Chapter 70 Planning
After Jiang Ran returned from Golden Harvest, on the one hand, he continued to follow up the later work of "Police Story". On the other hand, Jiang Ran also instructed Jiang Wei to actively contact the ten theaters that have been cooperating for a long time, so that they should pay attention to setting aside schedules.
Although Jiang Ran was confident that Zou Wenhuai would make concessions on the release of "Police Story", he also had to make more preparations in case of accidents, so Jiang Ran also instructed Jiang Wei to contact Jiang Zuyi of Anle Pictures at the same time.
Speaking of Anle Pictures, Jiang Ran unconsciously thought of Jiang Zhiqiang. Jiang Zhiqiang is the son of Jiang Zuyi, and he may be an inconspicuous character in this era, but Jiang Ran knows that when Hong Kong films were in decline in later generations, Jiang Zhiqiang ran An Le into a film company that supported almost half of Hong Kong films.
And Jiang Zuyi's other son, Jiang Zhiwen, is also a very capable person. He directed and produced "The Bitter War" in 1980, which received more than 9 million Hong Kong dollars at the box office that year, second only to Jackie Chan's "Brother and Sister".
At present, Anle Pictures mainly operates cinema and film distribution affairs, and operates two cinemas under its umbrella, mainly showing foreign language films, and like all retail cinemas in Hong Kong, Anle lacks high-quality local film sources.
As Jiang Ran expected, Golden Harvest informed Ran Ran that the day after Jiang Ran went to Golden Harvest to talk to Zou Wenhuai, he notified Ran Feng Film to negotiate the release and screening of "Police Story".
After Jiang Ran learned the news, he also asked Jackie Chan specifically.
"Ah Long, did Boss Zou talk to you about the distribution of "Police Story", I went to him yesterday, and he said that there was no schedule, but today he wants to discuss the release of the film with us. ”
After Jackie Chan heard Jiang Ran's words, he knew that things had taken a turn for the better, and said very happily: "What's the matter? Golden Harvest Company agreed to give us a schedule to screen our movie, are you not happy?"
Jiang Ran said with a smile: "Of course I'm happy, I told Boss Zou at the time, this movie is very exciting, and it is also very important to you, and it will be released in other theaters, for fear of accidents." Then you left early yesterday morning, you must have gone to find Boss Zou, it seems that Jiahe values you very much!"
Jiang Ran said this, and said to Jackie Chan gratefully: "Ah Long, thank you for this time!"
Although Jackie Chan knew that he did not play a big role in this matter, after hearing Jiang Ran's words, he was still very happy and unconsciously showed off in front of Jiang Ran.
"Boss Zou did talk to me about the movie yesterday, and I told him that the film was very well made, and Golden Harvest would definitely not suffer if it was screened, but I didn't expect Boss Zou to accept my suggestion. ”
Jiang Ran knew that Zou Wenhuai had changed his mind, mainly because he made such a choice for Jiahe after weighing the interests of all parties, and Jackie Chan's words yesterday may have played the role of the last straw at most.
But looking at Jackie Chan's smug expression, Jiang Ran naturally wouldn't say these disappointing words. Therefore, Jiang Ran said generously to Jackie Chan: "Ah Long, don't worry, when the movie is released, I will not treat you badly, and I will definitely give you a big red envelope." ”
After learning about the situation in Jackie Chan, Jiang Ran called Zou Wenhuai after that.
"Uncle Huai, thank you for your help, don't worry, the movie "Police Story" will definitely make a good start for Golden Harvest Cinemas in the Hong Kong Film Market this summer, and win back a game against Princess Jin. ”
Jiang Ran completely put himself on Jiahe's side on the phone, and as for Princess Jin, who was originally Ran Feng's collaborator, she was now put behind by Jiang Ran.
Now that he has decided to cooperate, Zou Wenhuai also began to be enthusiastic, and said to Jiang Ran on the other end of the phone with a smile: "Then I wish us a happy cooperation! Hehe! Our Golden Harvest summer is off to "Police Story". ”
After Zou Wenhuai changed his mind, the negotiation of the distribution of Ranfeng Film and Golden Harvest went very smoothly. By mid-June, the two companies had reached an agreement.
