Chapter 531 International E-commerce

Over the course of several months, Du Zhenhua has visited countries around the world to learn about their e-commerce markets.

Du Zhenhua found that countries with more developed networks basically have their own shopping websites, and they are deeply rooted in the hearts of the people, and it is not easy to compete with them for business. In particular, well-known companies such as Amazon and Wal-Mart in the United States have been doing e-commerce for more than nine years, and their influence in the world is very great.

"Our advantages are completely unleashed abroad, and we don't have the money to build our own logistics system abroad. Originally, I wanted to sell Chinese goods abroad, but now I have changed my mind. Du Zhenhua said.

After several months of investigation abroad, Du Zhenhua lost seven or eight pounds.

Because he was helping himself build a company, Du Zhenhua and Xiao relied on themselves and spared no effort.

"Tell me about it. Hang Yu said.

"I suggest that the purchasing model be promoted and a purchasing website should be opened abroad. For example, we opened a daigou network in South Korea to sell goods from other countries around the world to South Korea. It's the same if you open a daigou website in Russia, selling goods from all over the world to Russia. The biggest advantage of this model is that there is a complete range of goods, and there is not so much ethnic exclusion. Du Zhenhua said.

"Nice idea. Hang Yu's eyes lit up.

I have been entangled in selling Jiangnan Mall and Chinese goods before, but I didn't expect this.

After Du Zhenhua said this, Hang Yu suddenly realized that the purchasing agent is the best international website!

"In this way, we don't have to cooperate with Alibaba, who can compare to Chinese babies in terms of purchasing agents. Hang Yuxi said that he wanted to cooperate with Taobao before, because the scale of Taobao is indeed very large.

But going abroad, Taobao obviously can't be compared with the purchasing network, because for other countries, Chinese goods are also in the ranks of purchasing agents, and made in China is so extensive, the types of goods are not counted.

Chinese goods are added to the daigou network, and the scale is unimaginable.

"The problem now is brand building, and it is impossible to build a purchasing network abroad, also called China Baby. Du Zhenhua said.

"Then don't use the brand, we will take whatever name the other party likes. Hang Yu said while turning the pen with his right hand: "In today's era, the people of every country have a patriotic complex and a complex of resisting foreign brands. And Made in China and Chinese brands are the first choice for boycotts all over the world, and we will definitely be more boycotted if we engage in a big Chinese brand. ”

In the previous life, Alibaba made various large investments abroad, advocating to enter overseas markets and advocating the world's first e-commerce. In fact, it is the world's No. 1 e-commerce company, which is supported by Chinese customers, and overseas users are basically Chinese.

Alibaba invests so much money abroad, but it doesn't have much market share.

I also find some foreigners every day to shoot how envious they are of Alipay and how interested they are in Taobao... These videos are at least seventy percent water, and I can only believe that three percent of them are true, in short, Ali is definitely not as good as it blows in the world.

Leaving aside other places for the time being, let's go to neighboring countries to have a look, and there are a few people who use Alipay and AliExpress.

Of course, it is not ruled out that Ali will continue to have a global layout, and its market share will gradually increase.

"Not necessarily, Japan is not boycotted every day in China, but good things can't be boycotted. As long as our website is doing well, even if they hate it, they still have to use it. Du Zhenhua said.

"Indeed, what brand do you think is good to use?" asked Hang Yu.

"To put it simply, it's called Daigou.com. Du Zhenhua said.

Hang Yu thought about it, it's good to be simple.

"In which country are you going to do the pilot?" Hang Yu asked.

"First in South Korea and Russia, two countries are close to us, and it is easier to accept Chinese manufacturing. According to my research, although there are many shopping sites in Korea, they don't like to use shopping sites in their own country, and they prefer things like Amazon. It seems that Koreans, like our purchasing users, are more advocating European and American things, which is suitable for us to open a purchasing website. Du Zhenhua said.

There are many Muyo dogs in the country, there is no doubt about it, but the proportion of Muyo dogs in South Korea is even higher. In fact, the whole of South Korea admires Europe and the United States very much, just watch their film and television dramas and variety shows.

Koreans like to speak English on the show, and the audience is used to it.

Unlike in China, if any star is always racing English, it is estimated that he will be scolded to death by the audience.

"Russia's light industry is underdeveloped, and many things are imported from China, so it is a good place to do e-commerce. And the resistance of the Russians to Made in China is not as serious as that of other countries. Du Zhenhua said.

"How about India?" Hang Yu curious, it was also a billion-dollar country.

"It can't be there, although India has a large population, but the infrastructure is relatively backward, the transportation is inconvenient, and the logistics are backward. The gap between the rich and the poor in India is also huge, their scale is simply useless, and the Indians are especially resistant to Chinese manufacturing. Du Zhenhua shook his head again and again, of course he went to India to investigate, but the results were unsatisfactory.

A country with a population of one billion people like China has no consumption power that is at all comparable to that of a large country.

"Prioritize doing business in countries with better spending power, and India will talk about that later. Du Zhenhua has not completely given up on the Indian market, and plans to wait a few years for India's economic situation to improve.

"Okay, then let's pilot it in South Korea and Russia at the same time, and it's better to get into their logistics space. Hang Yu said.

"It is more difficult to build logistics by yourself, and the best way is to invest in their logistics company, and then optimize it after having the right to speak, and I believe that our model can be promoted. Du Zhenhua said.

"You go and reach out and see how much it costs. Hang Yu said.

"Okay, I will. Du Zhenhua nodded.

Thinking about some surrounding developing countries, the kind of bad logistics situation, Hang Yuzhi frowned.

If each country had to invest in logistics on its own, I don't know how much it would cost.

After determining the strategic outline, Du Zhenhua first went to the technical department and collaborated with them to make a purchasing agent. A Korean version and a Russian version can just use the technology of Weibo translation, so Jiao Lu's team was also brought in.

The structure of shopping websites in various countries is similar, but the local websites in South Korea and Russia have few types of goods, no wonder Koreans don't like their own shopping platforms, and Russian e-commerce is still a little behind South Korea.

Just make some improvements on the basis of Chinese treasures, so the production speed is fast. In less than a month, the "daigou network" was completed and the language selection function was added.

The purchasing network can choose Chinese, Japanese, South Korean, Russian, American, British and French and other Chinese languages, saying that it is the advanced military, South Korea and Russian markets, in fact, it can be directly internationalized, but it is useless without publicity.