To say that Matthew's biggest doubt about "Twilight: New Moon" is the box office trend of this film, it is impossible to make films with young women as the main audience have a healthy and stable trend, but the decline of cliff diving is not what he wants to see.

The movie has already been released, and the word-of-mouth that can almost be described as a bad movie is here, and the way of word-of-mouth marketing after the screening is neither wise nor realistic.

If you want the box office trend of the film to be a little more stable, publicity is indispensable.

Both Matthew's Studio 13 and Disney Studios, as the distributor, are looking for new promotional materials.

Before and after the release of a film, there are a lot of messy situations, and some are very suitable for hype to attract attention.

Some things are even done very excessively, no one should overestimate the moral standards of Hollywood, this kind of thing, not only does Hollywood stars not exist, but Hollywood's major companies have been shattered since their inception and have never picked them up.

For example, "2012", which was released in North America a few weeks ago, in order to gain attention, the hyped doomsday propaganda has caused a certain degree of social panic.

On Monday, "New Moon" plunged 65 percent to $11.1 million on its weekday one, and rose slightly on Tuesday, ending the day with $11.8 million.

Just Tuesday afternoon, Matthew got two pieces of news.

"Look at it. ”

In the office of the Angel Agency, Helen Herman pushed the two documents in front of Matthew, "The one from Disney Studios I think is good material for hype." ”

Matthew took it, opened the simple copy on it first, looked at it, couldn't help but shake his head, sighed and said, "Hardcore fans are terrible." ”

Helen Herman smiled rarely, "The world is big, and there are all kinds of people." ”

Matthew thought for a moment and asked, "When did this happen?"

"Last Saturday. Helen Herman said simply, "The secret agent of Disney Pictures has quietly contacted this woman, and it is estimated that there will be relevant news on the Internet or entertainment news tonight, and the lawsuit will be received in the Los Angeles District Court tomorrow." ”

Matthew read the second one, put down the paper, and said, "Inform Yelena Boyar and several other collaborator media that we are following a wave of hype. ”

Helen Herman nodded and said, "Let's go with the second piece." ”

Matthew groaned and asked, "It's a hassle." ”

"Yes. Helen Herman could roughly see that Matthew didn't take it very seriously, saying, "It's not just common sense, it's the law. ”

Matthew nodded slightly, "You negotiate with Disney Studios and the theater." He thought for a moment, then added, "No matter how you deal with it, there will be a wave of hype." ”

"Yes. Helen Herman answered.

Matthew discussed it with her a few more words and quickly left.

On the way back to Beverly Hills, he was still thinking about these two things, which should have the value of publicity and hype.

Neither of these things is a big deal, but it's still quite interesting to get the word out.

The first is a 27-year-old girl in Los Angeles who plans to take her boyfriend to court because she had some unpleasantness watching "Twilight: New Moon" with her boyfriend last Saturday.

I don't know how this matter got to Disney, and the woman originally just wanted to think about it, but after Disney people quietly contacted her, it had evolved into a real lawsuit.

The second is a girl in Chicago who filmed a movie in a screening room for a few minutes, and then the theater found out and immediately called the police to arrest her.

It was also the first time Matthew had heard of such a thing, especially when Helen Herman told him that this seemingly inconspicuous little thing had actually broken the law.

If you don't get caught, forget it, and if you get all the stolen goods, the girl will be in trouble later.

After staying here for so many years, Matthew certainly knows that the copyright protection system here is relatively perfect, especially the MPAA, in addition to film classification, the fight against all kinds of piracy has never been relaxed over the years.

At one time, he was also a beneficiary of piracy, and now he is definitely a staunch anti-pirate.

No way, the butt determines the position of the head.

These two events began to be hyped in the online media that night, and the next day they became hot news in many print media and TV entertainment channels.

"The man was sued by his girlfriend for playing with his mobile phone while watching "Twilight 2: New Moon", and the lawsuit demanded compensation for the movie ticket money!"

This has been reported in detail by many media outlets.

"Los Angeles girl Austin went on a date with her boyfriend last Saturday to watch the recent hit movie "Twilight 2: New Moon." During the movie, her boyfriend kept looking at his phone and sending messages, and did not watch the movie properly, and she felt that the movie tickets she bought for her boyfriend were wasted, so she filed a lawsuit with the court, demanding that her boyfriend pay $8.5 in compensation for the movie tickets......"

As soon as this news came out, it resonated with many female netizens.

Some female fans responded on social networking sites: Don't stop the lawsuit, he simply deserves it!

