In the era when Song Zheng lived in his previous life, the TV screen was filled with all kinds of variety shows, some native and some foreign, which dazzled the audience, some programs could exist for a long time, and some programs were just short-lived, but reality shows have always maintained a strong vitality since their birth, constantly attracting the attention of the audience. Pen % fun % Pavilion www.biquge.info

And it has caused waves of ratings craze among the audience, from the earliest wilderness survival reality shows, to performance talent shows, workplace professional reality shows, and life service reality shows, etc., all of which have been paid attention to and sought after by people, and even surpassed traditional TV dramas and become the main force of ratings.

Although reality shows emerged relatively late in China, in fact, in foreign countries, since the late 90s of the last century, reality shows, as a unique TV entertainment program, have begun to sweep the world.

Regardless of the country, it has become the most competitive contender for ratings, and reality TV has brought unprecedented influence to the television industry and social life, and has attracted more and more viewers by constantly developing itself to appeal to the audience.

There is a reason why reality shows are so popular, first of all, reality shows meet people's psychological needs, with the acceleration of people's modern life, the tension of work, and the boredom of daily life, people are more and more eager for an unconventional state of life.

At this time, the reality show takes "real" and "virtual", as well as "interaction" as the main elements, and combines them into the program, providing the audience with a real environment that tends to be absurd, so that the audience can maximize the enthusiasm of participation when watching, and satisfy their recognition of the contestant's fantastic experience.

Reality TV shows mainly refer to ordinary people who have not undergone professional performance training, voluntarily participate in an activity, and the participants' actions are recorded during the activity, and made into a program to show to the TV audience, the activity has a clear purpose, and the participants should be in the situation specified by the producer, in accordance with the established rules of the game, with the characteristics of storytelling and plot.

Among them, everyone is familiar with "Super Girl" launched by Shonan Radio and Television, the launch of this program has led to a boom in domestic talent shows, and it has continued until the era when Song Zheng was reborn.

"Super Girl" from the earliest audition to the final selection champion, the whole process is recorded in real time, and people follow the contestants to experience the psychological process of the draft for the first time.

In the program "Happy Girl", every supergirl is a person with a story, and this individual difference and storytelling have further shortened the distance between the contestants and the audience.

In the selection of judges, the selection of judges is more popular, the use of public judges, in the selection of public judges, but also more flexible changes, there are reporters, audience registration, to be selected or eliminated supergirl and other identities have appeared, including the winners.

These settings are thought to put young girls to the test of human weakness in front of the camera. Generally, because they are worried that the selected opponent will not be good for them in the next round, they will tend to choose the weaker one, but when asked why they are chosen, the reaction of the supergirls becomes a good drama.

Through a certain detail of the contestant on the stage, people can also capture the subtle thoughts of the contestant at that time, so as to have a deeper understanding of the contestant, and make a certain preference judgment, which may even lead to a subversive result in off-field voting.

The exposure of these human strengths and weaknesses has undoubtedly penetrated into the psychology of the audience and satisfied people's psychological peeping needs to a certain extent.

From the perspective of the essence of TV, reality shows also conform to the daily and non-everyday characteristics of TV. On the one hand, under the high pace and efficiency of modern life, the audience is more eager to understand the living conditions of people living in the same place as them and gain some daily experience; on the other hand, they also need to see some extraordinary and spectacle things, and reality TV shows just meet people's increasingly realistic cultural consumption psychology.

In addition, reality shows also meet people's participation needs, in the past TV programs, the audience can only watch TV programs through the screen, it is difficult to participate in interaction, although there are many programs have increased interactive links, but reality shows are the TV programs with the highest audience participation at this stage.

In reality TV, the characters, environments, and storylines presented are not things in the perfect tense that have nothing to do with the audience.

For the audience, the audience is no longer just the audience who watches, but participates in it and becomes the protagonist of the game entertainment.

