Two days later, Peppa Culture Studio uploaded ten episodes of "Peppa Pig" at one time on Youguan.com.

However, as soon as it was uploaded, it was complained by netizens.

"Oh my God! Who made such a childish cartoon?"

"Stick figures, ugly than my kids!"

"What is this Peppa culture? It's not a professional animation, is it?"

"It's so casual, this must have been drawn by the new animation student!"

"Impossible! The entrance exam for animation majors also requires a certain basic skills, okay? This person looks like he has just started to paint!"

"Is it popular to deceive children now? This kind of film, you plan to show it to children?"

"It reminds me of a cartoon from the 80s, it seems to be called "Sun Baby", the only difference is that this one has character dubbing, "Sun Baby" at that time only had music and narration. ”

"The world is so big, there are no wonders! The talents on Youguan Internet are really, although I want to complain, but I have already watched it for the second time!"

"Me too, but I'm watching it with my children, but it's too short! An episode is only five minutes, and my children watch it over and over again for two hours. ”

"yes, my kids are attracted too!"

"Which animation company made it?"

"Look at the name of the UP master, it's a studio. ”

"Why are there only ten episodes?

"Is it so magical? Such a bad cartoon, you still watch it?"

"No, I want to see the rest and continue to complain. ”

“……”

Although there are countless complaints, many netizens are indeed attracted.

Originally, it was impossible for so many people to watch the newly uploaded video.

The reason why it attracts many netizens is because there are operational and promotional means behind it.

And the one in charge of all this is Simon.

is different from those domestic marketing companies, domestic marketing companies use trumpets to have a team to brush up on a new film, and buy water armies to constantly brush up on popularity.

However, the American water army company in Simon's hands used the station message of Youguan to send video recommendation information to netizens on the whole network to lure netizens to watch it.

Even if only one percent of netizens watch it, for Simon and Page Culture, it is all earned.

When the number of video views exceeds one million, you can apply to the official for a recommendation, as for the quality of the recommendation, it depends on how much money the producer or distributor is willing to pay, and the higher the number of views, the better the recommendation.

The number of hits on the MV of some celebrities on Youguan is hundreds of millions, and those stars who have been famous for a long time naturally have fans to read, but the videos that are not famous but suddenly become popular are all pushers like Simon in the back, and the smell of wine is also afraid of deep alleys, and the difference between having a pusher and not having a pusher is very big.

This set of operating methods has existed as early as the beginning of the Internet, many years earlier than the domestic hot water army companies, and the current methods are much more advanced, especially with the improvement of the Internet access system, Simon such a water army company will continue to adjust the operation of the system.

"Peppa Pig's" on-site letter push method this time is a large-scale marketing event that caters to the Youguan network reading system.

……

Page Culture Studio.

The four newly recruited assistants had an easy job when they first came in.

But it was only a few days of relaxation, from the day after the video was uploaded, they were busy, receiving a steady stream of emails from all directions, and on the official Irs account opened, countless people added friends to follow, and they who had not engaged in this kind of thing could not cope at all.

"Boss! We're dying, there's too much mail!"

When Li Zhifan received the distress call, he was supervising the production of the follow-up content of "Peppa Pig" at Dream Works.

When I heard this, I couldn't help but wonder: "Why do you keep a lot of emails?"

"yes......! Don't you reply?"

The staff was also curious, and their previous work experience was that they would always reply to emails.

"Oh my God!"

Li Zhifan said with a smile, "You don't need to respond to all, you just need to receive the email, if there is a partner who comes to you, you will reply, understand?"

"Do you only reply to partners?"

The staff was stunned, "Oh, there are indeed two partners looking for them, one is a video site from Canada, and the other is a video site from Australia, hoping to transport our cartoons to their video site." ”

"Really?"

Li Zhifan stood up directly and paced in place.

