(There are two or three more points...... ）

The effect of the Huabiao Awards is even stronger than the fan effect brought by several movies, making the number of his fans skyrocket overnight, which Du An's expectations were unexpected, but after thinking about it carefully, it seems to be not unreasonable: in movies, Du An, as a director, is basically completely behind the scenes, and except for some movie enthusiasts, other ordinary audiences pay more attention to the actors when watching movies, so it is understandable that his popularity as a director has been growing slowly.

But the Huabiao Award is different.

On an occasion like the Huabiao Awards, whether you are doing pre-stage work or behind-the-scenes work, it is the directors and producers in front of the stage who have to show their faces and show off in front of the audience all over the world on this occasion, and the publicity effect of the behind-the-scenes personnel is self-evident.

Especially Duane won the best director and the best picture yesterday, and he appeared on stage twice, and the exposure was not low.

And Du An's performance on the stage is not only handsome, but also humorous on the stage, just in terms of the strength of the performance on the stage, it is more eye-catching than the actor and actress, and the audience of the Huabiao Award Ceremony is extremely broad, from the perspective of the world, the number of viewers alone can even exceed the Spring Festival Gala, so it is understandable that there will be such a strong ability to attract fans.

"What's wrong?"

Shu Yu noticed the strangeness of the people around him and asked.

Pointing to the numbers on the following, Duane said, "I gained 320,000 followers overnight, more than I've attracted in the past year or so." ”

Shu Yu looked at his computer screen and said, "Isn't it good, you are popular, you are more attractive to the audience, and it is also a good thing for our movie." ”

This is a good thing, of course, but Duane never expected the impact of television to be so powerful: thanks to one of his college teachers, he also developed the notion that the world of the future is the world of the Internet, and that the influence of traditional media such as television is becoming less and less. But it turned out that his teacher was wrong, or not entirely right.

For the time being, the influence of television media is really not something that can be shaken by the Internet, and the results of the Huabiao Awards ceremony illustrate a qiē.

Thinking of this, Duane frowned, his fingers unconsciously sliding around the touchpad.

He still has one more question that he can't figure out. That is, why is it that with the same investment cost, the propaganda effect of the Internet is much stronger than that of television?

Obviously, they have invested a lot of publicity money in traditional media such as television and newspapers, but when it comes to the real publicity effect, it is only limited in terms of the publicity effect that can be played by their online propaganda. In terms of the investment of publicity costs, the two are completely incomparable, and the advertising investment costs of traditional media are more than the publicity costs of the Internet, I don't know how much.

But judging from the current table, it shouldn't be like this, the influence of TV is still so great......

Duane thought about it, his eyes slowly closed, and he looked like he was about to fall asleep.

Suddenly, his index finger stopped on the touchpad and his eyes snapped open.

The problem is not in the medium, but in the way.

The traditional way of publicity is to buy advertising slots to play streamlined trailers, crew members go to the show everywhere to promote, and do interviews to promote, etc. This qiē propaganda model revolves around the word "propaganda".

They said to the audience nakedly, "This is our new movie, it's very good-looking and exciting, you come and see it", but the result is often that those who like it still like it, and those who don't like it still don't like it, there are too many advertisements in modern society, and any product is advertised, and the audience is tired of it, so the active publicity method in the past is no longer applicable.

Maybe it's the advertiser now. We should change our thinking and change from the active propaganda method of the past to a passive and hidden propaganda method.

Take yesterday's Huabiao Awards ceremony, for example, an awards ceremony that more than doubled Duane's blog followers. The growth of those invisible fans must be even more amazing, and these fans can be converted into potential audiences when "Liberation Day" is released, which increases the box office of "Liberation Day" in disguise.

This is a passive, hidden way of publicity, which changes the theme of propaganda from the film itself to a certain creator of the film.

"Fan Economy ......"

Duane muttered to himself, giving a definition of this type of propaganda.

"Fans?"

His voice was too low. Shu Yu next to him didn't hear clearly, and after repeating the word, he asked, "Are you hungry?"

Duane shook his head, "No. Then Xiang Shuyu told Shu Yu what he had just thought, "It's the fan economy." I was just thinking that the Huabiao Awards ceremony shows that the influence of TV is still huge, but in our past promotional activities, why is TV promotion so cost-effective?"

"Why?"

Duane decisively said: "It's the propaganda method that went wrong. ”

"The propaganda methods of the old era can no longer keep up with the needs of the new era, we should create a new way of propaganda to adapt to the pace of this era, and the fan economy is a way I just thought of. ”

When Du An said this, he looked at Shu Yu, and saw that she was looking at herself intently and quietly, and it could be seen from her eyes that she was listening and thinking very seriously now, which made Du Anxin sigh: No wonder they will be the closest comrades-in-arms, but they will not be lovers.

If it was Su Jin, he would probably have looked at himself with an unaware expression and star-starry adoration at this time.

Putting aside the outlandish ideas that popped up on the fly, Duane continued: "In fact, this method has already shown signs of this, and "Super Girl" in the past two years has been a pioneer. In "Super Girl", no one did any publicity, they just competed and competed, but when the competition was over, the singles and albums were released, and a large number of people still paid for them, but before that, who were they? They were just ordinary people, but after this round of publicity, they had the attraction of stars, and the effect of this publicity method was strong, which can be seen. ”

Shu Yu listened, was silent, and suddenly, said: "You have had this idea for a long time, so you put forward the plan of "Good Chinese Actor"?"

Duane nodded and shook his head, "Before, I just did it intuitively, thinking it would be good, but now I have a theory. And with the support of theory, the plan of "Good Chinese Actor" also makes me more confident, of course, we need to do more for this. ”

Duane said, took out his mobile phone from his pocket, and couldn't wait to make a call to Han Sanping.

After the phone was connected, Han Sanping's voice was the first to come from the other end, "Director Du, why, haven't you gotten on the plane yet?"

"Not yet,"

Du An's didn't talk nonsense with him, and went straight to the point, "I'm ready to get involved in the project of "Good Chinese Actor". ”

Han Sanping was stunned for a moment, knowing that Du An had made it clear that he didn't want to get involved in this matter before.

"What's wrong?"

"The program needs,"

Du An didn't explain to Han Sanping, and directly reported his expectations, "I haven't done this before, and I don't have enough experience, so I won't add to the chaos, but I want to intervene in the setting of guest candidates." ”

"I will be a long-term judge, and I will try my best to play in the competitions after the top 32, and in addition, I am ready to invite Zhang Yimou and Huang Jianxin to also serve as judges in several key competitions. In addition, I will invite Jia Hongsheng and Zhu Qian to be the guest instructors of the students, for example, in the 16-in-8 competition, Jia Hongsheng will be invited to be the instructor of the students, and in the 8-in-4 competition, Zhu Qian will be invited to be the instructor, and on the side of Liang Jiahui and Gong Li, if you can, I hope to come here to show your face, and the appearance fee can be negotiated......"

Duane said a lot, which was basically the same as the previous plan, but made specific personnel settings in the roles of judges and instructors.

Han Sanping also heard it, but he was silent for a long time before he smiled bitterly and said: "Director Du, you are doing this, it is more attractive, but the cost is also rising in a straight line, and 50 million can't be beaten at all." (To be continued.) For mobile phone users, please visit wènhttp://mnet

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