Many people are saying that "Alice in Wonderland" is stained with the light of "Avatar", when the world because of "Avatar" inspired unprecedented enthusiasm for 3D movies, and as a result, a pseudo-3D big production appeared at the right time, just to meet the needs of the market, in the case of film quality and 3D effects are not excellent, it became the first film in the box office list in 2010.

Before the celebration party was confirmed, the film had already exceeded $1 billion at the global box office.

"No matter what the outside world says. ”

Standing in the crowded ballroom, Matthew told Robert Iger, the CEO of Walt Disney, "Disney's grasp of the market is top-notch. ”

Robert Iger shook his head, "Not as good as you." ”

Matthew was also self-aware, "No kidding, Bob. He said seriously, "How can I compare to Disney." ”

"It's not a joke. Robert Iger is also very serious, "The movies released by Disney in the past two years have lost the most money in "Cloud Atlas" and "Alien Battlefield", and Disney should choose to give up when you withdraw from the competition for these two projects. ”

"I quit because I didn't have the money. "Matthew doesn't tell anyone about digging holes," Brad Pitt offered to double the price, and I was also helpless. ”

There are some things that Robert Iger has also heard, and naturally knows that Brad Pitt has invested a lot of money and snatched these two projects from Matthew.

"Brad Pitt failed, and even affected Disney. Robert Iger said calmly, "I have ordered all Disney subsidiaries that any project under Disney will never work with Brad Pitt and Natalie Portman in the future." ”

Matthew was not surprised, saying, "I didn't expect those two projects to end up like this." ”

Film investment is inherently high-risk.

Robert Iger suddenly remembered something that had been rumored recently, and it was said that Matthew had interfered in the creation of the "Special Forces" series, the "Fast and Furious" series, and even the "Twilight" series.

All of these projects have been successful.

He sighed, "If the male protagonist of these two projects is you, maybe the result is completely different." He said directly, "I heard that you have given crucial advice on the film projects you have invested in and starred in in the past two years?"

Matthew instantly felt a sense of shame, and rarely told the truth, "I just eliminated the elements that were too cold in the creative process to make the film more popular." ”

After all, directors and screenwriters are not machines, they both have a strong sense of self, and it is inevitable to add some things that are too artistic and abstract in the creative process, which are often the natural enemies of commercial films, such as "Special Forces" and "Fast and Furious", as well as "Twilight" and "The Hunger Games".

What he did was keep the film as popular as possible, and he couldn't do much else.

And his family knows his own affairs, and he never speaks casually about what he is not good at, such as in the crew of "Inception", he never expressed his opinion on the plot and shooting.

Because he knows he's so much worse than Christopher Nolan in terms of things.

At this time, someone else came over to say hello to Matthew and Robert Iger, and Matthew chatted with them for a while and went somewhere else.

Walking through the crowd in the ballroom, chatting with people from time to time, you can always hear someone say that Disney Studios has shit luck or something.

Matthew didn't have to guess to think that the success of "Alice in Wonderland" made many people envious, jealous and hateful.

This film, directed by Tim Burton, held several test screenings in the second half of 2009, and the response was quite average, Disney originally set a holiday schedule before Christmas, but later had to change the schedule to allow Tim Burton to further adjust the film.

No one expected that after this delay, Disney waited for a super lucky star - "Avatar".

With the box office explosion of "Avatar", the world has an almost fanatical obsession with 3D movies, and after the release of "Avatar", it is not that there are no other 3D movies in theaters, but those small production scenes simply cannot meet the audience's desire and demand for 3D movies.

As a result, Disney Studios, which has a keen sense of the market, quickly made the decision to convert "Alice in Wonderland", which was completely filmed and produced in 2D, into a 3D movie through post-production.

Such a pseudo-3D film that caters to the market demand has mixed into the 3D theater and started to cheat money...... No, it was a journey to harvest the box office, and it was a huge success.

Speaking of which, the success of the conversion of "Alice in Wonderland" to 3D has also brought a bad start to Hollywood, since the transformation of 3D can cheat money, why spend money and time to shoot those real 3D movies?

It is foreseeable that in the next few years, a large number of pseudo-3D movies will be released.

Seeing that Johnny Depp, who was surrounded by people, was gradually free, Matthew hurriedly walked over.

