The box office on Friday's first day was counted the next afternoon.

There are 98 theaters across the country, with an average of two screenings per theater, and a total of 940,000 box office, with an average attendance rate of 98%.

Although Duane already had a premonition that the box office would not be low on the first day when he was surrounded by crazy female audiences last night, he was still breathing when this terrifying attendance was presented in front of his eyes.

"We can see that the opening results of "Pretty Woman" are very good,"

Lu Fanghe, the manager of the distribution department, made a report.

This is DreamWorks' No. 1 conference room, where Shu Yu, Du An, and several department managers are sitting around the oval conference table, analyzing the current box office status of "Pretty Woman" and formulating the next release plan.

"Although the box office on the first day did not exceed one million, it is also because of our distribution strategy, so we can ignore the number of the box office on the first day, and directly look at the attendance, which is also the number that can best reflect the problem at this stage. ”

"98%, this number is due to many reasons, first of all, thanks to the release of director Duane. If it weren't for the downsizing of the theater chain and the concentration of resources to win the good theaters in those locations, and the better time slots, I believe this number would not have been reached, and secondly, thanks to the media hype. As we all know, the media in the week before the national release of "Fengyue" grabbed our director Duane and hyped it, and even made "Fengyue" frequently appear in the newspapers, which greatly expanded its popularity, and many people became curious about this movie, which made the attendance rate on the first day so high. ”

Speaking of this, Lu Fanghe paused.

The reason behind such a terrible attendance, when you look into it carefully, is all related to Duane, the director, to put it bluntly, it is simply Duane who directed such a terrible attendance rate, and it has nothing to do with him, the distribution manager, half a dime - oh, he played an errand role.

The fact that he is a professional manager is not as good as a director in terms of marketing makes him very frustrated.

But after all, he is a qualified professional manager, and soon found a way to adjust his feelings - he said to himself, this guy is just bold, his way is too wild, the sword is on the side, after all, it is not the right way, if you are not careful, it is easy to fall to pieces, your own method is the right way, steady and steady, to keep changing in response to all changes, this is the king, to do business or to be stable, too risky is not to do business, but gambling.

Duane just won the bet this time, and it was just luck.

Thinking about it like this, Lu Fanghe felt that his mood immediately improved a lot, so he continued.

"But while looking at the amazing attendance rate and studying the reasons behind it, we should also see that this kind of multi-factor amazing attendance rate is not normal. As we all know, the popularity of the incident directed by Director Duane at the premiere is gradually decreasing, and the media has begun to turn its direction to other aspects, which has brought about a consequence of the decline in the free publicity of "Fengyue", so it is foreseeable that the attendance rate will decline in the future, and I hope everyone here can be prepared. ”

Lu Fanghe first gave everyone a mallet and threw out a handful of candy, "However, according to the prediction of our analysts, the decline in the three days of the premiere weekend will not be too strict, and the attendance rate should remain above 90%, and the audience decline rate caused by the disappearance of the media effect will be concentrated in the next week, and it will probably decline at a rate of 10% per day, due to the concentration of our theaters and the universality of the time period, the final attendance rate should be stable between 50% and 70%." ”

Du An casually flipped through the information in front of him, listened to Lu Fanghe's words, and yawned: After returning from the cinema with Su Jin yesterday, he felt that the atmosphere between the two was a little strange, but Su Jin's quiet appearance had not changed, and he couldn't see anything wrong. After going back, he lay in bed and thought about it for a long time, but he still couldn't figure it out, and he didn't know what time he fell asleep in a daze.

shook the mop and drove away the drowsiness, Du Ane took the information in front of him and thought silently: In the past six months as a director, he has learned more and more about the film and television industry, and he is already half an expert, and it is naturally easy to hear the meaning behind Lu Fanghe's words - for a film, an average attendance rate of 40% is considered a blockbuster, and 50% to 70% If Yiqiē goes according to the prediction, then they will have enough confidence to negotiate with the theater line to win high-quality theaters and time slots while expanding the number of screenings, so that the results will be further expanded.

This is exactly what he intended when this strategy was formulated.

"If nothing else, then I believe that by next Wednesday at the latest, we will be able to get a satisfactory contract for the screening of theaters next week," Lu Fanghe, as the manager of the distribution department, was also excited to see the plan go smoothly. He put down the materials he was holding, pulled a stack from the side, and continued: "After talking about ourselves, then let me talk about our competitors in the same schedule. ”

"Peacock, Gu Changwei's transformation into Virgo, with an investment of 15 million, the cost of publicity is unknown, and it is estimated that it will not be less than 8 million, which is one of our biggest competitors. ”

"Like us, "Peacock" was also released nationwide on July 2, that is, yesterday. Although there are no stars in "Peacock", Gu Changwei is really not to be underestimated - he has too many connections in the circle, and at the beginning, he said that Zhang Ziyi was moved to play the heroine. Fortunately, Zhang Ziyi was unable to come in the end because of the schedule, but this matter was finally hyped up, so that "Peacock" was already hyped before filming started. After that, he used his connections in the circle to publicize in many ways, and estimated that the publicity fee of 10 million was the effect of 30 million publicity fee played by him. In this regard, Gu Changwei and our Director Du have the same idea. ”

Lu Fanghe smiled at Du An when he said this, and Du An also smiled back at him.

Gu Changwei's energy is really big, and he can see the hype of "Peacock" in the media from the stage of selecting actors for "Fengyue", and he has been there one after another for most of the year, and he will jump out at every turn to let you know that there is a deposit of this movie. In terms of publicity alone, "Fengyue" and "Peacock" are not at the same level.

However, it is better to be in time than to be in time, and he happened to overshadow "Peacock" at the critical juncture of the week before the national release and controlled the center of public opinion.

It's like a guy named Peacock is working hard to climb the mountain, and he sees that he is about to climb to the top of the mountain, but there is a loud noise around him, and when he turns his head to look, he is stunned to see that the climber named Fengyue, who was left behind his ass before and doesn't know how far, is now sitting in a helicopter and flying to the top of the mountain.

Not to mention how aggrieved he was, he almost didn't shout "Report to the teacher that he cheated".

"Different from our small-scale screening, "Peacock" went directly to 1,500 theaters, with an average of 3 shows per house yesterday night, and 7 shows a day from today, which shows that Gu Changwei is not small. And the results of "Peacock" are indeed good, yesterday's first day of the report was 8.1 million, and the average attendance rate was more than 50% - don't look at this number and our attendance rate is not comparable, but what we need to see at the same time is that the large screening volume of "Peacock" is not comparable to us, if "Fengyue" is replaced by such a large screening volume, I believe it is still a bit difficult to reach 50%. ”

"It's a strong competitor. ”

Lu Fanghe sighed, a little big, patted the information in his hand, and after a few seconds of stunned eyes, he shook his head, came back to his senses, and continued: "There is another one with overlapping schedules, which is "Kung Fu". ”

"Zhou Xingchi's other self-directed and self-acted work is more anticipated than "Shaolin Football", one of the biggest blockbusters of the year. Luckily, he didn't come out until July 16, so we didn't need to worry too much about it. ”

After being screened on a large scale across the country, "Fengyue" and "Peacock" can still be spelled, so Lu Fanghe introduced so much to "Peacock", as for "Kung Fu"? This is destined to be the overlord in July, and there is no hope of fighting at all, so Lu Fanghe simply brought it in a single sentence.

"As for the other films, there's nothing more to introduce. Next, let's talk about how to deal with the opponent of "Peacock" and see if there is anything else to do......"