This film is very different from traditional Hollywood science fiction movies, "The Avengers" does not even need a story that science fiction movies rely on very much, and the whole film has almost no story to speak of, just a process of a group of super freaks from being independent to building teamwork, and then going crazy to farm monsters.

In just one night, the box office data proved that this model was in line with the needs of the market.

At least for now, there is no problem.

"The Avengers" won $33.8 million at the early box office, although this data is not small compared to the terrifying $43.5 million midnight box office of "Harry Potter and the Deathly Hallows (Part II)" last year, but Marvel's heroes still prove that the charm of assembling a group to fight monsters is worth it, especially the excellent word-of-mouth effect of "The Avengers" and the huge enthusiasm of fans, which also opened up a new way for commercial films.

Subsequently, the North American film market, which is mainly composed of teenagers, exploded on Friday with a fever that can be called terrifying.

In just one day, including the advance screening, "The Avengers" earned $80.81 million from North America.

This is the first time since the birth of the North American film market that the single-day box office has exceeded the $80 million mark.

After sending Scarlett Johansson off and rushing to JFK Airport after lunch, Matthew deliberately asked the driver to go around several popular theaters in Manhattan, and there were long queues in front of both houses.

The more people in line, the happier Matthew naturally became.

Pile up money numbers, it's the most popular and obsessive game in the world.

Besides, if you want to buy a private jet or a luxury yacht, you need a lot of money.

Of course, Disney and Apple shares cannot be sold, they are held as fixed assets for a long time, and the real source of cash is the film industry.

Back in Los Angeles, Matthew made a special call to Robert Iger, and Walt Disney would send most of the information related to "The Avengers" to him as soon as possible.

Although he only has a 40% share of the investment proceeds, Matthew knows very well that the income brought to him by "The Avengers" is probably only a lot more than that of "The Hunger Games".

The craze that belongs to The Avengers has really arrived.

On Saturday, "The Avengers" completely detonated the nation's viewing craze, starting in the morning, the theater attendance rate of "The Avengers" was basically more than 60%, and theaters in popular locations such as Santa Monica Commercial Plaza and New York's Times Square could not be described as full to describe the number of fans gathered.

It is very rare for so many superheroes to gather together, and as a representative of American pop culture, it is difficult for moviegoers with young audiences as the main body not to have a star worship mentality, as can be seen in the movie derivatives all over the streets and alleys, and related topics that fill forum websites.

The atmosphere of the movie is light-hearted and humorous, and the heroes who seemed to be high above in the past have gained human affinity, and this kind of character who breaks the established impression is easier to gain favor, suitable for all ages.

Of course, the most important factor for "The Avengers" to be so popular is the marketing and ...... It's a lighthearted popcorn movie!

"The Avengers" has no so-called depth and philosophical thinking to speak of, this is a story that knows the result from the beginning: the bad guys want to rule the earth, the good guys form an alliance, and after a series of run-ins, defeat the bad guys and save the world.

This is also a collection of Hollywood's usual tricks: super cool fights, dense cold jokes, handsome guys and beautiful women, and preaching justice and friendship.

Unfortunately, this routine has succeeded once again.

This is the biggest factor in the success of "The Avengers", not pretentious or profound, the viewing experience is one word - cool!

European directors who use the intimate organs of the human body as an art always look down on commercial films, believing that any director who shoots them, as long as the budget is sufficient, can produce a good enough commercial film.

But is that really the case? In Hollywood, almost everyone agrees that big-budget commercial films are far more difficult to shoot than independent films.

Rome wasn't built in a day, and "The Avengers" wasn't just a few superheroes who would succeed together, and a seemingly nutritious popcorn movie wasn't something anyone could make.

On Saturday, "The Avengers" remained strong, and the film has maintained a high attendance rate as the good word of mouth spreads.

Although nearly 4,500 theaters in North America have been rehearsed at full capacity, the surging crowds still caused the ticketing system of Emperor Entertainment Group, the largest theater chain in the United States, to respond slowly and almost crash due to too many customers buying tickets at the same time.

The situation is very good.

On the second day of its release, "The Avengers" reported $69.55 million!

In just two days, the cumulative box office in North America exceeded 150 million US dollars!

On Sunday morning, Robert Egger and Matthew went to Malibu to play golf, and neither was in a good mood.

Matthew saw early on that Robert Iger was under a lot of pressure on Marvel.

