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As a sequel to a blockbuster movie, "Pirates of the Caribbean 2: Soul Coffin" has a huge advantage, Disney Studios doesn't even need to do much public relations, there will be a large number of media related news about this film, because they know very well that the topic of "Pirates of the Caribbean" can attract a large number of readers and viewers.

Compared with the calmer Keira Knightley, Matthew and Johnny Depp are one of the billboards played by Disney film owners, but the two rarely participate in the same promotional announcement, and basically act separately so that they can reach a larger audience in their limited time and resources.

After Lily Collins' interview with Matthew, under the operation of Disney Pictures and the crew of "Pirates of the Caribbean", the former bailout girl and rescuer returned to Harvard's Westlake School to meet and talk to many fans within the school.

Harvard's Westlake School has also officially announced that June 13 will be the school's Will Turner Day every year.

After being hyped up by the media, this news quickly spread all over the United States and won the favor of a large number of teenagers.

Meanwhile, Johnny Depp hasn't been idle, the hype around Matthew and Will Turner has just come to an end, and it's time for Captain Jack Sparrow's show.

However, Johnny Depp appeared not in North America, but in the United Kingdom, one of the largest overseas markets for Hollywood films.

On TMZ and Oily Turtle, a video about Johnny Depp and Captain Jack Sparrow recently became a super hit.

A little girl in London, England, who is suffering from cancer and can't go to school, has to stay in the hospital, and she loves watching Pirates of the Caribbean, especially Captain Jack Sparrow in it.

So, under the planning of Disney Studios, Johnny Depp deliberately dressed up as a character in the play to visit the little girl in the hospital in person, and the little girl was so excited that she choked up when she saw Captain Jack Sparrow.

Anyway, such a surprise is so healing.

Subsequently, accompanied by Helen Herman, Matthew left the United States and headed south, with Mexico City as the first stop, to start the pre-screening overseas announcement tour of "Pirates of the Caribbean 2: Coffin".

According to the contract between the two parties, Matthew went to Latin America this time, and Disney Pictures not only had a special person accompany him, but also leased a business jet for Matthew's use.

Summer and spring are the busiest seasons for Hollywood stars, and the former is far better than the latter, because it is directly related to the future of money.

The summer file is also an important moment for Hollywood to make money.

Every summer, countless movie fans flock to the theaters, and at this time, Hollywood manufacturers and a series of media are secretly having fun behind the scenes.

Without tens of thousands, or even hundreds of millions of movie fans, can they make a fortune? The dizzying and dazzling movie charts of all kinds, movie posters, movie magazine covers of male and female movie stars scratching their heads or looking cool, and the stories behind some movies or movie stars rendered by other media are undoubtedly "sugar-coated shells" jointly launched by Hollywood film production companies and the media, and weak-willed movie fans have rightly become their "ghosts".

The concept that a good movie is not as good as good publicity has long been known in Hollywood.

As we all know, in the world film market, the brand influence of Hollywood films is the most extensive and far-reaching.

It not only benefits from having the world's largest and strongest film production base, has a group of top film entrepreneurs and world-renowned film technology and artistic talents, but also has a set of scientific information feedback, business analysis survey methods and marketing strategies, which provide a solid foundation and material guarantee for the development and development of Hollywood films in the global market.

From a certain point of view, the success of the Hollywood film industry is not so much the glory of film products as the glory of film marketing, and its highly specialized marketing strategy has not only carried out the most extensive expansion in the global film market, but also played a vital role in the formation of Hollywood film brands.

In order to achieve the desired publicity effect, a huge amount of investment is indispensable, as far as Matthew knows, Disney Studios has invested hundreds of millions of dollars in the promotion of "Pirates of the Caribbean: The Curse of the Black Pearl".

Due to the good foundation laid in the first part, the budget for the promotion of "Pirates of the Caribbean 2: Soul Coffin" was smaller, but it was also close to $100 million.

With the advent of the Internet information age, many of Hollywood's operational strategies are no longer secrets, such as a considerable part of the publicity and distribution costs of super productions, and even catch up with the production costs of movies.

Nowadays, film marketing has become as important as the film itself, and if you make a film but don't market it, it is impossible for others to know about the quality of the film, and it is certainly unrealistic to make huge profits.

For example, Michael Bay's "Pearl Harbor" shot for Touchstone Pictures cost as much as $152 million to produce, Walt Disney publicly spent $75 million on publicity and distribution, and Disney spent $5 million on the world premiere of the film alone!

