Just when Jiang Hui and Liao Yun were talking about smartphones, Guancheng at the same time.

"General Manager, our first smartphone 1 has officially rolled off the assembly line, and the sales channel has been preliminarily completed, and it is ready to be released and listed."

"How many directly-managed stores are there now?"

"There are more than 30 stores that have been built, all of which are directly operated by our company, but compared with Guanghui mobile phones, our construction plan is quite different. Guanghui Mobile is taking a lofty route, with a huge investment in the construction of directly operated stores, and the scale of a single store is also very large. However, we are taking the model of small investment and multi-store stores, and hope to bring as many directly-operated stores as possible to the lively neighborhoods of major cities."

"The positioning is different, the store opening model is naturally different, besides, we don't have the same publicity and marketing ability as Guanghui Group, and the product is indeed not as innovative as Gphone, completely subverting the traditional product."

"That's true, but our 1 is also the first smartphone to be equipped with a dedicated HiFi chip module, and we have the best sound of all phones."

"Well, that's our biggest selling point, and we have to promote it vigorously. With the 1 of this chip, it can completely replace the role of various mp3 and mp4 and seize a part of the market".

"Our main consumer group is young people, who like to chase stars, watch variety shows, and gossip, and may not be from companies in first- and second-tier cities, but they also have their own emotions and product appeals. So I think we can consider investing more in celebrity marketing."

"Well, we will work with fun-loving, energetic, young and fashionable groups to create smart products with excellent appearance, professional-grade sound quality, ultimate image, and pleasant experience, and we will dare to pursue the ultimate and continue to create surprises as our firm pursuit. This is the product goal set by the company's board of directors."

……

OPOO Technology.

"Mr. Chen, IO's first smartphone has been rolled off the assembly line in a low-key manner yesterday."

IO and OPOO were both born out of BBK, although the company is completely independent, but the employees and shareholders in it are inextricably linked.

If there is something going on on one side, the other side will soon find out.

"When will our O1 be launched soon?"

"There will definitely be no problem this month, if it's fast, you can do it in the middle of the month, and now it's the stability of the photo, and the technical department is still stepping up to make some improvements."

Unlike IO's mobile phones, which are characterized by highlighting music effects, OPOO's products choose to take pictures as the breakthrough point.

It's hard to say which one is more important, music effects or taking pictures, and which one is more popular.

In terms of music, from the early records to video recorders and tapes, and now MP3 and MP4, they are all very popular products, and it also proves that the pursuit of music by human beings is limitless, and this is destined to be a function that will not be overlooked.

The success of io in later generations also proves that there is no problem with the path chosen by others.

As for taking pictures, that's even less to say. Whether it's a black-and-white photo from more than 100 years ago, to a variety of glittering cameras in the back, to digital cameras that are selling well now and DSLRs that will be popular in the future.

All of them show that human beings' pursuit of taking pictures and leaving a beautiful image of themselves is endless.

In the future, smartphones will be completely unthinkable without a camera function.

It is also impossible for the products of Guanghui mobile phones to make all the modules such as music, photography, appearance, and battery the best in the world, which leaves room for companies such as io and opoo to survive.

Later generations of OPOO also gained a firm foothold in the smartphone industry with their camera phones.

"Whatever OPOO produces, it must be a boutique design, and the brand's mission is to create a wonderful life experience through exquisite products and innovative technology. Let the technical department must solve the current problem well, and not be negligent because of hurry", Mr. Chen said to the assistant earnestly.

"I understand that the camera function is the main function of our products, and we will make 120% efforts to improve this function, and will definitely make the O1 the most powerful mobile phone in the world," the assistant swore and said.

Before Opoo was ready to develop a smartphone, it was specifically discussing what kind of product should be developed.

As the benchmark of the industry, Gphone, to be honest, they have not thought of surpassing it.

This does not mean that the OPOO team is not pursuing, but it shows that they are more pragmatic and see the status quo clearly.

It's like a company that, as soon as you enter the automotive industry, you say I want to surpass Mercedes-Benz BMW. In other words, as soon as I entered the chip industry, I said that I wanted to surpass Intel. Or as soon as you enter the camera industry, you say that I want to surpass ZEISS.

It's not self-confidence, it's complete.

OPOO neither wants to be a utopian, nor does he want to rely entirely on imitation and plagiarism like the copycat mobile phone workshops in Shenzhen.

At this time, it is very critical to choose which direction as the breakthrough point.

A mobile phone, to ordinary people, in addition to whether it looks good or not, the most important thing is whether it looks good or not, how clear the screen is, what is the sound level, whether the battery is durable or not, whether the system card is not stuck, etc.

As a newcomer in the industry, OPOO does not have the manpower and material resources to fully blossom, so it is very important to choose which one is the breakthrough point.

At the end of the discussion, the two functions of music and taking pictures were recognized the most.

On the one hand, it is entirely possible for these two fields to form their own unique advantages as long as they are willing to work hard.

On the other hand, it's really an innovation.

Whether it's relative to the Gphone, or a traditional feature phone.

In the end, when the major shareholders of IO and OPOO met and chatted in private, they decided to choose one as the breakthrough direction.

After all, this is a company with two big bosses' shares crossing, and it is necessary to avoid product homogenization as much as possible.

Later generations, their success also proved the correctness of this decision.

It is not without that two similar companies have their own priorities, but they compete with each other, and in the end Du succeeds.

Whether it's Pepsi and Coca-Cola, or Adidas and Nike, or Mercedes-Benz and BMW, there are similarities with the situation of IO and OPOO.

It's just that the relationship between other shareholders is not necessarily so complicated.

"In addition, we should pay close attention to the progress of IO's product launch, and at the same time pay attention to consumers' feedback on their products, I think these are still of great reference significance to us," said Mr. Chen.

"Well, we have long-term cooperation with some employees of their company, and as long as there is any movement in their company, we can get it as soon as possible," said the assistant.

"Our company also has people from their company, right?", Mr. Chen didn't feel very happy when he heard the assistant's words, but asked rhetorically.

……

(End of chapter)