Zach didn't speak for a while, and all three of them thought he was air, and when he spoke so suddenly, all three of them looked at him strangely, waiting for the next answer, and he was embarrassed again. Pen % fun % Pavilion www.biquge.info

Liu Chen encouraged: "If you have any ideas, just say them boldly." ”

Memphis and Hanko also looked at him.

Zach boldly said, "Could it be because our parents taught us since we were young that one apple a day, and the doctor stays away from me, so everyone has a good impression of apples in their bones." ”

It's okay to engage in technology, how can he understand this, and he doesn't feel reliable.

Sure enough, as soon as he finished speaking, Hanzi said angrily: "It's just nonsense, if everyone really loves apples so much, they won't almost go out of business." ”

Isn't that it, Zach immediately consciously shut up, or continue to fugue.

Memphis smiled and shook his head, he really thought that this young man had some amazing insight, and was very proud of the following conclusion, and said with a full sense of anger: "I imagine that the reason for this is that this digital music player, which is only the size of a cigarette box, has greatly surpassed the meaning of a consumer product, and has gradually become an idol in American culture, a pet in the hands of American consumers, a social status indicator in American society, and an indispensable thing in American life." ”

Liu Chen's heart was shocked when he heard this, yes, that's it, the originally confused feeling suddenly became clear.

"Wearing white headphones with a strong Apple identity has become a fashion in American society and everywhere the iPod goes! For millions of users, the iPod not only provides a steady stream of songs, but also gives them a passport to enter the social fashion scene. How do other companies compete with the iPod? It's like a book written by a writer that sells more than the Bible, no matter how wonderful the writing is, no matter how ups and downs, no matter how high the artistic standard is, it doesn't help, who makes you choose people's beliefs, the Almighty God as a competitor. ”

Liu Chen nodded, Hanzi nodded in agreement, yes, this is an unequal competition at all, how can you win? sighed dejectedly, once upon a time, Soni's products were synonymous with fashion, but with the advent of the digital music era, the transformation was not timely, but it was labeled as traditional, old-fashioned, and unwilling to change, and consumers were already disgusted from the heart, so what was the use of doing it well?

"So Professor, Rome was not built in a day, what means did Apple use to make the iPod a symbol and a label?" Liu Chen asked.

Knowing oneself and knowing one's opponent is undefeated.

Although Liu Chen knows that Apple is very awesome, and it will be even more awesome in the future, and there is a big coincidence in the birth of Yinba, so he now wants to know how the iPod can do all this step by step, so that he can consolidate Yinba's position in Huaxia, judging from the reaction of the ipod-mini into the Chinese market, compared with it, Yinba is still vulnerable, where is the gap?

Memphis looked at Liu Chen very pleasing to the eye, and he didn't hide his appetite, so he analyzed:

"I've studied, the first point, Apple is not actually the first company to launch MP3 players, but it is the world's first MP3 player that uses micro hard disk as a storage medium, and other products that use flash memory have a capacity of only a few tens of M, and the highest end is hundreds, and the storage of the first ipod is 5G, the upgraded version directly exceeds 10G, far exceeding the storage capacity of other products, so that people can buy an item to collect all their favorite music collections, so that thousands of songs in their pockets, satisfying people's desire for music, and naturally detonating people's passion for this new thing。 ”

Hanzi exclaimed: "Although the professor is from a liberal arts major, he is familiar with physics, chemistry, materials, and technology. ”

Memphis was not polite and accepted calmly: "Hanzi, no matter what case analysis you do, you must first become an expert in any field, at least a pseudo-expert." ”

Zach was puzzled, "Pseudo-expert?"

Isn't that a sarcastic word?

"Yes, pseudo-experts, people who can understand the existing technology but do not have the ability to innovate, I call them pseudo-experts. Memphis Road.

The professor agrees with this definition. Liu Chen also said.

Memphis was delighted, took a sip of tea, and continued: "The iPod got off to a fantastic start, and Apple naturally didn't miss the opportunity to make the iPod a fashion trend, and seized everything related to the iPod, and did its best to shape and add fashion elements to this innovative product." ”

"For example, Apple's new product display has an impact on the industry as much as the Paris fashion show in the clothing industry, and every time the new product is displayed, Apple will use all kinds of means to create a technology, innovation and fashion atmosphere for the product in every detail. ”

Another example is that in the process of creating fashion trends, Apple has cleverly used the law of association, and the stories between the iPod and fashion figures have been constantly appearing in the iPod column of Apple's website, and even appearing in the newspapers one after another. Celebrities and celebrities have also become its charm, according to a recent report, three-quarters of celebrities have an iPod in their bags. ”

The more Liu Chen listened, the more ashamed he felt, he knew that MP3 was just a transition to smart handheld devices, and it would soon be abandoned by people, because he had always regarded Soundba as a source of cash flow, and he had put too little thought into Apple's maintenance of the iPod.

"In advertising, Apple also spares no effort, as long as you look at it, you can't forget the print advertising picture made by Apple for the iPod, vividly depicting the super music enjoyment that the iPod brings to people, not only can you feel the impact of the iPod itself, but also through the artistic conception of the picture, you can feel the fashion lifestyle full of free and dynamic elements represented by the iPod. ”

Hanzi said with deep feelings: "Mr. Jobs is a master of playing with fashion concepts, no matter what he makes, he can trick a group of people to follow him." ”

Indeed, Jobs' charisma has always been a good start to his project, and the iPod has won a lot of fans since its launch, but the scattered individual power is limited, and creating a fashion trend requires bringing together these scattered music fans to form a group. Apple is naturally familiar with this aspect, building a virtual community through the Internet to guide iPod enthusiasts, providing a common open platform for them to express their feelings for the iPod, tell the wonderful stories that happened between them and the iPod, and exchange wonderful stories about the iPod. ”

“……”

Memphis told in detail, Liu Chen was greatly touched, and countless details caused the gap between Yinba and iPod, but he would not be more aroused by this number. (To be continued.) )