At present, the single film of "Father" has more than 30 million hits, and it has always topped the list of Tudou movies. The theme song of the same name "Father" was quickly spread by the audience as soon as it was launched, and became popular all over the streets.

The success of "Old Boy" and "Father" began to make more people in the film and television industry face up to micro-films. Many students of art academies or young literary and artistic workers have begun to try to imitate Guanghui Film and Television to shoot some micro-films.

On Tudou.com, there have been some videos similar to micro-movies with relatively general workmanship that have been uploaded to the Paike channel by users.

For these teams that plan to shoot micro-films at their own expense, some of them are purely out of interest and shoot for entertainment: some of them hope to attract attention through their own works and then make their official debut, and some of them exist as extracurricular assignments or graduation works for art majors such as acting or directing.

In any case, the prosperity of micro-films, or the prosperity of the film and television industry, is actually a good thing for Tudou.com and Guanghui Film and Television. After all, a rising tide is the only way to get a boat high.

On the third day of the launch of "Father", it was New Year's Day. "Father" has more than 40 million hits on Tudou.com, and in addition to reports on various celebrations, the news broadcast that night mentioned the issue of film and television creation for the first time. Among them, "Old Boy" and "Father" were named and changed.

The general meaning of the report is as follows: Recently, the central authorities have specially convened a forum for literary and artistic workers, which has put forward clear requirements for speeding up the reform of the cultural system and vigorously developing cultural undertakings and industries. China's radio, film and television reform and development is further deepening. Under this new situation, conscientiously doing a good job in radio, film, and television information work is of special significance to the overall situation of radio, film, and television work. In 2004, although certain achievements were made in radio, film, and television information work, on the whole it was still relatively weak, and it could not fully meet the requirements of the rapid development situation and the needs of the work, and problems such as unbalanced, untimely, and inaccurate information reporting still existed. We must attach great importance to and make great efforts to conscientiously solve these problems and raise the level of radio, film, and television information work as soon as possible. Recently, the micro-films "Old Boy" and "Father" of Guanghui Film and Television are worth learning and learning from, and the films are full of warmth and positive energy......

"Father", which was already widely concerned, was praised by name in the news broadcast of course, and then the next day it was overwhelmingly reported by various media.

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The Celestial Dynasty Youth Daily reported with the title of "Content Attribute is the Golden Attribute of Film": What is a movie? Movie is a way for filmmakers to observe, feel, and express the world. Film is also the most attractive opportunity for filmmakers to observe, understand, and feel and collide and communicate with the audience's observations, understandings, and feelings. In the face of the Internet + At such a moment, the Internet has entered the film industry as a new force, and I hope that it will maintain enough awe and respect for the web of eyes and hearts of films that have been formed among the audience for more than 100 years, because people's observation, thinking, discovery and expression are forming the content of the film and the golden creativity of the film.

In traditional film creation, film creativity is often the personal behavior of the author, or the behavior of the filmmaker's small circle. When we have the Internet today, we suddenly find that such a huge and vast platform provides the widest exchange of information, the largest collision of ideas, the stimulation of the greatest possibility of wisdom, and the expansion of the largest range of discussions. The films "Old Boy" and "Father" are different from traditional theatrical films, they are only shown on the Internet, and they attract a large number of people to watch them in a short period of time, which is a traditional movie......

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The People's Daily of the Celestial Empire reported with the title of "Innovation is always the life of the film": movies come from life but are higher than life. We must continue to innovate in order to make the themes from life more attractive.

When discussing the upgrading of the film industry, we must always think about one question, that is, the film history of more than 120 years, the history of innovation, continuous development and continuous progress. 80 years ago, Shanghai was the birthplace of the Celestial Empire's films, and we saw a lot of turbulent innovations and changes, and 40 years ago, in the imperial capital, we also saw a strong impetus for the modernization of the Celestial Empire's film language. It is precisely because of these constant changes, continuous innovations, and continuous development that world cinema and Celestial Empire cinema have always been surging with a strong impetus for continuous development. Internet + industrial upgrading, to put forward a new proposition to us, is innovation.

In such a historical opportunity where the Internet is fully mobilized, everyone participates, and everyone has an equal dialogue, and when film topics and phenomena have become a common trend, we must be aware that film language, film narrative system, and film text must also progress and change with the times. We must have the confidence to push the film to a new level.

In this regard, Glorious Film and Television's "Old Boy" and "Father" can be said to be at the forefront of the industry. Although Glorious Film and Television was established less than half a year ago, and there are only two works, it ......

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Nanfang Daily reported with the title of "Film is becoming a new platform for mass entrepreneurship and innovation......

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The Celestial Empire Film Newspaper reported on the micro-films "Old Boy" and "Father" with the title of "Walking in the Forefront of the Times......

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Extensive coverage by the mainstream media made Glorious Pictures, Dream Band, and director Zhao Gang completely famous. Tudou also followed suit, with the number of registrations and clicks reaching a new high. "Sunset Flowers", which has not yet been launched with glorious film and television, has received widespread attention.

Taking advantage of this wind, Guanghui Film and Television began to speed up the pace of recruitment, and it poached a group of behind-the-scenes personnel from other film and television companies, and also signed a few new actors.

"Jiang Dong, will we continue to shoot micro-films next?" Zhao Gang asked.

"We can continue to make micro-films, but we will also try to make a TV series. I'll go back and come out with a rough script, and you can find someone to improve it," Jiang Hui said.

Jiang Hui plans to take out the very popular "Struggle" a few years later to shoot. There is such a long-form popular TV series, which is enough for Glorious Film and Television to train its own shooting team, and it can also create good conditions for Tudou's VIP charging model.

Although Jiang Hui does not expect Tudou to create much profit for the group now, at least Tudou itself needs to have the ability to make profits, and it will have a higher valuation when discussing financing in the future.

Recently, Tudou's traffic has sprinted to the seventh place in the country, and it has the momentum to enter the top five. This has created favorable conditions for the expansion of the advertising business, and Jiang Hui feels that Tudou can slowly try to expand part of the advertising business.