Text Chapter 565 An Open Life
Ashley looked at Xiao Peng's expression and explained with a smile: "Mr. Xiao, since the matter of your charity fund fermented, the entire upper class society of the Stars and Stripes Country now knows something about you. Naturally, everything about you was dug up, and I didn't need to investigate it at all. β
Yes, that is, someone else checked the information and shared it?
Xiao Peng laughed: "Ashley, you also know that because of the fund, I am now under huge pressure from public opinion, why do you still come to me at this time?"
To tell the truth, Xiao Peng didn't know who was on this guest list, Di Wei wanted to be lively, so Xiao Peng simply asked everyone to invite everyone who knew any celebrities and big names that could be invited, and Xiao Peng, the three Olsen sisters, didn't know who invited themγγγγγγ
Ashley's answer was succinct: "I believe in Mr. Pagio-Bertrie's choice." β
Yes, it's the same choice as Taylor.
Charlotte laughed, "I wonder if Mr. Beltry would be happy or angry if he knew you said that?"
Xiao Peng was stunned, what does this mean?
Charlotte explains: "Shaw, Ashley and Mary run their luxury brands. 'The Ro', you know what?"
Xiao Peng whistled: "Wow." β
How did he not know about 'The Ro'? After having been with Yali and them for so long, of course he knew a few fashion brands.
And when we talk about 'The Ro', we can't talk about 'The Ro' without mentioning the 'Golden Age'.
It is said that in the late 90s to the early 20th century, it was the 'golden age' for all fashion fans, during that period Dior was extraordinary and beautiful, Versace was still alive, his clothing design was enchanting and domineering, extremely seductive, and people couldn't stop, and D&G used the innocence and gorgeousness from Sicily to show the rise of one big name after another, and designers of various styles in that period stepped on the fashion stage, such as McQueen and Mark Jager.
But in that golden age of flowers, the rich people of the upper class began to worry, and the reason was simple: they had no clothes to wear!
The luxury brands that the aristocracy and the rich used to be familiar with, in order to open the production line for other products, have begun to take the eye-catching route, every piece of clothing is like a work of art, can you go out in a pirate outfit from Dior, or sweep the streets in Versace's Cleopatra collection?
And these big logos have also become a trend, which has led to the rampant use of high-imitation products.
This is not the style of dressing that the nobles want, they like the 'low-key luxury and connotation' clothing that is very expensive to wear at first glance but very comfortable.
So in 2006, 'The Ro' interviewed.
This brand is really 'low-key luxury and connotation' to the extreme, and it has hardly been promoted for so many years. Even if this brand has become a luxury brand today, many people are unfamiliar with this brand and think that it is a small brand that is not in the stream.
As everyone knows, this brand knows the hearts of its target customers, and those big stars and rich people don't want too high-profile brands that are likely to lead to all kinds of copycats, which is not what they want.
Especially in a large copycat country, down to the common people, up to the celebrities and rich. It's like Wu Jianhao wearing copycat coconut shoes and the owner of coconut shoes, 'Kanye' Kanye West, taking a photo together, which makes people cry and laugh. Well, there is also that Xiaolu, you said that your family is so rich, but you wear all kinds of Gucci knockoffs, which makes Jing Tian's genuine goods slap in the face, and Tang Yan seems to love the Elie Saab brand alone, and wears different Elie Saab high-imitation γγγγγγ Anyway, in Huaxia, the stars who fell in the cottage pit are called a succession, and those female stars who have walked the red carpet are counted as one, and almost all of them have been 'cottage doors'.
Of course, this is also directly related to the pathology of the fashion industry itself.
The wealth of today's fast fashion brands has far surpassed that of fashion brands. The boss of ZARA is based in the top five of the Forbes list of global billionaires, and H&M is a weak, but it is also a top 30 existence. And as for the luxury brands in the first 30 miles, the best ones are LV Mingxuan (LV and Hennessy Group). It's only ranked 13th, and it's not as good as ZARA.
Does this mean that ZARA is better than LV? Every year, ZARA in Europe spends tens of millions of dollars in fines for buying copyrights or plagiarizing copyrights. But that doesn't affect their path: 'borrowing' someone else's design and selling it cheaply.
No matter what you say, these fast fashion brands are making money, and many Chinese celebrities who wear copycats may be in order to support the mentality of domestic products, but they are miserableγγγγγγ
This plagiarized big brand can not only rub the design, but also rub the heat, and the 'affordable big brand' is deeply liked by the people, so this copycat fast fashion brand has really been booming.
