At the end of the box office on the third day, the official authoritative data was once again jaw-dropping, and something completely contrary to common sense happened, but "Millennium Knot", which should have gradually stabilized at the box office, went the opposite way and exploded again.

"Millennium Knot", which had a box office of only half a billion on the first day, exceeded 100 million on the third day of its release, and on May 2, the national single-day box office exceeded 100 million, while "Journey to the West", which failed to rush 100 million on the first day, fell below 20 million on the third day.

So far, "Millennium Knot" has achieved a reversal in the total box office, exploding a box office of 230 million in three days, while "Journey to the West" has fallen into a downward limit, and the total box office has not reached 200 million.

The second and third largest theater chains had to finish this assist, they have their own board of directors and stocks, profit targets, and based on the alliance, they can indeed advance and retreat together to a limited extent, but the contradiction between the miserable attendance rate of "Journey to the West" and the full house of "Millennium" has become more and more intense, and every day there will be people who can't buy tickets to find that the screening hall of "Journey to the West" is empty, and then make trouble, even if they resist this, the leaders above will not be able to withstand it.

In the past two days, a certain administration, a certain general bureau, provincial and municipal bureaus under the general bureau, and even a certain association have all received complaints one after another, mainly because "I can't see the movies I should watch," supplemented by "public opinion spreading rumors." The backlog of complaints has already overwhelmed the civil servants on duty, and I am afraid that the leaders will have a big head as soon as they go to work.

How shrewd are the two major cinema groups, do you have to wait for the leaders to scold?

On the last day of the holiday, they finally couldn't bear the pressure and secretly increased the proportion of the millennium film schedule, which made the "Millennium Knot", which had a good folk reputation and attendance, finally exceeded 100 million in a single day.

The film schedule ratio of "Journey to the West" is still ahead of "Millennium", but the single-day box office has been reduced to 1/5 of the latter.

Rich Goose Pictures should have raised its eyebrows and hyped up the results of the war, but at this time, it could only make a fortune in a muffled voice, and only dared to celebrate over 100 million, and did not dare to express the sadness in it.

The president of the film industry personally called Li Hao to congratulate him, and he admitted that under pressure, the publicity and distribution of the rich goose was limited, and the popularity of the whole film almost depended on Li Yan's team to operate independently, and the rich goose did not invest too many resources.

Li Yan didn't play officially for too long, and looked for an opportunity to explain that the main screenwriter Xiong Xin was seriously ill because he was scolded too badly, and hoped that the president would call the chief screenwriter Xiong Xin alone to encourage him.

As for Ten's conference room, it was completely lifeless.

The production cost of the film exceeds one billion, the publicity budget is 500 million, and the box office is supposed to rush to 2 billion to recover the cost, which is basically the top five positions in the total box office in domestic history, but the film is introduced into the Hollywood production line in large quantities, and all links use the biggest brand, and the goal of fifth in history is not very high.

The terrible thing is that now the investment in publicity and distribution alone is close to 2 billion, of which nearly 1 billion has flowed into the accounts of strange public relations companies. Chen Han, who was responsible for the "timely rain" who came to fight the fire, did use the money to complete the full coverage of public opinion, even if it is not in the stream, there are only tens of thousands, or even thousands of fans of small anchors and public accounts, and Ten has already done it.

However, judging from the more and more miserable the current situation, it is no longer an impossible task to recover the cost, unless it can explode at the North American box office.

In the conference room, everyone pretended to be busy typing on the computer, but in fact they were all in a daze. No, you have to pretend to be very hard and busy.

"The box office on the first day of North America is out......" The publicity director couldn't bear it anymore and whispered tentatively.

Jian Gang's frowning brows soothed slightly, by the way, North America, that is the world's largest box office! We also invest a lot of publicity and distribution expenses in it, 3154 theaters in the United States and Canada are screening "Journey to the West", our full set of mature Hollywood screenwriters and special effects production, Yankees will definitely buy it.

"Help pass it to Peter......" The director awkwardly pushed the computer towards Peter's assistant.

Jian Gang's heart tightened, and he was afraid that he would be unsatisfactory: "Let's just say it, everyone will know anyway." ”

"It's kind of ...... Exaggeration. ”

Say. ”

"$2.7 million...... Ranked ...... in the same period 48, which is also considered to be in the top 50, but it is very close to the previous "Black Barbershop", "Black Brothers Break into Bollywood" and "Black Neighborhood Hip Hop". ”

“……”

Don't you say that these black movies will die!!

Seeing Jiangang's expression, the director instantly swallowed the next words. In fact, according to experience, 400 theaters will abandon this film every day in the future, and the scale of screening will shrink to the minimum number of literary films in about a week, and it is impossible to impact tens of millions of dollars, but the company has invested tens of millions of dollars in publicity and distribution in North America, compared to the company's huge appetite and ambition, the current situation is probably worse than the worst expectations.

An even more silent silence hung over the room.

"Journey to the West" was originally a movie that Jian Gang ambitiously made history, but now it really makes history.

The largest one-day box office drop in history...... The box office has fallen in a row...... The biggest gap between the box office on the first day and the total box office......

But it doesn't matter, with such a powerful public relations master, "Journey to the West" will never be written into the annals of shame, it must be thriving.

Jian Gang was silent for a long time before he asked a little confused: "Our movies are flawless, what do these audiences want?"

No one spoke.

"What about the audience's feedback?" asked Jian Gangchong, the public relations director.

The director was stunned: "Hmm...... The feedback from institutions and critics has been very good......"

"Tell the truth!" Jian Gang slapped the table angrily, "Tell the truth here!"

"Oh oh oh oh ......" The director made a choice after thinking about the cost of telling the truth and telling lies, "Disgusting." ”

“？？”

"In the real feedback, the two words that come up the most are disgusting. ”

"What's disgusting? Zhen Mei?"

"Everything is disgusting, the story is raw and stiff, the special effects are endless, the killing is disgusting, the values are disgusting, and the acting is disgusting...... Business Strategy ...... Disgusting...... The suppression of the films of the same period is disgusting, and the protagonist is disgusting......"

"Are they sick? Isn't this their most sought after Hollywood production?" Jian Gang couldn't understand at all, "and...... Wouldn't it be nice to be bored at best?"

"Mainly because...... with a certain movie of the same period...... The contradictions and contrasts are too strong......"

“……”

"Let's not talk about this for now!" Seeing that Jiangang's expression was wrong, the publicity director immediately changed the topic, "The two major theater companies have reduced the scheduling rate of "Journey to the West" today, and I accept and understand it on behalf of the company. ”

"You, what do you represent?"

“Peter。 The director of publicity and distribution withstood the pressure and said, "A higher scheduling rate will only make the attendance rate lower and make everything more undignified." We can make reasonable suggestions to our friends, but we can't hold them hostage indefinitely. ”

Jian Gang wanted to scold him, but he knew that the man in front of him was already the best person in the country, and he should not let Dabao's tragedy repeat itself.

He had no choice but to suppress his anger and nodded.