Chapter 376: The Expansion of Wang Jiang Automobile
It's been a month since the start of school, and Jiang Hui made a rare trip back to the dormitory after listening to the reports of various companies.
Tang Minghua, Lu Yang, and Wang Zhenguo also rent a house now, and they usually don't have much time to go back to the dormitory. When Jiang Hui returned to the dormitory, only Wang Zhenguo was sitting in front of the computer and was busy.
"Third child, you're alone," Jiang Hui said.
"The eldest and second are all haunted by you, and I have been back for the longest time in this dormitory," Wang Zhenguo said.
"Haha, yes. It seems that our 301 dormitory has entered the state of senior year ahead of schedule," Jiang Hui said with a smile.
Speaking of which, this is really Jiang Hui's lead, since he bought the houses in Zijin Garden and Jinbi Garden, Jiang Hui has gone back to the dormitory less than once a week on average, and basically stays outside with Bai Xue or He Ling.
"It's rare to meet you when you come back, just to talk to you about Wangjiang Automobile. You're not in a hurry to leave now, are you?", Wang Zhenguo said.
"Don't worry, I just want to know about the situation of Wangjiang Automobile," Jiang Hui said.
"That's the best, I'll tell you. The money in the automobile industry is really fast, as long as there are models with good sales, the money is flowing in a bang", Wang Zhenguo was very excited and began to talk about the development of Wangjiang Automobile.
"Since the opening of the first Audi 4S store last year, according to your idea, our company has been expanding continuously, and there are five stores in operation in the imperial capital. One of them is an Audi, a North Volkswagen, a North Toyota, a South Honda, and one South Nissan. In addition, we have four more 4S stores under construction, and we have already started to expand into other cities," said Wang Zhenguo.
In the field of automobile circulation in China, there has always been a tangible market (automobile trading market) and a special store (4S store) coexisting. However, with the official implementation of the "Measures for the Administration of Automobile Brand Sales" on April 1 this year, the original automobile marketing system has undergone fundamental changes. China's automobile marketing has gradually entered an inflection point.
The automotive tangible market is being hit like never before. According to the relevant provisions of the Administrative Measures for the Sales of Automobile Brands, the core of automobile brand sales is authorized sales, that is, to engage in automobile brand sales activities, the authorization of the automobile manufacturer or the automobile general dealer authorized by it shall be obtained first. This means that if the car sales company does not get the authorization, it will have to withdraw from the physical market. Once a large number of car sellers are delisted, the physical market for automobiles will eventually become an "empty shell" in name only.
Driven by the policy, car specialty stores (4S stores) are being implemented as the only sales model by automobile manufacturers. In the field of automobile circulation, the trend of "manufacturer is king" is also becoming more and more obvious. In March this year, a brand dealer in Hangzhou was ordered to withdraw from the automobile trading market. In the imperial capital, seven 4S stores of a certain car brand also jointly declared at the end of March that the brand's cars were not allowed to enter the tangible market.
Wangjiang Automobile began to lay out 4S stores last year, which is just stepping on the cusp of the policy. Otherwise, even if Wang Zhenguo has a background in the automotive industry, it will be difficult to get the authorization of Audi, Volkswagen, Toyota, Honda and other companies at the same time in just one year.
"The third child, you can do it at this speed, although last year's automobile market must not have been so prosperous in previous years, but I think this is only temporary, and the automobile market of the Celestial Empire will soon usher in a new wave of growth peak. In developed countries, the automotive industry is already a sunset industry, but in the Celestial Empire, the automotive industry is definitely a sunrise industry, and this trend will not change for at least the next 15 years," Jiang said.
"yes, I think so, too. In Europe and the United States, the per capita car ownership is much higher than that of the Celestial Empire, not to mention reaching their level, we only reach half of them, or even half of the half, and the car sales of the Celestial Empire will at least increase several times," Wang Zhenguo said.
Since the 80s of the last century, private cars began to appear in the Celestial Empire, and by 2003, the number of social ownership reached 12.19 million. It took nearly 20 years for the number of private cars to exceed 10 million, and it took only 3 years to exceed 20 million.
Since China's accession to the World Trade Organization, the Tianchao automobile market has been opened to the outside world on a large scale, which has led to the rapid development of the domestic automobile industry. The state has also introduced a series of policies to encourage cars to enter the home. The car market, which has long been dominated by bus consumption, has changed to private consumption. Private car purchases have become the mainstream of consumption in today's sedan market. According to a study by the Tianchao Automobile Technology and Research Center, the proportion of private purchases of cars exceeded 77% in 2005.
With the advent of the era of private car consumption, private cars have become the main factor driving the sharp increase in private car ownership. According to the statistics of the National Bureau of Statistics, from 2003 to 2005, the number of private trucks increased by only 850,000, while the number of private buses increased by 6.33 million.
Although the number of cars per 1,000 people in the Celestial Empire is less than half of the world average, the traffic congestion and air pollution caused by the rapid increase in cars have reached a very serious level. Almost all major cities have severe traffic congestion, and there are many traffic jams that have never been encountered before in the imperial capital during holidays. Air pollution from vehicle exhaust emissions has become a major source of pollution in many large cities. If Guanghui Group wants to enter the automotive industry, it seems that it is not enough to rely on traditional fuel vehicles alone, and the layout of new energy vehicles also needs to be carried out simultaneously.
"Third child, I think you can continue to increase the pace of expansion of Wangjiang Automobile, not only in the imperial capital and surrounding cities, but also in South China and East China, the two regions with the largest car sales, should also enter as soon as possible. As for the brand, all joint venture brands and mainstream independent brand agents can do it. In the early stage of development, our voice in the OEM may be relatively weak, and we can only listen to the opinions of the OEM sales department, but when the number of our company's 4S stores reaches a certain level, the influence on the industry will come up. Slowly, we can also enter the field of auto finance," Jiang Hui said.
Auto finance is a preferential payment method for consumers who need a loan to buy a car, and can choose different models and different payment methods according to their own personalized needs. Compared with banks, auto finance is a new option for buying a car.
In the Celestial Empire, auto finance is still in its infancy, while in foreign countries, auto finance companies have already matured and grown in years of market tests. The average proportion of loans to buy cars in developed countries is around 70%. As of 2005, 2% of users in 41 countries around the world bought cars through loans, and auto finance companies have become one of the important sources of profit for auto companies.
Therefore, for Wangjiang Automobile, it is a good choice to consider entering auto finance in the future.