In addition to the joining of Zhou Xingchi, "Truman's World" also had a point that caused great heated discussions, that is, the huge number of product placement advertisements in this film that was blatant and terrifying. Pen, fun, pavilion www. biquge。 info

Many viewers who watched the movie on the spot also wanted to see how this movie stuffed so many advertisements into the movie, but the movie had been open for five minutes, but they didn't see a single advertisement.

"Duane co-producers fooled the advertisers?"

Some people can't help but have such doubts, but they soon learn that Duane and the producer of this film are good citizens who abide by the law, and there will definitely be no shortage of good advertisements.

As the camera shifts, a newsstand in the heart of the city appears.

This shot is taken from the perspective of the inside of the newsstand, and it can be seen from the blurred corners and slightly distorted horizontal axis that this is a hidden camera candid picture, and the composition of the lens is very evenly divided between the left and right threes: the owner of the newsstand is in the middle of the composition, and in the composition space on the left and right sides are two rows of magazines arranged from top to bottom, which occupy two-thirds of the space of the whole picture in terms of proportion, so it also makes these magazines very eye-catching, and the audience can see the names of these arranged magazines at a glance.

"Reader", "Bosom Friend", "Youth Digest", "Family", "Caijing", "Men's Wear", ......

Although I have never heard the names of some magazines, judging from the large number of familiar names, the magazines here are real.

"This ad is so hard......"

A little fat man in a suit with glasses and a suit sitting in the third row twitched the corners of his eyes when he saw this scene, and he couldn't help but sigh like this.

There are a lot of whispers like this, and Song Zhen faintly heard someone behind him say this.

Is this hard?

Song Zhen was worried about the shallow knowledge of these people, and how they would react when they saw some of the advertising images that followed.

As the camera shifted to the newsstand, within a second, a man in a suit with a briefcase and neat hair appeared in front of the newsstand.

This middle-aged man, who looked like an elite white-collar worker, said something to the newsstand owner that no one expected.

"Here's a copy of "Middle School Students' World". ”

Middle school student...... World?

The audience's eyes widened in disbelief.

How can "Middle School Students' World" be connected with this kind of elite white-collar man? Do you want to insert this advertisement and respect the audience a little? This is not hard anymore, this is not unreasonable at all!

"......"

Pan Xiaoyu couldn't help but burst into a foul language, he never expected that this advertisement would come so unexpectedly and appear in such a blunt and abrupt manner.

It's as blunt as asking Ge You to do hair growth agent commercials.

"Harder than steel......

He suddenly thought of a lyric inexplicably, and subconsciously hummed it quietly, but Ye Lin, who was sitting next to him, was silent, not knowing what he was thinking.

When all the viewers thought that this advertisement was blunt enough and outrageous enough to be included in the history of film placement advertising, the next plot slapped everyone in the face and told them what it means to be not the hardest, only harder.

After roughly giving a few shots of the city street scene, the lens fell on Zhou Xingchi.

Truman, played by Zhou Xingchi, was stopped by two people on the way to work when he passed by a wall, and the three of them talked to each other in the camera, entangled, and the whole process was fixed and unchanged, and the composition of the shot at this moment is maddening.

I saw that in the center of the picture was an advertising poster embedded in the wall, on which was a big Unilever logo, and there was also a circle of Unilever's corporate slogan - where there is a home, there is Unilever.

This entire advertising poster occupies at least a quarter of the total space of the lens composition, and it is in the most central position of the picture, which is even more eye-catching, so that people's eyes can't help but stay on it for a long time, and even steal a lot of limelight from the protagonist Zhou Xingchi.

At this moment, Zhou Xingchi seems to have become a supporting role, and this Unilever advertisement is the protagonist.

"Tease me?" "Oh my God!" "Nima!" "me!" ......

The whispers in the audience came and went, and most of the audience were completely shocked by this outrageously hard advertisement, and the few who did not speak did not think that the advertisement was not hard, but were speechless in the face of this advertisement.

Although the white-collar workers in front of me bought a magazine like "Middle School Students' World" is abrupt and blunt, it is at least partially in line with the plot, but you are so stubborn to pull the protagonist here and talk nonsense, just to advertise Unilever nakedly, this is too shameless, right?!

"Awesome!"

After Pan Xiaoyu was too shocked, he instead issued a word of praise.

No matter how outrageous the ad is, at least Duane dared to shoot like this, and before this, he had never seen a director dare to treat a theatrical movie like this.

Just this kind of Duane's hard work that dares to defy the world's condemnation is already worthy of his praise.

"It's worth it!"

Some viewers at the scene even envied Unilever - it was worth it to let an international director make such a movie for the product!

For the advertising cost of "Truman's World" with a total of 269 million yuan before, many people think that those advertisers have a lot of money and have nowhere to smash, but now when they look at the quality of this advertisement, they know how smart those advertisers are.

This effect, value, so much value!

Next, the camera zoomed in, and an actor forcibly pressed Zhou Xingchi against the wall, and the new picture composition once again refreshed the three views of these audiences, once again knowing what it means to be the hardest, only harder.

In this close-up of the face, Duane's head occupies only one-third of the space on the left, and two-thirds of the main part is dedicated to the Unilever logo.

This Nima ......

Truman, played by Zhou Xingchi, seemed to feel that the two people he met were a little strange, and wanted to move two steps, but he was forcibly pressed back to the advertisement, and then he seemed to want to leave, but the two had nothing to say, and forced an awkward chat, just so that he couldn't go, and dragged it for more than ten seconds, and finally left together immediately for no reason.

The whole process is not simply to meet acquaintances and chat, but the two seem to have some kind of mission in mind.

The performance of the three actors is good, their emotions are presented smoothly and naturally in the final shot, and they are smoothly conveyed to the audience, and most of the people on the scene are in the industry or related to the industry, so after seeing this, they finally almost understood.

Just like variety shows have ads, this is indeed an advertisement, the ads built into the reality show in the movie, the ads placed by the advertising sponsors who support the reality show, are shot for the audience who are watching the reality show.

Unilever, Reader, Bosom Friend, Financial ...... These familiar names, familiar brands sponsored this reality show.

So, is there really such a huge sound stage, is there such a huge reality show? Are they themselves or are they the audience?

When the film and reality are intertwined, the audience at the scene suddenly has a temporary self-perception disorder.

"Awesome......"

Ye Lin looked at the big screen, and there was a flash of stars in her eyes.

With the background of the story and the performances of the actors, these advertisements not only no longer seem abrupt, but make the film more realistic. Far from destroying the film, these advertisements became an integral part of the film, an important component.

This kind of shooting, this kind of setting, is completely new and unprecedented, and compared to the gripping plot and picture, this creative breakthrough makes her even more excited, and even her body can't help but tremble slightly.

Needless to say, this part alone is enough to make the score of this movie reach the level of "excellent" in her heart.

And she finally knew how the more than 100 ads would be implanted.