Chapter 195 Ticket Price Controversy Caused by Low Cost and High Box Office?

"Love Apartment" is a sitcom tailored for the post-80s, Shao Gong was particularly fond of it in his previous life, and now that the time has come, he naturally wants to shoot it. Fortunately, Wei Zheng worked in the Menghang directing department, and he, like Juxingmao, was one of the directors trained by Menghang.

Although this drama is an online drama, the investment is only one million, and the filming location is also in the love apartment community. But since he got this script, Wei Zheng instinctively found that this is a very good script, and it was written by the boss himself, which is not an opportunity for anyone.

In the arrangement of the actors of "Love Apartment", Shao Gong made slight modifications.

As a newly signed artist of Menghang, Yang Ruoxi was directly arranged by Shaogong for the role of Lin Wanyu, because the previous Wanyu was really not worthy of a super beauty in appearance, as the daughter of the chairman of the international Chinese consortium "Lin's" Bank, Yang Ruoxi's blonde and blue-eyed mixed-race image is undoubtedly more suitable for this role. And she was born in Yang's Container Transportation, and she is a standard rich lady.

Then there is Zeng Xiaoxian's boss, Lisa Rong, who has a crush on Lu Xiaobu, Shaogong invited Liu Yan to star, after all, she is the host, although she is currently an artist of Guangguang Media, she is also very powerful in the brokerage department of Guangguang Media, and arranges her artists to participate in various commercial performances and film and television dramas whenever she has the opportunity.

So Menghang also started filming this year's web drama.

And there is only one reason why Shao Gong doesn't direct it, that is, he is so busy that he almost forgets the sun, moon and stars, and he really has no time to direct this drama. What's more, he promised Xingfeng to advertise the love apartment community, which just kills two birds with one stone.

Time flies, and months have passed in the blink of an eye!

Although Love Apartment was the last to start filming, it was the first to be released on Menghang Video Network as the eleventh long holiday. After the release of Menghang's Double Ten Plan, many people have been super looking forward to Menghang's works.

is the most online drama, and as soon as the love apartment was released, it was quickly pushed to the first place on the homepage by the amazing clicks. And its excellent production and super funny scenes made it popular all over China overnight. The popularity is also known as a new breakthrough in the mainland sitcom model. Together with "I Love My Family", "Wulin Gaiden" and "Family with Children", it is listed as one of the four classic sitcoms in the mainland.

After the foil of this web drama, Yang Ruoxi also officially stepped into the entertainment industry, and as soon as she appeared, she conquered almost all the audience with her incomparably beautiful image, and was known as the first beauty in the love apartment, the first beauty artist in Menghang, and the first goddess in the mainland entertainment industry.

The plot of the Menghang movie "People in Embarrassment" released on the eleventh day is quite similar to the 1987 American film "All the Way Crazy", but the Chinese social situation reflected in the film is still worthy of recognition.

The things that the funny duo encountered along the way are typical examples of strong practical significance. For example, the extramarital affairs of the wealthy class represented by Li Chenggong in the play, and the debt-collecting migrant workers represented by Niu Geng all have realistic reflections. The social status, class perspective and unique social psychology of the two are easy to resonate with the audience. And the characters in the work are very real, they are things about the lives of ordinary people, and ordinary people will resonate with them when they see it.

The success of "People in Embarrassment" is not only the pursuit of creating jokes, but also the story of its script has put a lot of effort into it, the story is told cleanly and smoothly, there is no big reason, but the details are warm enough. Like many good comedies, it is crowned with a comedic nature, in addition to great joy, great compassion is contained in it, and the end of the play exudes the beauty of human nature, and the audience feels a little warm.

The film maintains a freewheeling tone from beginning to end, with a smooth story and conflicting plots that deepen the tension of the plot, so that the viewer can always feel that half an hour is fleeting as the film progresses, which is one of the success of this film.

As a low-budget movie, "People in Embarrassment" cost 7 million to produce, and the box office directly reached 30 million in the first week after its release on the 11th day, and the cumulative box office in the three weeks of release has exceeded 100 million, and the final total box office before it was removed from the shelves reached 150 million.