In this regard, Walt Disney has a lot of operational experience, and the premiere budget of "Pirates of the Caribbean 2: Coffin" is also close to $5 million.

Walt Disney has decided to make Pirates of the Caribbean a series, and the marketing is all-encompassing, not only making the main characters such as Will Turner, Jack Sparrow and Elizabeth Swan into various merchandise, but also announcing that they will recreate the Pirates of the Caribbean attraction in Disneyland when Matthew arrives in Brazil, bringing to people the fantasy world that only appears in the movies.

In Rio de Janeiro, Brazil, Matthew got off the plane and rested for only one morning, leaving his hotel to attend a fan meeting organized by Disney's Brazilian branch.

Before getting into the car, Helen Herman rushed from the upper floor and got into the Mercedes Benz van.

Matthew watched Helen Herman sit next to him and offered to have the driver raise the front and rear fenders.

Helen Herman was in a hurry to come over, of course, there was something to deal with immediately for Matthew, and she was not verbose, and said, "Bella Anderson just sent a message from Los Angeles, this morning, two of your fans tried to climb over the fence of Horner Manor and were caught by security personnel, and the housekeeper of the manor has called the police. ”

"Are you sure it's my fan?" asked Matthew.

"Hmm. Helen Herman nodded and said, "They're members of a fan association in Los Angeles about you, and there are quite a few people in that fan association who can attest to that. ”

Matthew frowned slightly and said, "They, two women?"

Helen Herman explained simply, "Two girls under the age of eighteen, because they are madly infatuated with you, according to the initial questioning of them by the police, the two want to enter the Horner Manor and look for some of your daily necessities. ”

Matthew tapped lightly on the armrest of the chair, thought for a few seconds, and said, "You will inform Bella in a moment, ask her to contact Liszt, strengthen the security of the manor, and ......"

He looked at Helen Herman, "What do you think is appropriate for these two girls?"

"Let the police warn and let it go. Helen Herman was thoughtful, "They haven't done anything excessive, they're minors, they're your fans, we don't want to chase them, I'll draw up a public statement and have the company's spokesperson hold a simple press conference." ”

Matthew thought it was appropriate, and said, "Just do what you say." ”

In fact, this kind of thing will not be chased after any star, after all, this is different from the kind of extreme fans with violent tendencies.

Amanda also called. Helen Herman is obviously not going to say this thing, "You won't be back to Los Angeles until the 20th at the earliest, Amanda is going to prepare lots for the charity auction, and currently Johnny Depp, Charlize Theron, Keanu Reeves, Ridley Scott, Leonardo DiCaprio and Britney Spears have all confirmed to donate a certain amount of lots for auction at the dinner." ”

Hearing the name Britney Spears after a long absence, Matthew couldn't help but think of the news he saw some time ago because of the bodyguard fee, and asked, "Did the extreme fans who harassed Britney Spears catch?"

Helen Herman knew that Britney Spears might be the only person Matthew had ever touched her true feelings for, and immediately said, "I haven't found it, but Britney's agency and record company have strengthened her security, and that extreme fan has been gone for a long time." ”

Matthew nodded slightly, "That's good." ”

"Amanda needs your lot. Helen Herman gets back to the point, "Two to four lots with commemorative value, one item with high value." ”

She reminded that "Rolex and Mercedes-Benz are sure to offer lots, and these two brands of things, don't offer them anymore." ”

Matthew didn't have too much luxury in his hand, thought for a moment, and said, "You call Bella and ask her to go to Tiffany or another jeweler and order a piece of jewelry with a unique design." ”

Helen Herman, on the other hand, said, "Let Amanda do it, she's more experienced in this area." ”

Bella Anderson is just a girl from an ordinary family, and she is certainly not as good as Amanda in this regard.

"Yes. Matthew directly agreed, "You can call Amanda later, if there is a commemorative item......

He muttered slightly, "Let Amanda go to Horner Manor and find my butler, and take my dagger from Mr. and Mrs. Smith, the gold coins from National Treasure, and Will Turner's saber." ”

These are quite monumental items.

The two deliberated for a while, and the business car arrived at its destination, Helen Herman stayed in the car to make a phone call, and Matthew got out of the car and entered the host venue.

Brazil and Mexico are the most important markets for Hollywood films in Latin America, and Disney Studios has made a lot of preparations for the event, and has also invited Brazilian supermodel Adriana Lima to help.