Text Chapter 802 Confrontation Samsung Lee Kun-hee
At the same time as the No. 1 leader's state visit to South Korea, Su Zhenbang's "confrontation" with the South Korean consortium also officially began, which is the main purpose of his visit to South Korea.
Su Zhenbang has replied to all the visits of the five major South Korean consortia, and they have all arranged to meet on the same day. There is no way, it is really that Su Zhenbang does not have much time in South Korea, you know, the No. 1 leader will end his state visit to South Korea on the 17th.
Therefore, Suning Group, as an important achievement demonstration of the head-of-state talks between China and South Korea, must come up with some gratifying cooperation results in these 5 days, well, there are only 4 days left. Otherwise, it will not look good for both China and South Korea, after all, this is the first state visit of China and South Korea at the head of state level, and they will have to produce some results in business.
In fact, not only Suning Group is under great pressure, but also the five major consortia in South Korea are under great pressure, because this is the best time to enter the mainland market, or even one of them. If they don't seize this opportunity, if they want to enter the mainland market in the future, it will be difficult, at least they will be well exploited by Suning Group.
Therefore, South Korea's five major consortia are also seizing this opportunity and it is better to take the opportunity to get some things done.
The first person Su Zhenbang wanted to see was none other than the helmsman of the Samsung chaebol, the number one chaebol of the "Samsung Country", Lee Kun-hee, the third son of Lee Byung-cheol, the founder of Samsung. Since becoming the chairman of Samsung Group in 1987, Lee Kun-hee has become the soul of Samsung, the largest consortium in South Korea, and has even surpassed his father Lee Byung-chul.
You must know that when Lee Kun-hee took over the Samsung Group in 1987, the Samsung Group had already begun to show some decline, so in 1988, the following year, Lee Kun-hee officially put forward the strategic goal of "second entrepreneurship". It is precisely because of this "second venture" proposed by Lee Kun-hee that Samsung Group started a new round of rapid expansion, and thus surpassed Hyundai Group again to become the number one chaebol in South Korea. Don't blow or black, before this, Hyundai Group is much stronger than Samsung Group, if it weren't for the entire huge Samsung enterprise, Samsung Chaebol may not be able to crush Hyundai Chaebol.
At the hotel where the delegation stayed in South Korea, Su Zhenbang met Lee Kun-hee, the "business tycoon" who made the Samsung consortium rise again, and the cooperation between the two sides will begin.
Looking at Li Jianxi, who had just passed the year of "knowing the destiny of heaven", Su Zhenbang said with a smile: "Hello, Chairman Li, I have admired my name for a long time." ”
Regarding Su Zhenbang's compliment, Li Jianxi hurriedly responded with a smile: "Chairman Su, you are too awarded, for you, I am the real long-admired name." ”
Speaking of which, this is really not a compliment, compared with the "rich second generation" Li Kunxi who inherited the family business, Su Zhenbang, the self-made "rich generation", has a much higher status in the global business world. You must know that not only our people worship the entrepreneurial rich who have risen from the grassroots, but the gringos also favor this kind of self-made super-rich.
However, both Su Zhenbang and Lee Kun-hee are the top entrepreneurs in the entire global business community, so there is no need to flatter each other - because this is a fact in itself.
After a little greeting, the conversation between Su Zhenbang and Lee Kun-hee went straight to the point, after all, everyone's time is precious, and it is better to get straight to the point.
"Chairman Su, I won't say anything more, I believe that you should also know a thing or two about the purpose of visiting you today?"
After listening to Li Jianxi's words, Su Zhenbang nodded and said: "For Samsung Group's entry into the mainland, we Suning Group welcome it to the greatest extent, and we are also willing to cooperate with Samsung Group in various fields. ”
"After all, we've had a great time working together before!"
Yes, Su Zhenbang is right, Suning Group and Samsung Group did have a "pleasant" cooperation, that is, the previous cooperation on VCD. At that time, in order to obtain all the patent authorizations of Xiaomi Technology in the VCD industry, Samsung Group not only paid a huge fine, but also paid a patent licensing fee of 22 US dollars.
Of course, this cooperation in the VCD industry is still very pleasant for both parties, Xiaomi Technology has obtained a huge patent licensing fee, and Samsung Electronics, a subsidiary of Samsung Group, has once again crushed LG with the help of taking the lead in the VCD industry, and has exploded a huge amount in South Korea.
Nodding, Li Jianxi said with a smile: "Yes, my previous cooperation was quite pleasant, so I am still very confident in the next cooperation." ”
"In the future, Samsung Group will focus on developing the mainland market. Therefore, Samsung Group hopes to carry out in-depth cooperation with Suning Group and enter the mainland market on a large scale. ”
After listening to Lee Kun-hee's showdown, Su Zhenbang continued: "This is also what we hope for, I wonder in which areas Chairman Lee intends to cooperate with us?"
