After eating, the two of them came to the library wall to study on their own. Jiang Hui began to toss the matter of the website that he had been leaving behind for several days.

After counting it back and forth, Jiang Hui has been tossing for nearly a month, and the website is finally a bit decent, and the beta version can be launched almost a whole day, and it is time to consider recruiting troops, after all, you can't always rely on yourself to fight alone.

Jiang Hui looked at the computer and thought about the promotion of the school intranet, and in his previous life, including the school intranet, most of the promotion strategies adopted by websites that were closely related to students were similar: setting up stalls on campus, putting a roll-up banner, recruiting school liaisons, finding a few college students to wear uniform T-shirts, registering to give small gifts, or writing down the name to go to the cafeteria to receive chicken legs, the difference is not very big. Some of the more low-end ones will also adopt the strategy of posting small advertisements on desks or even toilets.

In fact, these strategies can help attract a lot of new users to these scattered websites, but how to keep users on the website is another issue to consider.

In the early days of the establishment of the website, there was no reputation, the best way is to take a lure to attract a group of people to register, and then rely on the website's own strength to retain customers, and even let customers take the initiative to help the website to promote, in the previous life, Jiang Hui's class everyone registered on the intranet of the school is also a matter of a few days, and the popularity rate has reached almost 100%, that is because some students recommend this website from the heart, and the praise of the recommended students on the school after using it has accelerated the entry speed of new registered users.

Jiang Hui came up with the theory of "six degrees of separation". In 1967, Stanley Milgram, a professor of psychology at Harvard University, wanted to depict a network of human connections between people and communities. I did a chain letter experiment, and the result was that the phenomenon of "six degrees of separation" was discovered. To put it simply: you can't have more than six people between you and any one stranger, that is, you can get to know any stranger through a maximum of six people. The "six degrees of separation" illustrate the "weak bonds" that are prevalent in society, but they play a very powerful role.

If you can make full use of this common "weak bond" when promoting the school intranet and drive registered users to recommend this website, then it will not take long for the school intranet to become popular and make the distance between people very "close".

Others can register to give chicken legs and small gifts, so Jiang Hui can also do it, but these are actually burning money to promote, and he now has 60,000 down jackets on hand, can he think of a way to combine the initial promotion of the school intranet with the promotion of down jackets?

These down jackets were bought at an ultra-low price of eight yuan a piece, and the cost of a single piece will not be higher than ten yuan after counting the various costs of storage. Although the current price is not high, if you go to the mall to buy a brand down jacket, you can't get it without a few hundred yuan, even if it is a low-quality down jacket from a roadside stall, it will cost a hundred yuan a piece.

Boss Zhao didn't lie to himself, the materials and workmanship of this batch of goods are really good, and the retail price in the market will not be less than two hundred yuan under normal circumstances, and the wholesale price will not be less than seventy or eighty yuan. If you can sell this batch of down jackets to students at a price of around sixty or seventy yuan, and at the same time use hunger marketing techniques to organically associate the purchase of down jackets with the registration of the school intranet, presumably there will be no fewer users who register in the early stage. As long as you register and have users, Jiang Hui has full confidence to put everyone on the intranet of the school, and it may be difficult for others to come up with a move to increase user stickiness, but for Jiang Hui, it is how much it takes.

Jiang Hui made a preliminary plan on the computer, registering for the school intranet by himself, buying a down jacket for 80 yuan, pulling one person to register for 5 yuan, until 5 people registered, only 60 yuan, and then setting up two grades, seven people can buy one piece for 55 yuan, and 10 people can buy one piece for 50 yuan. In this way, many people must hope to be able to buy a piece for 50 yuan, so that they will mobilize the people around them to register together and play a geometric driving role. It is estimated that as long as 30,000 down jackets can drive more than 200,000 registered users, which can basically achieve most of the coverage of colleges and universities in the imperial capital.

Now we need to think about how to implement this plan, and if it is not implemented, it will be of little use.

Self-study in the evening and walk on the school road. The weather is already relatively cool, and Bai Xue is wearing a cropped pair of jeans and casual shoes today, revealing a small section of her white calf, and a black T-shirt and casual shirt on her upper body. The T-shirt that was originally just the right length took up a lot of space due to the bulge in the middle, but it looked a little short, and the small navel was exposed when you moved slightly, which was a different kind of sexy.

Jiang Hui and Bai Xue talked about the plan, and wanted to hear her opinions to see how to implement the plan.

"If you want to do a promotion activity in the school, you must look for the student union, they are the first snakes, they have dealings with all departments of the school, and they are a student organization, so it would be best if you could get them," Bai Xue said.

Jiang Hui really didn't expect such a simple problem, he has always looked at solving problems from the perspective of a social person and a workplace, but he forgot to consider it from the perspective of a student.

Although it is said that it is a mass organization for students' self-management, self-education and self-service, it plays a role as a bridge and link between the school and students.

The student union can basically help with the on-campus procedures to be handled for promotion activities, and they also have a lot of manpower, so they only need to find a few more people to cooperate with them.

The most important thing is that in Jiang Hui's plan, students can live a low-cost and high-quality down jacket, which is at least 100 yuan cheaper than the same products outside, which really saves money for Guangfa students. Then, if Jiang Hui promised to sponsor some activities of the student union in the future on behalf of the school intranet, it is estimated that the enthusiasm of the student union will be higher.

Students get benefits, students will get political achievements and sponsorship, maybe there will be praise from students, and Jiang Hui realizes the promotion of his own down jacket sales in the school intranet, no one's interests are damaged, the three parties are all beneficiaries, and the difficulty of promoting it should be much smaller, which can be described as a plan to kill three birds with one stone.