There are also male fans who hit back: I watched two "Twilight" with my girlfriend last year and this year, and I played with my mobile phone in the cinema for nearly four hours, thanking my girlfriend for not telling me.

In this era of entertainment and information interaction, there are many topics that can be hyped up by interacting with people.

Compared with this hype that attracts attention and makes the public happy, another piece of news is much more serious, and it is not only reported by entertainment media, but also by many social and political media.

"Chicago Twenty-Two-Year-Old Girl Candid 'Twilight 2: New Moon', Five-Minute Video Can Result In Up To Three Years In Prison!"

This is also the second thing Matthew sees from Helen Herman, about copyright.

Last Sunday night, a girl named Samantha was arrested by the theater in Chicago for five minutes using a handheld DV camera to shoot "Crescent Moon", and because the theater manager insisted on filing a complaint, the MPAA also mixed in after learning about it, and Samantha was taken away by the police and detained for two days until yesterday, when she was temporarily released on bail yesterday.

But that's not the end of the story, and while the girl claimed to have just filmed a clip for a friend's birthday present, the MPAA is very strong in this regard, and she faces a Level 4 charge of "illegal use of film footage", which carries a maximum sentence of three years in prison.

This news has attracted widespread attention and strong social repercussions.

As we all know, pirated movies on the Internet, this kind of gun version shot with a small camera in theaters is difficult to cure, even in a place like North America, as long as the film is released, only two or three days, the gun version can be found on the Internet.

As an industry association, MPAA has never been a decoration, and once it is targeted in this regard, it will bite it.

These news outside of the regular propaganda have attracted more or less people's attention.

Because the Thanksgiving holiday began on Thursday, and from Wednesday night, the box office of "New Moon" showed a trend of rebounding rapidly.

The 2009 Thanksgiving holiday also officially kicked off, and among the new films released this week, there is a star-studded film that gathers many big names in the circle.

Produced and distributed by Weinstein Pictures, starring Daniel Day-Lewis, Nicole Kidman, Penelope Cruz, Marion Cotillard, Sophia Loren, Judi Dench, Kate Hudson and Black-eyed Pea frontman Ferge, Chicago's director Rob Marshall's musical revue film "Nine" was released strongly.

This is an old-fashioned musical film that forcibly awakens the memories of the golden age of the academy's old men, adapted from a Broadway stage play, and is a film tailored by Weinstein Pictures for the upcoming awards season.

Nostalgia, singing and dancing, and all sorts of golden age tunes.

For the old men of the film school, Hollywood has long been changing with each passing day, in addition to holding the key positions of the academy, they have long been forgotten or even eliminated, and their most glorious moment is precisely the so-called golden age.

Watching young people surging on the big screen, the old people will inevitably have ideas, and they will inevitably think of their most glorious era, so that era has become a golden age, and the films that miss that era have naturally become their favorites.

People will always remember their most glorious moments infinitely, and no one can avoid it.

When today's most popular stars, directors, screenwriters and producers boil these old men to death, and they themselves become old qualifications, this era may become a platinum age.

But for the vast majority of viewers, the golden age no longer exists, and no matter how hard they try, it is in vain.

Even if "Nine" gathers enough stars, and Rob Marshall, who became famous with the musical "Chicago", directs, and even Weinstein Pictures, which has always been picky, has a production cost of up to $80 million, the audience doesn't buy it at all.

Starting with Thursday's Thanksgiving holiday and ending with four days off on Sunday, Weinstein Pictures' largest investment since its inception earned more than $5.4 million from North America.

Such box office numbers certainly don't threaten "Twilight 2: New Moon".

Although the investment in "Nine" is much higher than that of "New Moon", the market response of the two sides is not at all on the same magnitude.

Even though the latter's second-weekend box office was down 70 percent from its first week, "New Moon" earned $69.2 million, including the Thanksgiving holiday.

In just ten days after its release, the North American box office of this film easily exceeded 200 million, reaching a total of $243.9 million!

Overseas, "New Moon" has appeared in more overseas markets, and the overseas box office has exceeded $250 million.

Everyone knows that Matthew has made a fortune with this series.

Everyone likes to make money, so Matthew has been in a particularly good mood recently, and he specially brought in Nina Dubov to enjoy rhythmic gymnastics.

It's a pity that Nina Dubov is a little fat after becoming famous, and she is also negligent in practicing, and the difficulty coefficient of the movements has plummeted.

Just after Thanksgiving, Matthew received a tentative informal invitation from across the Pacific to speak through Disney Greater China to serve as the chairman of a jury.

(Both of these things come from real news, the Twilight Zone, and the other is the hype of other movies.) ）