Chapter 063 Issuance is not easy either
The investment in "The Woman and the Tiger", with the blessing of Bu Wancang, even if it saved a lot, it cost 120,000 yuan, and the studio rent alone accounted for one-sixth.
With a little more, you can shoot three Cantonese fragments.
Therefore, the release of the film is very cautious.
The first is the Xiangjiang Inner Port Release.
This year, if the first round of box office of a film in Hong Kong exceeds 100,000 Hong Kong dollars, it can rank in the top three of the Chinese annual box office list.
But in the film "Woman and Tiger", the stars and hype are not as good as the Great Wall and Yonghua, and the story is average, so 100,000 is definitely hopeless.
Even according to the highest box office of 100,000 yuan, and the highest 4-to-6 share between the producer and the theater during the first round of screenings, Taishan will not get more than 40,000 Hong Kong dollars at most.
Presumably readers who like to read Hong Kong entertainment novels know that when Lao Wang opened a theater in Xiangjiang, he killed a sea of blood, and the most famous measure was to abolish the theater package system!
What is the cinema package system?
The package system means that before the release of this movie, you have to pay me a part of the theater money to cover the theater rent, labor and sundries, etc.
This is tantamount to grafting the operating responsibility of the theater directly to the producer, increasing the producer's financial risk out of thin air.
And what was brought to Tarzan was an additional cost of 10,000 out of thin air.
The Oriental Cinema on Hong Kong Island and the Music Palace Cinema in Kowloon, the two cinemas are co-screened, and each has a minimum fee of 5,060.
So how did this five thousand six be calculated?
It's very simple, the film was released for seven days, eight hundred a day.
Wait, it's kind of weird!
The film was released...... Seven days?
Isn't it strange that in the reality of later generations and in the Hong Kong entertainment novels of the 80s, the box office of the movie is counted, which is not the first, second, and third ...... Even a month, or even two months.
How is it only seven days here?
Quite simply, because the movie was released seven days later.
How is it so fast?!
This is going to talk about the most disgusting secret rule in the private of Xiangjiang Cinema Line now.
That is, no matter whether your film is good or bad, what the attendance rate is, whether the audience likes it or not, as long as the film is released for seven days, it will be screened for you.
No delays, no mercy.
Some people will ask, isn't this incompatible with money? If some films are good, the audience likes them, and the attendance rate is high, shouldn't we extend the screening period and make more money?
is wrong, it is in order to make more money for himself that the theater has such a seven-day screening rule.
Why?
Because there is no piracy these days!
When the film is released, many people know that there are first, second, and third rounds or even many rounds of screenings.
Basically, from the second round of screenings, the box office share obtained by the producer will plummet, and even the extreme 9 to 1 or even a few tenths of a dozen in the last few rounds is possible.
There is a threat of piracy in the future, and no theater will stupidly give a popular movie a seven-day release, and then refrigerate it for a month and then release it for a second round.
With this time, it is estimated that piracy can fly all over the sky, and what kind of second round is there to talk about.
But at this point in time, movies can only be watched in movie theaters, and there is no piracy at all.
You think, there's a film that's selling so well right now that you can only watch it with me. And then the money allocated to the producers in the first and second rounds is very different, and you have to die to reduce the time of the first round of screenings.
After the second round and the second round, the theater chain is more profitable!
Therefore, the film's seven-day tour of the theater is very understandable.
Yonghua and the Great Wall must abide by this rule, the release of "Women and Tigers" in Xiangjiang, naturally can not escape this dark rule, fortunately, the market of Chinese films from the beginning, has not been aimed at Xiangjiang, but Yang Qiu and others are a little less discouraged.
It should be a name for the company in Xiangjiang.
Therefore, when the box office of the inner port can be expected to be unsatisfactory, the outer port is very important.
Early in the morning, Yang Qiu drove Bu Wancang's second-hand car, took Bu Wancang and Zha Liangjian, and a copy of the movie, to the Le Gong Cinema on Milton Road in Kowloon.
