Originally, taking advantage of the Huabiao Awards, Du An's "Liberation Day" can also rub the layout, which can play a good marketing effect, but no one expected that the airport incident would be exposed, and a series of negative news in the early stage caused a very bad impression on the audience, resulting in the box office of "Liberation Day" being affected, and it dropped sharply for two consecutive days. Pen % fun % Pavilion www.biquge.info

Fortunately, things have taken a turn for the better, and Duane's personal image has suddenly reversed from having no quality to making fans feel cold to the height of heroes, and it can be expected that "Liberation Day" will be affected There will also be a reversal at the box office because of this, and there are three reasons for this: the first is that after the bad impression is removed, the barriers that prevent the audience from entering the theater disappear and the normal box office returns, the second is that in addition to the normal return of the box office, there will be a part of the psychological compensatory box office for the audience, and the third reason is the increase in box office revenue from the media campaign.

Regardless of whether a piece of news is positive or negative, as long as it is hyped, it will drive the related industrial affairs of news figures, and putting it on Duane is to drive people's attention to the movie "Liberation Day".

In particular, the particularity of this airport incident has gone beyond the scope of the film industry and risen to the social issue of artist cultivation, so the relevant news is no longer just in the entertainment version, but has rushed into the social news section, which makes many viewers who occasionally watch movies but do not pay special attention to entertainment news also learn about this movie, plus with more and more evidence, Duane's heroic image is becoming more and more stable and unbreakable, which is already completely positive, and "Liberation Day" is in theaters, and most of the media will mention the release of "Liberation Day" when they mention Duane, so these audiences can't help but have the idea of entering the cinema to watch it after seeing it, and some of them will take action, which is another part of the box office revenue has increased.

After all, although Du An's is also a superstar, but Zhang Yi is not well known, let alone him, under his active media marketing, there are still many people in China who don't know who Du An's is, and they don't know that his movie "Liberation Day" is being released.

Corresponding to these conclusions, many insiders can imagine, so now many people are waiting to see whether the box office of "Liberation Day" can achieve a big contrarian growth in the two weeks of the weekend, and this is also the key to whether "Liberation Day" can surpass "Hero".

If you don't count the days of this week, the box office of "Liberation Day" is now about 800 million away from "Hero", and the total box office situation in the first 4 days of this week is really not optimistic, 100 million in China has not been obtained, and the overseas box office momentum has also slowed down significantly, with a total of 140 million in 4 days, and it is estimated that the overseas will receive more than 200 million or 300 million at most this week.

If "Liberation Day" fails to achieve strong box office growth in this critical weekend and closes the box office gap to within 300 million in this week, then it basically has little hope of surpassing "Hero" - don't look at the next nine days, but due to the continuous adjustment and reduction of the screening theater chain, the number of screenings continues to decline, The reason for the gradual saturation of the market, the next nine days are really a bit chicken, the nine days together must not be as much as the seven-day box office revenue of this week, if you can't receive 500 million this week, expect the next nine days to receive 300 million?

Dream.

So this weekend was particularly critical, and at such a critical period that everyone was watching, as the center of the storm, Duane left his base camp Nanyang and quietly came to Hangzhou.

Now he was sitting in a large conference room, talking to the person in front of him across the conference table.

“…… I hope you can abandon the past set, don't always focus on the characters, but pay more attention to the details of the environment, I don't ask for complexity, but real and natural flexibility, at least to make people look like there is no impression of 'paper prints', of course, the characters are still the focus, bones and hair these are also things that need to be paid attention to, but I hope you try to balance, not like those products in the past completely ignore the attention. ”

This conference room, which can accommodate more than 20 people at the same time, is empty at the moment, and there are only two people sitting, except for Du An, the person sitting opposite him is Shen Leping, the general manager of Xuanji Technology.

He is now at the headquarters of Xuanji Technology in Hangzhou, and he came to care about the production process of "The Lion King".

He has no experience in making cartoons, so he didn't plan to meddle too much from the beginning, just to do the story outline, background setting and character design, and the specific things were handed over to Shen Leping, a technical management talent.

He deeply understands how bad it is for a layman to command an insider, so he never interjected too much about some details, and completely handed it over to Shen Leping to lead his team to play freely, and only when the overall trend of the product deviated from his expectations, he would open his mouth to put forward his own requirements.

For example, today.

In some ways, he is more of an executive producer than a director of the cartoon.

"If you do it, "The Lion King" will not be the "Lion King" I want, so it is better not to do it. ”

After Du An finished speaking, he saw Shen Leping smiled bitterly and said: "Director Du, I understand the effect you want, to be honest, when I first entered this industry, I was the same as you, I pursued the best in everything, but after I really did it, I realized that cost performance is more important." ”

After saying this, he stretched out his hands and closed them in a large circle.