After all, the competition in the game is actually a reproduction of the harsh competition in real life, and the lives of these living ordinary people are like a mirror, allowing people in front of the TV to see their daily behavior and human weaknesses, which is conducive to human reflection on their own behavior and self-improvement.

The whole selection process is no longer simply the guest judges who invite them to adjudicate it, but the public jury and the audience in front of the TV can choose it, which greatly strengthens the audience's participation and interaction in the program.

This kind of enhanced interactive participation makes the voting action sweep the country, and the final ranking of the competition is determined by the vote of the audience, which makes the ranking of each episode of Supergirl a key point of the show, so that fans actively send messages for their idols.

The result is that the telecom is happy, the company is happy, the fans are crazy, and the tide is continuous, and of course, it really meets people's demand for participation in the program.

In addition, reality TV shows also meet people's viewing needs, reality TV shows are a kind of comprehensive entertainment programs, and what is different from other entertainment programs is its people-oriented authenticity, so it is called "realityTV".

As a new form of program, reality shows are an inevitable product of TV's own development. It breaks the boundaries between real TV programs such as news and documentaries and virtual TV programs such as TV dramas, and is a combination of documentary programs and virtual programs.

However, this pursuit and performance of "reality" in a virtual situation is meeting the trend of today's TV audience's strong demand for reality.

Reality shows don't need to hire actors, it is precisely because they don't need actors to act, and they are completely real performances that achieve the best ratings.

The rise of reality TV is inseparable from the context of the era, and this menacing wave of reality TV is closely linked to the rise of postmodernist consumer culture, the strengthening of the commercial trend of television entertainment, the satisfaction of people's daily needs for stories and game plots, and the desire of ordinary people to realize their dreams of stardom.

It is precisely because it caters to people's psychological needs and cultural consumption needs that reality shows continue to meet people's viewing needs.

Then there is the reality show has a huge space for survival and development, reality TV shows have the characteristics of the combination of real and virtual, the real vitality lies in its proximity to daily life, with the development of reality shows, the form of Chinese reality shows in later generations is becoming more and more abundant, and the distance between people's daily life is becoming smaller and smaller.

According to the distribution of time, this kind of talent show-based reality show can be divided into several stages, the first stage is mainly from 2004 to 2005, marked by the broadcast and popularity of "Super Girl".

As the first crab eater in the Chinese talent show, "Super Girl" was born from "Pop Idol" in the United Kingdom and "American Idol" in the United States.

At this stage, many aspects of the show are not very mature and are still being explored.

The second stage is mainly from 2005 to 2007, after the hit of "Super Girl", major TV stations have successively launched "Dream China", "Come on! Good Boy" and "My Type Me Show" and other as many as 100 talent shows.

Programs with the draft as the main body also entered a period of vigorous development at this time.

The third stage was mainly from 2008 to 2010, with the State Administration of Radio, Television and Television in 2007 began to consciously cool down the talent show, requiring to resist vulgarity and flooding, which made the blowout development of the talent show begin to ebb and flow. Programs such as "Dream China" and "Super Girl" all chose to stop in 2007.

At the same time, due to the serious imitation of each other and the lack of innovation, the audience is tired and aesthetically fatigued, so since 2008, talent shows have gradually withdrawn from the center stage of domestic TV entertainment programs.

In 2010, the "China's Got Talent" produced and broadcast by Dongfang Satellite TV aroused ripples in the hearts of the audience.

The show is based on the British civilian talent show "Britain's Got Talent", which has no threshold, giving ordinary people who are willing to show their skills the opportunity to perform their skills.

Subsequently, in 2012, "The Voice of China", which originated from the Dutch program "thevoiceofholland", was broadcast on Zhejiang Jiang Satellite TV, providing a group of young people with music dreams with the opportunity to learn music from idols and creating a new era of music talent shows.

In 2013, Mango Satellite TV launched "I Am a Singer", this talent show was not selected from ordinary people, but a PK between star singers, which quickly attracted the attention of the audience, and the ratings continued to rise.

