Chapter 496: Breaking Your Own Record
The ratings on the first day of "In the Name of the People" surprised many. In the past, a film with this theme was considered successful if it exceeded 0.5%, and more than 1.0% was considered particularly outstanding.
However, now the first episode of "In the Name of the People" has a rating of 1.6%, which is good even among the most popular family ethics dramas and youth idol dramas.
What's even more exaggerated is that the second episode actually reached 2.1%. broke 2 on the first day of release, which is the ratings only available for the hit drama of the year.
If the ratings of "In the Name of the People" on the first day were incredible, then the next few days completely blinded the titanium eyes of a group of people.
2.3%!
2.4%!
2.6%!
2.8%!
3.0%!
3.2%!
In less than a week after its release, the ratings of "In the Name of the People" broke 3.0, which is already the highest rating this year. The key is that the momentum of this rise is too fierce, and no one knows where its limit is.
"Mr. Hou plays Zhao Dehan, the petty official and greedy Zhao Dehan went from being calm and calm in eating mixed sauce noodles to being weak in the face of a house full of banknotes.
"We both love each other in a self-righteous way, and we both think that we have given each other happiness, but we never ask each other what happiness they want, in fact, we are all self-centered to love each other."
"We don't have a good Lao Tzu, we can't do what we want. Individuality is a luxury for us."
"A woman's biggest failure is to refuse to mature, refuse to grow up, some qualities are a kind of cuteness in a girl who has nothing to do, but it is sad to put on a middle-aged woman, even ridiculous!".
"How can a poor child who can't eat enough be qualified to fall in love."
"What is a hero in front of power?
"We are in a once-in-a-lifetime opportunity. We can change our own destiny through our own efforts, and we can change the destiny of our entire family. This kind of opportunity will never come again. If our generation doesn't pay for it, then our next generation will pay the price. In order to seize this opportunity to change my fate, I can do whatever it takes."
"When pie drops on the sky, there must be a trap waiting for you on the ground."
……
All kinds of comments and lines related to "In the Name of the People" on Guanghui Weibo, as well as the styling of Qi Tongwei, Secretary Dakang and others have become popular, and the entire Internet, whether it is Weibo or Du Niang, or the school intranet, the hottest words are in the name of the people, Qi Tongwei and Secretary Dakang, etc.
When Shanghai Satellite TV saw the hit of "In the Name of the People", its face was about to smile crookedly.
Tudou began to premiere "In the Name of the People" on the whole network on the third day after it was broadcast on Shanghai Satellite TV, and the click rate of the first episode broke 10 million on the same day, setting a record for on-demand film and television dramas in one fell swoop.
Since Tudou set the second episode of the day to be watched only by VIP users every day, the number of Tudou VIP accounts continued to rise sharply for a while, and Tudou's advertising costs also reached a new level.
……
Imperial Capital Sunshine Film and Television.
"Glorious Film and Television is too scary, fortunately I hid and left."
"Yes, a TV series with this theme can actually set a new ratings record."
"It's broken 3.5% now, right?"
"Yes, the latest episode is 3.6%".
"Alas, it's not okay if you don't accept it."
……
A certain director's party.
"Lao Liu, I heard that the ratings of your TV series are only 0.3%?".
"You don't want to open any pot and mention which pot is good."
"That, who looked down on Glorious Film and Television at that time? I just said that the film and television written by Jiang Hui must not be taken lightly."
"Don't mention it, my bowels are all repentant."
"Did the investors get angry?".
"What's there to do, I'm not the only one who hits the streets. As long as the broadcast time is in the same time period as "In the Name of the People", there is no one who does not hit the streets."
"The glorious game will kill all sides in one drama, and who in the Celestial Empire will dare to fight with them in the future."
……
Propaganda department.
"Leadership, this is the latest ratings for 'In the Name of the People'".
"Another record, good, good, very good!".
"Glorious Film and Television really lives up to its name."
"Well, the key is that Jiang Hui is amazing, and the gold medal screenwriter is not called for nothing."
"It is also very important to lead you with a unique vision and discernment of talents."
"Don't put a high hat on me, boy. I had no choice but to turn to them."
……
A small group of fresh meat.
"The recent film has been miserable".
"Mine too".
"Who's not? Guanghui Film and Television invited a bunch of outdated stars to shoot a TV series with such a sensitive theme, and what is so hateful is that this drama is actually popular."
"How can this be described as fire, it's purple."
"It's red and purple."
"Now who goes out and doesn't talk to people about Secretary Dakang, talk about Qi Tongwei, Du is embarrassed to chat with people."
"Why do you say this glorious film and television always looks down on us."
"Who knows, there are a bunch of other people's boss companies, with a valuation of over 100 billion, playing film and television is just playing, what can you do."
"Sure enough, he is rich and capricious."
……
Seeing that the ratings of Shanghai Satellite TV are rising, other TV stations that have not obtained the first round of broadcast rights of "In the Name of the People" are also anxious, and they have come to Guanghui Film and Television to ask for the second round of broadcast rights.
He Ling didn't embarrass everyone, the bid for the second round of broadcast rights was higher than the first round, what are you doing to embarrass people?
Imperial TV, Lingnan TV, Mango TV, Sujiang TV, Jiangsu and Zhejiang TV...... Guanghui Film and Television sold the second-round broadcast rights of "In the Name of the People" to nine TV stations in one go, and recorded 630 million at once.
"In the Name of the People" has become one of the most profitable TV series in recent years.
The Propaganda Department of this drama funded 10 million, Guanghui Film and Television funded 40 million, the total investment was 50 million, and some publicity resources were about 60 million. The first round of playback has recouped the investment, and the second round is pure gain.
……
"Leader, Mr. He of Guanghui Film and Television contacted me and said that their company would donate 100 million yuan to our department."
"Didn't you say that all the proceeds would go to them?".
"Yes, so they're talking about donating."
"How does 'In the Name of the People' make money?".
"I heard that the second round of broadcast rights sold like crazy, and I earned more than 600 million at once."
"In this way, Glorious Film and Television will give us the corresponding income according to the amount of our funding."
"That's how it should be".
"Atmospheric. Only such people have a future in business. Other companies want to get as much as possible."
"Leader, do you say we will take it or not?"
"Let's take it, put it in the film and television center, and we will set up an award to reward excellent positive energy films."
……
(End of chapter)