Radiant Games has been dormant for a while since Plants vs. Zombies. Of course, during this dormant period, the people of Guanghui Games did nothing, in addition to the intensive development of "Glory of Kings", the web game project team also developed the defense radish planned by Jiang Hui.

Jiang Hui tried it, this game is very simple, players just need to use all means to protect the radish at the end from being eaten by monsters. Place turrets to snipe enemies during the game and kill them before they finish eating turnips.

is such a simple game, but it is deeply loved by everyone in later generations, Jiang Hui thinks, on the one hand, the game is powerful. The beautiful packaging, the cute monsters, and the pretentious radish cry are simply cute, and the relaxed and happy game atmosphere contributes to it.

On the other hand, the gradual difficulty of the game also arouses the player's desire to challenge. In fact, each level is a little more difficult than the previous level, but it is so addictive. Players compare each other, even if I'm only one level higher than you, and I have raised one more pet than you, which feels super cool. Of course, a large part of the player's high level is due to good strategy and a good grasp of the characteristics of the major turrets, so as to maximize the advantages in the game.

For these two simple reasons, "Defend the Carrot" has been popular for many years, although the ability to attract money may not be as good as "Fishing Game", but the audience area of the game is far higher than that of "Fishing Game". Therefore, in the development process, Jiang Hui asked to put a lot of effort into the image of monsters, the appearance of radishes, etc., and at the same time increase the number of levels in the game, preparing to put an atomic bomb in the web game circle again.

The browser game market of the Celestial Empire, led by several classic products of Guanghui Games, has exploded with great vitality in advance. There are quite a few new companies that are starting to set their sights on the web game market.

Compared with online games, web games have a lower threshold and require less time investment, which is relatively simple. In addition, the development time of a web game is very short, and the recovery of funds is very fast, so if you lose money, you can retreat quickly, which is very suitable for small companies.

In recent months, the number of browser games in the intranet plug-in market has grown very fast, although there are no classics such as "Happy Farm" and "Angry Birds", but some products are also operating well, and it should make the game company make some money.

"Is this launch also scheduled for two o'clock in the afternoon?", Bai Xue asked.

As the deputy general manager of Guanghui Games, Bai Xue now has the style of a strong woman, helping Jiang Hui to keep the company in order.

"It's necessary, but before going online, we can promote it on the school intranet, Meituan.com, Tudou.com, and YY live broadcast, and at the same time, we can also let a few of our anchors live broadcast the game for a period of time after the game is launched," Jiang Hui said.

"Do you want to continue to license the game to the intranet? Now there are almost 30% of the shares in the intranet that don't belong to you," Bai Xue said.

"Let's put it on, the more than 10 million young users in the school intranet are the most potential financiers of "Defend the Carrot", and the school intranet and the official website of Guanghui Games have been launched simultaneously in the past, so this time it will not be special," Jiang Hui said.

"Okay, then I'll ask the legal department to sign a cooperation agreement with the school intranet to defend the carrot right away," Bai Xue said.

"YY live game live broadcast business, you tell Chen Hu, let them choose a few popular signed anchors, and Guanghui Games will guide them in advance on the gameplay of "Defend the Carrot", and when the time comes, the audience should fully feel the fun of the game," Jiang Hui said.

Game live streaming will be a very popular live broadcast category in the future. If you do a good job, you can not only expand the live broadcast business, but also effectively promote the game. Jiang Hui plans to test the waters on "Defending the Carrot" first, and after the online game "Glory of Kings" is launched in the future, it should be able to fully launch the game live broadcast business.

"Okay, then it's scheduled to go online at two o'clock tomorrow afternoon?", Bai Xue said.

"Well, you can arrange it according to this," Jiang Hui said.

As soon as the companies of the Korn Ferry Group launched the advertisement of "Defending the Carrot", it attracted wide attention inside and outside the industry.

The status of Radiance Games in the Celestial Empire web game is already a bit of Apple's status in the mobile phone industry in the future. As long as there is some information about new products, it will attract widespread attention.

on the web.

"I haven't seen the latest ad on the school's homepage, they're going to release a new game again."

"Have you seen that game video on Tudou.com?

"Brilliant production, must be a high-quality product, looking forward to ing".

"How does it feel like all of a sudden, there are ads for Defending Carrots everywhere, where can I play this game?".

"So cute radish and youkai, I want this doll".

……

A game company.

"Sister, the glorious game has only been quiet for a few days, and it has come out to toss again."

"Browser games are now dominated by Glorious Games."

"Can you leave a way for others to live? They eat meat, so they can leave a soup for us to drink."

"Looking at the content of the advertisement, "Defending the Carrot" is destined to be another classic."

……

An advertising agency.

"Have you seen the promotional advertisement for "Defending the Carrot"? Let's take a good look at it, there are many new techniques in it that no one has used before."

"I heard that these advertisements were designed by Korn Play itself, and were not entrusted to advertising agencies."

"Don't you feel ashamed that people are advertising games better than us professionals?"

"I immediately organized the creative department to study the commercial of "Defending the Carrot".

"As soon as possible, we have just gotten the advertising sheet of Shengda Network, and we must do a good job, otherwise it will be difficult for us to accept the advertising business of the game company in the future."

……

A class at Communication University.

"Before today's class, let the students watch a few advertisements, and then everyone will talk about their feelings."

The professor successively clicked on the links of the school intranet, Tudou.com, YY live broadcast and watched the advertisement of "Defending the Radish".

"I think the biggest feature of these ads is the diversification of delivery channels. In the past, people rarely advertised on video sites, and few people advertised in the form of live broadcasts."

"The image is beautifully produced is also a highlight".

"This ad makes full use of the various delivery methods of the Internet, which may be a development trend in the future."

"The development of Internet live broadcast business and video business has created more delivery platforms for advertising."

……

The advertisement of "Defending the Carrot" has only been online for one day, and everyone still doesn't know if the game is fun or not, but the company's advertisements on Tudou, YY live and other platforms have become popular first.

(End of chapter)