Looking at the domestic talent shows, they have all gone through the process of introducing from foreign countries to localization, and localization mainly includes three levels.

First of all, China's talent show is similar to the original model of foreign countries, from pre-planning to contestant selection, shooting and recording, etc., which are almost the same as the original.

This introduction reduces the generation of programs, saves the time and cost of program production, and also transplants the essentials of efficient production of foreign programs, which is conducive to the rapid rise of a group of professional production teams.

Secondly, although the structure is the same, due to different national conditions, the styles of the contestants, judges, and audiences are very different from those of foreign countries, so the programs with the same framework have made a different look.

For example, "China's Got Talent", compared with its original "Britain's Got Talent", has been taking the story-based route since the first season, digging out the stories behind the characters, far more than paying attention to the players' strengths, and taking the inspirational road.

With the development of multiculturalism and the increasing taste of the audience, talent shows must also create new development ideas.

From the perspective of "selection", the selection of judges for the talent show reveals a change in the setting of the show.

For example, "China's Got Talent" invited elites from all walks of life in the entertainment industry, attracting the attention of audiences with different preferences. In "The Voice of China", the four superstars blindly audition the contestants from different styles and different levels, which is more professional and objective. In "I Am a Singer", the 500 randomly selected audience members are the judges, and their selection may be amateurish, but it makes the audience feel real.

From the perspective of "show", the talent show reflects the trajectory of professional development, initially, "China's Got Talent" attracted a large number of ordinary people to participate in the audition with a low threshold, and in "The Voice of China", the talent threshold is raised, and those with musical talent are the people the organizers want, "I am a singer" is to raise the requirements of "show", must be a famous singer to compete on the stage, the existence of these three programs, showing that the talent show in Chinese mainland is gradually moving towards professional and high-end.

From the perspective of "looking", the audience's viewing psychology is also developing and changing, "China's Got Talent" puts the stories of ordinary people on the stage, and the audience feels close and moved, in "The Voice of China", the audience listens to the music and judges together in the position of a third party, and makes judgments together, in "I Am a Singer", the audience is given greater rights, and the power of the singer to stay is completely in the hands of the audience.

Of course, the experience of later generations has also proved that although the programs represented by "China's Got Talent", "The Voice of China" and "I Am a Singer" have broken through the bottleneck of China's talent shows, there are still some problems behind it, such as excessive reliance on imitation and copying, lack of innovation, and industrialization system.

To avoid these problems, first of all, the talent show must be independent and innovative, and the first is to overcome the * model, on the one hand, reduce the proportion of transplanted programs in the talent show, and on the other hand, inject more original Chinese characteristics into the transplanted program.

It is also necessary to reposition it in combination with local culture and ratings psychological differentiation, in later generations, many domestic talent shows are mainly based on singing, dancing and other content, the form is similar, it is difficult to come up with new ones, and the most important thing for each TV station to do is to combine its own advantages and local characteristics and culture to highlight the personality of the program.

For example, CCTV's "I want to go to the Spring Festival Gala" is a successful example, the program selects talented grassroots stars across the country to appear on CCTV's "Spring Festival Gala".

On the one hand, it fully shows the original local elements, and on the other hand, it also takes advantage of the high attention and star-making rate of the "Spring Festival Gala" to earn its own high ratings.

At the same time, in terms of the positioning of the talent object, the show has a very wide demand for talent, and all the people with talent and expertise have the opportunity to show their talents, which naturally attracts the further participation of the people, and various talent performances such as dance, allegro, and singing are like a small "Spring Festival Gala".

In addition, this show also matches grassroots and superstars to perform on the same stage, making the content of the "show" more brilliant.

Then there is the need to shape the brand image and resolutely put an end to attracting the attention of the audience by hype, breaking news, etc. This approach attracts only short-term attention, which is often detrimental to the branding of the program in the long run, and instead leaves a negative impression in the minds of the audience.