"If we put in so much," he said, he opened his hands again, thumb to thumb and index finger to index finger, forming a much smaller circle, "many times we can only harvest so much, and it takes a lot of time, and the input and output are completely disproportionate, and from the point of view of cost performance, it is really not cost-effective." ”

Shen Leping seems to regard Du ane completely as a director obsessed with art, and then explained: "So I think it is better to spend money on the blade, rather than squandering this money, it is better to use it to make another film, which can not only produce more benefits than throwing money in it, but also allow our employees to get more exercise in the film production process, increase the company's overall production strength, and realize the improvement of the company's value." ”

Du An understood that what Shen Leping said made sense, but Shen Leping didn't understand what he meant, so he had to explain again: "I understand what you mean, but my thoughts are different from yours." Money, there is no such thing as waste, even if it is burned, it will smoke and leave some ashes, let alone invest in the aspects I mentioned? In fact, in the final analysis, this question is still a question of quantity or quality. ”

"According to what you said, the money we invested can certainly produce more benefits, but does it make sense for us?"

Du An asked rhetorically, and was stunned for a moment when he saw Shen Leping on the other side after he asked this sentence.

"Doesn't it make sense?"

Du An looked at him like this and wanted to ask again, "Is it meaningful?" to go back and forth, but according to his understanding of Shen Leping, a literary and artistic youth, he probably wouldn't play such a boring game with himself, so he shook his head and said, "Of course it doesn't make sense." ”

He stretched out his finger and tapped the desktop, "You and I both know in our hearts that our company is really not a wrist in the animation industry, and the overall professional skills and quality of employees are not as good as those large companies, and the output, market influence and efficiency are even more incomparable, so what do we need to do with digital benefits?"

Shen Leping was really stunned at this moment.

In the past, when the company was affiliated with Tomorrow Technology, the above was focused on the statement, the revenue, the investment in the company to see the real effective place, even if it is a long-term investment, but also to see the income evaluation after a period of time, but Duane's style is completely different.

He hesitated and asked, "Director Du, what do you mean...... We're just going to lose money?"

Du An's thigh slapped and praised: "You finally understand what I mean, that's right, we're just going to lose money!"

Then Du An's whole person was dumbfounded when he saw Shen Leping.

He probably has never seen a boss like himself who is more tyrant and idiot than the Shanxi coal boss.

"This, this ......"

Shen Leping didn't have a result of "this" for a long time, and he didn't know what to say at all.

Duane changed the topic at this time and said: "I probably also understand some of the current market situation, and know that many of our Chinese companies are the same way of thinking as you, in fact, you are not wrong to think this way, after all, you can develop better by living, but my personal thoughts are a little different." ”

"There are already a lot of such companies in the market, and we are not the only one, and if we want to stand out from these companies, we must need something different, so what is different?"

Duane held out a finger, "I think it's patience." ”

"Now the whole social environment is permeated with an atmosphere of quick success, I don't say bad, but what if suddenly a different atmosphere appears? Success dare not say, but uniqueness is certain, and being different is the confidence for us to break through. ”

"Maybe other companies spend a year or even a few months to make a movie, then we will use two years, or even three years, we have to be patient, we have to endure loneliness to do it, then when it comes out, it will be different from other companies' products. Perhaps our overall revenue is not as good as that of other companies in terms of the whole time period, but the popularity and reputation of this product are bound to be higher than those products of other companies, so as not to be lost to the public, and the name will be started. ”

"Returning to the question of quantity or quality, I choose to go to quality, do high-quality products, establish a high-quality image, so that people will automatically associate 'high-quality products' when they see Xuanji Technology in the future, which is also my image positioning of the company, and I think the key to breaking out from many homogeneous companies in China. In this process, I don't think we need to pay too much attention to economic interests, after all, we can't have both, and when this benchmark is established, there will naturally be people who will pay for our benefits. ”

Shen Leping roughly understood what Du An's meaning when he heard this, but he had another question.

"But what if the market doesn't accept what we've made in the past few years?"

Du An's hands were spread and said: "If you don't accept it, you won't accept it, how can you do business without risks? Especially if you want to break through, it is even more impossible not to take risks." What we can do is to do our own thing, do our best, and obey the destiny of God. ”

Du An talked about this, and Shen Leping had nothing to say, so he had to nod, "I understand." ”

After the two had another discussion on some issues of "The Lion King", today's talks ended, and Shen Leping also sent out an invitation to eat, "Then let's go, Director Du, there is a new restaurant nearby, and Italian food is not bad." ”

Duane was about to answer when his phone rang.

After he finished the call, he smiled at Shen Leping in front of him and said, "I'm sorry, the third master suddenly called me to eat, let's wait until tomorrow and we will have dinner together." ”

They are all people in the circle, and Shen Leping also knows who the third master is, so he asked casually, "The third master is also in Hangzhou?", and after seeing Du An's nod, he said, "Okay then." "I also didn't offer to go with him.

Du An and Shen Leping came out of the conference room, said goodbye, got out of the company, got into the car arranged by Shen Leping, and rushed to the place that Han Sanping said, and arrived there after a while. (To be continued.) )