As a movie of the same period, the box office of "The Great Cause of the Founding of the People's Republic of China" reached 427 million, but the box office behind this is very controversial, because there are 80 million Chinese party members, assuming 10 tickets per person, needless to say.

According to reports, since its release at the end of September, "The Great Cause of the Founding of the People's Republic" has achieved such box office results, which cannot be said to be a domestic commercial blockbuster, even some Hollywood films may not be able to reach it. However, behind the high box office of "The Founding of the People's Republic" is a lot of controversy about its ticket price.

As a tribute film, some people commented that the average ticket price of 60 yuan for "The Great Cause of the Founding of the People's Republic" is too expensive. In a poll of more than 50,000 people, more than 90 percent of the participants demanded that "the people of the whole country be given free of charge"; 6 percent of the participants agreed with the 10 yuan ticket price; 1 percent agreed with the 20 yuan ticket price; less than 1 percent were satisfied with the current theater ticket price; and about 1 percent were indifferent.

Although "The Great Cause of the Founding of the People's Republic of China" is a tribute film, it must be a movie, like other films, it has been invested and operated and sold on the market, in this sense, as a commodity, its ticket price should be determined by the market, and the ticket price of most films in the Beijing market is about 60 yuan, although "The Great Cause of the Founding of the People's Republic" is priced at 50 yuan in some theaters, and it is 70 yuan to 80 yuan in some star-rated theaters, and its ticket price is not the highest ticket price among all the movies in the same period. Moreover, in terms of its current box office revenue, even if the box office obtained by the unit organization is excluded, its results are still good, which shows that there are a large number of audiences who recognize this ticket price.

Some people on the Internet say that no one cares about the high box office of Menghang's movie, but then why is everyone so sensitive and indignant about the ticket price of "The Great Cause of the Founding of the People's Republic" in the same period? There is a saying that the investment in the great cause of the founding of the country is only more than 30 million yuan, and many stars have not won the film under the inspiration of "patriotism", and the ticket price is set at such a low cost, why does "The Great Cause of the Founding of the People's Republic" use everyone's patriotism to seek benefits?

If you follow the logic of this statement, low cost should be low ticket price, but in fact, the value of film as an art is not measured by the size of the production, but by the level of art.

But the controversy over ticket prices brought about by this low-cost and high-box office did not end there, but became more and more intense. Because there are a lot of examples of high box office because of small costs, but this can only show the success of other people's films.

At that time, "Crazy Stone" earned 23 million at the box office with an investment of 3 million yuan, and everyone praised its success, but no one questioned its ticket price. No matter what the producers do to keep costs down, that doesn't justify the fact that it should keep ticket prices low.

In fact, the most fundamental reason why people question "The Great Cause of the Founding of the People's Republic" instead of "Crazy Stone" is that everyone thinks that "The Great Cause of the Founding of the People's Republic" is a tribute film, not a commercial film in the pure sense, and the gift film should not make money, which also corresponds to another reason put forward by people: the main theme gift film with patriotic educational significance should be kept away from business, and on the occasion of the 60th birthday of the motherland, the film should let people watch the film for free.

This kind of thinking actually comes from people's habitual thinking about the main theme film!

For a long time, the main theme film has ignored the laws of film and television due to heavy propaganda and preaching, the film has no watchability, and people are not willing to spend money for such a movie. However, today, it has become a reason why the main theme film should not make money. In fact, "The Great Cause of the Founding of the People's Republic" has made many useful attempts in how to look good in the main theme film and how to adapt to the market, such as reducing the didactic component, the character image is no longer stereotyped, and the star is used to increase the attractiveness. If another order is given to make the ticket price zero, it is not only disrespectful to the fruits of the producer's labor, but also will make the main theme film that has just improved fall back to the point that no one cares.

Some people also said that "The Great Cause of the Founding of the People's Republic" has received help from the state and many departments in the process of filming and production, including theaters that have a lot of tilt towards it in terms of scheduling, and such a film should give back to the society, and should not set such a high ticket price, because it is easy to disrupt the film market and is not conducive to the healthy development of the film industry.

Although the box office of Menghang's "People in Embarrassment" this time is not as good as "The Great Cause of the Founding of the People's Republic", the praise and criticism of the other party is undoubtedly much higher than that of "People in Embarrassment".