The automobile industry originated in Europe, with the first appearance of the steam engine car, and it was not until the end of the 19th century that the internal combustion engine car appeared. But the formation of the modern automobile industry began in the United States.

Automobile is a product with a very long industrial chain. With the automobile manufacturing industry as the core, it can be extended to the auto parts manufacturing industry and other basic industries related to parts manufacturing, and to the service trade field, including automobile sales, maintenance, finance and other services.

Automobile production involves raw material industries such as steel, metallurgy, plastics, ceramics, etc., as well as more than 10 other industrial sectors such as electronics and electrical appliances, and these industries are very closely related to the automobile industry.

It is said that about 15% of the world's steel production, about 25% of aluminum production, about 50% of rubber production, about 10% of plastic production, and more than one-third of oil production are used in the automobile industry.

This is also the reason why Jiang Hui wants to enter the automotive industry no matter what.

In fact, if you don't know the future prospects of the Celestial Empire automobile market, now is really not a good time to enter the automotive industry. Indeed, the good time to enter the traditional fuel vehicle industry has passed. On the contrary, a new opportunity to enter electric vehicles is coming.

However, considering that in the next ten years, the Tianchao automobile market, especially the outbreak of the SUV market in the later period, Guanghui Group is now entering, with SUVs as the main model, or to catch up with the frenzy of Tianchao automobile sales.

Guanghui Automobile Co., Ltd. was established in a low-key manner under this background.

According to Jianghui's positioning, on the one hand, Guanghui Automobile will establish a joint venture with Jaguar Land Rover in the future to produce Jaguar and Land Rover models. On the other hand, Guanghui Automobile will develop its own electric vehicles and develop its own combustion engine vehicles based on Jaguar Land Rover's technology.

Of course, in China, the qualification to produce electric vehicles is relatively easy to obtain, but the qualification to produce traditional cars is more difficult. However, there are many "zombie enterprises" in the Celestial Empire, they have the qualifications to produce automobiles, but they may not have produced a single car.

Through the acquisition of a "zombie enterprise" in Lingnan, Guanghui Automobile obtained the automobile production qualification.

"Mr. Jiang, at present, the registration procedures of our Guanghui Automobile Co., Ltd. have been completed, according to your opinion, we have begun to recruit people from all over the world to build the team first."

It was Pi Wei who reported to Jiang Hui on the situation of Guanghui Automobile. Pi Wei has spent nearly 20 years at GM in the United States, and has worked in various departments such as R&D center, quality center, and welding workshop. Before being poached by Korn Ferry, he was the director of a General Motors plant in Ohio, which was a mid-to-senior position.

In the American automobile circle, Chinese people of Pi Wei's level basically have no room for growth. Although the United States preaches equality for all and does not allow racial discrimination, it is one thing to say that it is another thing to actually do it.

So Pi Wei has always had the intention of returning to China, but he didn't find a suitable opportunity.

After Jiang Hui and Tang Wenwen talked about their opinions on the recruitment of Guanghui Automobile, Tang Wenwen learned that there was such a person as Pi Wei through his relationship in the United States, and he found him through headhunting.

As a well-known company in the United States, Korn Ferry Group is a website often used by netizens, whether it is Twitter, Meituan, or Potato. After receiving the contact from the headhunter, Pi Wei learned about the situation of the Korn Ferry Group in detail.

Over the years, there have been many companies in China that plan to dig Pi Wei, but after Pi Wei learned about the situation of those companies through his classmates and friends, he failed to make up his mind to return to China.

But after reading the situation of the Korn Ferry Group, Pi Wei was moved.

Although the Korn Ferry Group had never produced even one car, and even when Pi Wei went to see Jiang Hui, the registration of the Korn Ferry had not yet been completed. But after seeing the achievements of Guanghui Group in various fields, Pi Wei actually had an inexplicable interest in Guanghui Automobile.

After having a video chat with Jiang Hui, Pi Wei decided to take the opportunity to go back to his hometown to visit relatives and go to the imperial capital to talk to Jiang Hui face-to-face.

From the development trend of the automobile industry in the Celestial Dynasty to the future development direction of automobiles, from the various layouts of the Korn Ferry Group to the idea of entering the automotive industry in the future, from the progress of the Celestial Motors to the plan to acquire Jaguar Land Rover in the future......

Pi Wei and Jiang Hui talked for a whole afternoon in Jiang Hui's office in the Polytechnic Building, and they didn't know if Jiang Hui really had any tyranny in him, or if he had an aura on the reborn, in short, Pi Wei felt that after returning to the United States, he immediately resigned to join the Korn Ferry Group and served as the executive deputy general manager of Korn Wow Automobile, and Jiang Hui personally served as the general manager.

"The preliminary selection of personnel recruitment will be handed over to you, and you can call me in the final round of interviews," Jiang Hui said to Pi Wei.

In the whole Guanghui Automobile, except for the two bosses Jiang Hui and Pi Wei, as well as more than a dozen employees who began to prepare for the research group's automobile project in the early days of Autohome, there is no one else.

An automobile company, if not counting the employees at the production site, has thousands of people. The current manpower of Guanghui Automobile is definitely far from enough.

According to Jiang Hui's idea, after the establishment of Guanghui Automobile, the first thing to promote is the acquisition of Jaguar Land Rover and the development of its own new models, and then the construction of production plants.

The acquisition of Jaguar Land Rover has been led by Guan Weidong of Radiant Investment, and he has begun to contact Ford's people, but it is estimated that there is no result for a while.

In the past, India's Tata Group officially acquired Jaguar Land Rover from Ford for $2.3 billion in March 2008. If Korn Ferry wants to snatch Jaguar Land Rover from Tata, in addition to being one step ahead of Tata in terms of time, it is more important that the purchase price is higher than others.

Now in 2006, spending $2.3 billion to acquire a car company that has been losing money for years may not be a good business. Not to mention that the purchase price is above $2.3 billion.

But Jiang Hui knew that less than two years after Tata acquired Jaguar Land Rover, Jaguar Land Rover began to make a profit, benefiting from the rapid growth of luxury cars in the Tianchao automobile market. And until Jiang Hui was reborn, he never lost money again.

From this point of view, not to mention 2.3 billion US dollars, even if it doubles, it will not be a loss.

Of course, the Korn Ferry Group will definitely not let go of this injustice and really open four or five billion US dollars to acquire Jaguar Land Rover.

There is a saying: Take advantage of your illness and kill you.

Jaguar Land Rover is in the hands of Ford, and now it is not even a chicken rib, Jiang Hui believes that as long as Glorious Investment and they grind for a year and a half, it should be no problem to win Jaguar Land Rover for no more than $3 billion in 2007.

The question is, does Korn Ferry have three billion dollars?

(End of chapter)