Time flies, the Spring Festival of 1983 is coming, and the Hong Kong film market is about to usher in a carnival period, of course, this period is also full of gunsmoke, countless movies harvest money during this period, and countless movies are crushed and reduced to cannon fodder in this period.

At this time of year, major cinema companies will arrange blockbuster movies during this period, and other small film companies will either become cannon fodder, or they can only become melon-eating masses, sitting and watching big companies make a lot of money and be powerless.

In the past two years, Ranfeng Films has produced several excellent movies one after another, but it has never set foot in the Spring Festival stalls.

This year's Spring Festival Shaw Brothers films still have the largest film production volume among several companies, but in more than ten days from the end of January to the beginning of February, several Shaw Brothers movies have been reduced to the background of Burning Feng's "Ghost Guy".

When it came to February 5th, Golden Harvest and Golden Princess had a very tacit understanding and made efforts in the film market at the same time, among which Golden Harvest focused on "New Shu Mountain Sword Immortal" directed by Tsui Hark, and Golden Princess focused on the sequel movie "Best Partner".

Ran Feng's "The True Colors of Heroes" has been produced at this time, but out of consideration for squeezing the box office of "Ghost Bad Guy" and reducing the schedule conflict, Jiang Ran does not plan to be tough with Princess Jin head-on, so Ran Feng set a schedule for "The True Colors of Heroes" on February 11.

Jiang Ran originally wanted to jointly release the film with Shaw Brothers Films before the movie schedule was confirmed, but Run Run Shaw obviously has no plans in this regard now.

Jiang Ran looked at the movies that Shaw Brothers was waiting to be released, and laughed at the fact that Shaw Brothers movies now only have quantity but not quality, and at the same time, he was inexplicably very envious of Shaw Brothers' sufficient film resources.

The investment and production of the film is full of risks, and no one can guarantee the box office of the film until the film is released to the audience, and Golden Harvest and Tsui Hark perfectly interpret this law in this year's Spring Festival.

After "The Swordsman of New Shu Mountain" was released in Golden Harvest Cinemas, after the first two days of popularity due to starring and publicity, it quickly entered the cold winter period, and the audience did not buy this fantasy fairy tale movie that Tsui Hark spent a lot of money on.

Although in the comments of the media, you can see some positive reviews about this movie, but as a movie with a big investment, the box office largely determines the success or failure of a movie.

And it is a pity that Tsui Hark's movie has only been released for a few days, and it can already be announced in advance that it will hit the street, he has become cannon fodder in the smoke of gunpowder, and has been ruthlessly swept into the corner of history, and he was the first to be eliminated during this year's Spring Festival.

At the same time, Golden Harvest, which put all the treasure on this movie this year, has also become the background of the sadness in the carnival Spring Festival file, becoming the first theater company to be kicked out of the Spring Festival file.

Jiang Ran looked at the guy in front of him who kept pouring stuffy wine, it was hard to imagine that four or five days ago, he was still talking in front of him, but in less than a week, his face had become haggard, and his eyes were red.

Jiang Ran sighed, grabbed his arm that was about to pour wine into his mouth again, and persuaded: "Brother Ke, drink slowly! Before the movie was released, no one had an accurate number, and "The Swordsman of Xinshu Mountain" had only been released for less than a week, and there may be variables in the future. ”

After listening to Jiang Ran's words, his eyes fluctuated slightly, and then quickly dimmed, and he laughed self-deprecatingly: "Hehe! Ah Ran, do you think there will be changes in the future?"

Jiang Ran could only close his eyes and say nonsense at this time, "Who knows? But as the director of the movie, you shouldn't at least start giving up on yourself so early before the movie is drawn." ”

At this point, Jiang Ran paused for a moment, and then said: "At least you have to give a positive attitude to the investment company and the theater company, give an explanation to the actors involved in this movie, and tell them that you haven't given up and have been working hard for this movie." ”

Tsui Hark listened to Jiang Ran's words, his expression slowly became vivid, and then after being silent for a while, he said, "Ah Ran, you have a point. I really shouldn't be so self-defeating, I need to keep working hard to the end, the first to explain to the company and the cast and crew, even if I fail, but I made the last effort. ”

Jiang Ran was very busy during this time, the company's year-end summary, the release of the movie, and everything was concentrated during this period of time.

This is the first time that our company has entered the film peripheral market in a planned and targeted manner, and the work must be done carefully. Jiang Ran rubbed his temples a little tiredly, and said to Jiang Jianguo and Gui Zecheng.

"Mr. Jiang, at the beginning of the construction of the cinema, we have planned the stores around the movie, but there has been no targeted planning, this time for the periphery of "The True Color of Heroes", we have been preparing for nearly two weeks, and now all the products have arrived and can be sold in the cinema at any time. Jiang Jianguo said confidently to Jiang Ran.

Jiang Ran nodded and said to Gui Zecheng: "Ah Cheng, in the future, we will pay more and more attention to the film periphery, you will take the opportunity to touch the bottom of each manufacturer this time, for the manufacturers who abide by our rules, in the future, we will give more orders, and slowly establish a stable production channel for film peripherals." For unruly manufacturers and individuals, they are resolutely excluded from the Burning Maple system. ”

"Yes, Mr. Jiang, I will strengthen the monitoring of various manufacturers and start to establish a stable supply channel. Gui Zecheng replied calmly.

Jiang Ran thought for a while and said: "Ah Cheng, after you go down, convene a meeting with the heads of each company, and establish an independent file for all the companies and individuals who cooperate with us, and classify and grade them, so that in the future cooperation, we will also have a good document." ”

Gui Zecheng's eyes lit up, but he heard something unusual from Jiang Ran's words.

If Ran Feng really establishes such a file, then on the one hand, it can provide a basis for choosing partners in the future. On the other hand, through this file, we can gradually establish a business interest alliance centered on Ranfeng, which will play an immeasurable role in strengthening the position of Ranfeng Group in Hong Kong's business circle.

On February 11, 1983, it was the twenty-ninth day of the lunar calendar, and it was only one day before Chinese New Year's Eve, and today the movie "The True Color of Heroes" produced by Ranfeng Film, directed by Jiang Ran and John Woo, starring Zhou Yunfa , Lin Zhengying and others officially began to be released.

On the same day, 20 cinemas of the Ran Feng Cinema Line were filmed together, and at the same time, Ran Feng also advertised on major buses in Hong Kong, making the movie very popular on the day of its release.

The movie "The True Color of Heroes" was originally very famous in the hearts of Hong Kong audiences, and Jiang Ran made a lot of cruel remarks in the media when the film started, which made many people disagree with his words and pay more attention to this movie.

Everyone is looking forward to what kind of work Jiang Ran, an unusually successful young director in recent years, will bring, and whether it will really become a classic of Hong Kong films, even surpassing "Best Partner", as Jiang Ran said.

Now that the movie is officially released, Ran Feng has advertised on the streets and alleys of Hong Kong, and in this case, it is difficult for Hong Kong citizens to know whether the movie "The True Color of Heroes" is unsuccessful.

In this case, many audiences in Hong Kong donated money on the 11th, walked into Ranfeng Cinema, and entered the theater organized by Ranfeng Cinema, either with expectations, or with a lively mood, or with a sense of provocation.