"

Li Zhifan was shocked when he heard this, and attached great importance to this incident.

"I don't know!"

Liu Zexin was very anxious, "I just went to Kuaibo Film Review, Petal.com, Reuters Drama Forum, as well as Mituan, Crowd Comment and Tianya Several group buying apps, all the film reviews of our movies on them are being frantically brushed with bad reviews, I think there must be someone behind this!"

"Quick, let me see!"

Li Zhifan said as he pulled Liu Zexin and Xiao Xie out the door.

The three of them went straight to the underground parking lot, and after getting into the car, they immediately took out their mobile phones and turned on the computer to check.

Kuaibo movie review is a sub-section under Kuaibo Entertainment Edition, after logging in to the computer, Li Zhifan first read the movie review here.

After turning more than a dozen pages, all of them are one-star and bad reviews, and the overall average score has been pulled to 2.7 points.

"Call the people of Kuaibo and ask them why!" Li Zhifan said in a deep voice.

Xiao Xie was holding his mobile phone, and hurriedly turned around and said, "I'm calling Mr. Zhao, notify him immediately!"

"Zhifan, look at this!"

At this time, Liu Zexin handed over his mobile phone, on which was the pre-sale page of the Mituan APP movie ticket group purchase, and the first movie was "Baby Plan", which was clearly written:

"Baby Project"

Movie Review: (Half Star)(26765 reviews)

Group purchase price: 35 yuan/piece (store price 90 yuan/piece)

The number of pre-sales at 0:000 on the first day of release: 206,000 copies

Total pre-sales: 812,000 tickets

Just the pre-sale on the rice ball, there are more than 200,000 tickets in the zero point field!

Seeing this result, Li Zhifan was still very excited, but when he saw the half-star on the movie review, and more than 26,000 people had commented on it, he was not in a good mood, and immediately said to Liu Zexin: "Call the head office of Mituan and ask them what's going on!"

Xiao Xie said again: "Zhifan, don't worry, I've already told the studio, they will deal with it!"

Li Zhifan nodded and continued to open another movie review website on the computer.

The three group buying websites of Mituan, Zhongping and Tianya can score even if they are pre-sold as long as they buy movie tickets.

However, after purchasing advance tickets, as long as the time is not up, the tickets can be refunded, of course, this refund data will also be subtracted from the number of advance tickets.

Kuaibo movie reviews can be rated by anyone at any time, whether they watch the movie or not, buy tickets or not, and whether they are before or after the release.

The two websites of Petal.com and Reuters Drama Forum are different, they can only comment after the movie is released, that is, after the first zero point scene opens, netizens can comment.

But now there are still three and a half days before the release of the painting, but these two websites can inexplicably make netizens evaluate, and they have also swiped so many one-star stars.

Among them, the current score of "Baby Plan" on Petal Online is 1.2 points, while the freshness of the movie on the Reuters forum is 21%, and the word-of-mouth is 3.0.

In addition, there is another point that is unified, that is, the IDs of these bad reviews are either numbers or letters, or letters plus numbers, and they are typed casually at a glance, and there is not even a single Chinese word.

Li Zhifan was in a heavy mood: "Xiao Xie, call Lao Zhao again and ask, what is the situation?"

"I'll ask right away!" Xiao Xie hurriedly said.

But after the phone called, Li Zhifan heard it: he was on the phone.

"Zhifan!" Liu Zexin suddenly exclaimed, "This matter has made headlines!"

"What?" Li Zhifan leaned over to look at her phone, "So fast?"

Liu Zexin stuffed the mobile phone to Li Zhifan, took the computer and began to log in to the web version of Kuaibo.

Now three of the top 10 headlines are about "Baby Project".

""Baby Plan" ranked second in the hot search, ""Baby Plan", a single entry ranked third in the hot search, and one ranked ninth, which was "What's wrong with "Baby Plan"?"

Open these hot searches, and the second place is questioning why the movie has bad reviews on several major film review websites?

And when I opened the column of "Baby Plan", it was miserable, all of them were one-star and bad reviews issued by the trumpet.

The last ninth entry is the same as the second place entry, the doubts raised by netizens.

"There must be a mastermind behind this!"

After reading this, Liu Zexin said angrily, "Who did we offend? Why did you suddenly make such a move, and the level of this sunspot is too low!"

When she turned around and saw Li Zhifan leaning on the back of the seat with her eyes closed, her mood became even more irritable, and she couldn't help complaining: "Why do you still have the kung fu to be lazy at this time? This is all burning your eyebrows! Do you still have time to sleep?"