"Electronic information, electrical industry, insurance, products and other fields are all fields that we are preparing to enter in a big way. So, I don't know what Chairman Su's opinion is on this?"
To be honest, Su Zhenbang really didn't expect Lee Kun-hee to have such big ambitions, and he actually made a "thunderous" all-out attack as soon as he made a move, almost wanting to replicate the rhythm of Samsung Group's model in South Korea in the mainland. No wonder this guy Lee Kun-hee will be so eager this time, after all, once this Chairman Lee really does this, the amount of money spent is really huge, and the interpersonal relationships that need to be taken care of can be even more worrying - plus Samsung Group is still an outsider.
Therefore, Samsung Group's choice to cooperate with Suning Group is definitely the wisest choice, because in this way, they will instantly make up for all the shortcomings - whether it is personal relationships or market laying, and even capital and technology will get a huge improvement. Of course, with so many benefits, the Samsung Group must give up huge benefits, otherwise, why should Su Zhenbang and the Suning Group cooperate with him? He is not an internationalist fighter who specializes in benefiting others and never benefiting himself.
So, after Su Zhenbang pondered for a while, he said: "For Samsung Group's entry into the mainland market, Suning Group and I are very welcome. However, I wonder how Chairman Li is going to cooperate with our Suning Group?"
Well, this is the key point, Su Zhenbang's meaning is very simple, we can give the greatest support to Samsung Group, but what kind of benefits can Samsung Group pay?
As a super boss who has been in business for a long time, how could Li Kunxi not understand the meaning of Su Zhenbang's words, so he pretended to ponder for a while and said: "Samsung Group's 30% investment quota in all industries in China?"
Obviously, Li Kunxi understands the principle of equalization of interests, so he directly made Suning Group a shareholder of all industries in Samsung China, and it was a 3% part of the company. However, it is obvious that Su Zhenbang is not very satisfied with these thirty percent, so he directly put on a look that I am not very interested in.
In this regard, Li Jianxi instantly captured the information conveyed by Su Zhenbang's expression, and without the slightest hesitation, he said directly: "Then what does Chairman Su think is better?"
“50%!”
Well, I have to say that Su Zhenbang is really becoming more and more "ruthless", and opening his mouth is a rhythm that can directly "eat people". There is no doubt that Li Kunxi will never agree to this condition, if this is the case, then Samsung Group's investment in China still has a meaning?
Therefore, as soon as Su Zhenbang's words landed, Li Jianxi said categorically: "Impossible." If this is the case, there is no need for Samsung Group to invest in the mainland at all!"
"Really?"
Su Zhenbang definitely didn't believe this, because the mainland market is a huge cake that no South Korean company can give up, so he said directly: "The mainland market is hundreds or even thousands of times bigger than South Korea, I really don't believe that Samsung Group can give up, if Samsung Group is really willing to give up, then I believe LG will be very willing to cooperate with us." ”
I have to say that Su Zhenbang's threat is really very accurate, almost pinching the seven inches of Samsung Group. You must know that as Samsung Electronics' biggest competitor in South Korea, LG has been suppressed by Samsung, but it has been hanging behind them to put huge pressure on them. Even, once Samsung has a strategic mistake, then LG will definitely overtake it in an instant.
Therefore, although the modern chaebol is the second largest chaebol after the Samsung chaebol, Samsung has always regarded the LG chaebol as its biggest opponent. It's very simple, because the core of the Hyundai chaebol is Hyundai Motor and Hyundai Heavy Industries, and there is no conflict with the core of the Samsung chaebol, but the LG chaebol is different - their core is LG Electronics, and Samsung Electronics is an old rival of fate.
Therefore, in any case, Samsung is impossible, and absolutely not, to let LG chaebol take the lead in the mainland market, therefore, Suning Group must seize the fast lane. However, 50% of the shares are indeed an unacceptable condition for Lee Kun-hee and the entire Samsung Group, because it is almost impossible to guarantee control, so what is the difference between this investment and a waste?
"50% is not possible, Samsung Group must maintain absolute control of all industries in China, so our bottom line is 40%. ”
Bargaining, after all, the sky-high price is asking for money on the spot.
"49 percent, so that Samsung Group can already hold 51 percent of the shares. ”
“41%!”
“48%!”
……
The two sides kept fighting back and forth, and in the end, Su Zhenbang finally reached an agreement with Li Jianxi - Suning Group has a 46% investment share of Samsung's all industries in China!
In this way, Samsung Group can maintain absolute control of the Chinese industry, and Suning Group can also share Samsung's interests in the mainland market and the entire Greater China market as much as possible.
On the whole, Lee Kun-hee and Su Zhenbang are quite satisfied......