Chapter 396: Jiangnan Mall is reborn from the ashes
"Remember to clean up the company's management first, Zhou Ren and Qian Tonghai don't want the people who were installed. The rest of the management will be carefully screened, and if there is a dissenting intention, I will transfer some people from the headquarters. Hang Yu said.
"I understand. Xu Rui nodded.
Zhou Ren and Qian Tonghai installed a lot of their own people, friends and relatives in the management of Jiangnan Mall. These people naturally want to clean up all of them, and the first one is Dong Jiehui, this guy occupies the position of financial manager, and Hang Yu is very uneasy.
There is a group of experienced and serious staff in the headquarters waiting for their positions, and they are just given the opportunity. From the manager to the head of the team in charge, 76 people were transferred from the headquarters at once, and more than 160 grassroots staff were transferred.
There are also some vacancies that need to be recruited and trained in the future.
The entire Gangnam Mall was moved to the office building on the right side of the headquarters, and some departments such as the distribution department and the technical department were directly integrated. The technical department of Jiangnan Mall was a little worse, and after merging to the technology company, a considerable part of the management fired or demoted.
As soon as all departments were integrated, the overall quality of Jiangnan Mall was immediately improved.
Although there are some differences between daigou and ordinary online shopping, there are more similarities and can complement each other. Jiangnan Mall uses Weibo and micro-payment, and the original users can inherit it without difference.
The bankruptcy and acquisition revelations pushed the popularity of Jiangnan Mall up, and the number of users not only did not decrease, but increased rapidly after the re-operation, increasing to more than 30 million in just one month.
The number of users has doubled, and the business volume has also rebounded rapidly.
"In the past, we tried our best to publicize, and the number of users was only more than 10 million, and Jiangyan Company was really confident. Xu Rui was overjoyed when he saw the growth of data, and secretly said that he had chosen the right boss this time.
After the reintegration of the customer service and distribution department, the service quality of Jiangnan Mall has improved a lot. Some problems that were difficult to solve in the past have been solved, and user confidence has naturally returned quickly.
In the past, Hang Yu also sent people to investigate and sort out some suppliers, and eliminated those unqualified suppliers. With the ability of Jiangyan Company, there is no need to cooperate at all, so a number of more high-quality suppliers were quickly signed.
It turned out that some unqualified third-party store owners took advantage of the reintegration stage to remove them from the shelves.
Hang Yu's requirements are much stricter than before, which is completely redundant in the eyes of Qian Tonghai and others. They have a big disadvantage in doing business, that is, some small problems, which always feel harmless.
For example, some unqualified third-party store owners, because of the large number, they always can't make up their minds to manage. Once all of them are eliminated, a lot of orders will be reduced, and Qian Tonghai and others would rather keep those small faults than lose money.
Hang Yu is the opposite, he would rather lose some money and resolutely crack down on counterfeit and shoddy goods. No matter how good the shopkeeper's business is, no matter how good that supplier is, he can do what he wants.
A lot of money is in the sea, and they feel that the troublesome problems and the problems they are unwilling to solve, just say a word in Hang Yu's hands. There are also management who explain the consequences to Hang Yu, but in the face of unqualified problems, Hang Yu has always been non-negotiable.
For example, a supplier has a relationship in the province and cannot be easily offended, so he doesn't care about it at all when he comes to Hangyu. Tianda relationship, as long as the goods are unqualified, they will be returned from the shelves, and if they are not satisfied, they will go to the secretary of the provincial party committee to say a few words.
With the efforts of all parties, Jiangnan Mall has not only restored its previous glory, but also reached a higher level.
"The plan of only earning one yuan has obvious results, but the disadvantages are equally obvious. After all, what we are doing is not a low-end platform, but a mid-to-high-end platform, how will users perceive this kind of low-cost marketing. Jiangnan Mall was officially operational, and Hangyu also needed to make some improvements to its business model, so a management meeting was held.
"Well, it does have a bad effect. Xu Rui admitted the flaws of this strategy, and at the same time secretly said in his heart, no wonder Hang Yu can win against Zhou Ren and the four of them, this vision is not comparable to them.
"To solve this problem is very simple, according to the business model of China Baby, it is divided into ordinary shopping areas and special sales areas. The general shopping area is the same as before, focusing on mid-to-high-end quality goods, and the special sales area is as cheap as it gets. Hang Yu said.
The managers nodded, they don't need to study to know how successful the special sale area of China Baby is.
"There is also a problem, as a B2C shopping platform, we must be stricter with third-party stores. I haven't looked at the background data of Jiangnan Mall before, so I don't know, I took a look a few days ago and found that the quality of the third-party store is definitely lagging behind. Hang Yu said.
No wonder the service quality of Jiangnan Mall has not been able to go up, Zhou Ren and their requirements for third-party store owners are too low in order to increase their business volume as soon as possible, and they have not reached the level of B2C at all.
"No problem, we'll set stricter requirements as soon as possible. Xu Rui nodded, in fact, he had already mentioned this question to Zhou Ren, but Zhou Ren was eager to increase sales, and he couldn't break his wrist.
Now, after the reoperation, a group of unqualified store owners will be cleared, and there will be more than 50 stores left.
"Although there are many types of goods sold in Jiangnan Mall, we must have the main products and make the main products high-quality and high-visibility. Next, we will focus on home appliances, such as TVs, washing machines, home computers, air conditioners and refrigerators. These products are not only representative, but also have a large market and high profits, which can be distinguished from Taobao websites. Hang Yu said.
"That being said, but the larger size of the home appliances is not convenient for express delivery, and users rarely shop online, they would rather take a few more steps to the home appliance supermarket to choose, and the main orders for this kind of goods cannot be reached. Xu Rui said.
"Just because it is difficult to do, we must do it well, strictly control the quality, and gradually improve the trust of users. As long as the popularity is out, users will slowly choose to shop online, and it is easy to do it, so do you need to do it? Hang Yu said.
"Yes. Xu Rui nodded.
In addition to the above reasons, Hang Yu also took into account the policy of household appliances going to the countryside after the financial crisis.
It just so happens that China's baby has reduced the proportion of household appliances purchased, and Jiangnan Mall can make up for it. Hang Yu thought about it, maybe he could take all the household appliances purchased here to Jiangnan Mall to sell.
"As for the troublesome problem of home appliance delivery, perhaps we should establish our own logistics system. "Hang Yu has had this idea for a long time, and it was difficult to spread it out because of insufficient funds before.
Now the agency has made great progress, and it is completely possible to use the agency as a site to develop the logistics system to the whole country. It's just that the recent various investments have made the company's funds tight, and it can't get the money to do the logistics system for a while.