"That's a small problem!"

Howard smiled very confidently: "Sony's financial resources are not something that a small company like you can guess, I said that it is a small problem is a small problem, and now Mr. Barang can go back." ”

"Ha, in my opinion, that's definitely a big problem. ”

Baran glanced at him sarcastically: "Sony did make a lot of money before the eighties, but after coming to the United States to collect some junk film and television companies, it fell into a swamp, and you yourself couldn't afford to produce high-quality films. However, Sony has been producing Cyber-Shot digital cameras since 2004, and the models released between 2002~2003 continue to have problems with automatic failure of CCD sensors.

The quality defect of the CCD camera element provided by Sony led to quality problems among the seven major Japanese digital camera manufacturers, and Sony needed to provide free maintenance for more than 100 products, and was subject to collective claims by the cooperative manufacturers. In December of that year, six Sony models of digital cameras were ordered to stop sales and filed a case for investigation by the Huaxia Zhejiang Provincial Bureau of Industry and Commerce due to quality problems. Sony has issued three statements on the quality of the camera, although it euphemistically publicly admitted the fact that the product was unqualified and apologized to Chinese consumers, but refused to recall the problematic digital camera on the grounds that it did not affect the health of consumers, and only said that "if the user wishes to return the product, Sony will also give a promise".

At that time, in order to recover the reputational damage, President Howard personally presided over the acquisition of MGM Pictures, and won MGM in one fell swoop, making a beautiful international fight for Sony. And President Howard also relied on this performance, and was favored by the senior management behind Sony to serve as the president of Sony's headquarters, and was promoted to a shareholder.

However, when the Japanese consortium wants you to take up the post of president, doesn't it take a fancy to your business talent and want you to continue to recover the damage to Sony's reputation? So although you continued to issue a series of measures after taking office, Sony continued to be mired in a vicious circle of product quality problems, and what hurt Sony's vitality was the "laptop battery" recall that shocked the industry, which directly led to a 62% reduction in Sony's profit forecast for the 2006/2007 fiscal year.

At the same time, Sony's mistakes have also spread to other products, and the PS game console products that Sony was proud of and users fell in love with have also made clear mistakes. Shortly after the PS3 was released, some players discovered a compatibility issue - not all PlayStation and PS2 games work properly on PS3. Although Sony made up for it by providing upgrade software, it is certain that the large number of game resources accumulated in Sony's PS2 era could not be fully digested by the PS3 platform, which undoubtedly gave PS3 a discount to its market appeal.

And in 2008, Sony's quality problems were mainly focused on notebook products. The motherboard of Sony's FZ35 laptop was revealed to have design flaws. The complainant said that because the laptop they bought was still under warranty, Sony's repair department replaced the machine or motherboard for them free of charge, but Sony denied that the laptop had design flaws. This notebook series, which once occupied the "sales champion" of Sony notebooks, was almost always found to have problems a week after consumption. And in this year, your quality problems involve product lines that continue to expand,At the beginning of the year, Sony LCD rear projection TVKF-E42A105 problem TVs have software problems,Sony has taken a free door-to-door service for users to upgrade TV software,But it does not provide any compensation。

Then there is the camera problem, but you are still prevaricating the quality of the product, which makes many customers who bought Sony cameras very annoyed, many customers have united on the Internet to collectively declare that Sony recycles quality cameras, and wants Sony to compensate for their economic losses, which has put Sony cameras on the edge of the cliff, and the slightest carelessness will fall into the abyss. ”

Speaking of this, Balang flicked the cigarette ash: "Do you boldly admit that there is a problem with the quality, and you have been prevaricating customers to find reasons for themselves to make excuses, are you consuming the patience of consumers?"

