It's Oscars season, and entertainment PR in black suits is everywhere, and even PR experts from other industries will come to Los Angeles this season to join the annual Hollywood gala and get a piece of the pie, such as Harvey Weinstein, who has hired the president's campaign team to do Oscar PR more than once.

Facts have proven time and again that people who are willing to spend money will have a higher chance of winning the Oscar.

People like Anne Hathaway who are not willing to invest a lot of money in public relations should wait until they have the money to consider winning Best Actress.

However, Matthew sadly found that no one except Anne Hathaway came to do his PR work, and there were so many film clubs in the independent film industry, and none of them invited him.

This may have something to do with the fact that he never set foot in that circle.

Except for the background board of the three-second shot of "Soul Shifting Girl", since "Gladiator" played the leader of the barbarians, he has not participated in any literary and artistic films, and he is labeled as a dazzling commercial star.

Although strictly speaking, several of the films he worked with David Ellison can also be classified as independent films, after all, they are the works of small companies, but the typical commercial nature and the fact that the big six companies are distributors will no one admit that they are independent films.

Especially with literary films, it has nothing to do with it.

Is there a neurotic in the film, is there a depressed person, is there a neurotic protagonist, is there a super-large shot that is stripped and dry, is there a rhythm that is slow to empty shots one after another?

Since there isn't, it has nothing to do with art.

No one has made Oscar PR for him anymore, and Matthew is ready to vote indiscriminately, and the first choice for Best Actress nomination is, of course, Anne Hathaway, who is rarely unable to do what he should do.

At this point, even in the whole of Hollywood, Matthew has a good reputation.

"Your award as a guest of honor has been decided. ”

On the second weekend after the New Year, Matthew received a call from Helen Herman at home, in which she said, "You've already been the guest of honor for Best Picture before, and you won't be going to give the Best Picture a second time soon, and this time it's Disney Studios who is seeking the award for you, so you and Paul Walker will present the Best Animated Feature Film together." ”

Hearing this, Matthew immediately understood Disney Studios' intentions and said, "It seems that Disney thinks that the best animated feature film is "Wall-E the Robot". ”

Helen Herman on the other end of the phone said, "Although this animated film is among the feature films produced by Pixar Studios, it is the kind of feature film with very low commercial efficiency, but the reputation is really good." ”

Matthew nodded and said into the microphone, "This is a very rare good movie." ”

Everyone knows that the box office revenue and peripheral income of good movies may not be very good, and the global box office of more than $500 million of "Robot Wall-E" is not too good compared to the production cost of $180 million, and it has been suppressed by bad movies such as "Superman Hancock" released at the same time.

Even "Cars", which is considered to be Pixar's worst animated film, Pixar Studios is ready to shoot a sequel under pressure from Disney, but according to the information he received, "Robot Wall-E" may not have a sequel.

Even if "WALL-E the Robot" wins the best animated feature film, I am afraid it will not change the fact that the sales of the surrounding area are far inferior to "Autobots".

The response of one excellent commercial film after another in the market is average, and one bad movie after another is a big hit, and he also discovered the fact that the audience of the so-called mature North American film market has a level of appreciation for the main audience is not much better than the fledgling side on the other side of the Pacific.

In general, everyone likes simple, cheerful and exciting commercial blockbusters.

The market segmentation in North America is relatively good, there are art theaters that specialize in screening literary films, which are clearly distinguished from traditional commercial chain theaters, art theaters rarely screen commercial productions, and commercial chain theaters basically do not show literary films, and those who like literary films can not go to commercial theaters.

"By the way, one more thing. ”

Before hanging up the phone, Helen Herman said to him again, "Remember your Oscar ballot, mail it out before the fifteenth." ”

"I know. ”

Matthew hung up the phone and found the Oscar ballot and the long list of films and actors who had applied for Oscar nominations, most of which were so unfamiliar that he was a little dizzy to watch.

Like "Child Abuse Suspicion", "Life and Death Reading", and "Midnight Barcelona", these are the few names he has seen in the media.

If it is replaced by ordinary people, since they are all unfamiliar, then choose a familiar name.

Matthew flashed such a thought, and suddenly understood one thing, the Oscars have more than 6,000 judges, mainly distributed all over North America, and most of them are busy with work like him, who will watch all the movies on the list if they have nothing to do?

In this way, the Oscar judges, who rarely go to the movies in question, will give preference to familiar names when voting.