Unexpectedly, someone really saw it, so he immediately deployed: "Have you replied to them? Contact Simon immediately, and he will be in charge of the distribution, and he will handle it!"

"No reply yet!"

The staff said, "We can't reply to so many letters, so I'll contact Simon." ”

"Peppa Pig" is free to watch on Youguan.com.,Just share with Youguan to earn some advertising fees.,And the video itself has no built-in ads.。

But it's different from cooperating with other platforms that have been attracted, and the current advice given by Simon is to take the route of buying out at the bottom price, making small profits but quick turnover, as long as there is a broadcast platform to talk about distribution, sell to them, and pave the way, so that there will be more business opportunities coming in.

This route is only effective for low-cost videos like "Peppa Pig" that continue to open up popularity, and it makes little sense for those who spend a lot of money.

……

With the production team, the production schedule of "Peppa Pig" has become extremely fast, and for professional painters and animators, such cartoons are too simple, and they can make ten episodes a day in a five-minute episode.

There is no need for preliminary discussion, no script customization, or even adjustment, Li Zhifan is enough for one conductor.

In terms of dubbing, it is still the previous four actors, they have also become handy, they know what tone and mood they have when they get the lines, and their ability can be matched with many different roles, the normal timbre is mother, and if you change your timbre a little, you become a grandmother, and then you change your timbre to become a fox.

Soon, a week later, Peppa Pig was finished with 52 episodes of the first season.

The production team was disbanded on the spot, so all the work was handed over to the studio and Simon, that is, to sell the film.

The first station to buy an entire season was CBS's children's channel, and although it was only $1,500 per episode and had a split in time commercials, it was a good start.

CBS is a private commercial TV station, at first Li Zhifan thought that the first thing to buy should be a federally operated TV station, and this kind of private commercial TV station generally does not watch this kind of cartoon, but I didn't expect Simon's operation and distribution ability to be so powerful.

So, on Youguan.com, Page Culture released the eleventh episode, and at the end of the eleventh episode, it announced that CBS had purchased and was ready to broadcast, and said that before CBS aired the 12th episode, it would not upload follow-up content on Youguan.com.

Seeing this inside news, netizens on Youguan were stunned.

"What? Somebody buys this cartoon too?"

"Or CBS? Oh buy karma! My impression of CBS has completely changed!"

"No, it can't be! Such cartoons can also buy commercial TV stations?"

"Could it be that the online broadcast platform has seriously affected the status of commercial television stations, so they are starting to go hungry?"

"When is it going to air? My kids are clamoring to see new ones every day!"

"Looking forward to the broadcast!"

"Huh, why is there a different voice in the comments?"

"Are you really brainwashed?"

“……”

Li Zhifan didn't care about the comments of netizens at all, in fact, after the production of "Peppa Pig" was completed, he didn't care about this matter anymore and continued to devote himself to the production of "Dream Travel".

However, he also paid attention to the producer of "Dream Travel", that is, in addition to Dream Works, there is also a Peppa Culture Studio, so that he can secretly promote a wave of "Peppa Pig".

……

Home.

The first audience to see in the 52 episodes of "Peppa Pig" is probably Little Cherry.

As soon as it was made, Li Zhifan made a copy and went home to enjoy the little cherry.

The whole 52 episodes are so happy that little cherry is happy, her age, coupled with early education in the United States, is not particularly sensitive to numbers, and she is not clear about the concept of 52 episodes, only that there are more than ten episodes.

At night, in the bedroom.

Little Cherry is still watching this cartoon and has no intention of sleeping at all.

Li Zhifan yawned and discussed with her: "Little cherry, shall we go to bed early? I will get up tomorrow and watch the next episode, okay?"

"Not good!"

Little Cherry directly refused.

"Why not?"

Li Zhifan said, "You have to get up early tomorrow to go to class." ”

"I'm not going!"

Little Cherry said confidently, "Children should play happily and live happily, don't they?"

"yes, but you can't sleep without that?"