"Sony's quality exists, but there are only minor problems, and I believe that most of the problems are caused by the consumer's own careless operation, which we will never admit randomly. ”

Howard snorted coldly: "If there is a problem with the product, it will be returned, and we will compensate in full, if this is the beginning, we Sony will not do anything else, just repairing the product for them will consume all our time." ”

"Yes, it seems that you are a dead duck with a hard mouth, and this bad thing that you dare not admit if you are wrong is exactly the same as a turnip head. ”

Balang's words directly made Hirata Ichiro scold angrily: "Bage Yalu, who do you say is the radish head." ”

"Speaking of you, I'll say you're a turnip head, and your whole family is a turnip head. ”

As soon as he saw that there were still people who dared to stir up trouble, Balang's stinky problem immediately came up, and he used the cigarette butt of his cigar to point at the void at the position of Ichiro Hirata's head: "Although this is your territory, I am a Texan, the most fierce Texan in all magnesium, if you want to trouble me, you can, but you have to bear my revenge." ”

"Shut up. ”

Barang's ruffian attitude is very single, which makes Howard in the video very headache, because he has served as the president of Sony Pictures, so he knows that ordinary people in the magnesium country do not dare to provoke Texans at all, because Texans dare to openly carry submachine guns and ride motorcycles on the street to buy things, hunt, fish, and pick up and drop off children to and from school, which is very common in Texas, but not common in other states.

If the men with multiple heavy weapons retaliate, the Sony Pictures staff will be counted as one, and they will all have to be beaten into a sieve, which is the last thing Howard wants.

was angrily reprimanded by the president, and Ichiro Hirata obediently stepped aside.

Seeing that the other party withered, Balang looked at the video and continued to smile arrogantly: "I'm here to talk about recycling the copyright of Spider-Man on behalf of Menghang, but you are so hospitable, and if you spread it, it will bring negative marketing to Sony's reputation again!" Although he took a step back for the time being, it didn't mean that he was easy to bully, Howard looked at Balang coldly: "Texans, don't be too arrogant!"

"Aha, it just so happens that I have your weakness on my hands. So when you have four aces in your hand, it's really hard not to be arrogant!"

"Hmph, that depends on whether you're betting on stud or blackjack. ”

Hearing him say that his side had weaknesses that he controlled, Howard couldn't help squinting his eyes and laughing: "If it's blackjack, if you get four aces at most fourteen points, it's easy to explode." And I've always been a gambler, and I've never lost. ”

"I know you like to gamble, otherwise you wouldn't have gone from an Englishman to the president of the Carrot Head Group. But I'm betting on stud, and I have an absolutely advantageous situation, and I believe that you and your Sony can't afford to lose this time!"

Seeing the other party's hob meat look, Howard couldn't help but straighten his face: "Then you can tell me, why I can't afford to lose." ”

"Although Sony has been losing money all these years, and the product in question has also brought your reputation to a low point, you still forcibly recoup some disadvantages by doing image PR. Otherwise, why did you spend a lot of money to buy Columbia Pictures during the economic crisis, and didn't you want to be as arrogant internationally as you did when you bought MGM a few years ago, to prove that even in the trough, you have enough financial resources to continue to expand your business, and to give those distributors and customers a psychological hint that you are very rich, very rich, so that they understand that even if there is a problem with their product, it will be able to solve it in the future, and even have enough financial support to recycle all quality products?"

Baran looked at Howard with disdain: "This kind of trick is okay to use once, but if you use it too much, it won't have the effect you imagined." Our president has a strong backer in both the military and political circles in China, has connections in the entertainment industry, and has 50 million fans. The establishment of the Asian Film Association has a great influence in Asia. If we are in Huaxia, Taiwan, Hong Kong, Thailand, and India at the same time, don't use too many places, just Huaxia's product quality complaint phone can make the landline of Sony Huaxia Branch explode in one day. At that time, we are mobilizing the political circles to come forward, Sony just wants not to recycle quality products are difficult, but this is only the first step, after the Huaxia incident is Taiwan, Hong Kong, Thailand, India four places to add fuel to the fire, you think, if these places all recycle quality products, how much money Sony will lose, really at that time you are how much image public relations, can not save the company's image.

And before I came, the president said that if you give us face, we will naturally give you face, and if you don't give face, we will resolutely crack down to the end. Moreover, the president also taught me a sentence in Chinese, which is called 'Fortune and misfortune are relied upon, and fortune and misfortune are lurking', which means that blessing and misfortune are interdependent and transform each other. Sometimes bad things can lead to good results, and good things can lead to bad results. As for the blessings and misfortunes, good or bad, it is up to you to choose. ”

Hearing this, even Howard's face was a little uncalm, and his lips trembled a little: "Sony and Menghang, there is no hatred, right! Why do you want to embarrass us like this, is it just because you want to get back all the copyrights of Spider-Man for nothing." ”

"Yes and no, the first is of course that you have what we want in your hands, the so-called shopping mall is like a battlefield, do you feel wronged when we deal with you in order to get things back?"

