Hearing Li Zhifan say this, many filmmakers below feel hopeful.

Almost the entire film industry is kidnapped and manipulated by funds, especially commercial films, and the capital side comes from all sides.

However, there are many fourth parties who use technological advantages and public opinion advantages to try to manipulate the film industry and make a lot of money from it.

The forum is the earliest birthplace, but in the era of BBS, people are still unfamiliar with the Internet, and they can't buy tickets online, and word of mouth is manipulated by the paper media.

Later, in the Internet era, online public opinion manipulated the trend and reputation of movies, which became a new threshold.

Originally, this was a matter for netizens, and even if there was a water army, it was a problem for hostile forces.

But now, the platform side is gone, and Kuaibo and Tieba are the first to collect money to delete posts and control wind reviews.

However, this beginning is also caused by some bad filmmakers themselves, who take the initiative to send money in order to make the criticism of their movies not visible on the Internet, or to let the praise of the water army float in every corner of the Internet.

And the platform saw that it was profitable, so it moved the idea of this cake.

Those old platforms still have some scruples about face, and they don't dare to go too far, at most they control comments and delete remarks.

But when it comes to these new generation of apps, it's purely shameless.

They don't directly ask for money from the producer who releases the movie, and they don't even want to give money, they want the distribution rights, but they don't actually do anything, or they don't do it like the regular distribution company, they just publish a few touted articles on their own platform to the top, and then do something behind the scenes.

What was originally a 4-star movie has become a 2-star movie, and if the distributor has a holiday with them, even 1 star can be made.

Ordinary people watch movies, no matter how many things there are, as long as they watch Shutan, they will also give a minimum of 3 points.

Only the audience who is really disgusted will give 1 point, but this part of the audience actually won't watch it originally, even if they have no choice but to watch it with others, they won't watch it too much, and finally give a 1 point casually, which is understandable.

Even some movies have not been released yet, and they have been swiped with 1 point in large quantities.

Does the navy have such a great ability?

The platform party is left alone?

No, in fact, it is the data made by the platform side, where there is a real water army, where there is a five-hair brush group, and the platform technicians move their fingers to get it.

Of course, there will be a lot of veritable bad movies, which are praised by the platform side, and they are directly brushed to 5 points and 4.9 points.

Then the audience who didn't know the truth saw that the score was so high, and thought it was a good film, but after watching it, they felt like they had eaten a hundred minutes of Xiang, and they were disgusted, and then looked at the box office, MD was already more than a billion or even more than two billion.

Is the audience really so easy to deceive?

Maybe in the eyes of these platforms, it's true.

But starting today, Li Zhifan will join forces with the China Filmmakers Association to tell everyone: No! The audience is not so easy to deceive! The money of excellent filmmakers is not so easy to deceive!

"I'm not here today to discuss the plan with you!"

Li Zhifan said, "Instead, submit a plan, I hope everyone can support me!"

As he spoke, he turned on the computer in front of him, and an interface appeared on the big screen.

It's the interface of a website with a tomato scratched on it, but it's red on the top, which is very tempting, but the bottom half is green, especially to the tail, and there are signs of decay.

"This website is called Rotten Tomatoes!"

Li Zhifan said, "Since we want to reform their lives, we have to have our own rating website, and it doesn't rely on scoring, it's a very simple operation, smashing red tomatoes represents good movies, smashing green tomatoes represents bad movies, there are only two options, after different proportions of tomatoes are smashed, the movie will also have different 100% data, this data is called freshness!"

Li Zhifan changed another photo, which showed the movie interface, and the title used "Movie", and then there was data on it, the freshness of Rotten Tomatoes was 80%, and then it was written that 80 people smashed red tomatoes and 20 people smashed green tomatoes.

"The detailed page is like this, there will be a professional comment section at that time, and the review mechanism is in our hands!"