The film "Police Story" will premiere on July 1, when Golden Harvest will prepare ten theaters for the film to be screened. At that time, Ranfeng Film will also organize 12 theaters to participate in the screening of the film.
At the same time that Ran Feng determined the release time of the movie, Jiang Ran and others finally completed the production of the movie "Police Story" on June 20 after hard work.
"Police Story" was edited, and the entire film was 100 minutes long. There are a lot of thrilling scenes in the movie that are very exciting and exciting for Hong Kong in this era, and the scenes of the whole movie are significantly higher than those in Hong Kong now.
After the film was edited, Ran Feng Film organized a film preview attended by all the cinema managers involved in the film screening, representatives of various advertising sponsors, and representatives of the Hong Kong Police Force.
Judging from the test screening of the movie, everyone is very satisfied with the quality of the movie. After watching the sample films, the advertisers were obviously very confident in the results of the film, and said at that time that as long as it was a film produced by Ranfeng Films in the future, they were very happy to consider the possibility of participating in sponsorship.
Representatives of more than a dozen theaters organized by Ranfeng themselves are even more enthusiastic about Ranfeng films, and it is almost impossible for them to participate in such high-quality film screenings in July and August, but the emergence of Ranfeng films has an opportunity to change this pattern.
Zou Wenhuai, He Guanchang and others also participated in the test screening of the movie, and after the movie, Zou Wenhuai and his feelings were a little complicated, that is, he was happy for Jackie Chan's wonderful performance in the movie, and he was worried about the production ability of Ran Feng's movie.
You must know that since Jiang Ran established Ranfeng Films, the company has only produced three films, and the box office of the first two films has entered the top five of the box office list that year, and now the box office results of this movie, Zou Wenhuai can already make an appointment, if nothing else, 20 million Hong Kong dollars should be no problem.
After the test screening of the movie, Jiang Ran said to all the people who participated in the test screening: "You have seen the movie just now, and I believe you should have an understanding of the quality of the movie." ”
Jiang Ran said this, glanced at the people present very confidently, and then said: "I am very confident in the quality of this movie, and I am very optimistic about the box office results of the movie. Therefore, for the sake of publicity, I hope that the film can cancel the midnight screening and go straight to the public stage. ”
"Of course, I wanted to plan a premiere at the same time as canceling the midnight screening. When the time comes, you can hold a red carpet show and invite all the media in Hong Kong and all the stars who have participated in the movie cameo to participate in the show. ”
"At the same time, the merchants here can hold their own events, and we will give you a certain number of places to watch the movie, so that your consumers can participate in this premiere ceremony, and we will also leave a conspicuous space for you to display your respective products. ”
"At the premiere of the film, our main creative staff will answer questions from reporters and audiences on the spot, tell some things that happened in the front and back of the film, and at the same time, the main creative staff will also perform some programs for everyone. ”
After Jiang Ran told everyone about the planning plan of the premiere ceremony, he left a period of time for everyone to digest what he said, and then continued: "Holding the premiere ceremony, on the one hand, can give us a publicity gimmick and integrate the publicity resources of our businesses and film companies. ”
"On the other hand, the participation of our main creative staff and the on-site interaction with the audience can shorten the distance with the audience and make the audience more identify with the film. ”
After Jiang Ran finished speaking, he quietly waited for everyone's opinions, after all, this matter is not up to the Ran Feng family, he involves everyone from sponsors to various theaters, only if everyone reaches a consensus and works together, this premiere can really be done.
The merchants participating in the sponsorship of "Police Story" are eager to make the scene as big as possible, not to mention, Jiang Ran gave the merchants on-site booths and the number of participants in the premiere, which can also become a weight to attract consumers.
Therefore, more than a dozen advertisers attending the meeting, after Jiang Ran's words, expressed their approval of Jiang Ran's planning, and said that they would plan their own publicity activities based on this.
After the merchant agreed, more than a dozen other scattered theaters also agreed to Jiang Ran's suggestion, after all, in the release of "Police Story", Burning Feng Movies occupied the initiative. And the cancellation of the midnight show and the holding of the premiere ceremony have no impact on themselves.
At this time, only Jiahe was left at the scene without expressing his position, and everyone looked at Zou Wenhuai and waited for his reply.