Balang continued to smoke his cigar: "Second, who said that we have no grudges, our boss's wife Liu Yifei was previously signed under Sony Records and also went to Japan for training, so Mrs. Liu still spent a lot of money to get the opportunity." But after you finished the training, you only gave Mrs. Liu a few broken songs, symbolically released a record for her, and then terminated the contract without authorization because of poor performance. Now that Liu Yifei is married to our BOSS, the BOSS will naturally seek justice for his wife from you scumbags who will break the contract and practice the spirit of the covenant. ”

Faced with this explanation, Howard was directly stunned, and Ichiro Hirata, who was on the side, answered: "Is this also a reason?"

"Of course, it is the most normal and legitimate reason for a husband to seek justice for his wife. ”

Balang looked at them in surprise and said, "Our boss is very willful, and his personality is very immature. As long as he feels that you are sorry for him, he will do whatever it takes to retaliate until you give in. Speaking of this, Baran suddenly got up and flicked the ash on his cigar on the luxurious floor: "What I want to convey has been conveyed, you only have three days to think about it, and after three days, Menghang has not received an answer from Spider-Man coming home, and Sony is waiting for our revenge." ”

"Slow down and don't send it. ”

Howard smiled coldly, "Although Ouyang Shaogong has power and connections in Huaxia, Sony is not unrelated, so let's see the result." Then when Barang walked out of the office, he turned off the video call.

As a result, three days later, Menghang did not get a reply from Sony, and the contest between Menghang and Sony officially kicked off.

A few months later, Huaxia's return 315 consumer electronics complaint network has received a number of complaints about Sony T20 digital cameras across the country, among which "inexplicable shaking at startup" has become the key word of complaints.

Mr. Li of Shanghai claimed that his legitimate rights and interests had been defrauded by unscrupulous merchants, and he had complained about product quality problems, but Sony has always chosen to prevaricate and shirk to consumers, and there is nothing else to do in the communication except for the answer to the feedback.

In the second half of 2009, Sony received 1,000 complaints about abnormal computer heating, including 83 in Japan and 917 overseas. In this regard, Huaxia also set up a special research team to collect evidence for such accidents, and finally determined that the main cause was a defect in the design of the computer, which would cause the computer to overheat and short circuit. In fact, as early as last year, Sony announced a recall of hundreds of thousands of VAIO TZ series laptops on September 4, 2008. However, Sony seems to be lackluster when dealing with complaints from Chinese users, and always plays shirk games.

However, after this investigation and evidence collection, in addition to the problem of abnormal computer heating of Sony laptops, the research team also received a large number of users who reported that the built-in fan of the computer was noisy, and the computer screen appeared "water ripples", which seriously affected the normal use of their computers.

As a result, some people on the Internet stood up and specially organized the Sony Product Quality Victim Alliance, collectively made a complaint call to Sony, and at the same time asked the Chinese government for the justice that a consumer deserves. Although Sony's company in Huaxia has introduced measures such as extended warranty and explanation in a timely manner for the situation reported by users, users do not recognize it, and the complaint calls are still tens of thousands of calls per day, and thousands of complaint letters are sent to Huaxia's return 315 consumer electronics complaint network every day.

More consumers even stood up and said that if Sony does not give Chinese consumers a fair, it will cause a wave of comprehensive boycott of Japanese products in China, and at this time, in addition to Huaxia, Taiwan, Hong Kong, Thailand, and India have also broken out Sony's complaint calls.

For a time, Sony was directly isolated in Asia, and at the same time, this trend also drove the complaints about Sony products in Asia into a high incidence period. This also made Sony's shareholders and the consortium behind them suddenly become big, and they all questioned Howard, asking him how he acted as the president and shareholder, and why they had not received any written reports before the company had such a serious product quality problem.

At this time, Howard was also completely anxious.