Li Zhifan pointed to Zhou Ke on the side, "Mom needs to rest, you see that she is already very sleepy, and she still has a baby in her belly, so Mom can't accompany you too late." ”

"Then Daddy accompanies me and lets Mom go to my room to sleep!"

Little Cherry has her own room, but she usually doesn't sleep in that room, but with her parents who are in the same room, but she knows that she has a double bed in that room and a lot of toys.

"That's not going to work!"

Li Zhifan couldn't cry or laugh, "Okay, baby, be obedient! Otherwise, you won't let you watch it tomorrow." ”

Little Cherry pouted, drooped her head, thought for a long time, and finally reluctantly said, "Okay!"

But even so, I kept staring at the paused picture on the TV until the TV turned black.

Zhou Ke on the side said: "You shouldn't install a TV in the bedroom, you have to install it." ”

"Isn't this afraid that you will be bored?" Li Zhifan said helplessly, "Who knew that this little ghost was cheaper!"

"I'm not a little ghost!" Cherry immediately retorted, "I'm a little cutie!"

"Hehe, okay!" Li Zhifan covered him with a cup, "Little cutie, go to sleep! Peppa Pig is waiting for you in her dream!"

"Really?" said Cherry, closing her eyes and smiling sweetly at the corners of her mouth.

……

In the next few weeks, "Peppa Pig" became more and more played on Youguan.com, although it was only 11 episodes, but it attracted countless netizens, most of them came to hunt for curiosities, the original mentality was like watching a cult movie, but they were deeply trapped in this childish plot and couldn't extricate themselves.

Especially if there are children at home, basically all the children have fallen at the feet of this pink pig girl.

In addition, Simon's distribution work has been going on, but it is very hard, most TV stations still can't watch "Peppa Pig", even if CBS has bought it, even if Youguan has created a good number of broadcasts on Youguan.com, but conservative TV stations still refuse to open the door to this cartoon.

However, there are also a small number of people who have already intended to buy films and have launched in-depth negotiations.

One of the earliest negotiators was the BBC's Channel 5 in the United Kingdom, and the time of negotiation with Channel 5 was actually earlier than CBS, but they kept arguing until they learned that CBS had set a broadcast date, and they decided to buy it.

This morning,

Simon called Li Zhifan: "Oh! Li, I got good news for you, do you know the CartoonsontheBay animation exhibition in Italy?"

"I don't know!" Li Zhifan didn't know anything about this.

"Uh......" Simon choked for a moment before slowly explaining: "Oh, this is one of the more well-known animation awards in Europe, I think your cartoon can be used to try to participate in the competition, maybe it will win the award? ”

"Okay!" Li Zhifan agreed directly, "Then I'll be responsible for you!"

"Oh, no, no, no!"

Simon refused, "It's better for your studio to take it for themselves, but I can introduce you to the entry channels, and with Sylvo's ability, you should get a nice, small competition week prize." ”

"Slvao?"

Li Zhifan patted his braincase, how to detour the problem again, Sylvo is close in front of him, and he is a full-time animation, he must know this, Simon is a publisher after all, and he recommends this animation exhibition to Li Zhifan, because he is in favor of people, and he also takes a fancy to the strength behind Li Zhifan, not the animation "Peppa Pig".

In Simon's eyes, "Peppa Pig" has always been a small fight, and it is still unknown whether it can be famous, but Simon thinks that it will not be famous, at most it will have a certain amount of play and popularity on the Internet.

Hanging up the phone, Li Zhifan immediately went to Sylvo and explained the matter to him.

"What? Your little pig sister is also going to compete?"

Srevau was surprised and smiled, "Okay, I can help you submit it together, I plan to recommend "Dream Quest" to participate in the competition, so in the next month, we have to do the whole post-production." ”

At present, "Dream Travel" has completed all the work in the early stage, and only the later part and dubbing are left.

It's not hard to say, but it's not easy.