"Don't talk!"

Li Zhifan didn't open his eyes, "I'm thinking about it too...... Who is yin against me? and at this juncture, they are yin against me!"

"Who? Do you have eyebrows?"

Liu Ze couldn't wait to ask.

Li Zhifan didn't speak, and after about a minute, he opened his eyes and sat up, and said to Xiao Xie: "Call Lao Zhao again, the mobile phone can't call the landline, and the landline is different to call his secretary." ”

Then he said to Liu Zexin: "Give Director Liao a call!"

As soon as he finished saying this, one of the three mobile phones in Liu Zexin's hand rang.

I picked it up and glanced at the display, which said "Director Liao Feng".

Unexpectedly, Liao Feng actually took the initiative to call, Li Zhifan picked up the phone and asked in the first sentence: "Director Liao, do you have any news?"

"Ah, what's the news?" Liao Feng felt a little stunned, "I still want to ask you, why did the new movie suddenly come out with so many bad reviews on the Internet?"

"I don't know!"

Li Zhifan said, "I still want to call you and ask, is it the Shao family's ghost?"

"Shao family?" Liao Feng thought for a while before saying, "Probably not, right? The Shao family's movie will only be released at the end of July, so it shouldn't conflict with you, right?"

"You better help me inquire!"

Li Zhifan said, "I can't rule out this possibility, because this method is too low-level, and it doesn't look like an opponent in the mainland entertainment industry would do this, but if I think about it again, it seems that there is no opponent?"

"Then I'll help you inquire! You should quickly contact these websites and ask them to check, and they should have found some information!"

"Okay, I know!"

Hanging up the phone, Li Zhifan turned his head and asked Xiao Xie, "Have you got through?"

"Not yet, all three phones are on the phone, and it seems that they are also busy over there. ”

At this time, Liu Zexin, who was swiping the computer, suddenly shouted: "Hey, look! Kuaibo deleted all of them like this!"

Li Zhifan looked down at the display screen, it seemed that at the moment when the webpage was refreshed, all the film reviews about "Baby Project" on Kuaibo Film Review were emptied, and even the comment box was gone, and the score changed from 2.7 to 10.0 points.

"Sure enough, it's a big company, it seems that Kuaibo has already started to operate!"

Li Zhifan breathed a sigh of relief for the time being.

But at this time, there has been no movement on several other websites and APPs, especially Petal.com and Reuters drama forum, in the past ten minutes just now, there have been a lot more bad reviews, and the freshness of "Baby Plan" on the Reuters drama forum has dropped to 14%, and the score has also reached 1.6 points.

"Call Brother Long and say, let's go back to Beijing first. ”

Li Zhifan arranged work, "Don't tell them about this matter first, let them finish this propaganda with peace of mind, and when asked, they will say that I have something to do temporarily, and I must go back to deal with it, and then ...... It's a little easier to say!"

"Okay!" Liu Zexin got out of the car and called Zhai Long, and then called the driver again, preparing to take the highway directly back to Beijing.

……

There are more and more netizens who focus on the "Baby Plan" bad review incident.

With such a high-profile movie, this must have spread quickly and quickly on the Internet.

Regarding this incident, netizens basically have the same opinion, and they all believe that it has been maliciously badly reviewed, whether it is the bot-style comment content or the account of the comment, it is abnormal at first glance.

However, among many netizens, there are still malicious remarks:

"Haha,I'm glad to see it!I've got a headache with this movie.,I can see its ads on any website I open.,Now it's hacked like this.,It's not too cool!"

"This won't be an alternative promotion model that the filmmaker came up with, right? It is estimated that netizens who don't watch movies now also know about this movie. ”

"Have fun watching it, I don't know which group of righteous people jumped out, did a good job!"

There are many similar remarks, mixed with the discussions of many netizens, but the result of each one is that the body is sprayed incompletely, and it is unanimously directly reported by netizens and sent to the small black house.

By the time Li Zhifan returned to the capital, the bad reviews on the three group buying apps of Mituan, Zhongping and Tianya had disappeared, and the content of the comments was temporarily canceled in the form of system maintenance.

As for Petal.com and Reuters Drama Forum, there is still no change, and the negative reviews are still increasing.

Back in the studio, Li Zhifan ran directly to Zhao Yiduo's office, and shouted as soon as he entered the door: "Old Zhao, what's going on?