Li Zhifan clenched his fists, "You can determine whether the movie review is accurate by liking and disliking, and when the number of likes exceeds 100, this film review can be sent out for everyone's reference." Of course, only the filmmakers of our association have the right to like and step on, and when the film review is made public, ordinary members will have the same rights as us, so that if a director makes up a film review and wants to send it out to guide public opinion, he has to pass our level, unless he has the ability to public relations most of us, otherwise there is no play. ”

After listening to Li Zhifan's words, there was a discussion below.

"This is a good way!"

"Red tomatoes, green tomatoes, rotten tomatoes, uh-huh!

"But in terms of supervision, it still needs to be worked out in detail, and who will operate such a website?"

"Yes, now it takes a lot of financial resources and manpower to build a website, especially in the era of mobile phone Internet, everyone uses APP, and we must have an APP!"

"There is also an account, this issue is very critical, if you can directly log in to post with your mobile phone number, it would be great!"

"This is a must. ”

Stage.

Li Zhifan listened to everyone's arguments and collected some information before continuing.

"Everyone's questions can be discussed openly. Of course, I'll talk about a few ways I came up with first, such as the investment and operation of the website!" Li Zhifan said, "We can set up a company, which is affiliated to our filmmakers association, so that Rotten Tomatoes will be more public, and secondly, we can sell advertising, and we can even buy a ticketing APP, which will become our application under Rotten Tomatoes, and directly implant it into our Rotten Tomatoes system on this mature APP." ”

"That would take a lot of money, wouldn't it?"

"Buying a mature app is no joke!"

"Yes, we don't know anything about finance, investment, acquisitions, etc., how can we do it?"

“……”

Li Zhifan knew that everyone had this question, and this also stepped into his next plan, and if this plan was said in advance, everyone would definitely not agree, so he said: "In this way, I will come up with another plan, Oriental Entertainment will acquire an APP, build a website, and be responsible for operational affairs, that is to say, Rotten Tomatoes is the association, but the management rights are sold to Oriental Entertainment, but it is only the advertising part." ”

A lot of people are starting to get skeptical.

What is Li Zhifan's abacus?

Is it really helping them?

But why is this related to Oriental Entertainment again?

Other domestic consortia, can't they?

"Sold to Oriental Entertainment, I guarantee that the review system of the website is absolutely fair, and our Filmmakers Association is a permanent reviewer, and this will not change for a hundred years!"

Li Zhifan said, "I know everyone will be worried, but if we start from scratch, we really don't have time, and we may be hit by those malicious marketing platforms, causing us to lose before we can start acting!"

"You're right!"

At this time, a fourth-generation domestic director stood up and said, "I don't understand business, I don't understand hype, and I don't understand the new things now, but I support Li Zhifan, I know that he really wants to break this situation, we can't let the evaluation system of the film be controlled by the chaebol, but to return it to the filmmakers and the people." ”

"What if some of them go bad?"

Another director questioned, "Just like us, what if one day, our Filmmakers Association is reduced to the same as those platform people, and starts to control comments?"

"That's why I proposed that Oriental Entertainment should be responsible for the management of this platform, so that there are two-party checks and balances, plus the audience's independent voting rights, and it has become a three-party checks and balances, but this third party is virtual. ”

Li Zhifan continued to emphasize, "The background data of this website is open to you, and everyone can see it, but it cannot be operated. If you see a change in the data of a certain movie, we are all supervisors, and we can supervise it on our mobile phones. ”

"How much effort does this system take?"

A movie actor wondered, "Can it actually be operated?"

"Why not?"

Li Zhifan smiled, "As long as there is technology, nothing cannot be done!"

He then made an analogy: "It's like your mobile phone, if it is not cracked, we can still see the abnormality of the mobile phone, this is supervision, but the use of software to kill viruses and clean up space, this is reporting, but the real implementation of the operation, not the people who use our mobile phones, but those who clean up the software, that is, the technicians." And the technician can't change the data without authorization, if they do, it's like the antivirus software has a loophole, we can see through it at a glance, and then uninstall it and change it to another APP, understand?"

This example is a bit complicated, but Li Zhifan has made it as clear as possible.

Everyone here is not stupid, but understands the way and meaning of the constraints on both sides.

