Chapter 129: Writing Advertorials
Qi Congxin doesn't have a personal computer, so he comes to the company to work part-time every day after school. Pen ~ Fun ~ Pavilion www.biquge.info happened to be Li Yaxi leaving, Qi Congxin sat in her place, and asked Chen Lan if she had any questions. Although her position is an editor, the content of her work is very similar to Chen Lan, but it is very different.
The analogy that Hang Yu made before was only a small part of the work.
The first task that Hang Yu gave her was to first understand daigou, and then write an advertorial about daigou.
"What is an advertorial?" Qi Congxin heard this word for the first time.
"In fact, it is to promote purchasing agents and analyze purchasing agents, but it should not be too hard, and the content should be novel and interesting, and it should be eye-catching. It's better to have a little story, it can be a story that you have experienced yourself, or it can be a friend's story, the kind that people want to see from beginning to end. Hang Yu said.
"It sounds a little complicated, and it's completely different from what you said yesterday. "Qi Congxin is in trouble.
"Your work as an editor is quite complicated, and yesterday I gave a simple example just to give you a preliminary understanding. If you think that you can really accomplish all the tasks with just one sentence, then you think too simply. Of course, there are that kind of simple tasks, and there are many of them. Hang Yu said with a smile.
Qi Congxin has a feeling of being pitted, but fortunately, she has been a model and knows that there are many complicated things behind simple actions, and it is the same for other jobs.
After understanding what Hang Yu meant, Qi Congxin nodded and said, "No problem, I will try my best to write." ”
Hang Yu reminded again: "Remember, first figure out the purchasing agent, you can go to Baidu, you can go to Weibo to chat with customers, you can ask company colleagues, in short, in the shortest possible time, to become a purchasing agent." ”
"Okay, I understand. Qi Congxin nodded again.
"You have a week, give me the article within a week, go ahead. Hang Yu said.
In many industries, advertorials are a very popular marketing tool. It is China's pharmaceutical and health products industry that really pushes the advertorial strategy to the top, and the advertorial has created a brain platinum myth in this field, which makes later pharmaceutical and health product marketers talk about advertorials.
At this time, advertorials have become a bit overflowing, but they are still a good thing for marketing. The key is how to write, the novel has been there for a long time, and it can also be said that it has been flooded, but there is always something new coming out. Poetry can also be said to be overflowing, but a poet with a level can also write quatrains.
Hang Yu didn't know how to write a purchasing agent, so he would recruit an editor. Although he didn't know how to write, Qi wrote it from his heart, and Hang Yu could see whether it was good or not.
The ability to appreciate is obviously easier to cultivate than the ability to create, most people can't write poems, and they can't write songs, but when a poem is put in front of them, everyone can hear the good and the bad.
As for the kind that is obviously not good, but the media has broken it into a good one, it is estimated that only brain-dead fans will believe that the IQ of the masses is still generally online.
Qi Congxin followed Hang Yu's prompts, and after taking up his post, he first purchased on behalf of Baidu, read a lot of information, and had an intuitive understanding of the purchasing agent. Then she created an account on Weibo, with the username "Xinxin", and she didn't want anything.
Every day, a large number of users go to Weibo to evaluate the product after buying goods in China Baby, whether it is good or bad, or if something goes wrong, they directly discuss it on Weibo.
Maybe the business is too good to make people jealous, and there are also people who specialize in Weibo Heijiangyan Company. Hang Yu is very suspicious that these people were invited by PA Daigou, and as of now, there are only two purchasing companies in the mainland, China Baby and PA Daigou.
For pure black, Hang Yu resolutely implements the principle of sealing and deleting numbers, and resolutely cracks down on malicious attacks. The kind of low-level black that scolds Jiang Yan Company every day is easy to distinguish, the key is that there are some soft blacks, and the kind of high-level black that is very euphemistic on Weibo, seems to be for the good of Jiang Yan Company, but in fact it is a variety of losses.
Recruiting an advertorial editor also has considerations for dealing with senior black.