Next to Johnny Depp, almost twelve years old Lily Depp pulled him, pointed to Matthew and said, "Dad, Godfather is here." ”

"Hi, Depp. Matthew opened his arms, hugged Johnny Depp who turned around, and said, "Congratulations, Mr. Mad Hatter." ”

Although it is a play for Alice, no one can deny that Johnny Depp finally has a box office hit outside of the "Pirates of the Caribbean" series.

Johnny Depp was clearly in a good mood and learned what Matthew often said, "Good luck." ”

Matthew patted him on the arm and couldn't help but laugh.

"Godfather!" a disgruntled voice rang out, "Godfather, don't you see me?"

Matthew turned to Johnny Depp's side and said, "I haven't seen you in a few days, and Lily has grown taller again." ”

Lily Depp puffed out her cheeks, "It's not a few days, it's a few months since I saw each other." ”

Matthew pulled a small box out of his pocket and stuffed it to Lily Depp, "So, I have a gift for Lily." ”

"Wow......" Lily Depp's eyes immediately lit up, took the gift box and ran to the side.

Johnny Depp looked at Matthew, Matthew shook his head, "It's not something valuable, the spinning top I used on the crew of "Inception", I called Lily last time, and I brought her over when I heard her say she was interested." ”

Although this is the original item, it is not very valuable in itself.

It's normal for Lily Depp to be curious about spinning tops, and the "Inception" brand of spinning tops is currently a hot product on the market because of Matthew's many uses in the film.

Originally, Warner Bros. sold a commemorative version of the spinning top for $12 each, but it was sold out on the day of the film's release.

Subsequently, commemorative spinning tops were sold in stores and online channels ranging in price from $80 to $130, and hundreds of thousands of pieces were sold in just one week.

In terms of developing the film derivatives market, Warner Bros. has rich experience, and the hot sales of "Inception Top" also benefit from its huge ability to operate the whole industry chain.

In fact, in today's Hollywood, the income from commercial movie derivatives can be as high as nearly 70% of the total revenue of the film, which is much higher than the box office itself.

For a film like "Inception", which is expected to be successful, Warner Bros. has already made a plan for the production and marketing of derivatives to ensure that the derivatives can come out at the same time or even before the release time of the movie, so as to gain enough market space.

Of course, the North American film market is mature and a relatively complete copyright protection system is one of the basic conditions for film derivatives to sell well.

On the other side of the Pacific, the situation is less than ideal.

Last weekend, "Inception" was officially released on the other side of the Pacific, and Warner's "Inception Top" sales were also good, and the starting price was only 10 yuan RMB, but compared with the regular shipment of theaters, imitations can be seen everywhere from the Internet to the small commodity market.

Every market is constantly improving, and the North American market has gone through the same stage.

And compared with the treatment of the other party's domestic movies, the derivatives of "Inception" are not bad.

Once when he lived on the other side of the Pacific Ocean, he saw with his own eyes that after the release of Zhou Xingxing's "Yangtze River No. 7", Qizai was highly sought after, and Qizai's dolls naturally became a hot commodity......

The mature market is not built overnight, and many people over there are beneficiaries of piracy, for example, didn't he himself download pirated copies from the Internet?

chatted with Johnny Depp for a while, and saw that someone came over to greet Depp, the male protagonist, Matthew said goodbye and left, and went to the rest area to find a quiet place to sit down.

During this period, he saw Anne Hathaway, who played the White Queen, as if Anne Hathaway also saw him, and then took the initiative to dodge.

It is estimated that because of Emma Roberts, Anne Hathaway obviously doesn't want to be involved with him anymore.

Matthew didn't look for himself in the past, he dealt with a few people who took the initiative to greet him, asked the waiter for a glass of water, and looked around the banquet hall to find out if there was a suitable target.

It's been a long night and I can't sleep.

Suddenly, he spotted Lily Depp coming over.

"Godfather. Lily Depp soon came to him, "What are you looking at?"

Matthew casually responded, "It's nothing, see if there are any acquaintances." ”

Lily Depp snorted and said deliberately, "Cut! I know if you don't say it, you're looking for a woman!"

"Huh?" Matthew didn't know what to say.

Lily Depp continued, "Godmother said that you are the most flowery person, and you can't move when you see a beautiful woman. ”

Matthew immediately retorted, "It's slander! Lily, don't listen to Kayla's nonsense. ”

Lily Depp didn't continue to entangle, pulled out a chair and sat across from him, a small face suddenly collapsed, with a hint of pleading, and said, "Godfather, can you help me?"