"Are these people stupid? Ya'an green tea can be sold so expensive if you change its name?" Di Wei asked puzzled.

Xiao Peng smiled: "Do you think it's enough to just change the name? Of course not! There must also be a publicity gimmick! People's panda health tea is made of giant panda feces as fertilizer, saying that there are anti-cancer ingredients in bamboo leaves, and the national treasure panda takes bamboo as its staple food, and the merchants advertise that the tea tree absorbs the nutrients in the panda feces, and can use all kinds of health care functions, and even can fight cancer." You say this isn't hype, but some people believe it, and some people buy this kind of tea!"

Yang Meng snorted coldly: "It's so amazing, it's better to eat panda." ”

"Who's to say it isn't. Di Wei agreed.

Xiao Peng continued: "Actually, you should pay attention to the fact that the price of tea has doubled in recent years, and there is speculation behind this. Over the years, what 'Pu'er', 'Jin Junmei', 'Tieguanyin', 'Xinyanghong' and other teas have encountered market speculation, the original price of tens of hundreds of pounds of tea, now at every turn thousands of yuan or even tens of thousands of yuan a catty, in 2001, a 250 grams of Pu'er tea cakes, on the auction of 250,000 high prices, equivalent to 500,000 pounds; Daqi's Xinyang Maojian sold for 26,800 yuan per 100 grams, equivalent to 130,000 catties, and the largest increase in black tea was Jin Junmei, which was close to 100,000 catties in 2011. And how much does it cost?"

Di Wei scratched his head: "According to that, planting tea now is really good!"

Xiao Peng waved his hand: "It also depends on whether you can hype and promote your own tea brand." At present, there is also a big gap in the income of tea farmers. ”

Di Wei said: "Who still buys tea like this?"

Xiao Peng smiled: "You are really wrong, now China's economic level is so good, the more hype the price of this tea, the more prosperous the tea market will be, just like this West Lake Longjing, the annual output of imperial tea was only two taels, and its price cannot be measured by exact figures, and in addition to them, the special grade Longjing tea head tea in the Ming Dynasty can be sold for hundreds of thousands of catties! Now some people drink tea, and some people drink money! It is all a hype, and sometimes the hype is a concept. ”

"Concept?" Di Wei asked.

"That's right. Let's talk about the panda health tea, their hype is based on the fact that the panda's digestive system is not good, and 70% of the food nutrients cannot be absorbed, and they all go into the panda's feces. That's true. But let's not talk about whether there are anti-cancer ingredients in bamboo, even if there are anti-cancer ingredients, which exist in panda feces, but can the nutrients in panda feces really be absorbed by the tea tree?" Xiao Peng lit a cigarette and continued: "The nutrients absorbed by the roots of the tea tree are all minerals! It is difficult to absorb nutrients other than minerals, that is to say, there is no scientific basis for the transformation of tea leaves to have the anti-cancer ingredients in bamboo, and what he uses is just that the giant panda is a national treasure, and the national treasure is scarce. That's why it's just fooling. ”

Yang Meng laughed: "This thing is also too wonderful, if the feces have such a miraculous effect, wouldn't it be more productive to grow melons and vegetables? Why should it be tied up with tea? Human beings have not overcome major medical problems for decades, and they can actually solve it with a soak of panda feces." Those scientists don't want to hurry up and find a rope to hang themselves? I also admire An Shi for coming up with this way to make money. ”

"An Shi?" Di Wei suddenly asked, "Are you talking about the environmental Chinese character panda calligrapher and painter?" Di Wei prides himself on being a painter, and naturally knows something about the characters of the cultural mouth.

Xiao Peng nodded: "Yes, it's that An Shi, the name is scary: An Shi, stage name An Yanshi, pen name Bashan Night Rain, number Yan Huang Shen Deng." The title is even more terrifying, what is "Chinese Character Tong Yi Jing Calligrapher and Painter", "Chinese Culture Innovative School Writer", "I Ching Named Feng Shui Psychology Famous Teacher", "Chinese and Western Culture Comparison and Integration Scholar", "Original Response to the Homology of Calligraphy and Painting and Chinese Character Ecological Civilization Gene Continuation of Environmental Protection Chinese Character Panda Calligraphy and Painting", "Sichuan University Teaching Chinese Character Calligraphy Teacher for International Students". What kind of mess is this? There is still an innovative school of Chinese studies? In that year, he wrote an article "Cultivating Panda Tea with Panda Feces", which was awarded the 'copyright' by the Sichuan Provincial Copyright Bureau, and later wrote an article "Using Panda Feces to Nourish Panda Ecological Tea to Spread the Ecological Chinese Character Planning Plan", which found another way to create such a panda ecological tea. ”

Yang Meng sighed: "Damn! God man! Now it's no wonder that so many people have sharpened their heads and want to become famous, as long as they are a little famous, they can make money!"

Xiao Peng said: "In fact, if you take out the hype link of this 'Panda Ecological Tea' and analyze it carefully, some of the so-called 'high-end tea' and 'sky-high tea' hype over the years are almost the same, nothing more than hype its health care value and cultural value, the classic case of the former is Pu'er tea, many people blow Pu'er tea that is called a god, and now people, the standard of living has improved, and they want to live more comfortably and healthily." Now I look at it, drinking tea can cure cancer, drinking tea can maintain health, drinking tea can lose weight, drinking tea can reduce the three highs, and even in the end, Pu'er tea has become a good thing that can be beautified! Damn, these days, as long as I hear that 'it can be beautiful' and 'can lose weight,' even if it is a leaf, now those beauty-loving chicks can grab a few handfuls and throw them in their mouths and chew them! The hype of Pu'er tea back then was to seize the health care function in it!"

