The rippling and sparkling water of the Pujiang River reflects the brilliant colors of red, orange, yellow, green, blue, purple, neon lights. Pen ~ fun ~ pavilion www.biquge.info

The Bund stands 52 classical revival buildings with different styles, known as the Bund International Architecture Expo, it is the scenery of the river and the sea, and it is a must-see place for tourists who visit the river and sea.

A young couple held hands and rubbed shoulders in the crowd, and finally stood out and squeezed out.

"Hoo ......"

The girl leaned on the guardrail by the river, and the cruise ships moving on the river had their own colored lights and colored laser lights, which was very beautiful.

The boy's eyes were not on the river, but on the other side, which was as prosperous as the Bund, but it was a different scene, with many commercial buildings and a modern atmosphere.

The huge LED screen on the top of the tallest building on the other side has a few English letters and a red heart, which is connected to I Love J H.

JH is an abbreviation for Ganghae City.

When the boy saw the words on the LED giant screen, he seemed to have thought of something, and a "cunning" look crossed the corner of his mouth.

I saw him pat the girl's shoulder and said, "Jiang Han, I have something I want to say to you." ”

"What?" The girl asked, looking up at him.

"Look there. ”

The girl looked in the direction of the boy's finger, and the red fluttering heart seemed to hit her, and she couldn't help but smile sweetly on her face.

The boy was still praising his wit, when the giant LED screen suddenly flashed, and the words I Love J H disappeared, replaced by another long line of subtitles.

"...... Uproar"

The change of the giant screen instantly attracted the attention of tens of thousands of tourists, and everyone raised their heads to look at the line of words.

"Ba e-commerce, what is this?"

"I've only heard of Jiangdong e-commerce, where did this e-commerce come from?"

"Although I haven't heard of it, it should not be a company that is not unpopular to advertise on the big screen of Aurora. ”

Visitors are weaving, raising their heads to look at the advertisements on the giant screen, turning their heads and ears, although they feel novel about the e-commerce, but the content of the advertisement itself is the most shocking.

Scroll through huge subtitles.

"From January 1st New Year's Day, Ba e-commerce will hold a 24-hour express service in Beijing, Hai and Shenzhen in the first-tier cities, and all goods purchased on the Ba e-commerce platform will be delivered within 24 hours and overdue compensation. ”

The advertising slogans on the big screen of Aurora are shocking, and now online shopping is an emerging industry, which is favored by many young people, and the e-commerce platform is cheap and has a wide variety of products, so you can buy the goods you want without leaving home.

The express delivery has a great impact on the online shopping experience, which can be seen in the evaluation of many buyers, and many of the bad reviews are caused by the slow delivery speed and poor service.

Therefore, the advertising slogan of 24-hour delivery is tantamount to fantasy in everyone's opinion.

"24-hour delivery, it won't be bragging. ”

"I don't think so, if people dare to advertise on the big screen of Aurora, there must be two brushes. ”

"No matter what you do, buy a few things first, anyway, if it is not delivered within 24 hours, the e-commerce will pay for it, and this wave is not a loss. ”

At this moment, the three words of e-commerce are kept in mind by people who have deep resentment about the speed of express delivery.

Now is the information society, the emergence of a news, as long as it meets several conditions to meet the popularity, can be spread throughout the country and even the world in an instant.

The advertisement on the big screen of Ba E-commerce is undoubtedly very successful, successfully creating a topic of public opinion, and has caused heated discussions on the Internet, some people think that Ba E-commerce is grandstanding, and some people think that Ba E-commerce will be a revolutionary pioneer in the e-commerce industry.

However, Liu Chen naturally ignored the gossip on the Internet.

"It was a good job. Liu Chen glanced at the news on the Internet, #霸电商#话题总计阅读量超过了5 600 million times, and the user discussion was as high as 5.35 million.

Cao Rong smiled slyly and said: "This time, I'm afraid it's difficult to get popular or not." ”

"Well, now that the influence of traditional media such as TV and newspapers has weakened, the Internet has become the mainstream, this time with the help of the advertising effect of Aurora's big screen, coupled with a series of operations, it is easy to cause heated discussions on the Internet, which is no worse than advertising on CCTV. Liu Chen stood up and said.

The Aurora screen, known as the world's most expensive billboard, has attracted the attention of people in Jianghai and even the whole country since its inception, and tourists who come to Jianghai to play will definitely go to the Bund to enjoy this huge screen.

In 2011, the advertising cost of "Aurora Big Screen" was 333,000 per month, scrolling 30 times a night for 15 seconds each time. If you want to play ads for an hour in a row, you can do it, and the price is still 333,000.

In 2013, the price of advertising rose to 1.2 million to 1.5 million per month, and it was broadcast 30 times a night for 30 seconds each time. The cost of one hour of time is equivalent to the cost of the whole month.

In 2015, advertising costs rose again, reaching 2.7 million per month, with the same rolling broadcast time.

Ba e-commerce bought the Aurora big screen for a full 60 minutes, and spent three million, the reason why it was not put on for a whole month was because Liu Chen felt that it was inevitable that people would be bored to play it on the big screen for a whole month, and the effect they wanted could be achieved in these 60 minutes.

Although Cao Rong felt that it was a bit of a waste of this, but thinking about it carefully, Liu Chen seemed to really not lack this money.

In addition, if you want to be on the "Aurora big screen", in addition to being rich, you must also have a certain influence. Up to now, in addition to public welfare advertisements such as "I Love Jianghai" and "Earth Hour", companies that have successively placed advertisements on the "Aurora Big Screen" include: Coca-Cola, BMW, Porsche, British Airways, Wuliangye Group, Mexico City Promotional Video, Intel, Microsoft, Air China and other leading brands in the industry.

This time, Ba E-commerce was able to appear on the big screen of Aurora, which also fully illustrated its status in the industry, and anyone with a discerning eye can see that Ba E-commerce has officially declared war on Jiangdong E-commerce this time.

……

Shencheng, the office of the chairman of Gumei Company, this office is very different from a year ago, and the area has been expanded, directly occupying a floor, the office area is enough to have hundreds of square meters, Gumei is listed, Lu Kun is the richest man in China, and there must be this pomp and spirit.

Lu Kun was signing a document when there was a sudden knock on the door.

"Come in. ”

Without making an appointment in advance, it is impossible to reach this floor, and you have to go through two passes: secretary and security.

After seeing the comer, Lu Kun put the document aside and said, "I knew it was you who came." ”

General Liu sat down opposite Lu Kun and said with a serious expression: "I saw the news of the e-commerce company." ”

"The news is so hyped that it's hard to know. ”