"It seems that the water is quite deep, and what I just thought of has already been written. Qi Congxin went from the afternoon to nine o'clock in the evening, and finally fell into deep thought.
As soon as she looked at the purchasing information, she thought of something that could be written, but when she looked at Weibo, everyone had written it. Qi Congxin's state is very simple, when she sees a little new thing, she can associate a little new thing, but when she digs deeper, she finds that she already has what she has in mind.
It's very simple to be willing, Qi Congxin's understanding of purchasing agents is too shallow, and the only way is to watch. Only by seeing through the water of purchasing agents can she have new ideas, and it is impossible for others to write a good advertorial.
So she was patient and continued to collect all kinds of information on Weibo to expand her professional knowledge.
Until she got off work at 11 o'clock in the evening, Qi Congxin had not come out of her work state, and it was Chen Lan who reminded her to get off work. Chen Lan didn't look down on her, she just started working, and her mental state was relatively sufficient.
After the evening shift, Hang Yu was already asleep in bed, and he is now used to going to bed early and getting up early. It's not very early, Hang Yu gets up at seven o'clock, eats breakfast after washing, eats almost eight o'clock, then goes to school for an hour or so, and finally goes to the library to read books.
Some of the learning content has been forgotten and needs to be made up, and Hang Yu will go to class. Learning is a boring thing, and really useful things are complex and require careful pondering and repeated practice.
Mathematics, for example, is a subject in which you hardly find any fun. If you want to talk about fun, it is probably to encounter a difficult formula, and there is a sense of accomplishment after solving it.
But you have to learn without fun, you have to improve your ability, the key is what you can do without learning. Is it playing? He really can't be interested in the games of this era.
"If you learn these things all day long, you don't need to go out of society, so you might as well go to work so that you can make some money." At the end of class, Hang Yu was chatting with Qiu Xueyan when he suddenly heard a girl next to him complaining.
"Who said no, the high school teacher also said that going to college was very free, and as a result, the study pressure was even greater. I don't even know what the use of high math is, and if I'm not a scientist, my brain is going to explode. Another boy said.
"Qiu Xueyan, I heard that you have a company now, can you add me a share. The girl suddenly looked at Qiu Xueyan, her name was Xiao Connotation, and she looked average in Hang Yu's eyes.
However, Xiao Qianli likes to dress up very much, and pulls his hair very straight, which is in line with the aesthetics at this time, so there are also many boys who like it.
"I'm sorry, but our company is full. Qiu Xueyan decisively refused, she knew a little about Xiao Connotation, and she was a little sister who often interacted with young people in society. Not to mention adding one, even if Xiao Yanyin wants to come to Jiangyan Company to work, Qiu Xueyan has to think about it.
"Damn, it's so faceless. Xiao Yanyin's face immediately changed.
"Face is earned by yourself, not by others. Hang Yu reflexively said a famous sentence, probably because he had heard too much.
"Little white face, did I talk to you?" Xiao Yanyin looked at Hang Yu with disdain, and said contemptuously: "Qiu Xueyan, a little rich woman, has changed into good clothes, and she feels amazing." Don't think I don't know, your family turned out to be a peasant, what to pretend in front of me. ”
Well, Hang Yu and Qiu Xueyan glanced at each other, and Qiu Xueyan showed a wicked smile.
Hang Yu has a keen mind and has already heard the meaning of Xiao Yin, this woman must have known him and Qiu Xueyan for a long time, and it is estimated that the complaint just now is just an opening statement, and the real purpose is to lead the topic to them.
Could it be that this Xiao connotation, the idea of wanting to fight Jiang Yan's company?
Xiao Qianyin often comes to play with young people in society, and many classmates in the class know that when she gets out of school, Hang Yu has seen some young people with dyed hair riding motorcycles to pick her up many times. She was even so arrogant that she brought her social friends directly to the school to play, of course, not through the main entrance, but by climbing the wall to come in.
Once seen by the teacher, Xiao Qianyin said that she was a senior classmate, and her social friends were not very old, so they were really deceived by her.
Hang Yu thought to himself, should Xiao Yan see that they made money and wanted to blackmail the company.