Cai Junwei was dumbfounded when he heard this, he usually drinks Pu'er to lose weight, and when he heard this, he hurriedly asked, "Does Pu'er tea have health care functions?"

"Yes! Xiao Peng replied lightly: "It has a certain effect on warming the stomach and nourishing the stomach." After all, Pu'er tea is a fermented tea, and it is effective in this regard. Moreover, during the fermentation process of Pu'er tea, microorganisms that are beneficial to the human body will be produced. But you have to pay attention to the fact that any fermented tea will produce this thing during the fermentation process. What Tieguanyin, Wuyi rock tea, oolong tea, black tea, black tea, etc., all have such microorganisms in them. ”

"Then why does Pu'er tea sell for such a high price?" asked Cai Junwei.

Xiao Peng took a puff of his cigarette and shrugged his shoulders: "There is a huge amount of Hong Kong and Taiwan capital behind the speculation. Many people in Hong Kong and Taiwan drink Pu'er tea, they found that the price of Pu'er tea in Hong Kong and Taiwan is much higher than in the mainland, a few years ago, in Yunnan and Guangdong, many people do not regard Pu'er tea as a good thing, and after a long time, they directly throw it into the corner. Some savvy speculators in Hong Kong and Taiwan have realized that there are business opportunities to be made here, and there is speculation to be made. So they ate a large amount of these aged Pu'er teas, first hoarded them, and then successively publicized the efficacy of Pu'er tea in mainland newspapers and television, and all kinds of popular science soft articles were everywhere, and then created auctions, and a piece of Pu'er tea cake was auctioned at a sky-high price, and a large amount of money was introduced to follow up at once, and the market was easily stirred. When they reached the peak, they sold their hoarded goods at a high price to make huge profits. At the same time, because there is no one in the market to take over, the price of Pu'er tea has fallen like a roller coaster. At that time, countless people in the Maliandao Tea Market in Beijing followed the trend to fry Pu'er tea, and in the end, the one who lost money was called a loss of money. In the end, the entire Pu'er tea market collapsed directly, and no one from investors, manufacturers, and finally tea farmers was spared. Except for those bookmakers, small and medium-sized investors all suffered heavy losses. During that time, in order to recover the blood, the merchants who hoarded goods sold hundreds of tea bricks to eight pieces, and finally the tea farmers simply did not pick the tea leaves and left them barren. At that time, a kilogram of fresh tea was less than a dollar! At the same time, a large number of tea factories closed down because of this, let's say Menghai, Yunnan, and the number of tea factories now does not catch up with one-tenth of what it was in its heyday. ”

Yang Meng took a sip of tea and said unhurriedly: "These followers are also stupid, no matter what it is, when its price far exceeds its own value, it means that there is a promoter hype." But it's such a simple truth, many people just can't understand it, and they have to follow the trend, like a moth to a fire, and finally lose everything. ”

Xiao Peng smiled: "If they all understood it like you, those profiteers would not be able to survive for a long time." You're right, the truth is as simple as that, but people are most likely to get dizzy in front of interests. It is not surprising to make such a mistake. ”

Di Wei asked, "Is there any other hype like that?"

"It's too much. Xiao Peng said: "In addition to what's 'Panda Health Tea', what else is Xinyang Maojian, which uses girls to pick tea with their mouths and lips as a gimmick to attract people's attention, and calls the tea picking girls all CHU women with a bust C cup, so full of tricks of commercial packaging, the purpose is to make huge profits through the concept of hype, a pound of Xinyang Maojian sells for more than 100,000 yuan, in exchange for you, do you sell it or not?"

Di Wei snorted coldly: "Whoever buys it is stupid!"

Cai Junwei was not happy when he heard it: "Damn, I really bought it." ”

After hearing this, Yang Meng asked suspiciously: "Xiao Peng, is he a fool of many people?"

Xiao Peng smiled: "Mengzi, what you said is extreme, how can this be regarded as a fool of money?"

Cai Junwei was moved: "It's still Brother Xiao Peng's kindness." ”

How do you know that Xiao Peng continued: "He is the representative of Qian Duo Fool!"

Cai Junwei cried with a sad face: "。。。。。。 Don't talk about it, friends. ”

"Brother Peng, what is the most appropriate price for tea?" Di Wei asked the question he was most concerned about, although he had some money, no one wanted to be wronged, right?

Xiao Peng thought for a while: "In all aspects of tea from production to final sales, the cost of a pound of mid-range tea is about 300 yuan. Buy as much as you think is appropriate. ”

"What kind of mid-range tea?" asked Cai Junwei.

"The tea leaves that sell thousands of them at the market price are mid-range teas. "With people like Di Wei and Cai Junwei, if you tell them how to distinguish mid-range tea from the color and taste of tea, it is better to be simple and direct, and tell them the price directly, they have the most number.

Di Wei was taken aback when he heard this: "Damn, tea is actually a profiteering industry?"

Xiao Peng said with a smile: "What do you think? Look at those who sell tea, entertain people to drink tea for free every day, and give tea to people, why do you think it is? It is because it is full of huge profits, and if they sell you a catty, how much will come back! Besides, the emergence of so many sky-high prices of tea is also in line with market demand, after all, China has a unique gift-giving culture. Most of these sky-high teas are used for gifts, the higher the value of the gift, the more sincere the gift-giving, and the tea is more elegant. Therefore, the price of these teas, in addition to the hype of the behind-the-scenes promoters, is also inseparable from our Chinese gift-giving culture. ”

Hearing this, Di Wei asked: "Brother Peng, you just said that it is hyping the health care value, but you haven't said that tea is hyping the cultural value?"

Xiao Peng laughed: "This still needs to be asked, except for the hype of tea with health care value, the rest is hype cultural value." ”

"Huh?" Di Wei's eyes widened.