The various products of Guanghui Games have become popular with the wind of the island country branch of the school intranet, and even the dolls with games have become bestsellers.

Aofei Animation has cooperated with toy trading manufacturers in island countries to export toy cars. After Korn Glory Technology took control of Alpha Animation, although Jiang Hui did not interfere too much in the company's business, for the benefit of the entire group, he still gave Alpha a relatively preferential authorization to the cartoon characters corresponding to all the game products of Korn Glory.

These game toys can only be said to be average in China, after all, there are too many pirated copies. However, the export business is very gratifying, and the island countries, South Korea, and the United States have all over the country to promote the products of Guanghui Games, so the corresponding dolls produced by Aofei Animation are naturally selling very well.

……

A female dormitory in an island country.

"Riko, Yuriko's birthday the day after tomorrow, what do you think we should buy her a gift?".

"I'm the worst at buying gifts, do you have any suggestions?"

"Yuriko has been playing Angry Birds lately, and I was passing by the mall next to the school the other day and saw some game dolls for sale, so why don't we buy a set of Angry Birds bird dolls for her."

"It's a good idea, I see that Yuriko also has several Doraemon dolls on her bed, and I guess it should be to her liking if we choose a doll to give her."

……

A shopping mall in an island country.

"Mom, that little bird is so cute, I want one".

"Didn't you just buy a fish doll the other day?".

"That's different, this is a bird, I think this bird is so cute."

"This lady, this is a new doll from our mall, these birds are all products of the same name in the game "Angry Birds", which are very popular with children and young people".

"Mom, just buy me one, my beautiful sister said that this is very popular."

"Okay, then buy one".

……

A customs office in the Celestial Empire.

"A batch of toys. Why are there your customs declarations every day lately".

"The company's business is good, foreigners are willing to buy our products, we definitely can't make money."

"That is, your company can make foreigners' money, which is good."

"Hehe, it's just a trouble for you, there are so many documents to deal with every day."

……

Lingnan Provincial Toy Association.

"Last month, the export value of toys in our province reached 120 million US dollars, a year-on-year increase of 13 percent, a month-on-month increase of 35 percent, the situation is gratifying."

"Yes, we reached this year's target two months ahead of schedule. Among these newly increased export amounts, Aofei Animation accounts for eighty percent, which can be regarded as our great hero."

"Have you checked what the reason is?

"I went to Alpha Animation last week to visit, and now their company is working overtime to produce game dolls. I heard that Aofei's parent company, Korn Ferry Group, has licensed the cartoon characters of several of the most popular game products on the Internet to Aofei. These games are very popular all over the world, so recently there has been a huge increase in the number of dolls sold by Alpha to places like the island and South Korea."

"It's good to enjoy the shade with your back against the big tree, I have also played the games of the Korn Glory Group, and it has been almost a year since the launch of "Happy Farm", and it has been very popular."

"In the next event of the association, we can invite Mr. Cai of Aofei to talk about his experience."

……

After the Celestial Empire joined the TO, the reduction and exemption of tariffs brought a "flying feeling" to the toy manufacturing industry, and in 2003 China's toy enterprises have exceeded 8,000, an increase of 15 times compared with 20 years ago. At the same time, China's toy exports exceeded 10 billion yuan, three times that of ten years ago. According to statistics, in 2003 alone, the number of employees in the toy industry in the Celestial Empire has exceeded 1 million, contributing a lot of GDP to the country.

However, although the Celestial Empire has so many toy manufacturers, it is still not a toy powerhouse. From the perspective of historical evolution, the world's toy manufacturing industry has experienced the process of transferring from European and American countries to island countries, treasure islands, and ports and ports; with the reform and opening up of the Celestial Empire, it has moved from island countries, treasure islands, and ports to the Pearl River Delta and other regions along the coast of the Celestial Empire. Most of the toy manufacturers in the Celestial Empire are still mainly engaged in processing and export trade, and many of them are mainly OEM for large foreign toy manufacturers such as Mattel, Hasbro, Disney, and the island country of Bandai.

Under such circumstances, Aofei Animation was able to greatly increase the export amount of dolls with independent intellectual property rights, which can be said to have started from "big" and embarked on the road of "strong".

The cooperation model between Guanghui Group and Alpha Animation has allowed the toy manufacturing industry to take a ride on the "game", built an innovative road between the emerging cultural and creative industries and the traditional toy manufacturing industry, and promoted the optimization and upgrading of the toy industry, which is of great reference significance for the entire toy industry of the Celestial Empire.

In the previous life, the toy industry of the Celestial Empire only began to transform and upgrade after the financial crisis, and the pain experienced in the middle made many companies fall on the way forward.

When Guanghui Games authorized the manufacturing patent of Aofei Animation's cartoon characters, Jiang Hui once said to Mr. Cai of Aofei Animation: "Our product is different from other traditional toys, strictly speaking, it is a network product. Through network technology and games, we have carefully and creatively designed a virtual world for each toy that can extend the life of the product, and buyers can not only buy cute plush toys, but also connect with these toys and game light products."

In a general sense, toys mainly refer to children's toys, which are items specially used for children's games, and are the carriers for children to turn their imagination, thinking and other psychological processes into behavior. However, Jiang Hui hopes that Aofei Animation can break through this boundary as much as possible, so that young people can also like toys, especially games, movies and other peripheral products, which is a big market.

Although eighty percent of the toys in the Celestial Empire are still exported, domestic sales are relatively small. However, with the continuous improvement of people's living standards, domestic sales will also rise sharply in more than ten years.

The toy industry may seem inconspicuous, but it is also an industry with an output value of hundreds of billions. If Aofei Animation can occupy most of the share of domestic high-end toys, it will at least be a company with a market value of tens of billions or even hundreds of billions in the future.

Although the toy industry is not a typical industry like automobiles, steel, airplanes, etc., it is also a great help to increase employment if it is well run. After all, the toy industry is a labor-intensive industry, which is why the Celestial Empire is the world's largest toy producer.

If you don't accumulate steps, you can't reach thousands of miles, and if you don't accumulate small streams, you can't become rivers and seas. By making every business involved, bigger, stronger and more refined, Jiang Hui will not have to worry that the Guanghui Group will not be able to develop.

(End of chapter)