Of course, they didn't come to deliver copies to the Le Palace Theater.
The Le Gong Building, where the Le Gong Theater is located, is a seven-story building. The first and second floors are naturally the Le Gong Theater, the third floor is the Le Gong Lou Jing Restaurant, and the fourth floor is the office room for rent.
The famous Shaw Brothers & Sons Film Company in Xiangjiang is upstairs.
Of course, in recent years, the Shaw Brothers father and son have rarely made their own films, and generally directly find someone to invest in making films in Xiangjiang, and then return to Xingma with all the copyrights to be screened.
Bu Wancang is a complete finished product, and they have very little interest.
So what Bu Wancang and they are looking for is not the Shaw father and son, but the Cathay Pacific organization next door to the father and son company.
Yes, it's the Cathay Pacific organization that was still fighting with Shaw Brothers in the seventies and eighties, the backer behind Golden Harvest Films, and its distributor in the Xingma and Bay Island regions.
In the Xingma area this year, if the Shaw Brothers with 100 theaters is the largest cinema chain. The Cathay Pacific institution, which has more than 40 theaters, definitely ranks second.
And one thing that Cathay Pacific is stronger than Shaw Brothers is that its theaters are basically located in urban areas, and the equipment is generally better than Shaw Brothers.
One depends on quality, and the other depends on quantity.
Therefore, the two theaters have been fighting evenly between stars and horses.
But in Xiangjiang, the two companies live next to each other, which has to be surprising.
Cathay Pacific's unit in Hong Kong is actually a simple distribution office, which is specially used to distribute for many film companies in Hong Kong, and does not participate in the production of films.
It is in line with the requirements of the publisher that Yang Qiu and they are looking for.
It's just that what Yang Qiu didn't expect was that the manager of the Cathay Pacific agency office turned out to be a black-haired and blue-eyed Jew named Odell, and he also spoke authentic Chinese.
As soon as the people on both sides met, they had a rough talk first, and then went into the test room to watch the film.
"Yan Junfeng, don't you really recognize me?"
"Dana, what did you say?"
"Ten years ago, I ......"
Green smoke curled in the small test room, Odell took a puff of cigar and spit it out gently, listened to the sound in his ears, paused, and complimented Bu Wancang: "Congratulations to Director Bu, another very good movie has been released." ”
"Where, where. Bu Wancang was humble and asked, "Then it depends on what you mean, this movie ......?"
"This movie, we Cathay want it. Odell replied briskly.
"That's good, that's good. ”
"But ......"
As soon as Ou Deer said this, Bu Wancang and the others were puzzled, and hurriedly asked, "But what?"
"Bu Dao, that's right. Odel leaned forward a little and introduced: "There are generally two kinds of movies distributed by our Cathay Pacific, one is to directly buy out the copyright of Xingma. As for the buyout fee, it is generally 3 to 50,000 yuan. I see Director Bu's film is good, if you buy it out, you will definitely get 50,000 yuan. What about the second ......?"
Odell thought for a while and continued: "The second is that we act as an agent for distribution, you pay the distribution fee, and after the movie is released, the film will be directly shared. ”
As soon as these words came out, everyone was entangled for a while, Zha Liangjian glanced at Bu Wancang, and asked Ou Deer: "Mr. Odel, is this buyout fee too little?"
"Well, quite a bit. Odel's eyes narrowed, and he explained: "How will a film sell in the end, whether it is suitable or not, it is unknown, after the buyout, we have to bear it, and what advertising and publicity expenses are not a small amount, add up, we have so many theaters, I am afraid there are more than 100,000." ”
"This ......"
"Then Mr. Odell, how much is your agency issuance fee?" Bu Wancang suddenly asked.
Odell's eyes lit up when he heard this, and he stretched out a slap and said, "Fifty thousand." ”
“……”