"Then, the operation right is handed over to you Oriental Entertainment, how can this be counted? Do you also want to make money from this website?"

Just now, I asked another question by a movie actor.

And this question is very critical, and it also quieted everyone in the audience, wanting to hear what Li Zhifan would say.

Li Zhifan smiled slightly: "Does your mobile phone have advertisements? When watching videos, there are always advertisements in the first tens of seconds, right? Unless you are a member, right? I also said, we can receive advertisements, we can receive movie trailers, here we say well, whether we are the people of the association to produce or participate in the film, we have to pay!"

"Profitable, do we have a share?"

"If we don't make enough money to keep the website running, do we need to pay out of our pockets?"

New questions were raised.

Li Zhifan also gave answers one by one, and after this day's discussion, the prototype was finally drawn up.

The most important thing is that all the filmmakers present liked the Rotten Tomatoes system very much, and they were able to take the truth into their own hands, so they agreed to join.

On the same day, Li Zhifan signed a memorandum of cooperation with everyone, and then returned to the company overnight to hold another meeting to study the website construction and whose ticketing APP is better.

Ticketing APP is also a very profitable project now, each movie ticket draws a service fee of 5 yuan, and at the same time, there is a cooperative commission for a ticket, but most of the ticketing APP's money-making methods are no longer satisfied, so they will reach out to the filmmaker, and then take the money to change careers to invest, and then feed back the APP after making money.

Li Zhifan doesn't do this, even if the company will be poor, but he insists on earning only what he deserves, and the advertising cost is enough to keep the software running, and he is never insatiable.

Presently.

There are five ticketing apps with the largest share on the market, one of which is called "Tianyan Movie", which accounts for the largest share, more than 47%, and the rest is divided by several others.

If a new ticketing app wants to squeeze into this market, it may not be able to grab much share after five years of development, and it is inevitable that there will be a war of burning money.

In this case, if you want to acquire, you will acquire the largest one, anyway, Oriental Entertainment is not bad for money.

Two days later, the project department of Oriental Entertainment found several directors of "Tianyan Movie" through various matchmaking.

If you go directly to talk about the acquisition, it will definitely be rejected.

Therefore, the first battle of the acquisition battle is to communicate with those small shareholders first to see if they can buy their shares.

At the same time, Li Zhifan also found the current radio and television boss Kang Junxiu, and asked him to jointly issue a document in the name of radio and television and China Film - to crack down on the phenomenon of low-cost tickets and discounted tickets to fake the box office, and to crack down on the fraud of online ticketing apps.

These APPs often engage in activities, launching 9.9 movie tickets, 1 yuan movie tickets, buying popcorn packages and giving movie tickets and other activities.

As soon as the audience saw this event, they grabbed it directly regardless of whether the movie was good or not, bought a ticket for 9.9, and went to the movie happily, but this 9.9 movie ticket was counted in the total box office according to the ticket price of 90 yuan.

In this way, the box office will definitely explode.

At the same time, there are other sound effects strategies to brush the box office, all of which are done by these platforms in conjunction with theaters and filmmakers.

Two days later, the project department of Oriental Entertainment found several directors of "Tianyan Movie" through various matchmaking.

If you go directly to talk about the acquisition, it will definitely be rejected.

Therefore, the first battle of the acquisition battle is to communicate with those small shareholders first to see if they can buy their shares.

At the same time, Li Zhifan also found the current radio and television boss Kang Junxiu, and asked him to jointly issue a document in the name of radio and television and China Film - to crack down on the phenomenon of low-cost tickets and discounted tickets to fake the box office, and to crack down on the fraud of online ticketing apps.

These APPs often engage in activities, launching 9.9 movie tickets, 1 yuan movie tickets, buying popcorn packages and giving movie tickets and other activities.

As soon as the audience saw this event, they grabbed it directly regardless of whether the movie was good or not, bought a ticket for 9.9, and went to the movie happily, but this 9.9 movie ticket was counted in the total box office according to the ticket price of 90 yuan.

In this way, the box office will definitely explode.

Please remember that the first domain name of this book is .. The fastest website for mobile version update: m.