Song Zheng, as a traveler, is naturally very aware of the future development process of China's talent show, so when he was talking about cooperation with Shonan Radio and Television, he took the initiative to produce variety shows.

There are so many satellite TV in China, and the reason why Song Zheng chose Mango Satellite TV is mainly because of Mango TV's mature experience in reality shows.

In 2004, the talent show officially entered the mainland satellite TV channel, and the first star was "Super Girl", which was actually "Super Boy" hosted by Shonan Radio and Television Entertainment Channel, and then switched to satellite TV with a girls' version, so it entered the public eye.

At first, the audience was curious about the "draft" and didn't know much about it, and the more bold the content, the easier it was to catch the audience's attention.

If the first "Super Girl" in 2004 was just groping and did not bring much influence, then the second session in 2005 was directly popular to the point that there were no friends and no reason.

This year's "Super Girl" has become popular with a large number of people, and the final top three still firmly occupy the first-line singer industry until the era when Song Zheng was reborn.

It can be said that even when China's talent shows are at their peak in the future, there is no talent show and singing show that can compare with the influence of this "Super Girl" in the summer of 2005.

Although the later "I Am a Singer" and "The Voice of China" are also very popular, they simply cannot reach the high-profile scene of the second "Super Girl".

is in Song Zhengdi's memory, at that time, it could be called an empty alley of 10,000 people, including Hengdian, where Song Zheng was working hard at that time, many people around him discussed "Super Girl" during their breaks, and even after the "Super Girl" competition ended, there was also a group performance because Li Yuchun fought with another buddy.

Song Zheng still remembers that there was an aunt who cried for a day because He Jie was eliminated, and he felt horrified when he thought about that picture now.

The popularity and influence of the second "Super Girl" in 2005 are so wide that I am afraid that for a long time, there will not be any more influence of the show, which can be compared with it, because it is irreproducible and belongs to the product of the times.

And the reason why "Super Girl" in 2005 is so popular, Song Zheng personally thinks there are many reasons.

First of all, around 2005, the mainland music scene was in a fault period, especially female singers, during that period, the female singers on the front line of the mainland music scene were still Na Ying, Tian Zhen was an old singer who had been popular for more than 10 years, and in the years since entering the new century, there are almost no newcomers in the female singers in the mainland music scene, plus the old singers at that time have been very weak, and even Na Ying and these old singers have withdrawn from the front line in a few years, on the contrary, the new generation of female singers in Hong Kong and Taiwan has risen, like Jolin Tsai, she, twins, Xiao Yaxuan, Sun Yanzi, these female singers occupy the mainland music market, so the mainland music scene urgently needs a new generation of forces to rise to fill this fault, so 2005's "Super Girl" caught up very well.

Secondly, at that time, computers had just entered thousands of households, and many post-80s and 90s should remember that computers had just entered every family during that time, and at that time, China's Internet market was just in a stage of development, unlike the development of the Internet that was fully pressed into the TV industry, at that time, the main body of TV was still the first choice of the audience, and the Internet played a boosting role, expanding the influence of "Super Girl" infinitely.

Third, that is, since then, the hype ability of the mainland entertainment industry has begun to improve, if you can remember, the word hype was almost non-existent before 2000, after 2000, the hype level of the entertainment industry has been studying Hong Kong and Taiwan for ten years, and it has only begun to mature, and at that time, "Super Girl" also used the hype of the news media to further expand its influence.

Fourth, before "Super Girl", the audience almost didn't see any talent shows, at that time, it was estimated that many people didn't even know what the draft was, "Super Girl" can be said to be the first show to eat crabs, because the audience has never seen it, so it has a sense of freshness, and "Super Girl" has brought some words to the fire, what pk, fans.

In addition, there are no other talent shows in the country, and the market share attention is accounted for by "Super Girl", unlike later, all satellite TV stations have talent shows, and the market share is averaged.