It is difficult for a large joint-stock company to be a word for someone, and even under Michael Eisner, there was still an opposition force led by Roy Disney within Disney.

Robert Iger single-handedly pushed Walt Disney to acquire Marvel Comics, and the entire deal was nearly $4.3 billion, but after the acquisition, in addition to the continued success of "Iron Man", the huge investment in "Thor" and "Captain America" can only be said to return to the basics.

Prior to the release of The Avengers, the deal was clearly disproportionate to what it was paid for.

Naturally, there is opposition to the fact that shareholders will not think too far into the future, and a CEO who cannot bring enough returns to shareholders is definitely not a good executive.

If "The Avengers" fails, even if Matthew shares the 40% investment risk, Robert Iger will have only one way out.

As it turns out, Robert Iger won the bet, and he, Matthew Horner, will also make a profit.

"Matthew, your investment eye is really vicious. Robert Iger put down the cue in his hand, and the towel handed by the caddy, wiped his sweat, and said, "I also noticed Marvel Comics after the release of "Iron Man", and you, a few years before Disney, decided to invest in Marvel superhero movies. ”

He sighed, "In that situation, how many people dared to invest in Marvel?"

Matthew swung his club and knocked the white ball away, then said, "I'm not sure, I was just gambling, but luckily, I won." ”

Robert Iger smiled like Mickey Mouse, "It's vision and ability, it's not about luck. ”

Matthew couldn't help but shake his head as he watched the ball fall into the bunker.

Robert Iger relieved, "It takes a lot of practice." His words then turned back, "Vision, ability, and determination, you are better than most decision-makers in this circle." ”

"It's not that exaggerated, is it?" said Matthew.

"You've probably heard of it. Robert Iger said slowly, "Two thousand years ago, probably when Sony Columbia was preparing for "Spider-Man", Marvel Comics wanted to sell the rights of most of its famous superheroes, including the Avengers, to Sony Columbia for $25 million, but the management of Sony Columbia didn't think it was worth the ......price."

Matthew also knew about it, "If this deal had been done at that time, there would have been no Avengers." ”

At that, he and Robert Iger both laughed.

Having said that, few people could have imagined the current situation at that time, Marvel Comics in order to get out of the predicament, not only peddled the rights of its superheroes to Sony Columbia Pictures, but most of the superheroes, such as Thor, Iron Man and Captain America, etc., were not cared for at all.

After the two finished the hole, they took a battery car and walked back together.

Robert Iger added, "It's said that the most popular accessory this summer is the mockingbird brooch?"

Matthew nodded and said directly, "I just mentioned that the design and promotion are well done." ”

As The Hunger Games continued to be a hit, and the mocking bird brooch worn by Katniss became popular among young people, the studio teamed up with Tiffany & Co. to launch a luxury version of the brooch, as well as a variety of more affordable regular editions, which sold more than 1.7 million pieces in North America, Great Britain, Australia and New Zealand over the course of three weeks, bringing nearly $8 million in profits to the studio.

Sometimes, a seemingly inconspicuous movie prop can often become a hit in the periphery.

With the release of "The Avengers", "The Hunger Games" was not significantly affected because of the different audiences, and won $21.09 million that weekend, with a total of $336.66 million at the North American box office and $500 million at the global box office.

However, in the face of such a strong film, "The Hunger Games" can only give up the throne of the top box office in North America.

"The Avengers" is as expected, the top of the North American box office list, and the amount is a terrifying $207.43 million!

This is the first time in history that a single film has exceeded $200 million at the box office in its opening weekend!

Such a hot box office blowout is not just happening in North America.

In 11 countries and regions, including Hong Kong, New Zealand, Malaysia, the Philippines, Mexico, Brazil, Argentina, Ecuador, Peru, Central America and Bolivia, "The Avengers" also set a new record at the first box office, and in other regions, "The Avengers" also achieved the second or third highest first box office record in history.

In the space of three days, the world set off a superhero craze called "Avengers", and under this craze, the global box office of "The Avengers" easily exceeded the $500 million mark in the first week of the world.

It is not only the box office of the film that is a big hit, but also the peripheral products such as dolls, toys and character image licensing, which also bring huge revenue.

Matthew is calculating, is this time the income enough to buy a plane and a 100-foot yacht?

(The matter between Marvel and Sony Colombia is true, and Sony Colombia once had a $25 million chance to wipe out the copyright of the Marvel hero movie)