The auto market in 2007 can be described as surging, and the automobile consumption of the Celestial Empire has completely embarked on an upward channel.

The development team of Guanghui Automobile first reported on the overall situation of the Tianchao automobile market.

Throughout the first half of 2007, the Tianchao car market maintained a growth rate of 20%, accompanied by the major car companies began a price war.

The price war in 2007 was dominated by the official price reduction of manufacturers, since the beginning of the year, many manufacturers began to officially reduce prices, and 4S stores in the factory price reduction on the basis of the promotion to make the price war white-hot, many models of promotion record high.

First of all, the price of the whole series of Kaiyue was reduced by 7,000-10,000 yuan; then the price of the whole series of the northern Volkswagen was reduced, and the highest price drop of Suteng was 21,000 yuan; the southern Volkswagen was not far behind, and the price of the whole series was reduced, and the maximum price reduction was 10,000 yuan; the price of the main models of Dongnan Automobile and Long-range Automobile was also adjusted.

Subsequently, nearly 100 models of more than a dozen companies such as Peugeot Citroen, Qirui, Fiat, and Yueda Kia have lowered their prices......

This is only the beginning of the price reduction of the Celestial Empire car market, and it is far from the end.

In later generations, the price of almost everything was rising, but the price of home appliances and automobiles has basically been decreasing.

"This price positioning is a bit high, I think at least play to do: the starting price of medium and large SUVs should be 199,800, the starting price of large SUVs is 249,800, and the starting price of medium SUVs is 149,800."

Regarding the pricing of the sales team of Guanghui Automobile, Jiang Hui believes that it is still too high.

Of course, looking at this price at the current point in time, it is actually very competitive.

But considering that these models will not be put into production until the end of next year at the earliest, they will continue to be sold for five or six years, although there will be small changes in the middle of the makeover, but the main body will not change.

Therefore, Jiang Hui hopes to set a price that will be competitive for a long time.

"Mr. Jiang, in fact, our current price and the current mainstream joint venture brands in the market, on average, are cheaper by 40,000 or 50,000 yuan, and compared with imported cars, the advantage is greater, if the price is reduced again, the profit margin will be affected."

"The number of units you have set up is too small, 3,000 units per month for medium and large SUVs, 5,000 units for mid-size SUVs, and 2,000 units for large SUVs per month.

The SUVs of later generations, any one of them will sell more than 10,000 per month, or even tens of thousands, and it is obvious that in Jiang Hui's eyes, the current number of plans is too conservative.

"Mr. Jiang, our number is determined by a professional market research company, according to the current market environment, we preliminarily judge that Guanghui Automobile as a new brand, it is more difficult to achieve good results."

"No, I have a different point of view from you, of course, Guanghui Automobile is a brand new brand, and the foundation is weak, but I have confidence in our models, I have confidence in the car market of the Celestial Empire, and I have confidence in the growth of SUVs.

After Jiang Hui finished speaking, everyone was dumbfounded, it is estimated that these people have never heard of the boss directly multiplying by three when he proposed a target in his previous company.

In their eyes, an upward adjustment of 50 percent is already a staggering number.

But now what is heard is three, not zero three.

After the scene was cold, Kato said: "Mr. Jiang, I believe that our model is the most beautiful, but according to the current planning of three times the number of units, will it be too radical?"

"No, just plan according to three times the number of units, and I will be responsible for all the consequences."

As far as the number of units is concerned, Jiang Hui feels that there is no way to convince them.

From the perspective of 2007, no one would have set such high a target for a brand new model from a brand new car company.

Since it's impossible to convince others, there's no need to convince them. Directly use your own rights, and the final word is determined.

Anyway, Guanghui Automobile is its own wholly-owned holding company, and no other shareholders have jumped out to toss.

Seeing Jiang Hui's attitude so resolute, and considering Jiang Hui's past success stories, everyone also acquiesced in Jiang Hui's decision.

"If that's the case, then we can really review the price down," Kato said after a moment's struggle.

"Well, let's move on to the following."

At different stages of the development of a model, there are different technical evaluation meetings, and the content of the evaluation is naturally different.

Today, in addition to confirming the clay model, the focus is to introduce the market positioning, price targets, and main equipment configurations of each model.

In fact, when Jiang Hui arranged the design of today's three models, the market positioning was basically determined, so although the content of this piece is very important, there are not many places that need to be criticized.

The determination of the selling price target is crucial.

In the Celestial Empire, whether the appearance of the car is good or not and whether the price is reasonable are the most important things for consumers.

The determination of the sales price can be combined with the revenue target to introduce the cost target.

Set a reasonable cost target to determine the equipment configuration and supply system arrangement, etc.

In this area, in fact, Guanghui Automobile has an advantage that all other car companies do not have, that is, there are many leading Internet companies under Guanghui Group that can help publicize and promote, and the publicity cost of Guanghui Automobile will definitely be lower than that of other opponents, and the effect is better.

In these years, the aroma of wine is also afraid of deep alleys!

If you don't let more consumers know and understand your model, it will be difficult for sales to improve.

Obviously, Korn Ferry has no worries about this!

As for the equipment configuration, this is actually closely related to the price and model positioning.

If you have a car of more than 100,000 yuan, you will definitely not consider configuring an air suspension and forged wheels.

In the same way, if you have a car of more than 200,000 yuan, you must not even have a side airbag.

Other automatic air conditioning, navigation, xenon headlights, leather seats, etc., also need to be considered in combination with the price and model positioning.

Although the car level of the Celestial Empire continues to decline, on the whole, the configuration is constantly improving.

How to strike a balance between rich configuration and cost is what the sales planning department considers.

"It has only been more than a year since the establishment of Guanghui Automobile, and it has only been more than two years since the early planning, and it is inseparable from everyone's efforts to get to where it is today. All in all, I am still very satisfied with the development progress of these models, and I hope that in the next time, everyone can make persistent efforts to make our glorious cars appear on ......the streets and alleys as soon as possible."

At the end of the evaluation meeting, Jiang Hui made a concluding speech, and the development of Guanghui Automobile has entered a new stage.

The long-awaited construction of the factory can be considered to begin.

(End of chapter)