When I came to the Metropolis Hotel, the person in charge of Walt Disney was already waiting in the hotel.

Before Matthew came, he made a lot of requests to Disney that were conducive to publicity and promotion, and it is estimated that Disney was also very interested, and basically all of them were answered.

"Hello, Mr. Horner. ”

Inside the hotel lobby, a middle-aged man with eyes said, "I'm Sean Tang." ”

"Hello, Mr. Tang. Matthew shook his hand and exchanged a few more polite words.

This time, I came here not only to promote the "Fast and Furious" series, but also to build the brand of Matthew Horner.

In the future, it would be great if countless Chinese audiences heard the name Matthew Horner and could be familiar with it like Schwarzenegger, and it would be even better if it was as popular as Nicolas Cage here.

Having said that, he has a lot of innate advantages, such as being a very handsome tough guy, and normal men seem to prefer masculine stars like him to those future sissies.

Of course, the aura of Hollywood action superstars is very useful many times.

Sean Tang went straight to the point and said, "Next, you adjust to the jet lag one day and one night, and then we have a big promotional campaign before the premiere, and the person you want has found the best option, and he will come to the hotel to meet you in twelve hours." ”

Matthew nodded and said, "Okay, thank you." ”

I hope he is not too stupid, and under the teaching of professionals, he can make some progress in Raid.

Sean Don handed over a business card at this time, "Mr. Horner, you can call me at any time if you have something over here." ”

Matthew took it solemnly, "Some things may trouble you. ”

Sean Don smiled, "You're welcome. ”

These are specifically required by Disney headquarters.

He then handed Matthew a schedule, "Here's your schedule before the premiere, you see." ”

Matthew took it and glanced at it, saying, "No problem. ”

With a week to go before the world premiere, the last period of time is the key to the promotion, and the most important event is the media and fan meeting arranged by China Film Group and Disney Greater China at the Metropole Film Academy.

It is said that the national television station here will also shoot reporters to participate, and it will also be broadcast on the movie channel.

In addition, several major portals will send people to participate, including groom.com, penguin.com and Zhaofox.com, which will also broadcast live in the form of synchronous video.

This is also one of the activities that Matthew attaches the most importance to, since the planning of Disney and China Film Group, he began to think of some publicity or show methods that can be quickly accepted and recognized by the audience here.

To put it bluntly, it's still a selling character.

As long as the character is sold, he can definitely become an old friend here.

After explaining a few words to Matthew about the trip, Sean Tang was very discerning, and when he saw the fatigue of Matthew's long journey, he said, "Mr. Horner, you rest first, and I'll contact you if you have something." ”

"Okay. Matthew nodded, "We keep communicating." ”

A great publicity campaign requires a lot of upfront preparation, which requires the cooperation of Disney.

Sean Tang said goodbye and left, Matthew finished the check-in formalities and went directly to the luxury suite on the upper floor, because of the time difference and the biological clock, he was a little sleepy and couldn't open his eyes, but he still tried to stay awake, after all, it was daytime here.

There was a series of promotional activities that followed, leaving him with little time to rewind the jet lag.

Matthew deliberately opened the computer to look for it, but he didn't find what he was looking for, and there was no meager and WeChat in this era, and the social network here was still in its infancy.

Think about that era, even the lowest people played meager and WeChat, if you can use social networks to do publicity, especially a Hollywood star like him, in a very down-to-earth way to carry out publicity, plus enough behind-the-scenes promotion, it is estimated that he will soon become a super Internet celebrity.

Even, he can make a meager one, find the most popular female star here, @一下她的微薄, like and leave a red heart, maybe it can detonate the entire network in an instant.

It's a pity that the meager hasn't appeared yet.

This solution can only be used when you come here next time.

Maybe when meager appears and has enough influence, he can open a meager account and keep communicating with fans here, maybe he can also become a big V?

Turning off the computer and coming to the floor-to-ceiling window of the suite's living room, Matthew quietly watched the traffic in this unusually congested city.

It's a strange and familiar city.

It's strange because he has been added to the present and has been here once.

Familiarity is to have seen the details and panorama of the city in countless TV screens.

This is the center of the capital, and standing in front of the floor-to-ceiling windows, you can vaguely see the famous Forbidden City.

