Chapter 331 Taking someone else's path makes people have no way out
Although the popularity of "Old Boy" began to decline a week after it was launched, the impact of this micro-film on Guanghui Film and Television, Tudou, and Guanghui Group is indeed far from far away.
With this film, Guanghui Film and Television has become known by most industry insiders from an obscure new company, although it is still far from being well-known in the country, but it is very good to let people in the industry know at this stage.
Not to mention Tudou, the number of registered users has almost increased by more than 200 percent, laying a solid foundation for the future charging model. A lot of people originally just wanted to watch "Old Boy", but after arriving at Tudou, they found that there were also good-looking content such as open classes, movie channels, and TV drama channels, and slowly became loyal users of Tudou.
And with the increase in Tudou users, the number of clicks increases, and the website traffic is also increasing rapidly. Tudou's traffic has now entered the top ten of all websites in the Celestial Empire, and the momentum is still very strong, and it looks like it is impacting the top few.
In 2004, the portal still dominated the traffic ranking, and basically the top few were divided by them. However, in a few years, the rankings of search, video and photo sharing sites such as Du Niang, Tudou, and Intranet will quickly catch up.
For Guanghui, the three companies at this stage, Guanghui Games, School Intranet, and Tudou.com are the most important. Of course, in a few years, perhaps Radiant Pay and Radiant Weibo will replace Glorious Games and Intranet in the group, but it does not mean that they are not important, but the group has a more important development direction.
After Tudou and Guanghui Film and Television tasted the sweetness on "Old Boy", they quickly began to plan the next micro-film.
Guanghui Film and Television also began to increase the pace of recruitment, striving to start two micro-films at the same time, and then Jiang Hui began to shoot "Struggle", so that Guanghui Film and Television could completely gain a firm foothold.
Because Guanghui Film and Television's "Old Boy" is the company's first work, except for Jiang Hui, no one else knew that it would achieve such a great achievement, so when the micro film was launched on Tudou, Tudou only symbolically gave one million, and bought out the online broadcast right of "Old Boy". After the work, if Tudou wants to buy out the network broadcast rights again, it will not be at this price. After all, Guanghui Film and Television is a wholly-owned enterprise of Jiang Hui, and Tudou is a number of shareholders, so the structure is different, and it is naturally impossible to have the same amount of money.
In order to make the next works of Guanghui Film and Television continue to be popular, Jiang Hui plans to continue to select a few classic works by himself for Zhao Gang and them to shoot, and then slowly and then everyone will play freely.
If you want to talk about classic domestic micro films, the most famous is the works of the 11 Degrees Youth series. In addition to "Old Boy", the works in this series are not bad, such as "Sunset Flowers", "Li Lei and Han Meimei", etc.
The "11 Degrees of Youth Series Movies" film action in the previous life brings together a series of new media short films directed by 11 young cutting-edge directors, with themes involving romance, fantasy, suspense, time-traveling, love, friendship, life, joy, anger, tragedy and other rich content, presenting the theme of "youth and struggle" from multiple angles. The "11 Degrees of Youth" series, which was dubbed "new media movie", has been broadcast on video websites since August 2010, and has created a new whirlwind of youth short dramas in the film and television and Internet circles, which has been well received by the majority of fans.
Although these works are good on the whole, Jiang Hui doesn't have the idea of completely copying them, just pick a few classics and give the rest to the original people.
After choosing, Jiang Hui plans to arrange the filming of "Sunset Flowers" and another classic micro-film of the Chopsticks Brothers after "Old Boy" in his previous life - "Father". Among them, Jiang Hui is more optimistic about the micro-film "Father".
In terms of topic selection, this short film is already half of the success, and the problem of fathers and children is widespread in this society, so it has a head start from the perspective of resonance. Similarly, the sensational theme song of the same name "Father" at the end is even more touching and tearful, which is also similar to the success of "Old Boy". Jiang Hui felt that the tears of countless viewers were about to be snatched.
As for the chopsticks brothers who have not yet become famous, I have to say I'm sorry. The development direction of Glorious Film and Television is destined to follow the path of others, making people have no way out.
The things that came to mind were done immediately, Jiang Hui immediately put down other things and began to write the script. Guanghui Film and Television has already shot a micro-film with a similar style, and it should be easier to shoot "Father" again, and Jiang Hui doesn't need to write the script in such detail.
As for "Sunset Flowers", Jiang Hui plans to use another newly recruited team to shoot, which can be regarded as an experimental work of the run-in personnel, as long as the effect is so-so, and does not seek to surpass "Old Boy" and "Father". After all, this micro-film takes a different route and is destined to not resonate so much, but the depth of thought of the film is good, so it can barely be regarded as having its own merits.
"Lingling, you have these two scripts, Douban has nothing special recently, you just look at Glorious Film and Television first. "Father" continues to let Zhao Gangqi be in charge of directing, and in the other part, if you look at which person is suitable for the recent recruitment, you will let whoever is responsible. I hope to be able to launch "Father" on New Year's Day and "Sunset Flowers" during the Spring Festival," Jiang Hui said, calling He Ling to his office.
"I've written two scripts so quickly, and you're taking aphrodisiacs," He Ling said with a smile.
"Don't you know best whether you eat or not," Jiang Hui said with a wicked smile.
He Ling made a grimace and said "hooligan" and ignored Jiang Hui, and looked at the script by herself.
Jiang Hui didn't bother He Ling anymore and handled the documents by himself. During this period of time, Jiang Hui has focused his work on Tudou, but this does not mean that other companies have not moved, only Tudou is developing.
After handing over the latest two works to He Ling, Jiang Hui plans to take some time to pay attention to the situation of companies such as Intranet, Meituan, YY Live, Guanghui Games, Guanghui Investment, Qunar, and Autohome. In the past two months, a lot has happened in various companies.
"Why are you crying", just as Jiang Hui was processing the documents, he heard He Ling next to him sobbing, so he asked.
"I miss my dad a little bit, and before I know it, he's almost fifty," He Ling said.
"Go home early in the evening and spend time with him," Jiang Hui said.
Being cried like this by He Ling, Jiang Hui also felt that he didn't care enough about his parents, except for making a phone call every week or two, he didn't usually have much communication with his parents. It is necessary to pay more attention to this aspect in the future.
(End of chapter)