Fifth, the competition system of "Super Girl" was very fresh at that time, and the audience had the right to vote for their favorite singers, and it was at that time that the power of idols began to really take root in every post-80s and post-90s.

Sixth, I have to admit that the supergirls who came out in 2005, everyone is very distinctive, like Brother Chun, the first female singer in the mainland to sing masculine, Zhou Bichang's voice is very recognizable, and his personality is very straightforward, Zhang Liangying's dolphin voice, He Jie can sing and dance, Ji Minjia's singing skills are super strong, everyone has their own characteristics, and the attention is naturally high.

Now that Li Weikang took the initiative to throw an olive branch, Song Zheng naturally has no reason not to catch it, whether he can detect leaks, it doesn't matter if he wins one or two potential players, the important thing is that he can learn from Mango Satellite TV's experience in the process of producing "Super Girl".

Gao Xiaosong received the order, and went happily, hoping to dig up one or two treasures among these draft players, but when he got over there, he was immediately dumbfounded, and now the competition has entered the top ten, and the top ten players, one counts as one, and all of them have signed contracts with the brokerage company under Shonan Radio and Television.

"Zhengzi! Shonan Radio and Television is moving too fast, right!? I've just arrived, I can see it, good guy, all have masters, we can only stare dryly!"

Gao Xiaosong saw that the famous flowers had owners, and he couldn't sit still, so he hurriedly called Song Zheng.

Song Zheng had just returned to the hotel, and before he could take a shower, he received a call from Gao Xiaosong.

This can't blame Gao Xiaosong for being in a hurry, he jumped out of the Taihe wheat field and joined the 1+1 company, in order to show his strength, not to eat and wait for death.

But now the situation in the company is too far from what he imagined, and at the beginning, the singers were signed with the boss and the boss's wife, but these two obviously didn't put their minds on music.

Not to mention other people, Wu Xiubo has released records, but he is not a singer at all, Huang Bo is very interested, but his image is not good, at most he is playing tickets, he is really transformed, and he is completely useless.

Gao Xiaosong wanted to reflect his sense of existence, so he could only rely on digging, but digging and digging, he dug up Zheng Jun, He Yong, and Zhang Chu.

Newcomers!

However, now a newcomer with potential, that is so easy to find.

The previous draft event was held to find a few with potential, but in Gao Xiaosong's view, there is no possibility of becoming popular at all.

Whether a newcomer can be popular or not, it's not just a good singing, this is multifaceted, singing skills are the key, appearance is also the key, in addition, there are all kinds of hardware, software conditions must be met.

After coming to Xiangnan, there were indeed two of those draft singers who made Gao Xiaosong very excited, but unfortunately, the famous flower has the owner, and it is also a brokerage company under the name of Shonan Radio and Television, even if he wants to reach out, he can't hook it.

Seeing that he still can't make any grades, it's no wonder that Gao Xiaosong is not in a hurry!

Song Zheng naturally knew that before those supergirls entered the finals, some of them who were optimistic about them signed overlord clauses with the brokerage company under the name of Shonan Radio and Television, even if they could dig it, it was not a good time now.

"Just stare at it! Lao Gao, it doesn't matter if you can dig new people for the company in the past this time, the important thing is to learn the production process of other people's programs, understand!?"

Gao Xiaosong was stunned, Song Zheng said it so clearly, of course he understood, but the variety show didn't seem to be in his hands!

"Zhengzi! I'm not an expert in this matter! You let me see, I can't see anything, so it's better to let someone from our company's production department come over!"

If you can send it, you still need to say it!?

Gao Xiaosong in the past, he can still play the banner of the judges, if Song Zheng sends a group of staff members over with straight eyes, what should people think of Xiangnan Radio and Television?

Commercial espionage!?

"Why aren't you an expert, let's follow you honestly, what about me, I'm going to let our company also produce a talent show, it's all music type, you're not good at music?

Producer!?

This title obviously has an infinite attraction for Gao Xiaosong.

"I know what to do!"