Matthew watched for a moment, sat down in the living room, and made a phone call to Helen Herman and Bella Anderson, respectively, and although he had left the chaos of Los Angeles, it was impossible to leave his work behind.

There is still a week before the release of "Fast and Furious 4", and the previous publicity using the charity effect has been good and attracted a lot of attention, but the outbreak of this incident and the follow-up of media public opinion have completely made the popularity of "Fast and Furious 4" reach the point where it is about to erupt.

This is directly reflected in the first-week box office pre-sale of "Fast and Furious 4" in North America.

At present, the film's first-week box office pre-sales in North America have approached $30 million, and there is still a week before the official release of the film, and many people are optimistic that the film will set a new box office pre-sale record.

In addition, industry and many market research agencies predict that the North American box office of "Fast and Furious 4" will be close to or even more than $100 million in the first week.

The current suspense is how much it can exceed $100 million.

It's no exaggeration to say that the Fast & Furious franchise has been brought back to life.

How much can the box office be here?

Matthew thinks it's quite remarkable to have three or four billion soft girl coins.

There is no need to count on one billion, with the current market capacity here, it is too difficult.

I guess James Cameron's superdrama at the end of the year will be able to do it, right? Although there is a lot of confidence, Matthew will not swell to the point that "Fast and Furious 4" can be compared to the rape movie.

After simply reversing the jet lag, Matthew officially started the propaganda campaign here.

The first activities, arranged by Disney Greater China and China Film Group, were relatively routine projects, with Matthew first going around the Forbidden City, and then climbing the Great Wall to become a hero, leaving a large number of photos as media publicity materials.

Then, I went to Quanjude to eat roast duck and tasted pure fried noodles.

Once limited to financial ability, these are also the first time he has eaten authentic.

Matthew can be seen on the Internet and numerous entertainment media these days, and he is always present with some of the iconic cultural buildings here.

However, Matthew did not speak Chinese except for the airport autograph, because he wanted to create a big surprise on a big enough occasion.

The fans, audiences, and even most ordinary people here are still very simple, and when a guy with a high nose and deep eyes can speak fluent Chinese, the surprise and sense of identity can be imagined.

In fact, Matthew can roughly realize that after the rapid development and rise of the economy here, the people have a psychology that few people say but is real - to be recognized by the world.

This mentality persists even after 10 years.

For example, when he once watched a certain party, he saw countless black uncles.

When it comes to identity, status, and fame, all the black uncles here together are not as good as Matthew.

In the promotion of "Fast and Furious 4" by China Film Group and Disney Greater China, Matthew's identity is not as simple as a Hollywood star.

In many media outlets, Matthew has been described as a famous Hollywood actor and producer, entrepreneur, billionaire, philanthropist, social activist and United Nations Goodwill Ambassador.

Each of these identities can add a halo to Matthew.

After years of hard work, Matthew is no longer a simple Hollywood star, but a real high-profile socialite.

The real high style is not made by those niche movies that not many people pay attention to, let alone put it all over the world, and not many people are familiar with it in North America.

A celebrity like Matthew, who has a solid public foundation and a solid personality, is the real high-forcing character.

His words and actions can have an impact around the world.

After two consecutive days of rushing events, this promotional trip came to the most important stop, and it was also the link that Matthew thought was the most brilliant.

On an ordinary Sunday afternoon, Matthew walked into the auditorium of the Kyoto Film Academy and gathered with Kyoto Film Academy students, fans and journalists to talk about film and Hollywood.

Since it is not in North America, some parts of the event are set up, but some parts, especially the questions from fans and film school students, many of the questions Matthew is not too restrictive.

After all, having studied here, he knew that there would definitely be students in the school who would have requirements to limit students from being too sensitive.

Matthew only asked for one point, and the question should not be political.

Although Hollywood has never been far from politics, and he is now one of Hollywood's famous white-left figures, it is simply stupid to talk about politics here.

The Kyoto Film Academy also replied that the students' questions were mainly about Hollywood and the film industry.

As for the media reporters, Matthew is not too worried, because it has been decided to invest in a new Disneyland, Disney is in the honeymoon period with this side, and the media will not make a fuss about Disney's events.