'The Ro' is developing in the opposite direction, they believe that 'the best product is the best publicity', they spend their financial resources and energy on design and fabric research and development, they believe that only by developing more advanced fabrics than luxury brands can they 'stand out', so 'The Ro' ready-to-wear fabrics always exude a charming luster, look tall and stylish, and extremely comfortable to wear.
This leads to another benefit: the gap between counterfeits and genuine goods can be seen at a glance!
And when it comes to design, 'The Ro' doesn't follow the usual path, never pushing any trendy items to guide the trend, but instead puts a lot of effort into all kinds of basic clothing, such as easy-to-wear stylish leggings, delicate and straight suits, etc. Over the years, 'The Ro' has been the type of clothes that never go out of fashion or out of season.
And the price of this dress is definitely not affordable for ordinary people, and any single item is around 2,000 US dollarsγγγγγγ
For example, Gucci's popular 'mule slippers' are actually imitations of 'The Ro' designs, and the 'slip-ons' that can be seen everywhere on the street in the past two years are also derived from 'The Ro' designs.
Their simple and high-end clothes and accessories with just the right sense of design cater to the high-end consumer group at once, and they quietly occupy the wardrobes of the rich: Angelina Jolie, First Lady Melanie and the like are all fans of 'The Ro'γγγγγγ
Xiao Peng was a little shocked when he looked at these two women who were wearing high heels and were less than 1.6 meters, these two women were too young!
Charlotte looked at Xiao Peng's expression and explained with a smile: "Xiao, don't underestimate Ashley and Mary, they have won the Stars and Stripes Fashion Designers Association Design Award twice, which is known as the 'Oscar of the fashion industry'. Their design prowess is top-notch, and when they set up their own company, you probably didn't know what they were doing. β
"Huh?" Xiao Peng was stunned: "What do you mean by this?"
Charlotte explained: "Don't think that the Olsen sisters are some kind of rich second generation or something, they have today but they have worked hard with their hands, as early as '93, they set up their first company, when they were only seven years old. β
Xiao Peng was dumbfounded, seven years old? Damn, what were you doing when you were seven years old? And she was seven years old in 93, which means that they were born in 86? Such a young man is worth nearly two billion?
Charlotte smiled: "You see that the Olsen sisters are young, but in fact, they are old stars. Since nine months, he has participated in the comedy "Full House", which has been performed for eight seasons, from a baby to elementary school. β
Mary smiled and continued: "That's when we set up our own company, launching one or two movies or TV series every year, and taking the production rights and copyrights of movies, series, and records in our own hands. β
Xiao Peng was stunned when he heard it. There are too many child stars in the world, but generally speaking, when they grow up, they will either be depressed, or they will be disabled.
"In fact, we started the clothing business when we were 14 years old, and at that time we had our own girly clothing brand, which focused on sweet and energetic 'Olsen style'. However, it was only the first time I got involved in the industry, and I didn't have much success. Ashley said.
After hearing this, Charlotte smiled wryly and shook her head: "Xiao, don't listen to them, their 'Mary-Kate & Ashley' set a billion dollar sales in 2004. At that time, social networks were not as developed as they are today, and achieving that achievement can only be described as a 'miracle', and the 16-year-old sisters made it to the Forbes list of the highest-paid celebrities together. Later, they successfully transformed, bid farewell to the screen, devoted themselves to business, and achieved today's achievements. β
Xiao Peng only had this sentence left in his mind, and the lives of the two sisters were simply open!
The achievements of their own abilities seem to be 'nothing more than that' in front of the two sisters! Beautiful, smart, and able to make money, how many men can these sisters make themselves ashamed?
Xiao Peng asked puzzledly: "Ashley, Mary, since you know my relationship with Prada, then I really don't know the purpose of your coming to me." You want me to promote your clothing brand? I'm a Prada antique, and I'm a man, so I can't even get in touch with your 'The Ro', right?"
Ashley smiled: "Actually, we came here today, not on behalf of ourselves, but on behalf of our husbands. Of course, to be precise, we first came to maintain a good relationship with Mr. Xiao. β
"Your husband, can I have any cooperation with them?" Xiao Peng looked at the two of them puzzled.
"Of course, whether my husband Richard Sachs or Mary's husband Olivier Sarkozy are in the financial industry, they can work well with you. Ashley said.
"Sarkozy?" is a familiar surname.
"Oh, my husband is none other than the younger brother of Nicolas Sarkozy, the former president of Gaul. Mary replied.
Xiao Peng covered his face, this Nima is really an open life.