It seems that this is also a normal reaction of people.

However, he was not prepared to vote on the nomination in that way, because it would be unfair.

As an Oscar judge, you must embody the college's principles of fairness and justice!

Since this is a nomination vote, not a final award vote, according to the Academy's rules, he, as a member of the Screen Actors Guild, can only vote for the acting awards, that is, Best Actor and Actress and Best Supporting Actor.

In addition, he has joined the Producers' Union and can also vote for the best picture nomination.

Matthew took a few ballots with pictures of the little golden man, and the ballot papers mailed by PwC agents actually only had these five categories.

Of course, the academy only pays money and does not work, and the voting matters of the Oscars have been represented by PricewaterhouseCoopers over the years, and in the history of the Oscars for more than 80 years, PricewaterhouseCoopers has always been the agent.

From the five ballots to find the best actress nomination, Matthew first filled in the name of Anne Hathaway in the first round, but she didn't remember the movie and role she starred in, so she had to take the application list and rummag through it, and fill in "Rachel's Wedding" and the corresponding heroine Cam's name on it.

What to do with the rest?

Matthew glanced at the declaration list, and the familiar names on it were Kate Winslet and Meryl Streep, according to the choice of ordinary people, if you haven't seen the movie, you will definitely choose these two famous people.

Meryl Streep, in particular, is simply a representative of the recognized acting school of actresses.

It's a pity that there is no name of the production company on this declaration list, and it is not known if Meryl Streep's film is a work of Weinstein Pictures.

Having said that, with Harvey Weinstein's reputation in the industry, wouldn't there be a bit of a special relationship between the two if Meryl Streep sought an Oscar for Best Actress through him......

Matthew shook his head and smiled, even if this kind of thing exists, no one can say anything, and Meryl Streep's reputation in the affairs of men and women is just a little better than Harvey Weinstein.

He is a famous member of the Hollywood set of car shock players, and Meryl Streep is also a member of it.

Sweeping his gaze over the list of candidates, Matthew thought very carefully about who to choose and found a solution.

He asked the butler to push the whiteboard in the study on the first floor into the living room, found a few more colored pens, pasted the shortlist on the whiteboard, exited five feet, and made a dart-throwing motion, and gestured at the list.

"No, I can't. He shook his head, "It's too close to make out the name on it." ”

Matthew wanted to ensure that his vote was absolutely fair and impartial, how could he choose people based on the familiarity of his name? In order not to let the name affect the choice, he stepped back another five feet.

"Still can't do it. He gestured and shook his head again, "I just looked at the list, and I remember the location of those names." ”

If you have a familiar name, you may make a choice subconsciously, and there is no guarantee of fairness and justice.

As an Oscar judge, how can you not take fairness and justice as the first rule?

So, Matthew beckoned the butler over again, and asked her to bring a thick black cloth and put it over her eyes, so that she could not see the list at all.

He thought for a moment and asked the butler to hand him a few more colored pens.

After doing this, Matthew shook it deliberately, then picked up the colored pen, and threw the colored pen towards the location of the impression of the list in the form of a dart.

Smack-

The pencil hit something and hit the ground.

Smack-

The colored pencil made another crashing sound.

Matthew threw four in a row and said to the butler, "Go and see, have you hit all of them?"

The butler's voice rang out, "All four have hit the target." ”

Hearing this, Matthew untied the blindfolded black cloth, went to the whiteboard to take down the list, and looked at it carefully, there were four imprints left by colored pens on the list, and three of them fell where there were letters.

However, there is one in the blank space.

Matthew thought about it for a second and made a decision, since this one is not in the letter, let's choose the closest name.

He then took the ballot and filled in the names he had chosen in the four lines below Anne Hathaway.

"That's what justice is. Matthew checked again to make sure there was no mistake, "Except for Anne Hathaway, none of the other four candidates were affected by my subjective emotions. ”

Compared with those judges who received small gifts or were influenced by public relations propaganda, his vote more reflects the principle of fairness and justice of the Oscars.

In order to be a qualified judge and carry out fairness and impartiality to the end, when Matthew filled out the ballot later, there was no more public relations name like Anne Hathaway, and they all made choices blindfolded and not subject to influence.

At noon that day, he packed the completed ballot papers and mailed them to PricewaterhouseCoopers.

After lunch, Matthew left the manor to go to Disney Studios to see that the post-production of "Fast and Furious 4" has reached the final stage.